serena.com Serena Change Governance Executive Brief

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1 Change GovernancE Serena Change Governance Executive Brief

2 Change. Your organization can t escape it. But it can take advantage of it. Globalization. Regulatory compliance. Competitive pressures. Mergers and acquisitions. Forces of change are everywhere in today s enterprise, consuming time, money, and resources, increasing risk, and challenging business operations. Even the smallest change can grow until it ripples across the enterprise with unexpected consequences. If organizations know that change is coming, and if they can anticipate and channel its potentially destructive energy, then they can capitalize on change in ways that can transform their businesses. But how can organizations take advantage of change in today s distributed enterprise, when the silos of change areas where change initiatives are undertaken as discrete projects without understanding their impact on the organization as a whole are everywhere? The answer: Change Governance solutions from Serena. Serena Change Governance solutions offer a fundamentally new, enterprise-wide approach to the problem of change. Whereas earlier change management strategies focused on change events within specific silos, Change Governance spans the silos of change, providing an enterprise-wide, holistic solution that enables organizations to visualize, orchestrate, and enforce change events across the enterprise. Change Governance solutions help organizations to understand the interdependencies and impact of a change before it happens, translate that understanding into effective policies and processes, and ensure consistent adoption of policies and processes across the enterprise regardless of who originates the change, where the change will be implemented, or what tools and technologies are involved. With Change Governance solutions from Serena, change can be an opportunity to make the company stronger, more profitable, and more competitive. Change comes from internal and external events, challenging organizations to manage its impact across the enterprise.

3 Staying ahead in a changing world Change is pervasive in competitive markets. In business we talk about the value of change, the necessity of change, driving change, and so on, but in reality, the impact of change is frequently negative. Change is also happening faster than ever, driven by the increasingly complex nature of the enterprise and evolving change events, such as Sarbanes-Oxley, that present new and unique challenges to today s enterprises. Even beneficial changes, such as growth and best practices implementation, can interrupt the flow of business and strain company resources. And as companies respond to the forces driving change, they may find that the way in which they respond may in turn fuel more change. Given the risks of change unexpected consequences, rising costs, damage to quality and service, loss of customers, revenue, and reputation it s not surprising that companies see change as a threat instead of an opportunity. But controlling change proactively, instead of reacting to it defensively, can make all the difference. Seeing beyond the silos of change Where does change come from? How does it spread across the organization? In today s global, distributed enterprise, change often starts in silos. These silos may occur within business units, geographies, job roles, and even individual technologies. While a specific change event may be contained and managed within a silo, the common frame of reference that enables the company to see the impact of the change outside the silo, or to integrate the change with other activities outside the silo, is missing. If an organization approaches change in isolation, serious and damaging consequences may follow. For global enterprises, an unforeseen change managed in a silo in one region can be crippling for departments in satellite geographies. And the costs can be astronomical. According to LiveVault.com, unforeseen changes can cost companies anywhere from $50,000 to $5 million per hour. And BusinessWeek puts the estimated cost of software failure to American companies at $85 billion per year. Local change can have global consequences, exposing the organization to higher costs, lower quality, and excessive risk.

4 Recognizing the limits of software change management (SCM) Many companies rely only on software change management products to respond to change events. But SCM solutions focus only on application development, rather than the broader needs of the business. And because many companies lack a process for coordinating SCM purchasing across departments, development teams, or individual developers, an enterprise will often have numerous unique SCM solutions throughout the organization. This situation effectively creates multiple silos of change, and in some cases, silos within silos. While SCM products may manage change within silos, they can t provide the end-to-end solutions required to holistically view, integrate, and control change across the entire enterprise. Turning change into an advantage with Change Governance solutions Change Governance solutions move beyond SCM solutions with a strategic approach that enables the organization to consistently, efficiently, and successfully control change, eliminating the fear of disruption and negative outcomes. Change Governance solutions extend across enterprise silos, enabling business and IT to share a common frame of reference. As a result, instead of delaying or avoiding change, organizations can control it and use it as an opportunity to improve business practices. Transformed from a threat to an opportunity, change becomes a strategic asset that can advance the business, improve profitability, and gain an advantage over companies that still react to change in an isolated or defensive manner. By approaching change as an integrated, enterprise-wide activity, Change Governance solutions enable IT to deliver greater strategic value to the business. As a result, the high costs, poor quality, and excessive risks that often result from traditional methods of dealing with change are eliminated. Silos of change are everywhere, even within other silos. In the IT silo, for example, silos can be created by platforms, technologies, and even workgroups.

