Alaska Airlines Magazine. Alaska Airlines Magazine Media Kit. 85+ destinations 16,950 flights per month 1.8 million passengers monthly

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1 205 Media Kit 85+ destinations 6,950 flights per month.8 million passengers monthly

2 Everyday Explorers Affluent stay longer, spend more Frequent travelers living fuller lives through outdoor adventure, exotic locales, live music Well-educated Always learning, valuing accuracy and depth Intellectually curious Influencer Early Adopters Adventurous Upbeat, energetic, self-confident

3 By the Numbers 49. Marital Average Age Status Gender 5% Female 68% $25,903 Business Married 32% Single Household Income 54% $00,000 + Average 33% $50, % $200,000 + Reason for Travel 46% 45% Vacation Travel Frequency 42.3 Nights away from home in the last year 49% Male Employment 46% Professional/ Managerial Education 84% College Educated 6.5 Number of round trips in the last year 67% Staying in hotel/ resort/ rental home

4 Bellingham Destinations Seattle Wenatchee Kalispell Yakima Spokane Great Falls Portland Pasco Pullman Helena Missoula Walla Walla Eugene Billings Lewiston Redmond/ Bozeman Bend Medford Klamath Falls Sun Valley Redding Boise Minneapolis/ St. Paul Milwaukee Detroit New York/Newark Boston Sonoma County/ Santa Rosa San Francisco Int'l San Jose Monterey Sacramento Oakland Fresno Santa Barbara Reno Mammoth Lakes Las Vegas Salt Lake City Steamboat Springs Denver Colorado Springs Omaha Kansas City St. Louis Chicago Philadelphia Baltimore Washington, D.C. Reagan National Airport New York/JFK Los Angeles Int'l Burbank Orange County Ontario Long Beach San Diego Palm Springs Phoenix Albuquerque Nashville Atlanta Raleigh/Durham Charlestown Tucson Dallas/Ft. Worth Austin Houston New Orleans Orlando San Antonio Tampa Kotzebue Nome Bethel Dillingham King Salmon Dutch Harbor Adak Barrow Prudhoe Bay Fairbanks Anchorage Cordova Yakutat Juneau Kodiak Glacier Bay/ Petersburg Gustavus Sitka Wrangell Ketchikan Lihue, Kaua i Honolulu, O ahu Kahului, Maui Kona, Hawai i CANADA Calgary, Edmonton, Kelowna, Vancouver, Victoria MEXICO Cancun, Guadalajara, Ixtapa / Zihuatanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Mexico City, Puerto Vallarta COSTA RICA Liberia, San Jose Fort Lauderdale Quick Facts.88 Million Passengers Monthly 55 Minutes 6,950 Average Length of Flight Flights per Month 2 Hours Major Hubs Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), San Francisco (CA), Anchorage (AK) 85 Destinations Served

