San Antonio Market Study Part 2 Five Primary Tourism Feeder Markets: Houston Dallas/Fort Worth Austin Waco Corpus Christi

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "San Antonio Market Study Part 2 Five Primary Tourism Feeder Markets: Houston Dallas/Fort Worth Austin Waco Corpus Christi"

Transcription

1 San Antonio Market Study Part 2 Five Primary Tourism Feeder Markets: Houston Dallas/Fort Worth Austin Waco Corpus Christi January 2014

2 Introduction ARA has been retained by the McNay Art Museum to study both its current and potential visitors. Prior reports were submitted covering members and non-member visitors to the museum. Recently, ARA reported on residents of San Antonio who, while recently having visited another museum in the area, had not been to the McNay. However, there is a significant tourism market for San Antonio and, thus, the McNay. According to data from the San Antonio Convention and Visitors Bureau, 75 percent of its visitors lived elsewhere in Texas. As an extension of the market study, ARA interviewed museumgoers living in the five Texas cities from which the most visitors to San Antonio originated Houston, Dallas/Fort Worth, Austin, Corpus Christie and Waco. Methodology Using an online panel, ARA screened participants for having visited a museum in their hometown or elsewhere in the United States within the past 12 months. The 11 percent who cleared that threshold were then asked whether they had either visited San Antonio in the past 12 months or were planning to do in the next six months for leisure purposes. Almost two-thirds had been there recently while just over one-third intended to visit. Finally, potential participants were asked whether they had or would be visiting a museum when they are in San Antonio. In all, 402 museumgoing travelers qualified for the full survey. The DMA breakdown was as follows: Home City of Qualified Respondents Houston 38.6 Dallas/Fort Worth 25.6 Austin 19.7 Waco 9.2 Corpus Christi 7.0 The eight-minute questionnaire was constructed with built-in logic to direct respondents to applicable questions. For example, those who had or were going to the McNay were asked whether they had visited previously and, if so, how long ago. Similarly, those who had heard of the McNay but never visited were asked what type of art they would expect to see there. Audience Research & Analysis 1

3 Key Findings Among the other activities museumgoers from the top five Texas tourism markets participated in were visiting friends or relatives and going to the Botanical Garden. The most visited museum in San Antonio was SAMA, followed by the Institute of Texan Cultures and the Witte, and then the McNay. About one-third had heard of the McNay but never visited. The McNay benefits from repeat visits. Sixty-two percent of those coming to the McNay had been there previously. Repeat visitors were driven by new exhibitions, the opportunity to bring friends or relatives, or simply to come again whenever they were in town. First-time McNay visitors from these other markets relied on personal recommendations and web search (e.g., Google, Yahoo) to get information about the McNay. Other influential sources included visitor magazines in the hotel and listings, articles or reviews. First-time and repeat visitors had a good sense of the types of art on display at the McNay, although awareness of prints and drawings, contemporary art, and theatre arts lagged. Eighty-two percent of those who had only heard of the McNay said it was on their list to visit in the future, which represents a perhaps unrealized opportunity. o Reasons cited for not visiting included being less sure of what was offered there as well as not knowing the cost of admission. o When showed images of the McNay along with a detailed description, 85 percent expressed strong interest in visiting. Fifty-six percent of these Texan visitors stayed in downtown hotels, while another 17 percent chose hotels elsewhere in San Antonio. About 20 percent stayed with friends or relatives. o Overall, 94 percent arrived by car, although ten percent from DFW came by air. Nine out of ten who arrived by air rented a car. Eighty-seven percent used social media led by, in order, Facebook, YouTube, Twitter, Instagram and Pinterest. Demographics o Females accounted for six out of ten museumgoing visitors. o Mean age of respondents was 49 years. (The study surveyed people between the ages of 18 and 65.) o Forty-two percent had children living in the household, the majority of whom were 6+ years. o Eleven percent were full-time students. Two-thirds were college graduates. o Racial/ethnic background was 60 percent were White; eight percent, each, Black/non-Hispanic and Asian; 30 percent were Hispanic or Latino. o Mean HH income was $97,000. Audience Research & Analysis 2

4 Visiting San Antonio Among both those visitors who had visited a museum in San Antonio in the past 12 months or planned to do so in the next six, seeing friends or relatives as well as going to the Botanical Garden were the two other activities they participated in most. Other Activities in San Antonio (; multiple responses) Visited Past 12 Months Will Visit Next 12 Months Visit friends/relatives Botanical Garden Live Music Popular Professional Sports Event Live Theatre Live Music Classical Among museums visited or planned to visit, SAAM another art museum led by a wide margin. Just one-third of non-visitors had heard on the McNay. San Antonio Museums (; multiple responses) Visited Past 12 Months Will Visit Next 12 Months Heard of but Not Visited San Antonio Museum of Art Institute of Texan Cultures Witte Museum McNay Art Museum Blue Star Contemporary Briscoe Western Art Art Pace McNay Art Museum Visitors Interestingly, 62 percent of those who had visited the McNay in the past 12 months or were planning to visit in the next six had been there at least once previously more than half within the past 12 months. This augers well for repeat visits. Asked why they returned, almost half cited a new exhibition while about four out of ten, each, said to bring friends or relatives and that they often visit when in San Antonio. Reasons to Visit Again (multiple responses) Visited Before To see new exhibition 45.3 Bring friends or relative 41.5 Often visit when in SA 39.6 Personal recommendation 34.0 Saw ad or listing 17.0 Received e-newsletter 11.3 Member 7.5 Other 7.5 Audience Research & Analysis 3

