The Global Business of Online Sports Betting: A Market Assessment and Outlook

Transcription

1 Brochure More information from The Global Business of Online Sports Betting: A Market Assessment and Outlook Description: Sports betting has remained a popular pastime of sports fans everywhere, even despite the prolonged recent economic downturn. Not only are more people able to wager on sports through the internet than ever before, but the amount of information available freely online increases the chances of making bets strategically in a way that has never been possible previously. The internet teems with sports information services, sports betting guides, score lines, and fixture lists that are in the public domain. Furthermore, blogs, chats and forums have proliferated that are devoted to sports, offering sports betting predictions and tips and even odds comparison tools. It means that all the information necessary for well-informed betting decisions is at the reach of players' hands. It is no surprise therefore that betting on sporting events appeals greatly to consumers and is therefore a product that is in high demand. With experienced and knowledgeable online gambling operators constructing suitable markets, responding to sports-based information and consumer investments, this can prove to be a profitable product, albeit within tight margins. Online Sports Betting: A Market Assessment and Outlook' reveals that both personalisation and localisation of services are now high on the agenda of many gaming operators. Understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives. Furthermore, brands from other media or industries are increasingly being leveraged to appeal to these types of customers effectively. In terms of new technology, the anytime, anyplace, anywhere' convenient culture of mobile phones, combined with their status as a trusted device makes them ideally placed for offering betting services to customers. Betting companies are indeed getting in on the act by increasingly offering mobile websites and smartphone applications. In essence, each online sportsbook operator is looking to participate in a sector becoming more socially acceptable and entertainment-based, benefiting from a liberalised regulatory structure in some markets, and enjoying growth across many key demographics including those that have been hard to reach through other types of gaming such as women. Add to that the growth in social media, smartphone apps and microtransactions and times that by the growing number of people globally with broadband connections and wireless access, the future certainly looks rosy for online sportsbooks. Online Sports Betting: A Market Assessment and Outlook' examines the main issues surrounding the growing online sportsbook industry including betting market overviews by region; areas of opportunity; factors affecting growth in the industry; the mobile revolution and how it is affecting sports betting offerings; marketing strategies of online sportsbooks; regulatory issues and demographics of players. It provides case studies of the major online sportsbook operators and suppliers and analyses them to determine their business models and revenue streams as well as who the winners and losers will be. *This Report is delivered as Non-Printable* Contents: About the Author Acknowledgements Executive Summary Chapter 1: Introduction 1.1 History of Betting xx Ancient Beginnings UK Betting History US Betting History Famous Betting Scandals Globally 1.2 Growth Factors

2 1.3 Sports Betting and Technology 1.4 Online Sports Betting Overview Competition for Conventional Bookmakers The Online Sportsbook Industry Consumer-facing Operators B2B Suppliers Setting up an Online Sportsbook Offshore Gaming Jurisdictions Networks and Liquidity 1.5 Opening an Online Sports Betting Account Introduction Placing a Bet Online 1.6 Main Types of Betting Parimutuel betting Fixed odds betting Spread Betting Betting Exchanges (Peer-to-Peer Betting) Asian Handicap Betting Head-to-Head Betting Live/In-Play Betting Sports Betting Funds 1.7 Odds 1.8 Betting and the 2010 FIFA World Cup 1.9 Fantasy Sports Case Study: Fantasy Sports Ventures (FSV) Comment: STATS Inc 1.10 Demographic Profile of International Internet Gamblers Motivations for Gambling on the Internet Chapter 2: Customer Acquisition and Retention 2.1 Introduction 2.2 Attracting New Customers Brand Power Standing Out From the Crowd Building Trust Offers, Bonuses and Promotions Offering Choice Non-Betting Side Games and Cross Promotion Betting Offerings in Social Media Offering a Multichannel Experience Multiple Languages and Localisation Multiple Payment Options and Currencies 2.3 Retaining Customers Loyalty Schemes Customer Service 2.4 Best Practice Marketing Strategies Search Engine Optimisation (SEO) Advertising Affiliate Marketing 2.5 Sponsorship by Gaming Operators Introduction Betting and Football Sponsorships Betting and Non-Football Sponsorships Betting Brand Ambassadors Chapter 3: Mobile Betting 3.1 Introduction 3.2 The Mobile Explosion 3.3 Monetising Mobile 3.4 Mobile Gaming 3.5 Mobile Gaming Opportunities 3.6 Mobile Betting Smartphones Betting Apps

3 Chapter 4: Online Sports Betting Market Overviews Western and Northern Europe 4.1 Introduction Pan-European Regulation 4.2 Country Overviews Market Characteristics, Demographics and Regulation Belgium Denmark Finland France Germany Italy The Netherlands Norway Spain Sweden UK Chapter 5: Online Sports Betting Market Overviews Central, Eastern and Southern Europe 5.1 Introduction 5.2 Country Overviews Market Characteristics, Demographics and Regulation Greece Hungary Poland Romania Russia Slovenia Turkey Chapter 6: Online Sports Betting Market Overviews - North America 6.1 Introduction 6.2 Country Overviews Market Characteristics, Demographics and Regulation Canada Mexico US Chapter 7: Online Sports Betting Market Overviews - Latin America 7.1 Introduction 7.2 Country Overviews Market Characteristics, Demographics and Regulation Argentina Brazil Chile Panama Chapter 8: Online Sports Betting Market Overviews - Asia-Pacific 8.1 Introduction 8.2 Country Overviews Market Characteristics, Demographics and Regulation Australia China India Japan South Korea Chapter 9: Online Sports Betting Market Overviews - Africa 9.1 Introduction 9.2 Country Overviews Market Characteristics, Demographics and Regulation Egypt Morocco South Africa Tanzania Tunisia Chapter 10: Sports Betting Data and Software Suppliers 10.1 Sports Betting Data Suppliers Enetpulse Opta Sportsdata Sportradar 10.2 Sports Betting Software Suppliers Finsoft OpenBet Chapter 11 Online Sportsbook Operators

4 11.1 Bodog 11.2 Bwin 11.3 Ladbrokes 11.4 William Hill Chapter 12 - Exchange Betting Operators 12.1 Betdaq 12.2 Betfair Chapter 13: Outlook for Online Sports Betting 13.1 Introduction 13.2 Barriers to Growth for Online Sportsbooks Global Recession Broadband Growth Legislation and Regulation Payment Crackdowns 13.3 What is Next for Online Sportsbooks? Consolidation More Non-Traditional Gambling Brands Entering the Market More Land-based Gaming Brands Entering the Market More Targeting of Growth Markets More Cross-selling of Products Greater Efforts to Hold Onto Existing Players More Innovation/Production of Offerings and Formats Live Betting Video Web-based Applications Animated Side Games Mobile Betting and Smartphone Apps More Sports and Types of Bets More Localisation Better Security Increasing Use of Social Media Increasing Relationship With Television Increasing Use of Sponsorship 13.4 Industry Opinion: Creating a Winning Online Sportsbook 13.5 Winners and Losers in Online Sportsbooks Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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