Introduction User Interface Navigation (Tabs) Profiles... 4 Request Queue... 4

Transcription

1 TM QuickStart Guide MV-APUS-QS Rubicon

2 Table of Contents Introduction... 3 User Interface Navigation (Tabs) Profiles... 4 Request Queue... 4 Profiles and Reports Selecting a Profile to View or Submit... 5 Demand Reports... 6 Drilling Down... 6 Dashboard Reports... 7 Row and Column Information... 7 Fair Share... 9 Fair Share Premium... 9 Frequently Asked Questions (FAQ) Glossary MV-APUS-QS Rubicon 2

3 Copyright 2010 Rubicon All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without the prior written permission from of the publisher. Additional copies of this document may be requested from its publisher The Rubicon Group (or IndustryIntel) by writing: Rubicon 101 Marietta St. NW Suite 3525 Atlanta, GA United States of America Telephone: Facsimile: MV-APUS-QS Rubicon 3

4 Introduction Overview This Guide provides an overview of the major features of the Agency Position application, including how to navigate the system and create reports. Your account includes the future and historical demand, dashboard, and integrated report package(s) you selected on your subscription agreement. Refer to the Frequently Asked Questions (FAQ) and Glossary sections at the end of the guide for additional information. When you log in to the application, you will be asked to accept certain conditions of use. Please read the description of the conditions, and then select one of the two option buttons. Note also that this QuickStart Guide assumes that you have: completed an Agency Position Reporting form selected your report packages QuickStart Document Conventions The following style conventions are used in this Guide: Text that refers to a procedure or to a specific item on a screen (such as a button click, a tab, or a column name) is in boldface type Text that requires a [key press] is bracketed in boldface type Text that references a hypertext link is enclosed in quotation marks Superscripted numerals in parentheses (1) refer to numbered callouts on screenshots: 1 Send comments, suggestions, and/or questions about MarketVision Agency Position: mvsupport@rubicongroup.com MV-APUS-QS Rubicon 4

5 Navigation You navigate through the Agency Position application using a series of main tabs and sub tabs. These are located near the top of the screen immediately below the blue Welcome strip. Profiles Tab The Profiles tab displays your currently available profiles, and is also a location from which to submit report requests. Clicking the Profiles tab opens four sub tabs: All, Integrated, Dashboards, and Demand. Main Tabs Click: Sub Tabs All to select a profile 1 to submit. A list of all available demand and dashboard profiles is displayed on this tab. Integrated to retrieve a Premium integrated report, typically in Excel (XLS) format. Dashboards to select a dashboard 2 profile to submit. This tab lists only your dashboard profiles. Demand to select a demand profile to submit. This tab lists only your demand profiles. 1 A profile is a preset group of criteria that can be reused, like a template. 2 A dashboard report is a clustered view of data, often in table and/or graph format. If you do not subscribe to dashboard reports, no reports will appear under this tab. Request Queue Tab The Request Queue tab displays the status of submitted profiles. Here, you can confirm that a profile is being generated, has completed successfully (with a viewable report), or has encountered problems. Clicking the Request Queue tab opens four sub tabs: All, Integrated, Dashboards, and Demand. Main Tabs Click: Sub Tabs All to select a report to display (the report s Request Status must be Success ). A list of all available integrated, dashboard, and demand reports is displayed on this tab including those for which the Request Status is something other than Success. Integrated to retrieve a Premium-level integrated report, typically in Excel (XLS) format. Dashboards to select a dashboard report to view. This tab lists only your dashboard reports. Demand to select a demand report to view. This tab lists only your demand reports. MV-APUS-QS Rubicon 5

6 Profiles and Reports Selecting a Profile to View or Submit (see Figure 1) Click the Profiles tab and then the All sub tab. A list of all available profiles is displayed. Select a profile and then click the View or Submit button to generate a report. Step-by-step instructions appear below Figure Figure 1. Selecting and viewing/submitting a profile 1. Click the Profiles (1) tab and then the All (2) sub tab. (See also p. 4, Profiles Tab) 2. Select your profile report by clicking the appropriate option button in the Select (3) column. 3. If desired, select an alternate report format from the Output Override (4) drop-down list. This will override any other formatting you have set for the report. 4. Select the Graph Override (5) check box if you want to suppress the creation of a graph. 5. Click the View (6) button to generate and display a profile report immediately using the most recent data already in the MarketVision database. Alternatively, click the Submit Q (7) button to submit the profile for fresh data, generate a report, and send the report to your address. (See the FAQ section for more information on the View and Submit Q buttons.) 6. Depending on the type of report you selected, your report will appear automatically on the Dashboards (8) tab under the View sub tab, or on the Demand (9) tab under the View sub tab. NOTE: Report types are identified in the Module (10) column. You can also name your profiles to help with identification as in the Profile (11) column. MV-APUS-QS Rubicon 6

