How To Travel In The Northwest
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1 Airlines AirlinesMagazine Magazine Airlines Airlines Magazine Magazine 205 Media Kit 0+ destinations 26,000 flights per month 2.5 million passengers monthly
2 Airlines AirlinesMagazine Magazine Everyday Explorers Affluent stay longer, spend more Frequent travelers living fuller lives through outdoor adventure, exotic locales, live music Intellectually curious Well-educated Always learning, valuing accuracy and depth Influencer Early Adopters Adventurous Upbeat, energetic, self-confident
3 Airlines AirlinesMagazine Magazine By the Numbers 49. Average Age Gender 5% Female Marital Status Household Income Average $25,903 68% Married 32% Single 54% $00,000 + Employment 49% Male 46% Professional/ Managerial 33% $50, % $200,000 + Education 84% College Educated Reason for Travel 46% Business 45% Vacation Travel Frequency Number of round trips in the last year Nights away from home in the last year 67% Staying in hotel/ resort/ rental home
4 Bellingham Destinations Airlines Magazine Seattle Wenatchee Kalispell Yakima Spokane Great Falls Portland Pasco Pullman Helena Missoula Walla Walla Eugene Billings Lewiston Redmond/ Bozeman Bend Medford Klamath Falls Sun Valley Redding Boise Minneapolis/ St. Paul Milwaukee Detroit New York/Newark Boston Sonoma County/ Santa Rosa San Francisco Int'l San Jose Monterey Sacramento Oakland Fresno Santa Barbara Reno Mammoth Lakes Las Vegas Salt Lake City Steamboat Springs Denver Colorado Springs Omaha Kansas City St. Louis Chicago Philadelphia Baltimore Washington, D.C. Reagan National Airport New York/JFK Los Angeles Int'l Burbank Orange County Ontario Long Beach San Diego Palm Springs Phoenix Albuquerque Nashville Atlanta Raleigh/Durham Charlestown Tucson Dallas/Ft. Worth Austin Houston New Orleans Orlando San Antonio Tampa Kotzebue Nome Bethel Dillingham King Salmon Dutch Harbor Adak Barrow Prudhoe Bay Fairbanks Anchorage Cordova Yakutat Juneau Kodiak Glacier Bay/ Petersburg Gustavus Sitka Wrangell Ketchikan Lihue, Kaua i Honolulu, O ahu Kahului, Maui Kona, Hawai i CANADA Calgary, Edmonton, Kelowna, Vancouver, Victoria MEXICO Cancun, Guadalajara, Ixtapa / Zihuatanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Mexico City, Puerto Vallarta COSTA RICA Liberia, San Jose Fort Lauderdale Quick Facts 2.52 Million Passengers Monthly 47 Minutes 26,000 Average Length of Flight Flights per Month 2 Hours Major Hubs Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), San Francisco (CA), Anchorage (AK) 0+ Destinations Served
5 Monthly Passengers Airlines Magazine Anchorage 25,456 Fairbanks 33,939 Juneau 28,745 Ketchikan 6,850 Inside Passage 2,65 Interior 8,385 Western 3,335 Total 258,36 Arizona Phoenix 28,279 Tucson 6,026 Total 34,305 California Burbank 6,258 Fresno 8,823 Long Beach 5,279 Los Angeles 38,090 Mammoth Lakes,730 Monterey,640 Oakland 3,63 Ontario 4,909 Orange County 34,209 Palm Springs 7,876 Sacramento 3,453 San Diego 78,043 San Francisco 62,495 San Jose 6,394 Santa Barbara 3,663 Sonoma County/ Santa Rosa 0,523 Total 57,998 Colorado Colorado Springs,760 Denver 6,493 Steamboat Springs 348 Total 8,60 Florida Ft. Lauderdale 4,293 Orlando 8,86 Tampa 3,968 Total 7,077 Georgia Atlanta 7,589 Hawai`i Honolulu 3,259 Kahului 34,763 Kona 3,940 Lihue 4,3 Total 94,092 Idaho Boise 33,532 Lewiston 3,73 Sun Valley 2,22 Total 39,467 Illinois Chicago 20,86 Louisiana New Orleans 3,992 Maryland Baltimore 4,562 Massachusetts Boston 8,736 Michigan Detroit 4,28 Minnesota Minneapolis/ St. Paul 7,69 Missouri Kansas City 4,48 St. Louis 4,522 Total 9,002 Monthly Passengers: 2,525,007 Annual Passengers: 29,99,209 Montana Billings 5,384 Bozeman 5,067 Great Falls 4,250 Helena 2,455 Kalispell 4,95 Missoula 6,645 Total 28,752 Nebraska Omaha,846 Nevada Las Vegas 52,669 Reno/Lake Tahoe 2,698 Total 65,368 New Mexico Albuquerque 2,757 New York JFK New New York/ Newark 8,99 Total 8,99 North Carolina Raleigh/Durnam New Oregon Eugene,345 Medford 4,548 Portland 27,55 Redmond/Bend 2,345 Total 309,752 Pennsylvania Philadelphia 4,508 South Carolina Charleston New Tennessee Nashville New Texas Austin 4,690 Dallas/Forth Worth 5,82 Houston 4,565 San Antonio 4,056 Total 29,32 Utah Salt Lake City 25,099 Washington Bellingham 20,83 Pasco (Tri-Cities) 0,329 Pullman (Moscow) 4,65 Seattle/Tacoma 760,556 Spokane 49,232 Walla Walla 3,09 Wenatchee 4,72 Yakima 4,645 Total 857,290 Washington, D.C. Reagan National 7,70 Wisconsin Milwaukee New Canada Calgary 5,752 Edmonton 6,496 Kelowna 3,895 Vancouver 29,068 Victoria 7,536 Total 52,746 Mexico Cancun 3,779 Guadalajara 0,336 Ixtapa/Zihuatanejo 2,440 Loreto,563 Los Cabos 2,76 Manzanillo,254 Mazatlán 2,688 Mexico City 6,990 Puerto Vallarta 4,802 Total 65,026