5 Taking the steps to implement a Change Governance solution How do Change Governance solutions work? How do they turn change into a business advantage? Visualize First, Serena Change Governance solutions enable the company to visualize the impact of a change before it happens. With this ability, stakeholders and executive management can understand and weigh both the costs and the benefits of a change before it is initiated, identify the interdependencies and impact, and ultimately improve the quality and the delivery of the end product. Orchestrate Now that the organization has anticipated the change, it can orchestrate a seamless response to change on an enterprise-wide basis. Orchestrating change ensures that the workflow is efficient and effective, and results in increased productivity, improved quality and service, lowered costs, shortened timeframes, reduced risks, and a greater return on investment. Enforce Finally, Serena Change Governance solutions enable companies to enforce adoption of change policies and processes across the enterprise. This creates efficiencies and consistency, eliminates wasted or redundant efforts, ensures compliance, security, and accountability, and improves service delivery and support. When organizations are empowered to visualize, orchestrate, and enforce change, they can control it mitigating the potentially crippling consequences of change. And because the business is controlling change, instead of letting change control the business, the organization has an opportunity to become stronger and more competitive. Serena Change Governance solutions enable organizations to visualize the impact of change, orchestrate a seamless response to change on an enterprise-wide basis, and enforce adoption of change policies and processes across the enterprise.

6 Controlling change with Serena Serena has been helping companies take advantage of change for more than 25 years. With the broadest platform and third-party integration support in the industry, Serena offers Change Governance solutions that can transform the organization. Designed to fit the pace and complexity of mid- to large-sized enterprises, these solutions and services include: Application Lifecycle Management (ALM) Serena s Change Governance solutions for ALM automatically unify the application change lifecycle from inception to deployment. They seamlessly integrate multiple roles, existing investments such as third-party tools, global locations, and multiple platforms to maximize the business value and auditability of enterprise software development and change. Operations Process Management (OPM) Serena OPM solutions bring Change Governance capabilities to processes that involve multiple people and systems, focusing specifically on those processes at the intersection of application development and IT operations. OPM solutions help to coordinate a systematic rollout of key enterprise processes, ensure that a process is adopted consistently throughout the organization, and capture process metrics for real-time visibility and process optimization. Best Practice Solutions Change Governance solutions enable customers to manage change efficiently, consistently, and successfully. An example of a time-proven best practice that supports these results is ITIL. Serena ITIL service support offerings deliver Change Governance capabilities by enabling organizations to: (1) visualize a holistic view of IT service support processes, (2) orchestrate service levels, and (3) enforce adoption of policies and processes, maximizing efficiency, reducing training time, and improving customer satisfaction. Application Lifecycle Framework (ALF) Serena initiated and is leading the ALF project, which provides a mechanism for the exchange of information among ALM vendors tools. A subproject of the Eclipse Technology Project, its purpose is to create a vendorneutral technology framework that enables a diverse set of vendor tools, irrespective of architecture or platform, to exchange user data, manage business processes, and collaborate in support of the customerselected ALM infrastructure technologies in use by enterprise development communities. ALF replaces the point-to-point integrations developed by software vendors with a single integration point and a common set of conventions for establishing universal interoperability amongst tools. ALF supports Change Governance solutions because it makes it easy to integrate multiple vendors products, enabling companies to visualize a change before it begins, to orchestrate a systematic rollout of the change process, and to enforce uniform adoption of the change process across the enterprise. Application Lifecycle Management Operations Process Management Best Practice Solutions Application Lifecycle Framework Third-party Applications Serena s Change Governance solutions span single and multivendor implementations.

7 Creating transformative business results with Change Governance solutions Serena Change Governance solutions are at work today in a variety of enterprises. Here are a few examples: AdvancePCS, the nation s largest provider of health improvement services, experienced an 80 percent increase in software builds, a 175 percent increase in productivity, and an 83 percent decrease in software expenditures. LookSmart, a search-based solution provider, achieved 24-hour resolution of compliance gaps, reduced audit time and cost, and increased efficiency, resulting in over $270,000 in savings per month. In addition, they were able to handle 1,000 percent growth in listings without adding staff. Thomson Beta Systems, providing hosted technology services to more than 30 brokerage firms, saved an estimated $1.4 million per month, increased package delivery productivity, and reduced system downtime. ABOUT SERENA Serena Software, the Change Governance leader, helps more than 15,000 organizations around the world including 96 of the Fortune 100 and 90 of the Global 100 turn change into a business advantage. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. Take advantage of change today To learn more about how Serena s Change Governance solutions can help your organization take advantage of change, please call a sales representative at or visit us at. Learn more about Serena solutions Call a sales representative at or visit us on the Web at Serena Worldwide Headquarters Serena Software, Inc. Corporate Offices 2755 Campus Drive Third Floor San Mateo, California United States T F Serena European Headquarters Serena Software Europe Ltd. Hertfordshire Abbey View Everard Close St. Albans Hertfordshire AL1 2PS United Kingdom +44 (0) T +44 (0) F Serena Asia Pacific Headquarters Serena Software Pte Ltd 360 Orchard Road #12-10 International Building Singapore T F Copyright 2006 Serena Software, Inc. All rights reserved. Serena is a registered trademark of Serena Software, Inc. Change Governance is a trademark of Serena Software, Inc. All other products or company names are used for identification purposes only, and may be of their respective owners

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