CashShield. Fraud Protection Solution. Singapore Switzerland Germany China United States. Fraud Protection & Safe Payment Solutions

Transcription

1 CashShield Fraud Protection Solution CASHRUN Fraud Protection & Safe Payment Solutions Singapore Switzerland Germany China United States

2 GROWTH THROUGH VERIFIED TRANSACTIONS About CashRun CashRun was established in 2007 with the objective of pioneering research within the highly unexplored and specialized field of cyber fraud risk management to develop an optimized online fraud protection solution. Since establishment, CashRun has had numerous success stories across industries and regions, protecting businesses from uncertain fraud risks, optimizing their revenue growth and allowing them to regain focus on their core competencies. In recognition for its efforts, CashRun s Research and Development was recently awarded a Productivity and Innovation Credit (PIC) by the Singapore Government for its pioneering contribution to the cyber security field. The award greatly strengthened CashRun s position as the front runner of innovative and effective optimized fraud protection solutions. Leading and Innovative Fraud Risk Management CashShield is a state-of-the-art fraud protection solution that protects and optimizes the revenue growth of web businesses. With great success built over the years, CashShield offers a unique 100% Chargeback Protection Policy to ensure that merchants cease worrying about huge costs associated with chargeback loss and fraud management. CashShield helps merchants regain focus on core competencies, reduce total costs associated with frauds and significantly boost order acceptance rates. Secure. Fast. Reliable. 100% Chargeback Protection Full protection coverage perfectly showcases CashShield s reliability and confidence in managing any level of fraud risk. Under this scheme, any chargeback loss and associated costs due to unauthorized transactions are fully reimbursed to you, eliminating any uncertainty in your businesses. Insured PayPal and Credit Card Processing Don t let the risk of fraud prevent your business from growing. CashShield insures all transactions generated by PayPal, Credit Cards (both 3D and non-3d Secure), ewallets and any other card-associated payment gateways to ensure that you reach out to all your customers online. Real-time Verification CashShield is a comprehensive, automated fraud protection solution that uses multilayer order screening technology to identify, monitor and signal for potentially fraudulent orders in seconds. Combined with a proven Risk Management Algorithm, the probability of fraud for every order is instantly calculated to determine if an order should be accepted or rejected. Optimized Order Acceptance Rates Our revolutionary approach to Cyber Fraud Risk Management optimizes your acceptance rate like no other provider with significant revenue growth visible within the first two months of integration. 1

3 PROTECT YOUR PRECIOUS ONLINE BUSINESS How CashShield Works Unlike most mass market solutions that rely on a single risk template for every business, CashShield adapts to your business and ensures that every risk decision is made after analyzing all useful data sets that are unique to each merchant and industry. Weighing Each Data Field for an Optimized Decision CashShield first assigns a risk weightage to each data field; next it generates weighted average scores to each of these data fields and sums them up into a Final Risk Score that has considered the positive and negative aspects of the fields. The resulting decision runs over 250+ real-time Verification Tests that do not look solely for reasons to reject an order, but more importantly to accept it. Online Fraud Facts The estimated fraud loss in 2012 was US$ 3.5 million Chargebacks represent 43% of the fraud loss. Merchants lose nearly 50% of the chargebacks filed against them The average value for a fraudulent order was US$ 200 in 2012 Instant CUSTOMER Customer inititates transaction CashShield Process CHECKOUT Transaction details are passed to CashShield server FRAUD ENGINE CashShield conducts over 250 real-time, automated verification tests, to instantly verify and assign a Final Risk Score to the transaction. 1 out of 4 orders is manually reviewed. 52% of fraud management budget is spent on review staff costs Transaction Approved Suspected Fraud Transaction details NOT verified Transaction details verified 100% Chargeback Protection insuring ALL approved orders by CashShield FRAUD EXPERT Transaction Declined Optional Process Fast and Simple Integration Our capable team can complete CashShield integration in less than 3 days. Step 1. Customization Merchant implements a website that initiates requests to CashShield. Optimization and customization of verification fields and parameters. 1-3 DAYS Step 2. Device Fingerprinting Step 3. Script Step 4. Testing Submission of a Device Fingerprinting code to be installed in the merchant s website. A script is created to handle incoming CashShield s Risk Score. Once implemented, the payment stage can be made. Verification of all test data and payment process. CashShield is ready to go live. Source: CyberSource 2013 Online Fraud Report, 14 th Annual Edition 2

4 FOCUS ON YOUR CORE COMPETENCIES Additional Benefits High Protection of Sensitive Data All CashRun solutions run on the highest security standards of 256-bit SSL encryption. In addition, CashShield works with a set of unique variables that do not include sensitive credit card numbers, expiry dates or security codes. Furthermore, only selected senior fraud management experts have access to customer data. Improved Cost of Online Payment Methods Lifting all restrictions, increasing processed transactions and enjoying CashShield s unique 100% Chargeback Protection mean our merchants shift a significant amount of their transactions online, thus improving the fee-per-transaction cost. Key Benefits of CashShield 100% Chargeback Protection CashShield s industry unique 100% Chargeback Protection assumes all risks for approved transactions. You can rest assured that any accepted transaction will turn into revenue as fraudulent chargebacks for approved orders will be fully reimbursed by CashShield. Innovative Protection that Leads to Growth As the leading R&D firm of Cyber Fraud Risk Management field, CashShield s innovative approach revolutionizes the fraud protection industry by removing unnecessary verification procedures and buying restrictions, leading to significant revenue growth visible within the first two months of integration. Focus on Your Core Competencies Don t let the risk of fraud divert your focus from your business strategies! By removing the element of uncertainty associated with fraud, CashShield helps you regain focus on what you do best making your business grow. High Risk Industry? No problem! CashShield has proven records in detecting and blocking coordinated attacks that specifically target high risk industries, where products are delivered electronically and have high liquidity and resale value. Eliminating Costs of Managing Fraud Tapping into the fraud management expertise of CashShield also eliminates the cost of managing fraud which is often much higher than chargeback loss itself Verification Tests CashShield s cutting-edge verification system includes an impressive 250+ verification tests, which are constantly updated to track ever-changing fraud trends and procedures. The advanced technology ensures the highest number of processed genuine orders, accelerating your online sales. Protecting Your Expansion into Overseas Markets Fraud risk escalates as businesses expand across borders. CashShield protects and optimizes your global expansion plan, making venturing into new markets safe and rewarding. 3

