FINANCIAL SERVICES SECTOR LOCAL MARKET & WORKFORCE ,500 financial and insurance services companies and over 62,000 local employees

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1 FINANCIAL SERVICES SECTOR LOCAL MARKET & WORKFORCE ,500 financial and insurance services companies and over 62,000 local employees - Cincinnati USA Chamber of Commerce. As one of the country's largest metro areas, Cincinnati USA boasts a number of Fortune 1000 companies involved in the financial services industry. With more than 62,000 individuals employed in this sector, Cincinnati USA is a leading region for banking, insurance, investment and securities firms, venture capital, and real estate. A Strong Banking Tradition Fifth Third Bancorp is headquartered in Cincinnati USA and is one of the region's largest employers. Fifth Third has nearly $80 billion in deposits and is also among the largest money managers in the Midwest, with over $115 billion in assets under care. U.S. Bank is the region's second largest bank and is the nation's sixth largest bank. The company has more than $170 billion in deposits, including $17.2 billion locally. Among other large institutions, PNC Bank, Huntington Bank, and First Financial Bank maintain a significant presence in the region. Fidelity Investments employs over 4,000 people at its Northern Kentucky location. Largest Banks Local Deposits Market Share Fifth Third Bank $17.6 billion 32.7% US Bank $17.2 billion 32.0% PNC Bank $5.7 billion 10.6% First Financial Bank $2.2 billion 4.1% Huntington National Bank $2.0 billion 3.7% Source: 2011 Business Courier Book of Lists Insurance Leadership The region is also home to a number of insurance companies, including several notable Fortune 1000 companies. Western & Southern Financial Group is a nationally-recognized leader in consumer and business financial services earning Standard & Poor's prestigious AA+ rating, making it one of the strongest life insurance groups in the world. American Financial Group traces its roots back to 1872 with the founding of Great American Insurance Company. Today, through the operations of Great American Insurance Group, it is engaged primarily in property and casualty insurance, focusing on specialized commercial products for businesses and in the sale of traditional fixed, indexed, and variable annuities and a variety of supplemental insurance products. Cincinnati Financial Corporation is one of the top 20 publicly-traded U.S. property and casualty insurers, with over $4 billion in revenues. The company also maintains top financial strength ratings from major ratings agencies. The Midland Company, part of German-based Munich RE, is a highly-focused provider of specialty insurance products and services through its American Modern Insurance

2 Group subsidiary. The company is one of the leading U.S. specialty insurers in niche segments such as insurance for motorcycles and recreational vehicles and is also one of the top three providers of manufactured housing insurance. Venture Capital Drives Growth There are also a number of mid-sized venture capital and investment firms in Cincinnati USA. Blue Chip Venture Company, which focuses on technology companies in the media and marketing industries, healthcare, software, and technology-enabled business services. The company targets the Midwest and Northeast, while investing throughout the U.S. and Canada when other investment criteria are met. River Cities Capital Funds is one of the most active and experienced venture funds investing in the Midwest and Southeastern United States. With $390 million currently under management and investments in more than 75 companies over fourteen years, River Cities has established itself as a preferred partner among the regional entrepreneurial and broader venture capital communities. Cincinnati also has a venture capital community that revolves around the life science industry and the opportunities afforded by the presence of such nationally renowned institutions as the Cincinnati Children's Medical Hospital and the University of Cincinnati: o Triathlon Medical Ventures is a Midwest-based venture capital firm that invests exclusively in the life sciences, providing equity capital to early and expansion stage companies with proprietary biomedical technology platforms or products addressing significant human healthcare needs. o Draper Triangle Ventures is the Midwestern-based Network Partner of Draper Fisher Jurvetson (DFJ), the leader in seed and early-stage venture capital. They are a premier source of funding for high-technology start-up companies in the Pennsylvania and Ohio region. o The Walnut Group makes capital investments across a broad range of industry sectors and also facilitates transactions throughout North America. o Charter Life Sciences is a clinical stage life sciences venture capital investor. CLS makes initial portfolio company investments in life sciences companies that are seeking capital to obtain initial clinical proof-of-efficacy of their products and continue to support successful portfolio companies with follow on investments until they are acquired or go public. Commercial real estate also plays an important role in the region's economy. Firms such as CB Richard Ellis, Cassidy Turley, Colliers West Shell, and Grubb Ellis serve the region's commercial real estate needs. Commercial office space is both available and affordable with the current Cincinnati office vacancy rate of 15.0% and average rental rate that is 30% cheaper than the US National Average. Top Educational Support Within 200 miles of Cincinnati USA, there are 300 colleges and universities with an enrollment of almost one million students that add more than 100,000 young professionals to the region's workforce each year. These institutions help support the region's need for new talent in the financial services industry and other professional services through innovative and nationally recognized institutions and degree programs.

