CinemaBarco. Experience the magic

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1 CinemaBarco Experience the magic

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3 Welcome to CinemaBarco A world where the art, science and magic of the movies come together in a brand-new way, ushering in a new era in cinema entertainment. The technologies may be revolutionary, but the values and inspiration reflect back to the magic moments that have made cinema special for more than 100 years. Representing a new paradigm in cinema entertainment, CinemaBarco brings every part of the theater to life: delivering visually spectacular and immersive entertainment before, during and after the show to create a one-of-a-kind moviegoing experience.

4 Bring showmanship back Comprising a rich and diverse array of entertainment experiences, CinemaBarco is designed to empower exhibitors and storytellers to reinvent the moviegoing experience for a new generation. With CinemaBarco, you can capture more entertainment revenues by delivering value-added experience far beyond the traditional movie date. LOBBY ENCHANTMENT The moment the magic starts THE PRELUDE Escape to a world of magic By digitally transforming your lobby to promote the most fantastic movies, stories, and images, you can deliver the magic of sight, sound and social media to immediately immerse guests in magical environments. Surround audiences with an immersive theatrical experience and project eyecatching imagery and iconic brand advertising during the 22 minutes before the movie. In this way you boost entertainment value and capture additional advertising revenue. Products Products Projection mapping technology Servers Interactive technologies LCD panels LED displays Event projectors Audience engagement technology Servers Content creation services

5 Create an engaged community CinemaBarco harkens back to a time when the local theater was the center of the community. You can recreate this in your own cinema, building a highly engaged community of moviegoers by using audience engagement, interactive lobby technology and immersive entertainment solutions. THE BIG SHOW Creating the magic of the movie BEHIND THE CURTAIN The secrets behind the magic THE APPLAUSE The magic continues Transport your audience into a world of feature film storytelling with Barco s state-of-the-art lamp-based and laserilluminated projectors and Auro 11.1 immersive cinema sound system. Your customers won t just go to the movies, they ll be immersed into them! Your CinemaBarco solutions will always deliver a command performance, thanks to the expertise of Barco s dedicated engineering and customer care teams. Sophisticated yet easy-to-use projector tools, software and training resources help you keep everything running smoothly. Take advantage of audience engagement apps that allow customers to share their moviegoing experience via social media. The apps also enable you to solicit feedback and capture valuable impressions for use in creating sales promotions. Products Products Products Laser-illuminated projectors Xenon projectors Barco Alchemy projectors and modules Auro 11.1 & AuroMax immersive cinema audio NOC services (24/7/365) CineCare Web Communicator software Certified training Social media apps Exhibitor surveys

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7 Lobby enchantment The moment the magic starts Digitally transform your lobby to deliver the magic of sight, sound, and social media. Immerse your guests in the magic of movies, stories and images. Let Barco s lobby enchantment solutions transform your lobby into an entertainment experience that captivates, entertains, informs, and engages. Key benefits Differentiate from all other entertainment by creating a memorable experience Increase customer intimacy by interacting with theatergoers via smart phone integration Engage with the media-savvy audience through social media Entertain The show starts as your customers enter the theater lobby. Sights and sounds transform the entire area into a magical environment, promoting an upcoming movie title - choreographed movie characters take over the lobby and surround your guests while large format trailers dominate the lobby for a unique immersive experience. This unique form of entertainment increases dwell time and encourages moviegoers to come early for this show before the show. Monetize Combining digital signage with the mobile platform enables customers to buy advance tickets to upcoming movies as well as share their cinema experience on social media so that friends can join too. Engaging customers with your website, and driving loyalty club or newsletter enrollment, is seamless as well. You also increase your revenue by promoting movie title t-shirts and toy sales, as well as by offering rewards for transactions. Engage Smart phone integration allows moviegoers to interact with content that s being displayed throughout the lobby. Buying advance tickets, downloading trailers, taking trivia quizzes, sharing information about movies all these things are an integral part of building greater customer intimacy. Lobby enchantment solutions Projection mapping technology Servers Interactive technologies LCD panels LED displays Exterior mapping solutions Projection mapping technology Event projectors Servers