5 Those who had not been to the McNay prior to their recent or forthcoming visit were asked where they saw or heard something that motivated this visit. Beyond personal recommendations, web search and tourism related sources, such as a magazine in the hotel, were next most influential. Print ads were not of consequence to the extent they had been placed in these markets. Sources of Information (multiple responses) Visiting McNay Now Personal recommendation 57.6 Web search (e.g., Google, Yahoo) 36.3 Visitor magazine in hotel 15.2 Listing, article or review 12.1 Social media 9.1 Visitor information center 9.1 Tour guide or hotel concierge 9.1 Flyer, map or local visitor guide 6.1 Travel agent/tour operator 3.0 Newspaper ad 3.0 Magazine ad 3.0 Travel websites 3.0 Outdoor signage or advertising 0.0 Other 6.1 These first-time visitors were also asked their reasons for coming at this time. While seeing a special exhibition drove repeat visitors, it played a minor role for first-timers who came for a variety of general museumgoing and social experiences. Reasons to Visit for the First Time (multiple responses) Visiting McNay Now Just to see another art museum 63.6 To see art not available in hometown 51.5 Heard the museum grounds were beautiful 51.5 To share experience with friends/relatives 48.5 To see a special exhibition 18.2 Both first-time and repeat visitors had a pretty good sense of what was on display at the museum. Comparing first-timers with repeat visitors, deficits were greatest with regard to prints and drawings, contemporary art and theatre arts. Familiar with Each Type of Exhibition (multiple responses) McNay Visitors Repeat First-time European and American Paintings Sculpture Collection Prints and Drawings Medieval and Renaissance Art Contemporary Art Special Exhibitions Tobin Collection of Theatre Arts Audience Research & Analysis 4

6 First-time visitors were at least as familiar with some programs including performances such as Summer Jazz or Brunch or the Museum Store. On the other hand, they were far less familiar with exhibition-related programs. Familiar with Each Type of Program (multiple responses) McNay Visitors Repeat First-time Museum Store Exhibition-related programs Performances such as Summer Jazz or Brunch Family programs Free Family Day Workshops Programs for Educators Free Second Thursdays Heard of, but Never Visited the McNay Those museumgoers from other Texas cities, who were aware of the McNay but had never been, appeared aware of most of the types of art on display at the museum, but with 57 percent expecting art by local artists and 71 percent not sure of what other art they would see, there is still uncertainty about what is offered. Type of Art Would Expect to See at the McNay Not Yes No ( Heard of but Never Been) Sure Prints and Drawings Contemporary Art Art by local artists European and American Art Sculpture Collection Tobin Collection of Theatre Arts Medieval and Renaissance Art Other Similarly, they were asked whether certain reasons for not visiting were true or false for them. With 82 percent saying they intended to visit in the near future, it is up to the McNay to motivate them. Not having knowledge of art and art history was not salient for these out-of-town museumgoers. Reasons for Not Visiting Not True False ( Heard of but Never Been) Applicable On my list to visit in the future Do not know what is offered there Do not know cost of admission Little knowledge of art and art history Other museums I rather visit Do not know if my children would enjoy Not enough other things to did nearby Featured art exhibitions do not appeal to me Audience Research & Analysis 5

7 Since they had never been to the McNay, we presented them with a description of the museum its history, offerings, entrance fees and free day programs as well as images of both gallery spaces as well as the façade of the original home and Stieran Center. Then we asked them, based on what they saw or read, how interested they were in visiting in the near future. As shown below, the results were very positive more so than San Antonio museumgoers who had not been to the McNay. How Interested In Visiting the McNay General Visitor Information Heard of But Never Been Five Tourism Markets Heard of But Never Been San Antonio Extremely Very Somewhat Not very Not at all More than half of visiting museumgoers from these other cities stayed in hotels in downtown San Antonio. About one-fifth stayed with family or friends. Where Staying in San Antonio () Hotel in downtown SA 56.0 With family or friends 21.4 Hotel elsewhere in SA 17.2 Other 5.5 Virtually all visitors from Texas arrived by car. The only market with any significant travel by air was Dallas/Fort Worth at ten percent. Type of Transportation Getting to San Antonio () Car 94.3 Airplane 4.5 Train 0.5 Other 0.7 Of those arriving by airplane, 89 percent were renting a car. Audience Research & Analysis 6

8 Social Media Usage Eighty-eight percent of these visiting museumgoers used social media regularly, which was higher than the 83 percent observed among San Antonio museumgoers. All but Flickr experienced comparably greater usage. Social Media Sites Visited Regularly (; multiple responses) Facebook 82.3 YouTube 51.2 Twitter 33.8 Instagram 22.9 Pinterest 29.4 Foursquare 3.2 Tumblr 9.2 Flickr 3.7 Other 1.5 Do not use social media 11.7 Audience Research & Analysis 7

9 Demographics Gender Females accounted for about six out of ten museumgoing visitors. Age (The study surveyed people between the ages of 18 and 65.) The mean age was 49 years, with a median (half below and half above) of 50 years both within five years of the San Antonio market. Age to to to to to Mean (years) 48.9 Median (years) 49.8 Children Under 18 Years Forty-two percent had children living in the household, a quarter of whom had taken them to the McNay (net, about ten percent of all museumgoing visitors). The ages of most of the children, like San Antonio museumgoers, were over six years ago. Ages of Children Under 18 ( with children) Audience Research & Analysis 8