7 Profiles and Reports Demand Reports (see Figure 2) Pictured below is a portion of a successfully executed demand report. Your reports may look different than the one shown here, but all demand reports consist of across-down (X-Y) rows and columns of data. Figure 2. Partial view of a successfully executed profile report Drilling Down (see Figures 3 and 4) On many reports, you can drill down on rate and date data to see additional detail. Figure 3 is a portion of a typical demand report with rates that encompass several months. By clicking on Aug 2009 (1) (a hyperlink) you can view further details (2) for that month (Figure 4). 1 2 Figure 3. Demand report spanning 3 months Figure 4. After drilling down on Aug 2009 MV-APUS-QS Rubicon 7

8 Profiles and Reports Dashboard Reports (see Figure 5) Dashboard reports are created and handled very similarly to demand reports, and include one or more clustered views. 1 2 Property Modifier: the selected subscribed property In a dashboard report, graphical and tabular data are combined side-by-side in a single report display. Like the dashboard in your car, a dashboard report helps you analyze the big picture quicker and more easily. Row and Column Information (see Figure 5) Figure 5. A typical dashboard report By rolling your mouse over row and column headings (1) you can obtain pop-up information (2) about the variables used to generate your report. MV-APUS-QS Rubicon 8

9 Profiles and Reports Fair Share The number of room nights or the amount of revenue that you should expect to achieve based on your proportion of the capacity in the competitive set. In your case you have, Dolphin House has 6.4% of the capacity, then you should expect 6.4% of the room nights booked into the competitive set and 6.4% of the revenue booked into the competitive set. How is Fair Share calculated? Fair Share is an index of your demand share versus your capacity share. It is calculate as: (Hotel Room Nights Market Room Nights) (Hotel Capacity Market Capacity) The market room nights and capacity includes your hotel. For example, if you have 25% of the demand sold for an arrival date, and your hotel represents 25% of the room capacity in your competitive set, then your fair share is 1.0. Fair Share Premium The difference between the expected fair share and the actual performance achieved. For example, if you receive 50 room night reservations in June and your compset received 50, but you comprised 25% of the capacity, then your fair share is 25 room nights and your fair share premium is +25. View 1 : Competitive Demand Monthly Dashboard View 2 : Competitive Demand weekly Dashboard MV-APUS-QS Rubicon 9

10 Profiles and Reports Revenue Fair Share Premium Based on the actual performances both historical and forward looking data Difference between the expected Revenue fair share and the actual performance achieved. If Above 0 = getting Fair Share If Below 0 = not getting Fair Share The value is in GBP Top 10 Agencies Booking your Hotel this month Market Penetration = Fair Share and if it is above 1 means you are getting your faire share Average LOS by month Market Penetration Room Nights by month Based on the actual performances both historical and forward looking data Difference between the expected number of Room Night and the actual performance achieved. If Actual Room Night is above Target = getting Fair Share If Actual Room Night is below Target = not getting Fair Share The value is in number of Room Nights Monthly Market Position Market Share % = (Hotel / Market) *100 Market Penetration = Faire Share and if it is above 1 means you are getting your faire share Net Res = Arrivals per reservation Room Nights = number of rooms booked Why we cannot rank the Revenue? Net Res? Room Nights? The best measures are Revpar and ADR Key Metrics. We did not think it was necessary to rank the other metrics. Room Night by Rate Level this Month ADR by month Based on the actual ADR both historical and forward looking data Your ADR VS Compset ADR (which excludes your Hotel) The value is in GBP Top 10 Agencies booking your competitors this month Market Penetration calculation = Fair Share and if it is above 1 means you are getting your faire share Revenue Share by GDS Channel for this month Based on the Revenue of the Hotel View 3 : Monthly Performance Summary Dashboard View 4: Weekly Performance Summary Dashboard MV-APUS-QS Rubicon 10