3 Xavier University is one of the nation's best institutions for preparing students interested in business. Forbes has named Xavier as one of the "Top 25 Most Entrepreneurial Undergraduate Campuses in the Country." The university has also been recognized as one of the nation's top business schools, ranked #16 by U.S. News and World Report. The Williams College of Business has been nationally recognized for its outstanding educational experiences and the success of its students and faculty. As the reputation of the Williams College of Business grows, its commitment to the Greater Cincinnati community and the WCB stakeholders (students, faculty, and community) remains strong : 11th in Undergraduate Entrepreneurship in the nation by Entrepreneur Magazine 10th in Ethics, undergraduate programs, Bloomberg BusinessWeek. 17th best Executive MBA program in the nation, U.S. News & World Report. 20th in Management education, graduate program in the nation, U.S. News & World Report. 23rd in Finance education, graduate program in the nation, U.S. News & World Report. 24th in International Business, graduate program in the nation, U.S. News & World Report. 28th in Business Law, undergraduate programs, Bloomberg BusinessWeek. 28th in Marketing Management, undergraduate programs, Bloomberg BusinessWeek. 55th in Financial Management, undergraduate programs, Bloomberg BusinessWeek. 84th in Accounting, undergraduate programs, Bloomberg BusinessWeek : 4th in Sustainability, undergraduate programs, Bloomberg BusinessWeek. 7th in Corporate Strategy, undergraduate programs, Bloomberg BusinessWeek. 8th in Financial Management, undergraduate programs, Bloomberg BusinessWeek. 14th best part time MBA program in the nation, U.S. News & World Report. 14th best part time MBA program in the Mid-West, Business Week. 69th best undergraduate program in the nation, Business Week. 24th Most Entrepreneurial Campus in the nation, Princeton Review. 25th in Accounting, undergraduate programs, Bloomberg BusinessWeek. 25th in Marketing Management, undergraduate programs, Bloomberg BusinessWeek. 29th in Macroeconomics, undergraduate programs, Bloomberg BusinessWeek. 42nd in Operations Management, undergraduate programs, Bloomberg BusinessWeek. 45th in Calculus, undergraduate programs, Bloomberg BusinessWeek. 51st in Microeconomics, undergraduate programs, Bloomberg BusinessWeek. 75th in Ethics, undergraduate programs, Bloomberg BusinessWeek. 89th in Quantitative Methods, undergraduate programs, Bloomberg BusinessWeek. One of Americas Best Business Schools in the nation, Princeton Review. 1st place for the MBA student team in the GLO-BUS simulation : 16th best part time MBA program in the nation, U.S. News & World Report. 11th Most Entrepreneurial Campus in the nation, Princeton Review. One of Americas Best Business Schools in the nation, Princeton Review.

4 : 26th best part time MBA program in the nation, U.S. News & World Report. One of Americas Best Business Schools in the nation, Princeton Review : 24th best part time MBA program in the nation, U.S. News & World Report. One of Americas Best Business Schools in the nation, Princeton Review. Student Data Graduate Student Population In regards to the MBA student population, information is not as defined as is available for undergraduate information due to the Part-Time student status of many of the students and only a small percentage declare a specific concentration many elect to complete a general MBA. MBA Student Enrollment 834 MBA students 100 Off-Campus MBA students at three locations West Chester, Deerfield and Northern Kentucky 24 Executive MBA students 74 Momentum MBA students (those pursuing MBA full-time) 19 Weekend MBA students 91% attend part-time taking 8 credit hours or less a semester Overall average work experience 7 years Overall average GPA 3.6 4% of all students are seeking a concentration: Of those seeking a concentration: 26% are international Business, 26% are Finance, 9% are Business Intelligence and 34% are Marketing Undergrad Student Population : Finance, Accounting and Economics majors Class of 2011 # of Finance Majors: 42 (12 had Finance listed as a second major, coupled with another subject) # of Accounting Majors: 52 (1 had Acctg listed as a second major) # of Economics Majors: 16 (4 had Econ listed as a second major) Employment Data for Class of 2011 (84% Response Rate of Total Class) 97% of those responding are currently employed or in graduate school 90% were employed prior to graduation or within 90 days of graduation 95% were employed within 180 days of graduation Average/Mean Base Salary - $41,442 Average/Mean Finance Base Salary - $44,208 Average/Mean Accounting Base Salary - $44,387 Average/Mean Economics Base Salary - $42,333

