Business Development Presentation

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1 Business Development Presentation

2 Confidential Information Disclosure This document contains proprietary and confidential information of Alliance Hospitality Management LLC., and shall not be used, disclosed or reproduced, in whole or in part, for any purpose other than evaluation of the material contained herein, without the prior written consent of Alliance Hospitality Management LLC.

3 Content Proposal Prepared For Overview Leadership Experience Department Advantages Tools & Resources Contact Info

4 Atlanta Hotel Portfolio Alliance Hospitality Management, LLC ( Alliance Hospitality ) is pleased to present this proposal for hospitality management services for your review. Alliance Hospitality is committed to delivering professional and valuable hospitality management services that achieve the objectives of our owners and ownership groups. This proposal outlines our organizational structure and the support services that we provide. 04

5 Fairfield Inn & Suites Hotel Atlanta Downtown Evans Charles - Owner The Fairfield Inn & Suites Atlanta Downtown is a premier all-suite hotel located near the Georgia World Congress Center, World of Coca Cola, CNN Center, and the Georgia Aquarium. 05

6 About Us Alliance Hospitality is an innovative, next-generation hospitality management company, headquartered in Raleigh, North Carolina. Alliance Hospitality was founded in 2003 to manage lodging assets for institutional investment groups, equity funds, and lenders. Alliance Hospitality provides value by developing the highest caliber hospitality professionals and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system of only 10 Marriott recommended Hotel Management Companies. Preferred Management Company for Starwood, IHG, and Hilton. Achieved 2013 RevPAR Index Growth of 6.3%. Over twice the growth of the competitive set average of 2.5%. Higher GOP percentage than national average for full service and select service hotels. 06

7 Why does Alliance Hospitality continue to outperform other major hotel management companies? Our management success depends upon our people. We hire the right people, train them properly, and utilize all resources available to ensure we monitor their success and growth. We encourage our people, provide them with the tools and resources to be successful, and always communicate strengths and shortcomings. 07

8 Leadership is the art of giving people a platform for spreading ideas that work. Rolf Tweeten, Chairman EJ Schanfarber, President & CEO After obtaining a Bachelor of Science Degree from the University of Wisconsin- Stout School of Hotel Administration, Mr. Tweeten began his hospitality career with Marriott Corporation, where he completed their Management Training Program. After advancing through hotel managerial positions, Mr. Tweeten transitioned into hospitality real estate consulting with such prestigious firms as Deloitte & Touche and Ernst and Young where he became an expert consultant in operational, market research, and financial analysis and valuation of hospitality-related real estate. Culminating his career experience, Mr. Tweeten has successfully developed ground-up construction hotels as well as repositioning several existing assets. E J Schanfarber, President & Chief Executive Officer, brings more than thirty years hospitality leadership to his role, including top positions at some of the most celebrated hospitality management companies. Mr. Schanfarber has worked in multiple facets of the hotel industry, beginning his career with Hyatt Hotels & Resorts in Prior to joining Alliance Hospitality, Schanfarber served as President and Chief Executive Officer for Divi Resorts Group, a premier developer and operator of destination resorts in the Caribbean. Preceding Divi Resorts, Schanfarber held senior management positions with Remington Hotels, Extended Stay America, Omni Hotels & Resorts, and Durango Mountain Resort. 08

9 Alliance Hospitality has managed over 150 hotel assets representing 15 of the top 25 markets in the United States in addition to significant experience in secondary and tertiary markets. This represents a vast network of potential market experts to fill vacant positions for a hotel. More experience in your market means More experienced managers for your hotel 09

10 Select Service Full Service Primary Market Conference Centers 10

11 Alliance Hospitality Functional Advantages all operating departments exceed industry norms 11

12 We are in the business of operating hotels Alliance Hospitality has a more visible focus and accountability on its assets at the property level. Our structure allows for more consistent and precise communication to ensure properties are focused from an owner s perspective on asset maintenance and management. Alliance has an open and honest environment that encourages a less adversarial role between hierarchy and a more shared role to work together for solutions and ideas. 12

13 Inspect the Expectation We ensure that we are walking our properties, inspecting the operations, and holding the teams accountable. Through the audit process, our team members know where improvements are to be made. Corporate support provides training and procedural guidelines to accomplish those tasks. 13

14 With higher revenue comes higher profit Alliance Hospitality is a top-line revenue focused organization Portfolio RevPAR Index Growth achieved every month for over 3 years. 14

15 Industry Leading Training Ongoing training for all team members Continuous and ongoing development of associates provides opportunities for growth within the organization and reduces turnover 15

16 Alliance Hospitality has developed internal tools and 3 rd party resources for Hotel Sales & Marketing 16

17 Marketing collateral database with existing templates Why recreate the wheel? Alliance Hospitality has professional quality collateral design in template form to increase efficiency and consistency across the portfolio. 17

18 From GDS Business Intelligence Tools and STSR Sales Automation System to Balanced Scorecards and marketing, Alliance Hospitality provides a wealth of resources across all departments to complement brand programs. 18

19 M3 Accounting System M3 is one of the largest hotel accounting software vendors available. Alliance Hospitality has customized the software suite to maximize efficient and accurate financial reporting 27

20 Thank you for reviewing our service proposal. Please let us know if you would like move forward with terms and conditions 32

21 Whether you prefer to send us an or speak to us on the phone, Alliance Hospitality is ready. So go ahead and send us a fax, tweet us some news, or add us to your network Wade Avenue, Suite 215 Raleigh, NC Phone: (919) Fax: (919) linkedinid google+idhe re

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