11 Profiles and Reports Performance by Month Based on the actual performances both historical and forward looking data Market performance index This graph allows you to see your Market penetration based on the ADR, Volume of Room Nights and the Revenue. Any line above index 1.00 means that you are getting your Fair Share Any line below index 1.00 means that you are not getting your Fair Share Market Index = Hotel / Market (excl hotel) - Occ% Market Index = Hotel Occ% / Market (excl) Occ% - Committed Occ% Market Index = Hotel Comm Occ% / Market (excl) Comm Occ % - ADR Market Index = Hotel ADR / Market (excl) ADR - RevPAR Market Index = Hotel RevPAR / Market (excl) RevPAR NB : If you compare the ADR by Month graph (page 2) you will see that if the Hotel ADR is above the CompSet ADR. Then the ADR Mkt Index is above the Index 1.0 means you are just getting your ADR Fair Share Performance by channel this month Fair Share Premium = Difference between the target fair share and the actual performance achieved. Market Penetration = Fair Share If Above 0 = getting Fair Share If Below 0 = not getting Fair Share Target = calculated on your room capacity share Channel revenue fair share premium for this month Based on the actual performances both historical and forward looking data Difference between the expected Revenue fair share by channel and the actual performance achieved. If Above 0 = getting Fair Share If Below 0 = not getting Fair Share The value is in GBP MV-APUS-QS Rubicon 11

12 Profiles and Reports Your top agencies for current month The Fair Share Premium = Number of room night above the fair share What is the color coding? Exception applied : Exception if Rm Nts Fair Share Premium is < -50 then Red Exception if Rm Nts Fair Share Premium is > 50 then Green Same questions Largest market agencies by revenue for current month MV-APUS-QS Rubicon 12

13 Profiles and Reports View 5 : Future All Agencies by Market Exception applied : Exception if Market Penetration is < 0.5 then Red need attention Exception if Market Penetration is > 1 then Green MV-APUS-QS Rubicon 13

14 Frequently Asked Questions (FAQ) FAQ Q. What is the difference between values on reports labeled as Market values versus CompSet values? A. MarketVision is able to report values for your competitive set inclusive of your hotel as well as exclusive of your hotel. In your reports, Market values are your competitive set inclusive of your hotel while Comp Set values are your competitive set exclusive of your hotel. Q. How is a market index calculated? A. Market index values are calculated as: For example, ADR index is calculated as: (Your Hotel Value) (Your Comp Set Value Exclusive of Your Hotel) (Hotel ADR) (Comp Set ADR) remembering that Comp Set ADR excludes your hotel. Q. How is Fair Share calculated? A. Fair Share is an index of your demand share versus your capacity share. It is calculate as: (Hotel Room Nights Market Room Nights) (Hotel Capacity Market Capacity) The market room nights and capacity includes your hotel. For example, if you have 25% of the demand sold for an arrival date, and your hotel represents 25% of the room capacity in your competitive set, then your fair share is 1.0. Q. How is market share calculated? A. Market share measures are calculated as follows: (Hotel Value) (Market Value) remembering that market is your competitive set inclusive of your hotel. For example, your room nights market share would be calculated as: (Hotel Room Nights) (Market Room Nights) Q. Why would I want to change the Output Override selection on the Profiles page? A. The default format for viewing reports online is HTML. This displays the selected report in your browser window and allows you to perform any filtering or drill downs configured for that report. If you want to view the report in Excel (XLS) format, or as a PDF, you can select that option from the Output Override list box, and the report will then be displayed in that format. You can also use Output Override to specify the format for a report you submit for offline generation using the Submit Q button. The report will be sent to your address in the specified format. The As Configured Output Override displays the report in the format in which the report is currently configured. Generally, reports are configured with the desired format for the regularly scheduled reports that are delivered to you via . Q. How can I request new reports? A. Please submit report requests to Rubicon using the support address mvsupport@rubicongroup.com. Rubicon will collect report requests from users and work with your corporate representatives to determine which reports should be added to the inventory of reports offered. Q. Can holidays be compared against each other even though they fall on different days year-over-year? A. Yes, by utilizing explicit date ranges for comparison. Rubicon customer support can quickly create these reports for your use. MV-APUS-QS Rubicon 14

