SAP Cloud Strategy - Timeless Software. Frank Stienhans on behalf of Kaj van de Loo SAP

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1 SAP Strategy - Timeless Software Frank Stienhans on behalf of Kaj van de Loo SAP

2 Decades-Long Relationships With the World s Largest Enterprises Trading Industries Consumer Industries Financial Process Manufacturing 85% of the Forbes 500 Discrete Manufacturing Public SAP is in a unique position to transform change into an opportunity for our customers

3 Our Basic Aspiration What we want to Achieve Solutions that create INSTANT VALUE TO PEOPLE EVERYWHERE To deliver this, we need the ability to Build diverse application content across roles, industries, geographies Maximize its reach across all kinds of consumers Deliver this in containers that span multiple technology generations Maximize the ease and efficiency and minimize the cost and disruption of its construction, deployment, integration, support, change While preserving the promise and integrity of our relationship to customers Across generations of change Our endeavor is to deliver Timeless Software SAP 2009 / Page 3

4 Evolving System Landscapes Beyond SOA From system centric to layered and Dedicated Focus on individual systems On premise only Central IT only Each system has its own stack Integration is mainly point-to-point Models are solely descriptive Each system has own lifecycle Focus on business needs Any deployment model Reaching out to Lines of Systems can share infrastructure Integration is logically centralized Models are executable Lifecycle and change managed cross-system SAP 2009 / Page 4

5 Harnessing the For the Benefit of our Customers Extend the reach of SAP systems through cloud based access, ultimately reaching everybody everywhere in entirely new ways and Dedicated Offer a portfolio of valuable On Demand applications, ultimately leading to the next generation Networked Solutions with hybrid deployment models Leverage cloud infrastructure to increase the business agility and to lower the TCO of our customers, ultimately enabling new types of applications

6 Dedicated and SAP Activities On Premise Applications on Infrastructure Customers infrastructures promise lower IT costs and higher business agility very relevant attributes for SAP On Premise Solutions First adopters experiment with SAP solutions in the cloud. POCs with selected customers. Market The cloud ecosystem is rapidly evolving. New cloud infrastructures and tools are appearing on the market. infrastructures can be used today for non-mission critical use cases. The offerings need to mature in the domain of IT Integration and SLA qualities, before being leveraged for mission critical scenarios SAP Since 2007 SAP is validating the usage of SAP solutions in cloud infrastructures, starting with Amazon.com Management solutions for virtualized SAP landscapes, including cloud deployment, in development

7 Dedicated and SAP Activities Infrastructure Technology and IaaS Partnerships with Technology Providers SAP is working with infrastructure technology providers to further the development of infrastructure technology suitable for deployment of SAP applications Partnerships with Service Providers SAP is working with providers of infrastructure to further the availability of low TCO infrastructures for SAP applications Standardization Standardization of interfaces to infrastructure is in our customers and SAP s best interest SAP is among the original supporters of the Open Manifesto

8 Dedicated and SAP Activities Applications, Tools, and ByDesign Full extended business suite for SME provisioned by SAP Large Enterprise Native LOB applications for established markets (esourcing, CRM ) Intelligence BI tools offered by SAP, e.g. crystalreports.com Information and other Information and data such as benchmarks offered by SAP Data quality services such as address cleansing offered by SAP Communications Management Contact center solution (from WICOM acquisition) offered by SAP Other/Future

9 Dedicated and SAP Opportunity Hybrid Deployment Models Obvious opportunity for SAP: Complement On Premise offerings with integrated offerings Suite/ERP for subsidiaries or business partners Complementary applications, especially cloud native ones Tools and services, especially cloud native and highly data dependent ones Provided by SAP or partners Extend qualities of On Premise solutions to the world Lifecycle management Compliance Integrated processes Master data management Ultimately leading to Networked Solutions combining On Premise and On Demand components into a holistic solution

10 Dedicated and SAP Activities Based Access Customers Many SAP customers offer their customers, partners, and others access to their SAP systems, usually indirectly, to a very limited set of data/functionality, and not for a fee BPO Offerings SAP is not a BPO provider, but rather powers and supports BPO providers offering services on top of SAP applications Portfolio includes Human Outsourcing based on ERP HCM, Finance and Accounting/Procurement Outsourcing based on ERP and SRM, B2B Collaboration, and others such as Utilities and Real Estate Management BPO providers typically offer cloud based access to their systems SAP Opportunity Increase the reach and usage of our applications by making cloud based consumption easier

11 Dedicated and SAP Activities What about PaaS No current offering An SAP platform should have the purpose of extending and complementing applications, not exist in isolation Platforms one could imagine include: Platforms to extend horizontal applications Vertically oriented platforms, including industry specific frameworks and services Platforms offered by one company, such as a bank, to its ecosystem of partners and customers

12 Achieving Timeless Software SAP s next steps in a nutshell Enabling change and integration Enable our portfolio for key forms of external consumption Extend end to end lifecycle management from on premise SAP to other vendors, legacy, custom, on demand, Manage the change of all containers and content: Different layers of the software stack, configuration and policies, master data and identity, processes, Provide better support for automated and integrated testing of all changes Ensure compliance when implementing changes across systems Enabling Evolve programming model Enable dramatically higher efficiency and coherence across different types of content construction and different existing programming models Evolve runtime Enable application-optimized data management Flexible deployment and optimizations across layers Innovating SAP 2009 / Page 12

13 Copyright 2009 SAP AG All Rights Reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iseries, pseries, xseries, zseries, eserver, z/vm, z/os, i5/os, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle is a registered trademark of Oracle Corporation. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C, World Wide Web Consortium, Massachusetts Institute of Technology. Java is a registered trademark of Sun Microsystems, Inc. JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP ByDesign, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Objects and the Objects logo, Objects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Objects S.A. in the United States and in other countries. Objects is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warrant. SAP 2009 / Page 13

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