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9 The prelude Escape to a world of magic As soon as they take their seats in the movie theater, moviegoers are enveloped on all sides by stunning imagery for an immersive and interactive pre-movie experience. In this way, the 22 minutes before the movie provide exceptional entertainment value and improved advertising revenue. An interactive experience id Interactive Dimension is brought to you by Barco and Audience Entertainment, bringing a sense of community and enjoyment back to the cinema experience by putting interactive storytelling into the hands of the audience. From the smart phone to the big screen, and back again, audiences can move, cheer, and play as a team influencing the outcome of the stories unfolding in front of them. This creates a unique and engaging pre-movie experience. Key benefits Improved advertising revenue thanks to exceptional entertainment value Strengthen your brand via immersive stingers and promotional activities New opportunities to promote B2B events on multi-screen presentations Designed to interface with existing setups Requires limited maintenance after installation Prepare to Escape By adding extra screens on both sides of the big screen, Barco Escape challenges the single-screen standard to provide a bigger, more intense and encompassing canvas. It extends current boundaries and opens up a world of new possibilities to restore audiences excitement for cinema. Barco Escape turns pre-show advertising into an immersive audience experience, rather than something to be ignored while waiting for the movie to begin. Offering studios the ability to bring their movies and promotions to life on a grander scale, Barco Escape lifts content to a higher level, enchanting audiences with immersive entertainment that s all around them. The prelude solutions Event projectors Audience engagement technology Servers Content creation services Immersive sound

10 The big show solutions Xenon cinema projectors Laser cinema projectors Barco Alchemy integrated projectors Auro 11.1 & AuroMax immersive sound Event projectors Servers Image processing Content creation Barco Escape format

11 The big show Creating the magic of the movie During the big show audiences are embraced by ultimate image quality and immersive sound, delivering a superior level of movie realism. This compelling universe is enabled by Barco s lamp-based and laser-illuminated projectors and immersive cinema sound systems. Key benefits Exceptional image quality and immersive sound deliver a unique movie experience Peace of mind thanks to futureproof and reliable technology Easy to install, use, and maintain A new image standard As the fundamental component of the CinemaBarco experience in auditoriums, Barco s laser projectors deliver exceptional image quality, with outstanding 3D brightness and superior color performance, while simplifying operations and reducing operating expenses. Only Barco provides the industry s most complete range of DCIcertified laser-illuminated digital cinema projectors. Our portfolio brings the premium image quality provided by laser projection to every cinema screen from intimate small screens to Premium Large Format (PLF) screens. Integrated and future-proof projectors Named Barco Alchemy, Barco s new generation of powerful projectors are the first and only projectors capable of showing 4K movies at 60 fps and 4K 3D content on a single projector. Fully integrated, they combine media server functionalities with Series 3 cinema processing electronics into one projector module for more simplicity and reliability. By fusing these functionalities, Barco is once again delivering futureproof modularity while offering low total cost of ownership. What s more, thanks to the unique and acclaimed modularity of the Barco digital cinema projectors, you can easily upgrade your Series 2 projector to benefit from the revolutionary Barco Alchemy technology. Immersive sound Barco enables you to create the ultimate acoustical cinema experience with immersive sound solutions tailored to your needs. Via a unique three-layer approach (traditional surround sound with height and overhead layers) Auro 11.1 by Barco creates the most immersive motion picture experience. Auro 11.1 is fully compatible with existing audio equipment and current workflows. Anticipating the adoption of a standardized format for immersive sound, Barco also introduced AuroMax : a system that incorporates support for the placement of "objects" in any immersive mix at up to half the cost of other objectbased sound systems. Immersive movie solutions Xenon projectors Barco laser-illuminated projectors Barco Alchemy integrated projectors Auro 11.1 immersive sound

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13 Behind the curtain The secrets behind the magic The secrets behind the movie magic not only lie in Barco s wide array of industry-leading visualization solutions your CinemaBarco solutions will always deliver a solid performance, thanks to the expertise of our dedicated engineering and customer care teams. Sophisticated yet easy-to-use projector tools, software and the best training resources in the industry help you keep everything running smoothly for uninterrupted entertainment. Key benefits 24/7/365 remote monitoring Flexible show scheduling and screen management In-depth training programs to keep your skills up-to-date Optimized uptime thanks to dedicated cinema services Remote intervention CineCare Web our award-winning remote monitoring and service tool enables you to quickly manage and check all your cinema gear without having to go inside the projection booth. It provides an overview of your equipment s status and allows you to initiate proactive interventions. What s more, the intuitive Barco (Web) Commander tools allow flexible show scheduling and screen management, while the Barco Communicator software enables fast troubleshooting and easy configuration and installation. 'Red Carpet' support services From the very first contact to long after your installation is complete, our commitment to high-quality, reliable service and fast turnaround times remains key. CineCare our comprehensive palette of dedicated cinema services optimizes your uptime and keeps your expenses under control. Our worldwide support network including a Network Operations Center guarantees 24/7 professional assistance, wherever you are, whenever you need it. Dedicated training As up-to-date technical skills are a must, we support your technicians with the most advanced certification training available via our Digital Cinema Center of Excellence. With more than 3,500 certified digital cinema engineers, our in-depth training programs have proven to be by far the most successful in the industry. Behind the curtain solutions CineCare Web Barco Communicator software Barco (Web) Commander NOC services (24/7/365) Certified training