6 Beyond Magazine 205 Editorial Highlights Airlines Magazine JANUARY Theme: Education Inspiring STEM Creative Science Competitions Profile: Governor Dan Evans Hawaiian Cuisine Social Media 2.0 Destination: San Francisco Meeting Planners Guide FEBRUARY Theme: Health & Fitness Spa and Fitness Vacations Finding Your Perfect Workout Fitness Inspiration Beyond Entertainment Destination: Hawai i Weddings & Honeymoons Spokane MARCH Theme: Expedition Travel Extraordinary Hikes The Art of Cruising Health & Fitness: Nutrition Russell Wilson: Strong for Kids Real Estate & Home Design Sled Dog Racing Preserving Native Hawaiian Forests Consumer Technology California Travel Planner APRIL Theme: Sustainability Clean Energy Exploring National Parks Green Trailblazers Destination: San Diego Golf 205 U.S. Open / Chambers Bay Anchorage Centennial Hawai i Family Vacations Saving for the Future MAY Theme: Culinary Craft Culinary-School Travel Artisanal Festivals The James Beard Influence Chocolate of Hawai i 205 Reader Photo Contest College Early-Start Seattle JUNE Theme: Outdoor Adventure Icons of Outdoor Adventure Building Your Bucket List Whitewater River Running Adventure Travel Portland Arts & Recreation Hawai i in the Movies Summer Golf Health & Fitness Washington JULY Theme: Music The Vinyl Revival Exploring Musical Roots Music Festivals Green Homes Second-home Retreats Hawaiian Music Wildlife Viewing Consumer Technology Mileage Plan Partner Guide AUGUST Theme: Indigenous Cultures Native Voices/Cultural Leaders Native Cuisine Native-owned Business Hawai i Learning Adventures Destination: Oregon Educational Pursuits SEPTEMBER Theme: Silver Screen How I Got My Start in the Movies On Location in the West The New Directors Pac-2 Football Hawai i Golf Exploring Education Mexico Travel Health & Fitness OCTOBER Theme: Technology 206 New-Model Cars Internet Home Entertainment Leading Edge in Flight Destination: Hawaiian Islands Fashion Real Estate & Home Design Portland Business Retirement Planning Best of California NOVEMBER Theme: Innovation Innovation in Art Trend Spotting Pathfinders: Creative Minds Palm Springs Desert Resorts Hawai i Eco-Adventures Skiing the West Holiday Gift Ideas College Transitions DECEMBER Theme: Giving Anatomy of a Philanthropist Volunteer Vacations Charities You Can Get Behind Winter Golf Destination: Mexico Hawaiian Botanical Gardens Health & Fitness Great Northwest 03.5
7 Horizon Airlines Edition Magazine 205 Editorial Highlights JANUARY Fun in the Sun Valley Live and Learn Star Power Meeting Planners Guide FEBRUARY Monterey Movie Extras Technology Focus Spokane MARCH National Water Trails Green Homes Great Escapes: Bend, OR Bellingham, WA APRIL America s Parklands Wine for Summer Entertaining Boise Golf 205 MAY Sonoma Variety Hiking Montana 205 Photo Contest Seattle JUNE Mammoth Lakes Portland Business Easy Substitutions Washington JULY Great Northwest Biking Trails Spa Retreats Second-home Getaways Mileage Plan Partner Guide AUGUST Learning for Fun Travel Apparel Lauded Latitudes Destination: Oregon SEPTEMBER Higher-Ed Networking Northwest Nightlife Agritourism Great Escapes OCTOBER Pac-2 Basketball Portland Recreation Consumer Focus Idaho NOVEMBER Scene from the Air Skiing/Winter Recreation Museum Extracurricular Olives No Longer a Pittance DECEMBER Material Advances Health and Wellness Focus Inheritance Planning Great Northwest ALASKA RANKS HIGHEST IN CUSTOMER SATISFACTION Airlines received the highest numerical score in the proprietary