2012 Mobile Home Market Facts

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1 2012 Mobile Home Market Facts

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3 Background and Methodology Since 1952, Foremost Insurance Company has been the nation s leading manufactured home insurance specialist, providing manufactured home insurance products to meet the needs of manufactured home owners and contributing to industry growth through innovative insurance and financing programs. Foremost Insurance Company has sponsored corporate studies of the manufactured home market since We have continued to evolve the study to make sure the data collected is as useful and relevant as possible. We have collected data to help us not only understand the market and how it is changing, but also the motivations and attitudes of the diverse population of manufactured home owners and residents. Method Beginning October 2 through October 18, 2012, invitations were sent to members of the Survey Sampling International (SSI) online survey panel. SSI provided both pre-screened mobile home owners/ residents and general population panelists. For our study, 10,002 completed surveys were collected. 29,641 interviews were started: Resulting in 10,002 completed surveys. 17,173 failed to qualify, 2,459 failed to complete entire survey, 7 survey errors 9,055 completes came from targeted SSI sample (pre-screened for mobile home ownership) 947 completes came from untargeted SSI sample (not pre-screened for mobile home ownership) Sample Requirements Must own or reside in a manufactured, mobile or modular home within the United States Must be 18 years of age or older 1

4 The Mobile Home Market Shifts Toward Older Homes and Lower Income Households 5 of mobile home owners reported an annual household income less than $30,000, representing a 1 increase from 2008 Despite four years between the surveys, the median model year is older in the 2012 Market Facts report 5 of respondents estimated the market value of their mobile home was under $20,000, a increase from of mobile home units were purchased for under $20,000, representing a increase from 2008 Market Trends 2 of all mobile home households (owner-occupied) own one or more specialty product, which includes Boat, Motorcycle, Motor Home, Travel Trailer, Sailboat, Personal Watercraft, ATV and Snowmobile 2 of owners expect to move or sell their mobile home within the next five years Of those planning to move or sell, 34% expect a mobile home to be their next residence (up from 2008 Market Facts) Median model year and estimated value have decreased from Market Facts 2008 Single-section homes represented 5 of all units Multi-section homes are down since our 2008 study Mobile Home Residents Profile 6 own or are buying their mobile home; 24% rent have a four-year college or advanced degree 40% of mobile home owners don t anticipate ever selling or moving from their current home 2 of owner-occupied manufactured homes are currently uninsured 2

5 Demographics Respondents by State 3

6 Respondent Demographics - Mobile Home Residents Gender Base: 10,002 Age Base: 10,002 74% 2 Male Female % Over 85 Ethnicity 8 Base: 9,303 White Hispanic African American American Indian / Alaska Native Asian Other Education 3 34% of respondents have a four-year or advanced degree 1 Less than High School High School / GED Some College Two-Year College Degree Four-Year College Degree Advanced Degree Base: Manufactured/Mobile/Modular Home resident (9,420) Employment Employed Full- Time Homemaker Unable to Work / Disabled Retired Out of Work - Looking Employed Part-Time Self-Employed Student Out of Work - Not Looking Base: Manufactured/Mobile/Modular Home resident (9,420) 4

7 Respondent Demographics - Continued Social Media Usage 8 8 of respondents use some form of social media 7 of users visit social media sites at least once per day 3 30% 2 14% 1 Facebook YouTube Google+ Twitter Myspace LinkedIn Flickr Foursquare Other I do not use any social media sites Base: 10,002 Respondent Demographics Owner Occupied Annual Household Income 2012 Market Facts 2008 Market Facts 2 20% 14% 20% 20% NA < NA $9,999 or Less $10, $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $124,999 $125,000 or more Base: Mobile Home owner responded to question (5,827) 5 of Mobile Home Owners claimed an annual household income < $30,000 5

8 Estimated Net Worth Owner Occupied Just estimating, what is your total net worth? Include stocks, bonds, savings, value of your home, retirement funds, 401ks, personal belongings, assets, other real estate investments, etc., minus any liabilities. This question is asking about your total net worth and NOT your annual income. Base: Total Sample, not including prefer not to answer (5,351) 2008 Base: Total Sample, not including prefer not to answer (8,129) Less than $25,000 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $249,999 $250,000 - $499,999 $500,000 and over 2012 Market Facts 2008 Market Facts In 2012, we saw a higher concentration of respondents reporting net worth below $25,000 Household Composition Do any of the following describe your current household composition? Mobile MH Home Owner / Owner/Resident Resident NON NON Mobile MH Home Owner / Owner/Resident Resident Two Generations (i.e. (i.e. parents parents and and adult adult children children over over the age of 25) Three Generations (i.e. (i.e. parents, adult children, and grandchildren) Skipped Skipped Generation (i.e. grandparents, and (i.e. grandparents, and grandchildren, without parents) grandchildren without parents) More than Three Generations More than Three Generations (i.e. grandparents, parents, adult (i.e. children, grandparents, and great parents, grandchildren) adult children, and great grandchildren) No, No, none of of these are representative of of my my household % 70% Base: 10,002 Base: 17,173 6

