VORAPHAN RAUNGPAKA, Ph.D.
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1 VORAPHAN RAUNGPAKA, Ph.D. College of Management, Mahidol University 69 Vipavadee Rangsit Road, Bangkok 10400, THAILAND Tel: (66) ext Mobile: + (66) voraphan.rau@mahidol.ac.th Nationality: Thai Current Residency Status: Thai residency EDUCATION: Ph.D. in Education (Business Information Systems), Utah State University, Utah, USA. Dissertation titled, AN EMPIRICAL TEST OF THE MINIMAL COGNITIVE PROCESSING THEORY OF WEB BUYER BEHAVIOR (2006). Awarded the Anandamahidol Foundation Scholarship. Master of Accounting (Information Systems) with Academic Honor Roll and National Dean List, Utah State University, Utah, USA. (2000). Awarded the Anandamahidol Foundation Scholarship. Bachelor of Accounting with First Class Honor, Kasetsart University, Bangkok, Thailand. (1996). WORK EXPERIENCE: Administrative Positions: Chair, Accelerated Degree B.Sc. (Biotechnology) M.M. (Marketing) Thai Program, College of Management, Mahidol University, THAILAND (January2013 Present). Chair, Bachelor Programs (i.e. Bachelor of Accountancy, Bachelor of Management (Management Information Systems), and Bachelor of Management (General Management), Thai Program, College of Management, Mahidol University, Bangkok, THAILAND (June 2011 March2012). Academic Consultant, Bachelor Programs Thai Program, College of Management, Mahidol University, THAILAND (March June 2011). Deputy Head of Department Department of Accounting, School of Business, Kasetsart University, Bangkok, THAILAND (2010). Assistant Dean for Academic Affairs School of Business, Kasetsart University, Bangkok,THAILAND ( ). Lecturer: Full-time lecturer: o College of Management, Mahidol University, Bangkok, Thailand. (11/ present). Design and teach Master of Management students the following course: o Management Information Systems (MIS) Design and teach undergraduate students the following courses (11/ ) o Accounting Information systems (AIS), o AIS Analysis and Design, o Business Ethics and Current Issues in Management: o Department of Accounting, School of Business, Kasetsart University, Bangkok ( / 2010). Design and teach undergraduate, MBA, and Master of Accounting students the following courses: Accounting Information systems (AIS), AIS Analysis and Design, and Information Systems: Analysis and Design. Updated May, 2014 Page 1 of 6
2 Part-time lecturer: o Department of Accounting, School of Business, Kasetsart University, Bangkok (2011- present). Design and teach undergraduate students the following course: o AIS Analysis and Design Design and teach Master of Accounting students the following course: o Information Systems: Analysis and Design. Guest lecturer: o Master of Accounting Program, Department of Accounting, Kasetsart Business School, Kasetsart University, Bangkok (1/2013, 1/2014) Research in Accounting Accounting Information Systems Research o Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (11/2012, 11/2013) one day sessions: MIS for Supply Chain Management o International Postgraduate Program, Department of Orthodontic, Faculty of Dentistry, Mahidol University (6/2013) one day training program: MU Orthodontic Web-based System, Version 4 o Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (12/2012, 12/2013) one day sessions: Global E-business and E- commerce o Department of Orthodontic, Faculty of Dentistry, Mahidol University (6/2012) -- one day sessions: Accounting Information Systems for Dental Business o Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (1/2012) two day sessions: E-commerce: Digital Markets & Digital Goods; and Global E-business &Collaborations o Asian Institute of Technology (AIT) Extension (6/ 2011) one week professional development training program: Overview of ERP and Accounting Information Systems (AIS) o International Postgraduate Program, Department of Orthodontic, Faculty of Dentistry, Mahidol University (4/2011) one day training program: MU Orthodontic Web-based System, Version 3 Guest speakers VOICEเส ยงประชาชน: o IM-AIM (Image and Artificial Intelligence in Medicine) ( ) CEO Hour, T-News TV: o Influential People in IT World. ( & ) (12/2011) o Social Media for Business Use. ( ) (12/2011) One for His Majesty the King TV show: o Increase Efficiency: Orthodontics Database. ( &aa=1&video=one mp4&ton=30&ba=1) (7/2011) o Enhancing education. Accounting software Thailand. ( (10/2010) Updated May, 2014 Page 2 of 6
