1 PRODUCTS BUSINESSOBJECTS PREDICTIVE WORKBENCH XI 3.0 Transform Your Future with Insight Today Key Features As part of the BusinessObjects XI platform, BusinessObjects Predictive Workbench: Provides robust predictive analytic capabilities Supports the entire process for building predictive models Includes a drag-anddrop visual interface to reduce design time Offers a scalable data mining engine for any data discovery needs Is based on CRISP- DM industry supported methodology Integrates into BusinessObjects Supports many languages for global enterprise needs Is flexible enough to work within your BI environment DRIVE SUCCESS WITH PREDICTIVE OUTCOMES Like most organizations, yours is probably faced with the challenges of trying to gain new customers, retain profitable ones, provide better services at the right prices, and reduce operational risk all while trying to maintain a healthy profit margin. How do most companies achieve this even with the best information stored in their systems and data warehouses? How can help your organization gain that competitive edge and reach company goals? You can start by looking at the power of predictive analytics and learn how to systematically drive change and help your organization meets its objectives. Even with the best business intelligence (BI) infrastructure in place, it may not be enough to provide the insight your users need to make effective decisions. Based on SPSS Clementine data mining software, BusinessObjects Predictive Workbench from Business Objects, an SAP company, is designed to help your organization drive success using the power of predictive analytics. Integrated with the BusinessObjects Enterprise BI platform and can leverage any data source, BusinessObjects Predictive Workbench brings the power of prediction into your trusted BI environment today. Uncover Trends and Patterns to Reach Your Organization s Goals With BusinessObjects Predictive Workbench, you can start by uncovering trends and patterns in all the data that s already kept in any of your data warehouses or legacy systems. If you already use BusinessObjects Enterprise as your source for accessing and sharing information, you can use this universe of information to mine data and uncover new and old facts that will help you make better decisions everyday. For example, you can identify which customers are poised to leave because you aren t providing exactly what they need. You can then assess how profitable these customers are, the impact on your organization if they choose to leave, and how you might retain them by finding new ways to cross-sell and up-sell your product offerings. Figure 1: Build Model Work Streams Using Drag- and- Drop Visual Interface
2 Anticipate Business Changes and Needs Because BusinessObjects Predictive Workbench is a powerful solution that can help serve as your crystal ball, your organization remains more agile and stays one step ahead of the competition. Knowing which customer is likely to leave offers you the opportunity to be proactive, so you deliver the right offers and services to your customers before they make the switch such is the power of using predictive analysis to achieve your organization s goals. But the power of predictive analysis spans beyond solving customer acquisition, retention, or cross-sell opportunities. Predictive Workbench is instrumental in helping solve other business problems specific to your industry, such as: Forecasting warranty claims for products Creating pricing based on risk factors associated with customers, products, and services Forecasting costs Logistics planning Whatever your challenges are, Predictive Workbench offers the right combination of modeling techniques, statistical methods, and user-friendly workflow to help you combat problems and transform your business today. Use a Powerful and Industry-Favored Predictive Analytics Solution BusinessObjects Predictive Workbench is the premier predictive analytics solution that allows experts in business processes, data, and modeling to collaborate, explore, and build prediction models. It also supports the proven industry-standard CRISP-DM methodology, which is the favored approached to providing predictive insight consistently and repeatedly. Figure 2: CRISP-DM Model for Data Mining Provides an Overview of the Lifecycle of a Data Mining Project Because BusinessObjects Predictive Workbench is based on SPSS Clementine, your organization can trust that it is using a proven solution favored by the data analyst community. Designed with a visual interface and workflow, analysts can build robust models without compromising functionality all while saving time to focus on more strategic initiatives at hand. Predictive Workbench includes a broad range of modeling techniques, including classification (decision trees), segmentation or clustering, association, and statistical methods.
3 Figure 3: Robust Data Analysis Visualization to Further Understanding Packed with interactive displays of data, the data analyst is able to easily visualize results and make adjustments to refine models. Figure 4: Visual Display of the Characteristics of the Cluster Analysis Model So whether your business challenges include retaining customers, preempting fraudulent behavior, reducing portfolio risk, reducing development times in product lifecycles while maintaining product quality, or supporting scientific research, BusinessObjects Predictive Workbench is the tool of choice for your organization.