10 Full-time Student Eleven percent were full-time students. Level of Education Two-thirds were college graduates including almost one-quarter who had a graduate or professional degree. Education Some high school 1.0 High school graduate 10.7 Some college 21.6 College graduate 37.1 Some graduate school 5.7 Graduate school or professional degree 23.9 Race or Ethnic Background While the percentage of white, non-hispanic museumgoing visitors was comparable with those living in San Antonio, the incidence of people of Hispanic or Latino background was about a third less. The gap was made up by more Asians and non-hispanic Blacks. Race or Ethnic Background White, non-hispanic 60.0 Hispanic or Latino 20.9 Black, non-hispanic 7.5 Asian, South Asian or Pacific Islander 8.0 American Indian 1.5 Multiracial or other 0.5 Decline to answer 1.7 Audience Research & Analysis 9

11 Annual Household Income The sample s mean annual household income was about $97,000, more than $10,000 higher than the San Antonio market. Similarly, the median income of $79,300 exceeded the local market by about $7,000. Specifically, there were fewer people in the less than $50,000 category. Household Income Less than $50, $50,000 - $74, $75,000 - $99, $100,000 - $149, $150,000 - $199, $200,000 - $249, $250,000 - $299, $300,000 - $399, $400,000 or more 0.0 Decline to answer 4.5 Mean income ($) 97,070 Median income ($) 79,321 Audience Research & Analysis 10

Internet Access and Use: Does Cell Phone Interviewing make a difference?

Internet Access and Use: Does Cell Phone Interviewing make a difference? Internet Access and Use: Does Cell Phone Interviewing make a difference? By Evans Witt, Jonathan Best and Lee Rainie A paper prepared for The 2008 Conference of The American Association for Public Opinion

More information

Site Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites

Site Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites Site Matters: The Value of Newspaper Web Sites Site Matters: The Value of Newspaper Web sites 1 Site Matters: The Value of Newspaper Web Sites Table of Contents 1. Introduction... 3 2. Methodology & Definitions...4

More information

Demographic and Income Comparison Profile

Demographic and Income Comparison Profile Census 1 Summary Demographic and Income Comparison Profile Population,943 41,77 85,433 Households 1,198 18,31 34,83 Families 769 1,53 1,441 Average Household Size.38.3.39 Owner Occupied Housing Units 755

More information

Demographic and Income Comparison Profile

Demographic and Income Comparison Profile Census 1 Summary Demographic and Income Comparison Profile Longitude: -95.18 Population,474 75,77 193,553 Households 937 8,61 71,79 Families 67 19,641 5,51 Average Household Size.64.64.69 Owner Occupied

More information

What American Teens & Adults Know About Economics

What American Teens & Adults Know About Economics What American Teens & Adults Know About Economics Prepared for: The National Council on Economic Education Project Directors: Dana Markow, Ph.D., Senior Research Director Kelly Bagnaschi, Senior Research

More information

Survey of Publicly Funded, Accredited Nursing Colleges in New Mexico

Survey of Publicly Funded, Accredited Nursing Colleges in New Mexico Survey of Publicly Funded, Accredited Nursing Colleges in New Mexico March 2014 Written By: Shanna Schultz, Program Coordinator for the Academic Progression in Nursing Grant 0 Contents Executive Summary...

More information

HEALTH INSURANCE COVERAGE STATUS. 2009-2013 American Community Survey 5-Year Estimates

HEALTH INSURANCE COVERAGE STATUS. 2009-2013 American Community Survey 5-Year Estimates S2701 HEALTH INSURANCE COVERAGE STATUS 2009-2013 American Community Survey 5-Year Estimates Supporting documentation on code lists, subject definitions, data accuracy, and statistical testing can be found

More information

Application Trends Survey

Application Trends Survey The premier provider of market intelligence Application Trends Survey SURVEY REPORT About This Study The Application Trends Survey is a product of the Graduate Management Admission Council (GMAC ), a global

More information

Selected Socio-Economic Data. Baker County, Florida

Selected Socio-Economic Data. Baker County, Florida Selected Socio-Economic Data African American and White, Not Hispanic www.fairvote2020.org www.fairdata2000.com 5-Feb-12 C03002. HISPANIC OR LATINO ORIGIN BY RACE - Universe: TOTAL POPULATION Population

More information

Spring 2008 Visitors to the National Postal Museum Smithsonian Institution

Spring 2008 Visitors to the National Postal Museum Smithsonian Institution Spring 2008 Visitors to the National Postal Museum Smithsonian Institution December 2008 Office of Policy and Analysis Smithsonian Institution Preface The Office of Policy and Analysis (OP&A) was pleased

More information

THE ECONOMICS OF LAW PRACTICE IN NEW MEXICO LAWYER COMPENSATION SUMMARY OF RESULTS SEPTEMBER 2012

THE ECONOMICS OF LAW PRACTICE IN NEW MEXICO LAWYER COMPENSATION SUMMARY OF RESULTS SEPTEMBER 2012 THE ECONOMICS OF LAW PRACTICE IN NEW MEXICO LAWYER COMPENSATION SUMMARY OF RESULTS SEPTEMBER 2012 SEPTEMBER 2012 PAGE 2 I. INTRODUCTION SEPTEMBER 2012 PAGE 3 The Economics of Law Practice in New Mexico

More information

Brochure Distribution Research Summer 2010

Brochure Distribution Research Summer 2010 Brochure Distribution Research Summer 2010 Summary Report of Key Findings Prepared By: Professor Ian Cross Director of the Center for Marketing Technology Bentley University Methodology Professor Ian Cross,

More information

Custodial Mothers and Fathers and Their Child Support: 2011

Custodial Mothers and Fathers and Their Child Support: 2011 Custodial Mothers and Fathers and Their Child Support: 2011 Current Population Reports By Timothy Grall Issued October 2013 P60-246 IntroductIon This report focuses on the child support income that custodial

More information

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013 Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting

More information

Global Advertising Specialties Impressions Study

Global Advertising Specialties Impressions Study Global Advertising Specialties Impressions Study A cost analysis of promotional products versus other advertising media Released at the 2010 ASI Power Summit This report may be reproduced and used in presentations