15 Frequently Asked Questions (FAQ) Q. Can I check on a selected promotion s effectiveness? A. Yes, by comparing before and after the promotion booking trends against market and previous week/year. Q. How can I change my current competitive set? A. Competitive set changes are limited due to confidentiality restrictions. Compset composition rules must be met and at least 2 properties must be changed at one time. Rubicon Customer Support can quickly modify comp sets at your request. Q. Is the data net of cancellations and/or no-shows? A. Yes, cancellations and no-shows are removed from room night and other reported statistics, as long as these also flow through the switch and are reported to us. Q. Does the data aggregated by month include all bookings for the calendar month (e.g., 1-31 st December)? A. Yes, reports have been designed so that monthly data is for the entire month and weekly data is for the entire week. Q. How is the weekly data divided Sunday to Saturday or Monday to Sunday? Or put another way, which is the first day of the week? A. Weekly data is divided Sunday to Saturday, with Friday and Saturday highlighted as weekend days for differentiation on reports. Q. Is VLY day-on-day or date-on-date? A. Variance to Last Year (VLY) is day-on-day using the nearest same day based on the same date last year. For example, comparisons to last year for Thursday, 1 January 2009 are to Thursday, 3 January Q. What happens when I click the View button? A. This instructs the application to generate a report immediately using the most recent data in the MarketVision database and display the results in your browser. Q. What happens when I click the Submit Q button? A. This submits your report to the request queue, to be generated offline by fetching fresh data at a scheduled time. If the report is created successfully, it will be ed to you as an attachment (if you have selected PDF or XLS format) or displayed within the body of the (if you have selected HTML format). Q. Do the reports include VAT? A. The rates appear to be consistently reported by country, so European bookings typically include VAT. Q. What is the difference between Market vs. CompSet? A. MarketVision can report values for your competitive set inclusive of your hotel as well as exclusive of your hotel. In your reports, Market values are your competitive set inclusive of your hotel Comp Set values are your competitive set exclusive of your hotel. MV-APUS-QS Rubicon 15

16 Glossary ADR An acronym for average daily (room) rate, a hotel metric which indicates to what extent rooms are being up-sold or discounted. Exceptions Rates are highlighted in green or red to indicate performance that is well above or below the expected level, respectively. Excl Market A Compset that does not include your hotel. This provides a direct view of arrivals, room nights, revenue, and other metrics that your competitors but not you are receiving. Fair Share The number of room nights or the amount of revenue that you should expect to achieve based on your proportion of the capacity in the competitive set. For example, if you have 25% of the capacity, then you should expect 25% of the room nights booked into the competitive set. Fair Share Premium The difference between the expected fair share and the actual performance achieved. For example, if you receive 50 room night reservations in June and your compset received 50, but you comprised 25% of the capacity, then your fair share is 25 room nights and your fair share premium is +25. GDS An acronym for demand booked through one of the global distribution travel agent systems (e.g., Sabre or Worldspan). Highest Reach Analysis The additional room nights or revenue required to achieve the same result as last year s actual result. For example, if you currently have 100 room nights booked for Tuesday, September 1, 2009, and achieved 200 room nights for the same date last year, then your highest reach is +100 room nights. LOS An acronym for length of stay, which is the number of days the customer will reside in the hotel. Market Penetration The percentage of your fair share of room nights or revenue that has been achieved. A market penetration of 100% (sometimes expressed as 1.00) means that you have achieved the expected performance based on your capacity. Market Share The percentage of the metric (room nights, revenue, etc.) you are receiving relative to the total for you and your competitors, irrespective of capacity. Net Res The total number of reservations with an arrival date that is the same as the specified date, or within the specified period. This differs from room nights, which are reservations that start on the specified date or with prior arrival dates and length of stay that carry over to the specified date. Pace The number of room nights or revenue that has been booked during a given period, which is described as the offset in the report header. For example, if the hotel had 35 room nights for December 1, 2009 last week and now has 45 room nights for December 1, 2009 this week, and the offset is 7, then room nights pace (or recent pace) is +10. Rank Your performance relative to each of your competitors for a selected metric. For example, an ADR rank of 1 (out of 5) means you had the highest average daily rate for the selected period compared to all of your competitors. Target The expected result if your property achieved a 1.00 fair share. For example, if your property comprised 25% of market capacity, and inclusive market (your property + compset) room nights booked for June was 120, then your target for June is 30 room nights. MV-APUS-QS Rubicon 16