J.D. Power North America Airline Satisfaction Studies SM among traditional carriers (tied in 2008) and in the J.D. Power Airline Loyalty Rewards Program Satisfaction Report. SM 205 Airline Study based on responses from,354 passengers who flew on a major N. American airline between March 204 and March Airline Loyalty Report based on 3,073 responses and measures the opinions of members with their current airline loyalty rewards program. Proprietary study results are based on experiences and perceptions of consumers surveyed from April 204 to March 205. Your experiences may vary. Visit jdpower.com. Airlines ranked Highest in Customer Satisfaction Among Traditional Carriers in North America, Eight Years in a Row by J.D. Power in its 205 North America Airline Satisfaction Study SM. is proud to receive this recognition and applauds the 4,733 employees who have helped make it happen eight years running. Travelers also ranked Airlines Mileage Plan Highest in Customer Satisfaction with Airline Loyalty Rewards Programs for the second straight year in J.D. Power s Airline Loyalty Rewards Program Satisfaction Report SM. 03.5
8 205 Ad Specs Airlines Magazine Full Page /3 Vertical 2 / 3 Vertical /6 Vertical / 3 Square ½ Horizontal ½ Vertical / 6 Horizontal AD DIMENSIONS SIZE WIDTH DEPTH Full page Live Area 7 ¾ 0 ¼ Trim Size 8 3 / / 8 Bleed Size 8 7 / 8 3 / 8 2 / 3-vertical 4 3 / / 8 ½-vertical 4 3 / / 6 ½-horizontal 7 5 / / 6 / 3-vertical 2 5 / / 8 / 3-square 4 3 / / 6 / 6-vertical 2 5 / / 6 / 6-horizontal 4 3 / / 6 Spread Live Area 6 / 8 0 ¼ Trim Size 6 ¾ 0 7 / 8 Bleed Size 7 ¼ 3 / 8 ½-page spread (bleed on sides and bottom) Live Area 6 / 8 5 / 8 Trim Size 6 ¾ 5 7 / 6 Bleed Size 7 ¼ 5 / 6 SUBMISSION REQUIREMENTS PRINTING: Heat-set web offset TRIM: 8 3 / 8 x 0 7 / 8 BINDING: Airlines: Perfect Horizon Edition: Saddle-stitch COLOR: 4-color process (AAAA/MPA/SWOP) LINE SCREEN: 33-line screen. Dot size 5% to 95%. DENSITY: Overall printing density of all colors cannot exceed 300%. COLOR PROOFS: Provide a SWOP-standards contract proof produced from the supplied advertising file. If not supplied, one can be provided at a charge of $85. If no proof is provided and you choose not to purchase a proof, the Publisher is not responsible for any color issues with the printed advertisement. PMS/SPOT COLORS: PMS or spot colors must be converted to 4-color process equivalents in file. PRODUCTION CHARGES: Changes requested to new or existing ad files are subject to a production charge, which is in addition to the advertising space charge. In order to minimize production charges, ad files should be supplied in the sizes and formats specified. ACCEPTED FILE TYPES PDF FILES: Ads should be submitted as press-ready PDF files (PDF/X- a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. Digital photos and graphics files should be at a resolution of 300 dpi or higher at the size which they are used in the PDF. On bleed ads (only FP, spread, ½-page spread), offset crop marks ¼ outside of the trim area so they do not appear within the bleed area. AD SUBMISSION FTP TRANSFERS: Connect to the following Web-based site using a current Internet Explorer, Safari, Firefox or Chrome browser. SITE: USER NAME: upload PASSWORD: inflight PLEASE NOTE: and Horizon as they relate to airlines may not be used in any advertising without permission and cannot be used as part of a URL. All advertising content is subject to approval by the publisher and Airlines. We recommend all artwork, images and text be airline- and flying-friendly. DEADLINES MONTH AD SPACE RESERVATION AD FILE / MATERIALS January 205 Nov 4 Nov 2 February Dec 5 Dec 22 March Jan 5, 5 Jan 22, 5 April Feb 3 Feb 20 May Mar 3 Mar 20 June Apr 5 Apr 22 July May 5 May 22 August June 5 June 22 September July 5 July 22 October Aug 4 Aug 2 November Sept 5 Sept 22 December Oct 3 Oct 20 January 206 Nov 3 Nov 20 February Dec 5 Dec 22 March Jan 5, 6 Jan 22, 6 April Feb 6 Feb 23 May Mar 5 Mar 22 June Apr 5 Apr 22 PARADIGM COMMUNICATIONS GROUP 270 First Avenue, Suite 250, Seattle, WA 982 (206) sales@paradigmcg.com
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