More information

Health Status, Health Insurance, and Medical Services Utilization: 2010 Household Economic Studies

Health Status, Health Insurance, and Medical Services Utilization: 2010 Household Economic Studies Health Status, Health Insurance, and Medical Services Utilization: 2010 Household Economic Studies Current Population Reports By Brett O Hara and Kyle Caswell Issued July 2013 P70-133RV INTRODUCTION The

More information

Top Line Findings. George Washington University and Cision 2009 Social Media & Online Usage Study

Top Line Findings. George Washington University and Cision 2009 Social Media & Online Usage Study Top Line Findings George Washington University and Cision 2009 Social Media & Online Usage Study December, 2009 EXECUTIVE SUMMARY Cision and Don Bates of George Washington University conducted an online

More information

The 2013 Social Admissions Report. 2013 IACAC Conference

The 2013 Social Admissions Report. 2013 IACAC Conference The 2013 Social Admissions Report 2013 IACAC Conference Methodology Background: Objec&ve is to get greater insights into high school students use of social media, in general, and in selec&ng a college

More information

February 2008 Dr. José-Marie Griffiths, Dean and Professor Donald W. King, Distinguished Research Professor University of North Carolina at Chapel

February 2008 Dr. José-Marie Griffiths, Dean and Professor Donald W. King, Distinguished Research Professor University of North Carolina at Chapel February 2008 Dr. José-Marie Griffiths, Dean and Professor Donald W. King, Distinguished Research Professor University of North Carolina at Chapel Hill TABLE OF CONTENTS Introduction... 4 Conceptual Model...

More information

Lloyd Potter is the Texas State Demographer and the Director of the Texas State Data Center based at the University of Texas at San Antonio.

Lloyd Potter is the Texas State Demographer and the Director of the Texas State Data Center based at the University of Texas at San Antonio. Lloyd Potter is the Texas State Demographer and the Director of the Texas State Data Center based at the University of Texas at San Antonio. 1 2 Texas population in 2014 was just under 27 million and was

More information

Cosmetic Dentistry. State of the Industry. Survey 2013. American Academy of Cosmetic Dentistry www.aacd.com

Cosmetic Dentistry. State of the Industry. Survey 2013. American Academy of Cosmetic Dentistry www.aacd.com Cosmetic Dentistry State of the Industry Survey 2013 American Academy of Cosmetic Dentistry www.aacd.com Page 2 Table of Contents About This Study... 4 FINDINGS: Respondent Demographics... 5 AACD Member

More information

The traditional work schedule for an

The traditional work schedule for an A time to work: recent trends in work and flexible schedules Numerous U.S. workers have work schedules different from the standard 9 a.m.-to-5 p.m., Monday-through-Friday, work ; the demands of the industry

More information

BABY BOOMERS IN BOSTON. BRA Research Division November 2015

BABY BOOMERS IN BOSTON. BRA Research Division November 2015 BABY BOOMERS IN BOSTON BRA Research Division November 2015 Summary The Baby Boomers are the demographic cohort born between 1946 and 1964 In the United States, the Baby Boomers have been an influential

More information

AN EXPLORATORY STUDY OF ST. AUGUSTINE, FL: HERITAGE ATTRACTION TYPES

AN EXPLORATORY STUDY OF ST. AUGUSTINE, FL: HERITAGE ATTRACTION TYPES AN EXPLORATORY STUDY OF ST. AUGUSTINE, FL: HERITAGE ATTRACTION TYPES Matt Wagenheim 325 Florida Gym PO Box 118209 Gainesville, FL 32611 mwagenheim@hhp.ufl.edu Lori Pennington-Gray John Confer Abstract

More information

Home Computers and Internet Use in the United States: August 2000

Home Computers and Internet Use in the United States: August 2000 Home Computers and Internet Use in the United States: August 2000 Special Studies Issued September 2001 P23-207 Defining computer and Internet access All individuals living in a household in which the

More information

Selected Socio-Economic Data. Las Vegas city, Nevada

Selected Socio-Economic Data. Las Vegas city, Nevada Selected Socio-Economic Data African American and White, Not Hispanic www.fairvote2020.org www.fairdata2000.com 17-Nov-13 C02003. RACE - Universe: TOTAL POPULATION Population % of Total Total: 589,541

More information

Toronto Resident Casino Survey Prepared for The City of Toronto

Toronto Resident Casino Survey Prepared for The City of Toronto Toronto Resident Casino Survey Prepared for The Summary Summary Nearly all Torontonians are aware that a casino is being considered for their city. Residents are slightly more likely to oppose than support

More information

EXPANDED PROFILE Indian Head Hwy. Oxon Hill, MD Population. Households. Average Household Income. Median Household Income

EXPANDED PROFILE Indian Head Hwy. Oxon Hill, MD Population. Households. Average Household Income. Median Household Income Population Estimated Population (2016) 4,830 48,432 101,950 Projected Population (2021) 5,039 51,492 107,719 Census Population (2010) 4,667 44,673 94,246 Census Population (2000) 4,562 43,529 95,604 Projected

More information

Number, Timing, and Duration of Marriages and Divorces: 2009

Number, Timing, and Duration of Marriages and Divorces: 2009 Number, Timing, and Duration of Marriages and Divorces: 2009 Household Economic Studies Issued May 2011 P70-125 INTRODUCTION Marriage and divorce are central to the study of living arrangements and family

More information

Spring 2009 Visitors to the National Postal Museum Smithsonian Institution. June 2009 Office of Policy and Analysis Smithsonian Institution