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15 The applause The magic continues Once the movie s over, the show still continues, because the magic doesn t end. Benefit from audience engagement apps that allow your moviegoers to share their experience via social media. Integrating social media apps into the user experience enhances interaction, builds loyalty, and allows you to solicit valuable feedback, customer data, and preferences to drive future sales promotions. Key benefits Directly interact with moviegoers via their smart phone Simple tracking of audience behavior Build loyalty through customer engagement Social cinema In addition to enabling you to more effectively track your audience s interests, preferences and history, these apps are also smart tools for better targeting and managing your marketing campaigns. Via their mobile devices, you can interact directly with your moviegoers sending them invitations to your loyalty program, targeted deals, or last-minute offers. This social sharing makes the theatrical experience more meaningful, especially for the new generation of digital natives. The applause solutions Social media apps Exhibitor surveys

16 Reasons to choose Barco A trusted partner technology Selecting Barco as your partner means choosing a digital cinema pioneer and innovator with a proven track record in digital cinema technology. Barco s leadership in both operational and experiential cinema technology will rejuvenate your cinema experience for the digital age. State-of-the-art As the market share leader in digital cinema projection and leader in laser innovation, Barco has been breaking ground in the cinema industry for many years. Barco was the first to introduce a sealed optical engine, a 30,000+ lumens projector, natural immersive cinema sound, unified projector and media server functionality, and DCI-compliant 4K 3D and 4K 60 fps. 30 years of 3D expertise With over 30 years of expertise in 3D, Barco knows just how to entice moviegoers into the cinema for dazzling 3D adventures they will love to live again. With spectacular light output levels up to 56,000 lumens, the Barco laser projectors enable 3D images to be shown the way they were intended by the moviemaker.

17 A new image Minimal cost 4 standard 5 of ownership 6 As a frontrunner in laser projection technology, Barco continues its legacy of bringing the brightest images of the highest quality to the cinema industry with its 6P laser projectors. The Barco laser projectors and Barco Alchemy projectors are unique for many reasons, including their ability to show 4K content at 60 fps and 3D movies in full 4K resolution. When developing new technologies, keeping your cost of ownership low is always high on our priority list. As a result, all core components of Barco s products are designed for maximum efficiency, easy serviceability and extended product lifetime. Focus on quality In digital cinema, downtime and revenue are mutually exclusive. That s why Barco focuses on innovation in the domains that matter most: image quality, ease of use, and total cost of ownership.

18 We believe that Barco s 3D sound technology will serve to immerse audiences around the world even more deeply into the adventurefilled world created by our filmmakers. Jeffrey Katzenberg, CEO of DreamWorks Animation We are eager to expand our laser projection footprint with Barco in keeping with our desire to continually offer our customers the best movie presentation possible. Art Seago, CEO of Santikos Theaters A unique, immersive, irreplaceable theatrical experience. Slash Film Their keen approach to innovation is why we have partnered with Barco in our quest to deliver the most exciting cinema moments to our patrons all over the world. Damian Wardle, Senior Vice President of Global Theatres Technology & Presentation at Cinemark

19 hen we first heard demonstrations W of what the Auro 11.1 audio format is capable of, it gave us great ideas for new possibilities in storytelling. Rick McCallum, Producer of Red Tails Barco s new laser projectors offer the greatest cinema experience ever seen. They re leading the market with their laser technology and their vision of an immersive, interactive cinema experience. Guohua Jin, Assistant General Manager at HG Entertainment Eddy Duquenne, CEO of Kinepolis Group The future of film. The Hollywood Reporter

20 About Barco Barco, a global technology company, designs and develops visualization technology - encompassing the entire visualization spectrum - for a variety of selected professional markets: entertainment, enterprise, and healthcare. By offering top-quality, userfriendly imaging products, we enable our customers to optimize productivity and business efficiency. Barco Pres. Kennedypark 35, 8500 Kortrijk, Belgium T F sales.digitalcinema@barco.com Trade Center Drive, Rancho Cordova, CA 95670, USA T F P.R. China No. 16 Changsheng road, Changping district, Beijing, T F Barco 2015 M00337-R MB The latest version of this brochure can be found on