4 JOIN PREDICTIVE ANALYTICS WITH BUSINESS INTELLIGENCE For years, organizations have had to choose between powerful predictive analytics capabilities and compromise on their business intelligence options. That ends today with the introduction of Predictive Workbench as part of the BusinessObjects XI business intelligence platform. Companies can bridge the analysis divide and incorporate predictive analytics into their BI environment using the market s leading BI platform for reporting, ad hoc query, dashboarding, and more. Powerful Combination to View Yesterday, Today, and Tomorrow By bringing BI together with predictive analytics on one platform, all users seeking more intelligence out of their BI can find it today. BusinessObjects Predictive Workbench redefines the word intelligence in business intelligence by enabling all users to access information about what happened yesterday, monitor what is happening today, and see tomorrow s potential outcomes. Use Prediction with Industry s Leading BI Capabilities Results of Predictive Workbench are easily accessible from Business Objects reports or dashboards so users can see the list of profitable customers within BusinessObjects Web Intelligence reports, or monitor customer profitability key performance indicators (KPIs) in Xcelsius or in your Microsoft Office environment. Use the only predictive analytic solution that is integrated with award-winning and customer-proven business intelligence. Figure 5: Sample Xcelsius Dashboard Displaying Campaign Results With and Without Use of Predictive Workbench ONE BI PLATFORM FOR TURNING INSIGHT INTO ACTION Better insight relies on a clear understanding of the business drivers behind any report, dashboard, or number. As an integral capability of the BusinessObjects XI solutions, Predictive Workbench provides extreme intelligence behind the numbers. Use one platform for all your BI and predictive needs. Bring Predictive Analytics into Your BI Environment By bringing predictive analytics into your BI environment, whether a dashboard, report, spreadsheet, or Microsoft PowerPoint presentation, you can discover additional insight in your numbers. With a solid investment in your BI infrastructure, you can take this one step further by providing advanced analysis with the information infrastructure you ve already put into place. Using the universe as a source for mining data, you can bring together a better understanding of your business tracking the success of your customers, products, services, and whatever else drives your business.
5 Deliver Predictive Intelligence to All Users Because Predictive Workbench is integrated with the BusinessObjects Enterprise platform, you can easily share predictive outcomes with any user. Deploy the intelligence to those users who need it most, whether a call-center representative or a marketing manager. Predictive Workbench is for all users data analysts who can design the prediction models, and business users who need to use the predictive analytics in their everyday decision-making process. Scale to Meet Any Data Discovery Needs Predictive Workbench is designed to scale for the enterprise. In addition to using the universe as a data source for mining, it can draw data from a variety of data sources. It is also architected to leverage database resources for much of the processing, ensuring more efficient completion of prediction models. BUSINESS INTELLIGENCE PLATFORM Integrated with BusinessObjects Enterprise, BusinessObjects Predictive Workbench XI is a key offering of the business intelligence platform. Organizations can now use one set of solutions based on an integrated BI framework to plan their business, measure and visualize performance, and now determine predictive outcomes taking the guesswork out of making decisions. Users can feel confident about the actions they take and transforming the future with insight today. To find out more about BusinessObjects Predictive Workbench and other Business Objects solutions, visit businessobjects.com 2008 Business Objects. All rights reserved. Business Objects owns the following U.S. patents, which may cover products that are offered and licensed by Business Objects: 5,555,403; 5,857,205; 6,289,352; 6,247,008; 6,490,593; 6,578,027; 6,831,668; 6,768,986; 6,772,409; 6,882,998; 7,139,766; 7,299,419; 7,194,465; 7,222,130; 7,181,440 and 7,181,435. Business Objects and the Business Objects logo, BusinessObjects, Business Objects Crystal Vision, Business Process On Demand, BusinessQuery, Crystal Analysis, Crystal Applications, Crystal Decisions, Crystal Enterprise, Crystal Insider, Crystal Reports, Desktop Intelligence, Inxight, the Inxight Logo, LinguistX, Star Tree, Table Lens, ThingFinder, Timewall, Let there be light, Metify, NSite, Rapid Marts, RapidMarts, the Spectrum Design, Web Intelligence, Workmail and Xcelsius are trademarks or registered trademarks in the United States and/or other countries of Business Objects and/or affiliated companies. All other names mentioned herein may be trademarks of their respective owners. Part # WS537-A