Spring 2009 Visitors to the National Postal Museum Smithsonian Institution. June 2009 Office of Policy and Analysis Smithsonian Institution Spring 2009 Visitors to the National Postal Museum Smithsonian Institution June 2009 Office of Policy and Analysis Smithsonian Institution Cover: Atrium of the National Postal Museum, at 2 Massachusetts

More information

Through the Looking Glass: Current Trends in the Luxury, Affluent and Wealthy Markets How Your Customers Shop Today and Tomorrow

Through the Looking Glass: Current Trends in the Luxury, Affluent and Wealthy Markets How Your Customers Shop Today and Tomorrow Through the Looking Glass: Current Trends in the Luxury, Affluent and Wealthy Markets How Your Customers Shop Today and Tomorrow Today's Presentation Introductory Remarks Who Are Your Prospects? What Are

More information

BY Jeffrey Gottfried and Elisa Shearer

BY Jeffrey Gottfried and Elisa Shearer NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE MAY 26, 2016 BY Jeffrey Gottfried and Elisa Shearer FOR MEDIA OR OTHER INQUIRIES: Amy Mitchell, Director of Journalism Research Rachel Weisel, Communications

More information

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with

More information

The Online Generation Gap. Contrasting attitudes and behaviors of parents and teens

The Online Generation Gap. Contrasting attitudes and behaviors of parents and teens The Online Generation Gap Contrasting attitudes and behaviors of parents and teens The Online Generation Gap: Contrasting attitudes and behaviors of parents and teens Submitted to: The Family Online Safety

More information

Population Existing Conditions. Table of Contents

Population Existing Conditions. Table of Contents Population Existing Conditions Table of Contents OVERVIEW... 3 REGIONAL CONTEXT... 3 STUDY AREA... 4 DEMOGRAPHIC TRENDS... 4 Age and Gender... 6 Race & Ethnicity... 9 Disability... 15 Poverty... 15 Education...

More information

Dallas Nursing Institute. 12170 N. Abrams Rd, Suite 200, Dallas, TX 75243

Dallas Nursing Institute. 12170 N. Abrams Rd, Suite 200, Dallas, TX 75243 Dallas Nursing Institute 12170 N. Abrams Rd, Suite 200, Dallas, TX 75243 Disclosure of Retention, Graduation and Placement Rates July 1, 2012 Revised January 2012 to include the Accrediting Bureau of Health

More information

SUMMER SOLSTICE INTERNATIONAL SURVEY DETAILED SURVEY FINDINGS. Applied Materials 2012 RESEARCH OBJECTIVE

SUMMER SOLSTICE INTERNATIONAL SURVEY DETAILED SURVEY FINDINGS. Applied Materials 2012 RESEARCH OBJECTIVE Applied Materials 2012 SUMMER SOLSTICE INTERNATIONAL SURVEY #solsticeapplied http://blog.appliedmaterials.com/solstice2012 RESEARCH OBJECTIVE Understand consumer knowledge and perception of solar energy

More information

2012 REALTORS Use of Mobile Technology & Social Media

2012 REALTORS Use of Mobile Technology & Social Media 2012 REALTORS Use of Mobile Technology & Social Media CALIFORNIA ASSOCATION OF REALTORS RESEARCH AND ECONOMICS 1 Table of Contents LIFE IS CLOSE TO BEING FULLY MOBILE... 2 Mobile Technology and Social

More information

Raleigh Arts Plan Community Conversation Guide

Raleigh Arts Plan Community Conversation Guide Raleigh Arts Plan Community Conversation Guide OVERVIEW The goal of an arts and cultural plan for Raleigh is to better meet the cultural needs for all residents. In order to accomplish this, our team needs

More information

Santa Ana College, School of Continuing Education, Centennial Education Center. Data collection reports. Prepared by: Jarek Janio, CEC

Santa Ana College, School of Continuing Education, Centennial Education Center. Data collection reports. Prepared by: Jarek Janio, CEC Santa Ana College, School of Continuing Education, Centennial Education Center Data collection reports Prepared by: Jarek Janio, CEC Friday, December 20 th, 2013 Glossary of terms and abbreviations: ABE

More information

2012 Mobile Home Market Facts

2012 Mobile Home Market Facts 2012 Mobile Home Market Facts Background and Methodology Since 1952, Foremost Insurance Company has been the nation s leading manufactured home insurance specialist, providing manufactured home insurance

More information

Wealthy Consumers and Real Estate

Wealthy Consumers and Real Estate Wealthy Consumers and Real Estate Custom Research for Coldwell Banker Previews International Table of Contents Topic Slide # Research Notes and Methodology 3 Key Findings 7 Survey Results Real Estate Profile

More information

Projections of the Size and Composition of the U.S. Population: 2014 to 2060 Population Estimates and Projections

Projections of the Size and Composition of the U.S. Population: 2014 to 2060 Population Estimates and Projections Projections of the Size and Composition of the U.S. Population: to Population Estimates and Projections Current Population Reports By Sandra L. Colby and Jennifer M. Ortman Issued March 15 P25-1143 INTRODUCTION

More information

COMPLETE PROFILE. 100 Eden Circle. Population. Households. Average Household Income. Median Household Income. Per Capita Income

COMPLETE PROFILE. 100 Eden Circle. Population. Households. Average Household Income. Median Household Income. Per Capita Income Population Estimated Population (2013) 9,967 69,504 132,316 Projected Population (2018) 10,213 71,227 135,593 Census Population (2010) 9,908 69,096 131,541 Census Population (2000) 9,075 62,572 121,850

More information

COMPLETE PROFILE. Cortlandt Crossing. Mohegan Lake, NY Population. Households. Average Household Income. Median Household Income