3 Project Advisors: (2007 Present). Faculty of Dentistry, Mahidol University, Bangkok, Thailand. Provide consultation for developing the MU Orthodontics Database Web-based System (Version 1, 2, 3, and 4). ( ) ( ). Duties include: - Business Analyst and User Interface Designer: Identify and analyze the user requirements; design the system prototype; - Implementer: Implement the computerized database system; - System Tester: monitor and evaluate the projects and make recommendations; - Trainer: plan and conduct training for post-graduate students, faculty members and staffs; - Other duties as requested by the project manager. Provide consultation for developing the MU Orthodontics Borrowing Web-based System. ( ). Duties include: - Business Analyst and User Interface Designer: Identify and analyze the user requirements; design the system prototype; - Implementer: Implement the computerized borrowing system; - System Tester: monitor and evaluate the projects and make recommendations; - Trainer: plan and conduct training for staffs; Provide consultation for developing the website for Golden Jubilee Medical Center, department of dentistry ( ). Duties include: - Business Analyst and User Interface Designer: Identify and analyze the user requirements; design the system prototype; - Other duties as requested by the project manager. IT Auditor (Part: Usability Testing) (5-8/2006). Thai Health Promotion Foundation, Bangkok, Thailand. Audited user interface by applying usability testing technique to assess a self- developed project management software with inexperienced users. Research Assistant (Two occasions: 8/ /2003, 8/ /2006). Department of Business Information System, Utah State University, Utah, USA. Assisted my major professor to prepare the literature reviews. Teaching Assistant (8/2005-3/2006). Department of Business Information System, Utah State University, Utah, USA. Assisted my major professor to prepare the course materials for the Advanced Web Management Information Development course; and gave lectures. Audit Assistant (4/1996 6/1997). Ernst & Young, Bangkok, Thailand. Assessed financial records; designed and implemented accounting systems for clients; and maintained client relationships. Updated May, 2014 Page 3 of 6
4 PUBLISHED PAPERS/BOOKS: Articles Published in refereed journals Raungpaka, V., Savetpanuvong, P. & Tanlamai, U. (2013). Preliminary results-nature as metaphor: Innovative visualization of accounting information with lotus plants. Journal of Information Technology Applications & Management, 20(2), Raungpaka, V., Patramontree, U. (2010). Why Usability Works for IT Audit. Issues in Information Systems, 11 (1), Cardon, P. W., Marshall, B., Norris, D. T., Cho, J., Choi, J., Cui, L., Collier, C., El- Shinnaway, M. M., Goreva, N., Nillson, S., North, M., Raungpaka, V., Ravid, G., Svensson, L., Usluata, A., Valenzuala, J. P., Wang, S., & Whelan, C. (2009). Online and Offline Social Ties of Social Network Website Users: An Exploratory Study in Eleven Societies. Journal of Computer Information Systems, 50(1), Kaewmuangmoon, W. & Raungpaka, V. (2009) Factors Influencing the ERP: SAP Implementation in Thailand. Kasetsart Applied Business Journal 3(1), Patramontree, U. & Raungpaka, V. (2009) Usability Testing in Internal Auditing: Case Study of a Project Management Software. Kasetsart Applied Business Journal 3(1), Manomuth, V., Vinsonhaler, J. F., & Scheffelmaier, G. W. (2006). Why visitors leave web sites without buying: Toward a unified theory of web site design. Issues in Information Systems, 6 (1), Articles Published in refereed publications. Raungpaka, V., Savetpanuvong, P., & Tanlamai, U. (2012). Preliminary Results - Nature as Metaphor: Innovative Visualization of Accounting Information with Lotus Flower plants In Proceeding of the 9th International Conference on Technology Applications and Management (ITAM), Yonsei University, Wonju, Korea, December Raungpaka, V., Viwattanatipa. N. (2010). An empirical test of the minimal cognitive processing theory of web user behavior: Usability Testing of MU Orthodontic Web-based system version 1.0, In Proceeding of the International Association for Computer Information Systems (IACIS) 2010, Las Vegas, USA, October, Published Book Raungpaka, V. (2007). IT and Agriculture. Text & General Publication, Co., Ltd., Bangkok E-book Available at: (ไอท ก บการเกษตร ISBN: ) Course Taught Management Information Systems (MIS), E-commerce Information Systems: Analysis and Design Accounting Information systems (AIS), AIS Analysis and Design, PROJECTS: Usability Studies (8/2005-2/2006). The Vidhyasom Co., Ltd., Bangkok, Thailand. Investigator: Conducted the usability study of the website for Web purchasing tasks for the Vidhyasom s website Experimenter: Administered the post-test questionnaires; collected and analyzed the data; interpreted the results; evaluated the sites; and provided suggestions to improve the websites. Updated May, 2014 Page 4 of 6