5 Monthly Passengers Alaska Anchorage 2,6 Fairbanks 20,768 Juneau 28,745 Ketchikan 6,850 Inside Passage 2,56 Interior Alaska 7,479 Western Alaska 2,98 Total 229,76 Arizona Phoenix 28,279 Tucson 6,026 Total 34,305 California Burbank 6,253 Fresno 3,859 Long Beach 5,279 Los Angeles 26,448 Oakland 26,27 Ontario 4,904 Orange County 34,209 Palm Springs 6,7 Sacramento 2,982 San Diego 7,004 San Francisco 58,00 San Jose 52,976 Santa Barbara 3,663 Total 45,065 Colorado Colorado Springs,760 Denver 6,493 Gunnison/ Crested Butte New Steamboat Springs 348 Total 8,60 Florida Ft. Lauderdale 4,293 Orlando 8,86 Tampa 3,968 Total 7,077 Georgia Atlanta 7,589 Hawai`i Honolulu 3,259 Kahului 34,763 Kona 3,940 Lihue 4,3 Total 94,092 Idaho Boise,857 Illinois Chicago 20,86 Louisiana New Orleans 3,992 Maryland Baltimore 4,562 Massachusetts Boston 8,736 Michigan Detroit 4,28 Minnesota Minneapolis/ St. Paul 7,69 Missouri Kansas City 4,48 St. Louis 4,522 Total 9,002 Nebraska Omaha,846 Nevada Las Vegas 5,80 New Jersey Newark 8,99 New Mexico Albuquerque 2,757 New York JFK New North Carolina Raleigh/Durnam New Oregon Portland 52,285 Pennsylvania Philadelphia 4,508 South Carolina Charleston New Tennessee Nashville New Texas Austin 4,690 Dallas/Forth Worth 5,82 Houston 4,565 San Antonio 4,056 Total 29,32 Utah Salt Lake City 2,342 Washington Bellingham 9,80 Seattle/Tacoma 568,565 Spokane 4,658 Total 593,025 Washington, D.C. Reagan National 7,70 Wisconsin Milwaukee New Canada Edmonton,92 Vancouver 3,239 Total 5,5 Mexico Cancun 3,779 Guadalajara 0,336 Ixtapa/Zihuatanejo 2,440 Loreto,55 Los Cabos 2,76 Manzanillo,254 Mazatlán 2,688 Mexico City 6,990 Puerto Vallarta 4,802 Total 65,05 Monthly Passengers:,885,829 Annual Passengers: 22,377,039

6 Alaska Beyond Magazine 205 Editorial Highlights JANUARY Theme: Education Inspiring STEM Creative Science Competitions Profile: Governor Dan Evans Hawaiian Cuisine Social Media 2.0 Destination: San Francisco Meeting Planners Guide FEBRUARY Theme: Health & Fitness Spa and Fitness Vacations Finding Your Perfect Workout Fitness Inspiration Alaska Beyond Entertainment Destination: Alaska Hawai i Weddings & Honeymoons Spokane MARCH Theme: Expedition Travel Extraordinary Hikes The Art of Cruising Health & Fitness: Nutrition Russell Wilson: Strong for Kids Real Estate & Home Design Alaska Sled Dog Racing Preserving Native Hawaiian Forests Consumer Technology California Travel Planner APRIL Theme: Sustainability Clean Energy Exploring National Parks Green Trailblazers Destination: San Diego Golf 205 U.S. Open / Chambers Bay Anchorage Centennial Hawai i Family Vacations Saving for the Future MAY Theme: Culinary Craft Culinary-School Travel Artisanal Festivals The James Beard Influence Chocolate of Hawai i 205 Reader Photo Contest College Early-Start Seattle JUNE Theme: Outdoor Adventure Icons of Outdoor Adventure Building Your Bucket List Whitewater River Running Alaska Adventure Travel Portland Arts & Recreation Hawai i in the Movies Summer Golf Health & Fitness Washington JULY Theme: Music The Vinyl Revival Exploring Musical Roots Music Festivals Green Homes Second-home Retreats Hawaiian Music Alaska Wildlife Viewing Consumer Technology Mileage Plan Partner Guide AUGUST Theme: Indigenous Cultures Native Voices/Cultural Leaders Native Cuisine Native-owned Business Hawai i Learning Adventures Destination: Oregon Educational Pursuits SEPTEMBER Theme: Silver Screen How I Got My Start in the Movies On Location in the West The New Directors Pac-2 Football Hawai i Golf Exploring Education Mexico Travel Health & Fitness OCTOBER Theme: Technology 206 New-Model Cars Internet Home Entertainment Leading Edge in Flight Destination: Alaska Hawaiian Islands Fashion Real Estate & Home Design Portland Business Retirement Planning Best of California NOVEMBER Theme: Innovation Innovation in Art Trend Spotting Pathfinders: Creative Minds Palm Springs Desert Resorts Hawai i Eco-Adventures Skiing the West Holiday Gift Ideas College Transitions DECEMBER Theme: Giving Anatomy of a Philanthropist Volunteer Vacations Charities You Can Get Behind Winter Golf Destination: Mexico Hawaiian Botanical Gardens Health & Fitness Great Northwest 03.5

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