COMPLETE PROFILE. Cortlandt Crossing. Mohegan Lake, NY Population. Households. Average Household Income. Median Household Income Population Estimated Population (2013) 85,105 230,626 521,625 Projected Population (2018) 86,947 236,260 536,028 Census Population (2010) 85,389 231,313 521,872 Census Population (2000) 81,945 221,578

More information

Social Media Usage: 2005-2015

Social Media Usage: 2005-2015 NUMBERS, FACTS AND TRENDS SHAPING THE WORLD OCTOBER 8, 2015 Social Media Usage: 2005-2015 65% of adults now use social networking sites a nearly tenfold jump in the past decade BY Andrew Perrin FOR FURTHER

More information

Pearson Student Mobile Device Survey 2014

Pearson Student Mobile Device Survey 2014 Pearson Student Mobile Device Survey 2014 National Report: College Students Conducted by Harris Poll Field dates: February 13 March 12, 2014 Report date: May 16, 2014 Table of Contents Background & Objectives

More information

Canadians Arts, Culture and Heritage Activities in 2010

Canadians Arts, Culture and Heritage Activities in 2010 Canadians Arts, Culture and Heritage Activities in 2010 www.hillstrategies.com info@hillstrategies.com Statistical insights on the arts, Vol. 10 No. 2 Her Majesty in right of Canada, February 2012 ISBN

More information

2014 RISING SENIORS PERCEPTIONS OF FINANCIAL AID

2014 RISING SENIORS PERCEPTIONS OF FINANCIAL AID 2014 RISING SENIORS PERCEPTIONS OF FINANCIAL AID RUFFALOCODY ENROLLMENT MANAGEMENT DR. RAQUEL BERMEJO, DIRECTOR OF RESEARCH TM 65 Kirkwood North Road SW Cedar Rapids, IA 52406 800.756.7483 www.ruffalocody.com/em

More information

ONE-STOP SHOPPING CONSUMER PREFERENCES

ONE-STOP SHOPPING CONSUMER PREFERENCES ONE-STOP SHOPPING CONSUMER PREFERENCES TRENDED SURVEY RESEARCH AMONG RECENT AND FUTURE HOME BUYERS October 6, CONTENTS Background & Objectives 3 Methodology...4 Executive Summary.6 Conclusions...12 Detailed

More information

in Switzerland. 1 The total values reported in the tables and

in Switzerland. 1 The total values reported in the tables and 1 in Switzerland. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

The Millennial Small Business Owner

The Millennial Small Business Owner 2015 U.S. Bank Small Annual The Millennial Small Owner September 15, 2015 This information is not intended to be a forecast of future events or guarantee of future results. It is not intended to serve

More information

Americans Current Views on Smoking 2013: An AARP Bulletin Survey

Americans Current Views on Smoking 2013: An AARP Bulletin Survey Americans Current Views on Smoking 2013: An AARP Bulletin Survey November 2013 Americans Current Views on Smoking 2013: An AARP Bulletin Survey Report Prepared by Al Hollenbeck, Ph.D. Copyright 2013 AARP

More information

SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings

SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings Here's a quick summary of our primary findings: Marketers place very high

More information

Austin Vision 2020 Recreation Center Survey

Austin Vision 2020 Recreation Center Survey Prepared for: Vision 2020 Recreation Center Team August 2013 Northpark Corporate Center, Suite 200 6 Pine Tree Drive Arden Hills, MN 55112 651-486-8712 800-678-5577 www.ana-inc.com info@ana-inc.com Table

More information

Co-Curricular Activities and Academic Performance -A Study of the Student Leadership Initiative Programs. Office of Institutional Research

Co-Curricular Activities and Academic Performance -A Study of the Student Leadership Initiative Programs. Office of Institutional Research Co-Curricular Activities and Academic Performance -A Study of the Student Leadership Initiative Programs Office of Institutional Research July 2014 Introduction The Leadership Initiative (LI) is a certificate

More information

Texas College Access Inventory

Texas College Access Inventory Carrie Warick, Project Manager Tina Milano, Consultant Laurie Arnston, Editor Karla Garcia, Graduate Research Assistant Matthew Jacobs, Graduate Research Assistant January 31, 2011 Table of Contents Executive

More information

The Changing Population of Texas. BP Business Leaders November 8, 2012 Austin, TX

The Changing Population of Texas. BP Business Leaders November 8, 2012 Austin, TX The Changing Population of Texas BP Business Leaders November 8, 2012 Austin, TX Growing States, 2000-2010 2000 Population* 2010 Population* Numerical Change 2000-2010 Percent Change 2000-2010 United States

More information

Developing a Marketing Plan. A Workbook for Agritourism Operators, Farmers Market Vendors, and Local Food Producers

Developing a Marketing Plan. A Workbook for Agritourism Operators, Farmers Market Vendors, and Local Food Producers Developing a Marketing Plan A Workbook for Agritourism Operators, Farmers Market Vendors, and Local Food Producers Developing a Marketing Plan: A Workbook for Agritourism Operators, Farmers Market Vendors,

More information

REAL ESTATE TECH TRENDS

REAL ESTATE TECH TRENDS By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National

More information

NUMBERS, FACTS AND TRENDS SHAPING THE WORLD. FOR RELEASE November 14, 2013 FOR FURTHER INFORMATION ON THIS REPORT:

NUMBERS, FACTS AND TRENDS SHAPING THE WORLD. FOR RELEASE November 14, 2013 FOR FURTHER INFORMATION ON THIS REPORT: NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE November 14, 2013 FOR FURTHER INFORMATION ON THIS REPORT: Amy Mitchell, Director of Journalism Research Jesse Holcomb, Senior Researcher Dana Page,