9 Market Market Overview Overview Housing Situation Do you own or rent this Mobile/Manufactured Home? Own / Buying Own / Buying Rent Rent Live with Relatives Live with Relatives Other Other % 24% Age - Renters Over 70 Base: Total Sample (10,002) 7

10 Manufactured Home Location Which of the following best describes the location of your Mobile/Manufactured Home? Respondents who reside within a Mobile Home park continue to grow slightly A mobile home park do not own the lot On (owners) private property** On someone else s property** Mobile home subdivision or park own the lot Condo / Co-op mobile home park Base: 17,926 17,432 16,094 10,600 10,002 **Numbers based on mobile home owners (7,406) Year of Purchase In what year did you purchase or acquire your Mobile/Manufactured Home? Prior to to present 2012 Market Facts 2008 Market Facts < 0% < < < < Base: Owners, answered question (7,213) 8 3 Nearly 40% of the Mobile Home units in this survey were purchased/acquired within the last seven years

11 Model Year What is the model year of your Mobile/Manufactured Home? Older than or newer < 2012 Market Facts 2008 Market Facts 4% 4% 4% % 1 1 Model Year Analysis % of respondents whose MH was less than 12 years old at time they were surveyed Median Model Year 1988* Median model year was between Base: Owners, answered question (7,049) *This is an approximation; median distribution fell in the range Purchase Price What was the purchase price for your Mobile/Manufactured Home? 2012 Market Facts 2008 Market Facts Less than $4,999 $5,000 $9,999 $10,000 $19,999 $20,000 $29,999 $30,000 $39, % $40,000 $49,999 $50,000 $74, $75,000 $99,999 $100,000 $124,999 $125,000 or more Base: Owners, answered question (6,404) Median purchase price was between $20,000 $30,000 9

12 Estimated Market Value In your estimation, if you were to sell this Mobile/Manufactured Home today, what price do you think you could get? Less than $4,999 $5,000 $9,999 $10,000 $19,999 $20,000 $29,999 $30,000 $39,999 $40,000 $49,999 $50,000 $74,999 $75,000 $99,999 $100,000 $124,999 $125,000 or more 2012 Market Facts 2008 Market Facts Median market value estimate was $10,000 - $20,000 The average estimated replacement value of personal property within home was $30,188*, up more than $5,000 from 2008 *Only estimates between $100 - $125,000 were used for calculation (base: 8,124) 1 of respondents didn t know the estimated market value of their Mobile Home Estimated Market Value by Model Year In your estimation, if you were to sell this Mobile/Manufactured Home today, what price do you think you could get? Less than $4,999 $5,000 - $9,999 $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $124,999 $125,000 or more 100% 90% 80% 70% 60% 50% 40% 30% 20% 0% 4% 4% 4% 4% 4% 4% % 5 Older than % 24% % % or newer %

13 Mobile Home Description For consistency, how do you describe or characterize your Mobile/Manufactured or Modular Home when someone asks what type of residence it is? Mobile Home Trailer 1 14% 1 14% 1 Double Wide* 1 Manufactured Home House 4% Modular Home Travel Trailer 0% 0% 0% 0% Base: 17,536 17,107 16,047 10,595 10,002 *Prior to 2012, this was captured as an Other please specify, open-text category Floor Plan Which of these floor plans best describes your Mobile/Manufactured or Modular Home? Single Wide / Single Section 5 Double Wide / Double Section Triple Wide / Triple Section 3 4 of manufactured homes were described as multi-section in 2008 Other Don t know / Not sure Base: Total Sample (10,002) 11

14 Future Housing Plan How many years do you anticipate owning, living in or renting this Mobile/Manufactured Home? Less than one year Owner Occupied Non-Owner 2 One to five years 2 4 Six to ten years 1 Eleven to fifteen years Sixteen to twenty years More than twenty years I don t anticipate ever selling this home 40% NA I anticipate this will always be my home NA 1 Base: (7,670) (2,332) Next Residence - Owner Occupied At this time, what do you anticipate your next residence will be? 2012 Market Facts 2008 Market Facts Standard built house Double Wide [Mobile/Manufactured Home] Single Wide [Mobile/Manufactured Home] Apartment Senior Citizen Community / Assisted Living Center Condominium or Town House Triple Wide [Mobile/Manufactured Home] Duplex / Triplex / Quadriplex Other 4% 0% % 5 Base: Currently own and reside in a Mobile Home, anticipate moving in the future (3,798) Manufactured home as next anticipated residence up from

15 Features / Equipment Which of the following items do you have in your Mobile/Manufactured Home? Fire extinguisher Dead-bolt locks on every exterior door % Carbon monoxide detector Fire alarm with central monitoring service 4% 1 2 Wood burning stove or fireplace 1 20% 24% 2 1 Burglar alarm with central monitoring service 17,926 17,432 16,094 10,600 10,002 Base: 13

16 Foremost Means More. Foremost and the F logo are registered trademarks of FCOA, LLC, 5600 Beech Tree Lane, Caledonia, MI Insurance provided by a member of the Farmers Insurance Group, that includes the Foremost Insurance Group /13

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