Enriched customer experience at airports

Transcription

1 Enriched customer experience at airports Simone Frank and Dirk Fox, Nov 24th/25th, 2010

2 Impacts on airport operator business Knowing the customer Quick & secure passenger processing Green efficiency Airport and city Park & Ride concepts Revenue maximisation Passenger communication in terms of crisis Operator Airport cities/ destination management Customer convenience: Location-based info services Data exchange/inter operability Business transparency Off-airport parking competition 2

3 Daily business challenges (I) Knowing the customer Up-front reservations Online product sales Loyalty programs End-to-end processes Customer convenience Fast access & self-service Mobile services Flight & location based information Premium parking & ancillary services 3

4 Daily business challenges (II) Revenue Maximisation Extended sales channels Ancillary services Product up-selling Dynamic pricing Business Transparency Reports and data analyses Tariff simulation Passenger marketing Satisfied customers More profits Highest capacity utilization 4

5 The run way to take off Excellence in Parking Business Analyses & Yield Management Marketing & Promotion 5

6 Marketing & Promotion Excellence in Parking Business Analyses & Yield Management Marketing & Promotion SKIDATA Sales.Services E-commerce platform for B2B and B2C Support of loyalty schemes Pay-per-use promotion (e.g. keymotion) Validations License plate marketing 6

7 Excellence in Parking Marketing & Promotion Excellence in Parking Business Analyses & Yield Management SKIDATA Parking.Logic Centralisation & Automation SKIDATA Operator.Services Passenger info at car park arrival Integrated Valet Parking Additional sales on car park ID e.g. e-charging.interface SMS ticketing Car finder 7

8 Business Analyses Business Analyses & yield management Marketing & Promotion Excellence in Parking SKIDATA Management.Services Data exchange and transfer to ERP, CRM Analyses of passenger parking behaviour Tariff simulation and profit optimisation Dynamic pricing 8

9 NFC from car park to boarding 9 Simone Frank and Dirk Fox, Nov 24th/25th

10 NFC what it is all about? New short-range interface technology for mobile phones, based on RFID (13,56 Mhz) Passive and active data exchange between the NFC phone and NFC capable device Universal and secure communication channel we all have mobile phones! High unser convenience touch & drive/go even when the phone is switched off! Optional combination with biometrics 10

11 NFC.functionality and benefits ID Info Access Payment Ease of use NFC 11

12 NFC use cases for parking at airports Parking Reservation Use the NFC phone as a means to store and to identify users for parking reservations 12

13 NFC use cases for parking at airports Gate Info A very high percentage of users pass through a parking gate. Customers can receive and deliver information by presenting the NFC phone at the entry gate 13

14 NFC use cases for parking at airports NFC electronic ticket NFC will substitute paper ticket & contract parker ID card 14

15 NFC use cases for parking at airports Customer Loyalty Online multi-validations on parking fee and parking payment with loyalty value points (e.g. air miles) 15

16 NFC use cases for parking at airports NFC Car Finder Just touch SmartPoster to set memory for car location 16

17 Workshop questions Questions 1. Are there any important functionalities or services that you miss in your current parking system? 2. Are you planning to roll out NFC? Is there anything which might be relevant, also in combination with parking? 17

18 Your SKIDATA contact person Simone Frank, MBA Strategic Market Analyst / Business Development SKIDATA AG Untersbergstrasse 40 A-5083 Grödig/Salzburg [p] [f] [e] [email protected] [w] Insert your photo here 18 Company Confidential

19 Your SKIDATA contact person Dirk Fox Head of Product Management Car Access SKIDATA AG Untersbergstrasse 40 A-5083 Grödig/Salzburg [p] [f] [e] [w] Insert your photo here 19 Company Confidential

20 A member of Airport Council International

21 DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, hardware changes, software changes, component changes, or the like. SKIDATA assumes no obligation to update or otherwise correct or revise this information. However, SKIDATA reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of SKIDATA to notify any person of such revisions or changes. SKIDATA MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. SKIDATA SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL SKIDATA BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF SKIDATA IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SKIDATA is a registered trademark of SKIDATA AG in the U.S.A., the European Union and other countries SKIDATA AG. All rights reserved. 21