Presidian Hotels & Resorts. Development Management Consulting

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1 Development Management Consulting Presidian 9000 Tesoro Dr Suite 300 San Antonio, TX P: F:

2 Company Overview Presidian was built around the simple but challenging idea of just doing it better. Better than the competition; better than the time before. Drake Leddy Chairman and CEO Presidian is a premier hotel management and development company with more than twenty years of experience in new property development, historic asset conversions and management of the industry s leading hotel brands. We have a history of exceeding expectations. It s been that way since Drake Leddy founded Presidian in 1989 as a hotel development company - and it s a reputation that we proudly retain to this day. Working across all industry segments, we have consistently maximized investor returns and delivered firstclass properties and service, even in challenging economic climates. While doing this, we ve acquired special expertise in complex hotel developments, including adaptive reuse of historical buildings. We launched our management division in 1999 and have since operated and maximized profitability for an impressive portfolio of hotels and residential properties on behalf of such leading brands as Hilton, Starwood, Marriott, IHG and Preferred Hotels. Whether we re developing or managing, we strive to deliver more than our clients expect. That s just what we expect out of ourselves.

3 Management Capabilities Our Balanced Approach is the key to providing exceptional service and premium market share which, in the end, maximizes bottom line and return on investment for our owners and partners. Mark Kucera Pres ident / COO We work tirelessly to perfect the art of creating value. It s how we ve been able to help maximize return on investment for our owners and investors for more than twenty years. Behind every asset whose value we have enhanced is a relationship whose value we never underestimate. Our areas of expertise include: Existing property takeover Management of distressed and foreclosed properties Hotel receivership services Brand conversions (evaluation, planning and implementation) New hotel pre-opening and ramp-up Premium brand management Established Franchise Relations with Hilton, Marriott, Starwood, IHG and Preferred Consulting-Tailored to the Specific Needs of the client Acquisitions/Disposition of Assets Upscale independent hotels

4 Management Capabilities - Operations Management Services Our operations management services include: Labor and operating expense control Smart hiring practices Human resource expertise - payroll and benefit administration Food and Beverage - management and concept development Guest satisfaction and quality controls Preventative maintenance and engineering Capital planning Procurement operational, capital and PIP and new construction Sales, Marketing, Revenue Management and E-commerce Fiscal management

5 Management Capabilities - Financial Services Our financial services include: Our core priority is the fiduciary responsibility bestowed upon us by each owner whose asset we are entrusted to manage. Jeanette Mosley CFO Streamlined financial reporting Efficient cash management Cash-driven performance indicators Centralized accounting and cost control systems Efficient budgeting and forecasting Strategic recapitalization Property accounting audits Loss prevention reviews

6 Our tireless and ongoing pursuit for new clients to serve, our commitment and dedication to maintain our existing clients, and the foresight to seize market opportunities, results in premium market share / RevPAR indexes at each and every hotel under our care. Sergio Cardenas Corporate Director of Sales / Marketing Management Capabilities - Sales & Marketing Services Our sales and marketing services include: Direct Sales Training and strategic deployment Revenue management/optimization Internal lead referral program/cross selling E-Commerce optimization Market analysis and research Targeted sales and marketing planning and implementation Maximizing and managing brand affiliation to fullest potential Benchmarking and monitoring key result areas Social Media strategies and implementation Website optimization (SEO/organic search ranking and site capabilities) Marketing and advertising support

7 Consulting Services Our full-service consulting services provide the insight and support owners need from the development stage, including new build, repositioning, acquisitions and/or dispositions, to the through review of performance improvement plans in the financial, operations & sales areas. A partial list of our consulting services include: Development /Consulting Financing / Feasibility Studies and Strategic Planning Operations/Financial Target Sales/Marketing Standard Operating Procedures Review/Implementation Staffing Guidelines and Human Resource Policies Financial Best Practices & Performance Reporting Preventive Maintenance Programs Procurement Best Practices & Budget Development Positioning, Pricing, Promotion & Distribution Business & Marketing Plan Development Sales Training, Deployment & Performance Measurement Tools Marketing Programs with Target/Monitored Rates of Return GDS and Electronic Distribution Programs

8 Case Study Aloft - Leawood (KS): Opened September 24, Year Annual Aloft Comp Set RevPAR Aloft Ramp Up Results RevPAR RevPAR Index Rank Opening Qtr of 7 Year of 7 Year of 7

9 Management Capabilities RESULTS! 2011 Year-end Key Hotel Portfolio Performance Indicators 2011 Key Performing Indicators RevPAR Index 128.5% Room Revenue Growth 8.6% (Comp Set 3.5%) GOP Growth 18%

10 Hotel Management Portfolio Aloft- Leawood, KS Hilton- Kansas City, MO Marriott- Visalia, CA Hilton Garden Inn- Sugar Land, TX Doubletree- Dallas, TX Homewood Suites- Austin, TX

11 Residential Management & Consulting Portfolio Ocean Club Biloxi, MS Vidorra - San Antonio, TX Mayo Hotel & Residences Tulsa, OK

12 Hotels Recently Managed and Sold on Behalf of the Owners Each provided Premium Returns on their Investment Amerisuites- Houston IAH, TX Amerisuites- San Antonio Quarry, TX Amerisuites- Austin Arboretum, TX (Currently Hyatt Place) (Currently Hyatt Place) (Currently Hyatt Place) Doubletree- Austin University, TX Hampton Inn- Albuquerque I-30, NM Hilton Garden Inn- Rancho Bernardo, CA

13 Hotels Recently Managed and Sold on Behalf of the Owners Each provided Premium Returns on their Investment - Pg. 2 Marriott at Legacy- Dallas, TX Courtyard -Houston, TX Residence Inn- Houston, TX Hampton Inn- San Antonio, TX

14 Management Team H. Drake Leddy Mark Kucera Jeanette Mosley Sergio Cardenas Chairman and CEO President and COO Chief Financial Officer Director of Sales Letty LeCompte Mark Van de Riet Stanton Leddy Dan Manuppelli Human Resources Mgr. Project Manager Operations Analyst Controller

15 Recognitions & Accolades During the 2011 calendar year: Aloft Leawood, KS receives The Sales Team of the Year Award for 2011 Hilton President - Kansas City Achieves AAA Four Diamond status for the third consecutive year Hilton President - Kansas City is named in the U.S. News & World Report s Best Hotels in the USA U.S. News & World Report Homewood Suites-Austin South earns Tripadvisor Certificate of Excellence Aloft Leawood, KS receives the 2010 Hotel of the Year-RevPAR Growth award Doubletree-Dallas recognized as top in brand for HHonors Overall Service Scores Doubletree-Dallas Ranks in the Top 30 Doubletree Hotels YTD- November 2011

16 Good Partners Are Critical To Our Success We ve been fortunate to partner with a host of great companies and organizations over the years that share our passionate commitment to Better Hospitality. Our Partners Include What Existing Owners Have to Say About Presidian Presidian is not just another hotel management company. Their personalized service, care and attention to details are second to none. They are the formula to success in the hotel business. Ron Jury Owner, Hilton President Hotel, Kansas City

17 Better Hospitality is not just a slogan at Presidian It s a mantra that drives every aspect of our business, from management to development to investor returns. For this reason, the industry awards we ve garnered are doubly rewarding. They engender pride in the accomplishments of our capable and dedicated staff. They also affirm that our way of doing business is sound. For questions about management or development, please contact: Mark Kucera President / COO Tel: , ext Sergio Cardenas Corporate Director of Sales Tel:

18 Development Management Consulting Presidian 9000 Tesoro Dr Suite 300 San Antonio, TX P: F:

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