More information

2015 Research Report RISING SENIORS PERCEPTIONS OF FINANCIAL AID

2015 Research Report RISING SENIORS PERCEPTIONS OF FINANCIAL AID SM 2015 Research Report RISING SENIORS PERCEPTIONS OF FINANCIAL AID An analysis of how college-bound seniors and their families view a variety of topics related to financing higher education This national

More information

Demographic Analysis of the Salt River Pima-Maricopa Indian Community Using 2010 Census and 2010 American Community Survey Estimates

Demographic Analysis of the Salt River Pima-Maricopa Indian Community Using 2010 Census and 2010 American Community Survey Estimates Demographic Analysis of the Salt River Pima-Maricopa Indian Community Using 2010 Census and 2010 American Community Survey Estimates Completed for: Grants & Contract Office The Salt River Pima-Maricopa

More information

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY:

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY: TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics...

More information

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6 1 in Netherlands. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

were weighted to correct for variance in the likelihood of selection for a given case and to balance the sample to

were weighted to correct for variance in the likelihood of selection for a given case and to balance the sample to The following data come from two surveys. The first dataset comes from a representative survey of 656 human resources professionals (employers) from the Philadelphia, Los Angeles, Detroit and El Paso-Las

More information

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising Overview Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia

More information

Content Marketing in. the Uk 2015: benchmarks, budgets, and trends. SponSored by

Content Marketing in. the Uk 2015: benchmarks, budgets, and trends. SponSored by Content Marketing in the Uk 2015: benchmarks, budgets, and trends TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics... 10 Content Creation &

More information

Be a part of the largest State Fair in the country.

Be a part of the largest State Fair in the country. things Texan! Be a part of the largest State Fair in the country. The State Fair of Texas is a spectacular showcase of exhibits, shopping, live entertainment, food and competition presented each Fall at

More information

BY Aaron Smith NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE NOVEMBER 19, 2015 FOR FURTHER INFORMATION ON THIS REPORT:

BY Aaron Smith NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE NOVEMBER 19, 2015 FOR FURTHER INFORMATION ON THIS REPORT: NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE NOVEMBER 19, 2015 BY Aaron Smith FOR FURTHER INFORMATION ON THIS REPORT: Aaron Smith, Associate Director, Research Dana Page, Senior Communications

More information

Over academic years (AY) 2001 to

Over academic years (AY) 2001 to Community Colleges: Playing an Important Role in the Education of Science, Engineering, and Health Graduates by Geraldine M. Mooney and Daniel J. Foley 1 July 2011 (revised) NSF 11-317 Over academic years

More information

2016, Massachusetts Edition, Media Kit Decorating, Entertaining, & Stylish Living

2016, Massachusetts Edition, Media Kit Decorating, Entertaining, & Stylish Living 2016, Massachusetts Edition, Media Kit Decorating, Entertaining, & Stylish Living Updated Media Kit for 2016 Who We Are New England Fine Living has been sharing information with visitors from across the

More information

Photos and Videos as Social Currency Online

Photos and Videos as Social Currency Online SEPTEMBER 13, 2012 Photos and Videos as Social Currency Online 46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere

More information

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices Published July 2014 Published July 2014 Contents CONTENTS About the report 3 Methodology & survey demographics 4 Key findings 5 SECTION 1: Most-used online resources and devices Online versus offline resources

More information

The ad units mobile users will most likely click on P5

The ad units mobile users will most likely click on P5 Europe 08 2011 Discovery: The ad units mobile users will most likely click on P5 Mobile web & app usage uncovered P4 Demographics: See who makes up the Mojiva network P7 mojiva.com Mojiva Inc. 81 Oxford

More information

Advertising Specialties Impressions Study

Advertising Specialties Impressions Study Advertising Specialties Impressions Study A cost analysis of promotional products versus other advertising media Released at the ASI Power Summit on November 10, 2008 2008 Advertising Specialty Institute.

More information

2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT

2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT 2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses MAY 2014 BY MICHAEL A. STELZNER Published by Copyright 2014, Social Media Examiner Letter from

More information

HOME STRETCH WORKSHOP REGISTRATION

HOME STRETCH WORKSHOP REGISTRATION HOME STRETCH WORKSHOP REGISTRATION Organization: Workshop location: Workshop (s): Instructions: Please fill out as completely as possible. If you need additional space, please feel free to use the back

More information

SOCIAL MARKETING GOES MAINSTREAM

SOCIAL MARKETING GOES MAINSTREAM 211 SOCIAL MARKETING SURVEY SOCIAL MARKETING GOES MAINSTREAM BY BRIAN QUINTON What s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It s arbitrary, but 75% seems

More information

The Demographics of Social Media Users 2012

The Demographics of Social Media Users 2012 www.pewresearch.org FEBRUARY 14, 2013 The Demographics of Social Media Users 2012 Young adults are more likely than older adults to use social media. Women, African- Americans, and Latinos show high interest

More information

Pearson Student Mobile Device Survey 2015

Pearson Student Mobile Device Survey 2015 Pearson Student Mobile Device Survey 2015 National Report: College Students Report date: Revised June, 2015 Conducted by Harris Poll This report contains public findings Table of Contents Background &

More information

POVERTY IN NEW YORK CITY

POVERTY IN NEW YORK CITY POVERTY IN NEW YORK CITY Borough by Borough Analysis of Data from the US Census Bureau s 2011 American Community Survey September 2012, ALIGN Summary Many in New York are lauding New York City s recovery

More information

GWI Social. Summary Q2 2014

GWI Social. Summary Q2 2014 GWI Social Summary Q2 2014 GlobalWebIndex s quarterly report on the latest trends in social networking providing insights on topline and national levels of engagement as well as current behaviors across