5 Technology-based Training Program Development (8/ /2003). The Delta Center/ Utah Jazz Box Office Department, Salt Lake City, Utah, USA. Training Program Designer and Developer: Conducted the training needs analysis and developed the PowerPoint training; this training was developed to be used in conjunction with the existing Ticket Office Training User Guide and to allow a trainer to facilitate learning while using interactive tools and activities to engage the learner. Website Development (8/ /2002). The American Red Cross, Cache County, Utah, USA. Website Designer and Developer: Designed and developed both the graphic based and the text-based websites by manipulating graphics (including animation for HTML Web page), designing page layout, organizing information, and editing the content in compliance to the E-commerce concept for the American Red Cross. User Interface Development (9/01-12/01). The International Student and Scholar, Utah State University, Logan, Utah, USA. Microsoft Visual Basic Programmer: Coordinated focus group studies and programmed Visual Basic and MS Access to create a program interface for the International Student and Scholar, Utah State University. CERTIFICATION: Certified Usability Analyst (CUA), Human Factor International, Inc., USA ( ) AWARDS & HONORS: Work Related: o Best Paper Gold Award, winning the Best Paper Gold Award from the 9th International Conference on Technology Applications and Management (ITAM), held on December 2012 at Yonsei University, Wonju, Korea. The winning paper titled Preliminary Results - Nature as Metaphor: Innovative Visualization of Accounting Information with Lotus Flower plants was co-authored by Dr. Voraphan Raungpaka and two research partners from Chulalongkorn University. o Best Business Plan Award, Out of 209 business plan contestants, the last five winning teams received a prize of 5 Million Baht in total. Among the five finalists was the IM-AIM Team from Mahidol University, comprising Dr. Panrasee Rittipravat and Dr. Voraphan Raungpaka, who won the Best Business Plan Award and received the prize reward of 1 Million Baht from Nava Chief Anudit Academic Related: o Anandamahidol Scholarship, One of nine candidates selected nationwide to be awarded the scholarship from the Anandamahidol Foundation under the Royal Patronage of His Majesty the King of Thailand and Her Royal Highness Princess Maha Chakri Sirindhorn to pursue graduate and post-graduate degrees (8/ ). o National Dean s List, Received the academic honorary award published in the 23rd Annual Edition of the National Dean s List, ( ). o Academic Honor Roll, Named to the academic honor roll of the School of Graduate Studies at Utah State University, USA ( ). o Royal Thai Government Scholarship, Awarded the scholarship from the Royal Thai Government to pursue graduate degrees, (6/1998). o First Class Honor, Kasetsart University. Awarded the first class honor for bachelor s degree in accounting (1996). Updated May, 2014 Page 5 of 6
6 RESEARCH INTERESTS: Information Visualization Management Information Systems E-Commerce/ Website Design Development & Evaluation User Research/ Usability Test Accounting Information Systems SKILLS: Research Skills: Experimental Research: Web User Behavior User Research: Usability Testing Analysis and Design Skills: Business Analysis and Design: Software Interface, Accounting Information System Software Interface System Analysis and Design: Website and e-commerce Computer Skills: Business: PeachTree, Quicken, and MS Offices. Graphics/Web Development: HTML, PHPMyAdmin, MS Visual InterDev, Macromedia Dreamweaver, Macromedia Firework, and Macromedia Flash. Programming: PHP, SQL, and MS Visual Basic. Statistics and Data Processing: SPSS. Language Skills: Thai: Native. English: Good oral and written communication skills Updated May, 2014 Page 6 of 6
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