5 Representation of Majors in current Senior Class (anticipate graduating in May/August 2012) # of Finance Majors: 62 (22 of these are double majors) # of Accounting Majors: 69 (8 of these are double majors) # of Economics Majors: 23 (17 of these are double majors) Representation of Majors Across all current Students (Freshman, Sophomore, Junior, Senior) # of Finance Majors: 191 (60 of these are double majors) # of Accounting Majors: 183 (18 of these are double majors) # of Economics Majors: 55 (11 of these are double majors) Undergraduate Students by Major: 2010 Class of 2010 average salary: $41,057 90% considered their job related to their major 18% pursued post graduate studies 87% employed/enrolled in graduate school within 90 days 90% employed/enrolled in graduate school within 180 days 72% had job secured prior to graduation 81% served internship during 4 years 91% of those employed had internship 17% double majored 62% male; 38% female 17% minority 3.22 average GPA (Source: Director, Undergraduate Program, Williams College of Business) Employed Students by Major: 2010 Major Employed* Average Salary Accounting 95% $42,273 Economics 78% $37,500 Entrepreneurial Studies 100% $34,500 Finance 97% $42,500 Human Resources 100% $42,000 International Business 100% $44,000

6 Management Information Systems 88% $42,500 Management 73% $37,667 Marketing 88% $36,621 *the graduate has gained full-time employment or is enrolled full-time in post-graduate studies. (Source: Director, Undergraduate Program, Williams College of Business) The University of Cincinnati offers several degree programs that help prepare students with vital business skills through integrated classroom, professional and international experiences. UC's College of Business is one of the country's leading educational providers of international and co-op programs with opportunities for students across the country and around the world. Ranked by U.S.News & World Report as: Top 10 MBA for Highest Financial Value Upon Graduation Top 100 Full- and Part-time MBA Best Undergraduate Business Program Current Program Data Accounting 127 undergraduates and 366 graduates (MS-Accounting only; not focusing in Accounting within MBA program) Finance 82 undergraduates and no way to track graduates because we do not have currently have an MS-Finance program and students do not have to declare their MBA focus when enrolling. Undergraduate Employment Data Responses based on the academic year* Students Plans for After Graduation Average Salaries Start a New Job: 52.7% Accounting: $44,000 Continue in Current Job: 23.6% Finance: $43,000 Attend Graduate School: 14.3% Other: 9.4% Graduate Employment Data Responses based on the academic year Students Plans for After Graduation Average Salaries Start a New Job: 72.5% Accounting: $48,500 Continue in Current Job: 17.6% Finance: $43,000 Further Education: 9.9% Co-op Student Salary Survey ( Hourly Wage)Accounting Coop # Average Maximum Minimum # Responding

7 Totals $14.98 $20.00 $ $14.02 $19.30 $ $15.03 $19.37 $ $15.13 $19.31 $ $15.36 $19.50 $ $15.73 $19.50 $ $17.05 $20.00 $ $14.00 $14.00 $ Finance Coop # Average Maximum Minimum # Responding Totals $13.86 $36.00 $ $13.15 $20.25 $ $13.23 $17.40 $ $13.34 $18.00 $ $14.27 $18.50 $ $14.81 $18.00 $ $15.76 $36.00 $ Northern Kentucky University is the only university in Kentucky to offer a Bachelor's degree in Entrepreneurship. Additionally, Women 3.0, a premier business, investing and wealth-building resource for women, has ranked NKU among its 2008 Top 50 MBA programs for entrepreneurship in the U.S. Haile/US Bank College of Business Fall 2011 semester enrollment Undergraduate Programs Major Description # of Students # of Seniors Accounting Major Accounting Pre-Major Finance Major Finance Pre-Major Graduate Programs Major Description # of Students Accounting Specialization (MACC) 74

8 MBA with Finance Specialization 27