More information

South African Social Media Landscape 2014

South African Social Media Landscape 2014 www.worldwideworx.com www.fuseware.net South African Social Media Landscape 2014 Executive Summary Facebook leads SA social media up Mxit maintains social loyalty Contents Obtaining the report Facebook

More information

2014 E-Expectations Report The Online Preferences of College-Bound High School Seniors and Their Parents

2014 E-Expectations Report The Online Preferences of College-Bound High School Seniors and Their Parents 2014 E-Expectations Report The Online Preferences of College-Bound High School Seniors and Their Parents For many college-bound high school students, the decision about where to go to college is not theirs

More information

The Broncho Community. Carnegie Classification of Institutional Characteristics

The Broncho Community. Carnegie Classification of Institutional Characteristics The prepares future leaders for success in an opportunity-rich environment, ideally located in the Oklahoma City metropolitan area. The offers an innovative learning community where teaching comes first

More information

Demographic and Socioeconomic Conditions

Demographic and Socioeconomic Conditions Demographic and Socioeconomic Conditions Population Growth over Time and Projected Population Size by Race/Ethnicity 1990 1990 2000 2000 2010 2010 2050, Projected 2050, Projected Santa Clara County 1,497,577

More information

Online Survey of Employees Without Workplace Retirement Plans

Online Survey of Employees Without Workplace Retirement Plans Online Survey of Employees Without Workplace Retirement Plans Report of Findings Conducted for: State of California October 2015 Prepared by Greenwald & Associates 2015 1 Table of Contents Methodology

More information

Fall 2014 LACCD District-wide Student Survey Results - Los Angeles Mission College

Fall 2014 LACCD District-wide Student Survey Results - Los Angeles Mission College Fall 2014 LACCD District-wide Student Survey Results - Los Angeles Mission College ***For data interpretation purposes, please use the column as it excludes respondents who skipped the question.*** Gender

More information

Demographic Trends Driving the Hispanic Consumer Market James W. Gillula and Tabitha Bailey*

Demographic Trends Driving the Hispanic Consumer Market James W. Gillula and Tabitha Bailey* Demographic Trends Driving the Hispanic Consumer Market James W. Gillula and Tabitha Bailey* The rapid growth of the U.S. Hispanic population has captured the attention of most major retailers and consumer

More information

Economic Indicators Dashboard

Economic Indicators Dashboard Dashboard City of Seattle as of 1. Business Income 2010 2011 Change Business income Update (billions, 2010$) $52.1 $53.8 3.3% The Seattle Dashboard reports current and recent data for the following five

More information

Appendix A Urbana Free Library Survey Response Frequencies

Appendix A Urbana Free Library Survey Response Frequencies Appendix A Urbana Free Library Survey Response Frequencies The survey results presented here reflect the responses of the 367 survey returns that were useable, and not duplicated. The full disposition

More information

College Enrollment by Age 1950 to 2000

College Enrollment by Age 1950 to 2000 College Enrollment by Age 1950 to 2000 Colleges compete with the labor market and other adult endeavors for the time and attention of young people in a hurry to grow up. Gradually, young adults drift away

More information

The Rise of Apps Culture

The Rise of Apps Culture The Rise of Apps Culture 35% of U.S. adults have cell phones with apps, but only 24% of adults actually use them September 15, 2010 Kristen Purcell, Associate Director for Research, Pew Internet Project

More information

Phillip Island Visitor Profile and Satisfaction Report: Summary and Discussion of Results

Phillip Island Visitor Profile and Satisfaction Report: Summary and Discussion of Results Phillip Island Visitor Profile and Satisfaction Report: Summary and Discussion of Results Introduction The Phillip Island Visitor Profile and Satisfaction (VPS) project was completed as part of the Destination

More information

MEDIAN INCOME IN THE PAST 12 MONTHS (IN 2013 INFLATION-ADJUSTED DOLLARS)

MEDIAN INCOME IN THE PAST 12 MONTHS (IN 2013 INFLATION-ADJUSTED DOLLARS) S1903 MEDIAN INCOME IN THE PAST 12 MONTHS (IN 2013 INFLATION-ADJUSTED DOLLARS) 2013 American Community Survey 1-Year Estimates Supporting documentation on code lists, subject definitions, data accuracy,

More information

Mobile Broadband in Nevada: Access At Home or On the Go

Mobile Broadband in Nevada: Access At Home or On the Go March 2013 Without a doubt, cell phones and mobile Internet service have changed the way that people stay in touch and access the web. The Brookings Institute anticipates that by 2015 there will be 3.1

More information

Guest Highlights. Key facts and trends from the Monterey Bay Aquarium s 2013 guest surveys and related market research data

Guest Highlights. Key facts and trends from the Monterey Bay Aquarium s 2013 guest surveys and related market research data Guest Highlights Key facts and trends from the Monterey Bay Aquarium s 2013 guest surveys and related market research data The Year In Review As we look toward our 30th anniversary on October 20, 2014,

More information

Texas Population Growth, Projections, and Implications

Texas Population Growth, Projections, and Implications Texas Population Growth, Projections, and Implications Maya Halebic, M.B.A. Senior Economist MARCH 2012 Questions or comments concerning this publication shall be directed to Maya Halebic at mayah@sahcc.org,

More information

2015 CALIFORNIA HOME BUYERS SURVEY

2015 CALIFORNIA HOME BUYERS SURVEY 1 2015 CALIFORNIA HOME BUYERS SURVEY 2 Survey Methodology 700 telephone interviews and 567 online surveys conducted in February April 2015 Respondents are home buyers who purchased a home Feb. 2014 Feb.

More information