General Business (BSBA)

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1 UNIVERSITY OF SOUTH ALABAMA GENERAL BUSINESS (BSBA) 1 General Business (BSBA) Degree Requirements General Business Major Required Courses To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the General Business Major, which include the following: Required General Business Major Courses* Course Title Credit Hours Concentration credit hours in General Business 27 MGT 334 International Management MGT 340 Organizational Behavior MGT 351 Human Resource Management MKT 374 Consumer Behavior MKT 379 Retailing MKT 336 International Marketing MKT 345 Real Estate MKT 375 Supply Chain Management MKT 385 Services Marketing *Course substitutions are possible with approval of the student's advisor or the Dean. Graduation Plan Example Course Schedule for General Business Fall 2015 Course Title Credit Hours First Semester 15 MA 120* Calculus and Its Applications EH 101* English Composition I BUS 150 Introduction to Business Fine Arts (ARS 101, DRA 110, MUL 101 or ARH 103) History (HY 101, 102, 135 or 136) Second Semester 16 EH 102* English Composition II Natural Science w/lab (See PAWS/Bus Admin Curriculum 4 hrs

2 UNIVERSITY OF SOUTH ALABAMA GENERAL BUSINESS (BSBA) 2 CIS 250* Advanced Computer Applications Humanities/Fine Arts CA 110 Recommended--see Curriculum Sheet ECO 215 Principles of Microeconomics Third Semester 15 ACC 211* Accounting Principles I BUS 245* Applied Business Statistics I ECO 216* Principles of Macroeconomics Behavioral Science (CA 211, PSY 120, SY 109 or AN 100) BUS 305 Information Systems & Technology Fourth Semester 15 ACC 212* Accounting Principles II BUS 255* Applied Business Statistics II BUS 265* Legal Environment of Business MGT 300 Management Theory and Practice MKT 320 Principles of Marketing Fifth Semester 16 Natural Science w/lab (see PAWS/Bus. Admin. Curriculum 4 hrs MGT 305 Organizational Communication (W) FIN 315 Business Finance Sixth Semester 15 Literature First course of literature sequence MGT 325 Operations Management Seventh Semester 15

3 UNIVERSITY OF SOUTH ALABAMA GENERAL BUSINESS (BSBA) 3 Eighth Semester 15 Literature Business Elective MGT 485 Second course of Literature Sequence Business Policy in a Global Economy (W) MGT 486 Undergraduate Comp Exam 0 hrs Total Business Curriculum 122 *Students must complete these courses with a minimum 2.0 USA and 200-Core area GPA to declare a major. A "D" in MA 120 is acceptable. A minimum 2.0 GPA is also required in 300-Core area, Major Courses area and overall USA in order to graduate. All 300-Core Classes should be completed before MGT 485/ 486. MGT 300 and MGT 305 are both prerequisites for MGT 340. Any MCOB class not required as major may be used as Business Elective. Courses regularly taught online include: MKT 350 Internet Marketing MGT 441 Service Operations MGT 390 Total Quality Management MKT 380 Integrated Marketing Communications Department Information Department of Management and Marketing (251) Chair Distinguished Professor of Marketing Distinguished Professor of Real Estate Professor Emeritus Professors Associate Professors Donald Mosley Williams Epley Edward Harrison, Paul Pietri Finney, Icenogle, Maes, Mosley, Retzlaff-Roberts, Sneath, Turnipseed, Woodford Chow, Gillis, Sharland, Weldy

4 UNIVERSITY OF SOUTH ALABAMA GENERAL BUSINESS (BSBA) 4 Assistant Professor Senior Instructors Eastburn King, Lambe Department of Management website "Management is doing things right; leadership is doing the right things." - Peter Drucker Discover Management A majority of the Mitchell Business faculty has extensive practical experience within their fields of specialty. They've dealt first hand with the challenges businesses and corporations face, and have a passion for sharing their knowledge. They're committed to nurturing the professional development of students so they leave here with the skills, initiative, integrity and sense of teamwork required in the workplace. The Department of Management has the following degree options: Entrepreneurship, General Management, and Human Resource Management. The department also manages the Online General Business Major. Entrepreneurship Concentration Entrepreneurship is the key to economic growth for the United States and the Mobile region. The Entrepreneurship concentration is designed to create an "innovation" focused mindset that produces entrepreneurs and entrepreneurial leaders in ALL sectors of the society including: starting businesses, working in financing careers, innovative educators, franchise owners, economic development officials and social entrepreneurs. The concentration allows students to choose a combination of courses that best match their interests and entrepreneurial opportunities. General Management Concentration The General Management concentration offers courses designed to give students a solid foundation in the field of Management and will enable them to become effective managers, problem-solvers, and decision-makers in the world of business, industry, and government. Emphasis is placed upon problem recognition and anticipation, problem solving, and managerial decisionmaking. The thrust of the curriculum is to give students insight into the means for improving the productivity and efficiency of modern organizations. Human Resource Management Concentration Managers have become aware of the significant impact on the bottom line of effective utilization of the human resources in an organization. As a result, the Human Resource Manager has become a key person on the top management team. The Human Resource Management concentration provides students with the skills and knowledge to become a proficient practitioner in this leading organizational field. The Department of Management also oversees the General Business Degree. Online General Business Major The online general business major is designed for students that have completed, or are in the process of completing, the freshman and sophomore level degree requirements and who desire to complete a business degree through the online delivery of the junior and senior level requirements. The program assumes the student has completed 62 credit hours of general education and sophomore level business requirements. Students enrolled in the general business online degree program must complete 60 credit hours of junior and senior requirements and all of these courses are available online each year. The online courses curriculum allows the student to complete the program in two years or five semesters. Although the curriculum is set up for a five semester sequence, students are not required to complete the courses in the listed sequence. Additionally, students are not required to enroll in a certain number of courses each semester to participate in the online degree program. For additional information about the online program or for academic advising, please contact the: Office of Student Services Mitchell College of Business

5 UNIVERSITY OF SOUTH ALABAMA GENERAL BUSINESS (BSBA) 5 MCOB 110 Phone: Department of Marketing web site "Business has only two functions - marketing and innovation." - Milan Kundera Discover Marketing In addition to providing a solid foundation in key areas of business, all programs in the department provide the student with a strong background in the practices and theories that are the foundation of contemporary marketing in the global competitive marketplace. In addition to the regular classes, students also have the opportunity to enroll in Internship, Directed Study, and Special Topic courses. Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional Sales.

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