5 INNOVATIVE FRAUD MANAGEMENT THAT REALLY WORKS Proven Successful Performance for Your Business CashShield has built success cases of merchants that had once abandoned business projects or popular payment gateways due to unmanageable risk. With CashShield, these merchants now grow at astounding rates from 300% to 1,000%, and are constantly expanding their business across borders. Boosting Order Acceptance Rates for Any Industries With the order acceptance rates of very high risk industries (e.g prepaid telecom or gaming products) at an average of 60-70%, high risk merchants using CashShield enjoy acceptance rates up to 90%, 15-20% higher than the industry standard. Overall, CashShield often boosts order acceptance by 20-30% which multiplies your business revenues in just months or quarters. Discarding Unnecessary Verification Procedures and Buying Restrictions Most merchants are forced by fraud attacks or even their own fraud protection providers to enforce unnecessary verification routines and extremely strict buying restrictions. CashShield removes painful verification procedures that deter your consumers and discards buying limits that restrict your revenue growth. By waiving verification restrictions and limits, Cash- Shield commonly increases a merchant s revenue by 30-50% within 2 months. Reducing Total Cost of Managing Fraud by 35-50% CashShield helps merchants to eliminate costs of managing fraud associated with fraud detection officers, third party fraud tools and development and updating of in-house fraud protection systems. Our 100% Chargeback Protection also eliminates all losses arising from chargeback. CashShield merchants commonly reduce 35-50% of their fraud management costs after integration. Additional Benefits Effective Automated Decisions It is our commitment not to irresponsibly bounce the risk of decisions back to merchants. CashShield provides merchants with a clear indication on how to proceed with the order. Accelerate Business Growth Considering the negative and the positive aspects in every data field during the verification process allows CashShield to optimize revenue growth. We Grow with Merchants Our main objective is to help online businesses achieve sustainable revenue growth by keeping them well-protected from fraud. Our system never stops refining its algorithms so the longer it works, the more optimized it becomes making business growth a reality for our merchants. Preventing Fines, Blacklists or even Suspensions from Card Companies Impending warnings, fines and potential suspension of a merchant s account are major risks to your business. Even in extremely high risk industries, CashShield comfortably maintains fraud rates well below risk levels so merchants no longer need to fear suspension or blacklisting from gateways and credit card schemes. 4

6 FOREFRONT OF ASIA S CYBER SECURITY HUB Excellent Compatibility Renowned Shopping Carts To ensure a simple and fast implementation, there are gateways available for popular shopping carts such as oscommerce, Zen Cart, and Magento. All Payment Methods CashShield is designed to effectively work with the world s most popular payment methods such as PayPal, credit cards, ewallets and other card-associated payment gateways like Skrill, and many more! Awarded Research and Development CashShield, CashRun s state-of-the-art optimized Cyber Fraud Protection Technology, has been recognized by the Singapore Government with an official Productivity and Innovation Credit (PIC) for its pioneering Research and Development of the highly unexplored and specialized field of Cyber Fraud Risk Management. Expanded R&D Operations to Protect and Boost Your Revenue Through the Research and Development Credit, CashRun acquires key funding for the expansion of its R&D operations to ensure the leading position of its optimized fraud management technology. This technology has helped online merchants worldwide to boost order acceptance rates, expand overseas and stay focused on their core competencies while protecting them against cyber fraud related losses. Providing a dynamic, sustainable and innovative environment that protects e-businesses from uncertain risks, CashRun has blazed the trail to cyber fraud risk management applied to e-commerce. As a one-of-its-kind cyber fraud protection system, we are absolutely delighted to gain recognition for being the first to revolutionise and R&D into such an emerging field, which is essential for e-commerce to thrive Lie Wee Chian - CashRun Group Managing Director Designed and Developed in Asia s Cyber Security Hub Renowned for its ultra efficiency, the city-state of Singapore is rapidly becoming Asia s preferred hub for cyber security as the Singapore government works to strengthen the country s resilience against cyber fraud in its critical ITC sector. The recognition and support from the government further bolsters CashRun s investments in R&D as it leads to innovate and accrue its expertise in fraud protection to stay ahead of cyber criminals and global competitors alike. 5

7 GROWTH THROUGH VERIFIED TRANSACTIONS Proven Risk Management Algorithm CashRun s unique Risk Management Algorithm is designed to help merchants achieve an optimized return per risk level for their business. The algorithm processes the collective attributes of the customer, as well as any devices and network data related to the customer and sets real-time risk scores by allocating risk weightage and applying laws of hedging unique risks on each variable to achieve optimized results. CashShield has helped e-businesses revive their profitability and achieve the highest degree of efficiency with the least amount of operational cost and losses. CashShield s real-time, automated verification system and 100% Chargeback Protection Guarantee make this unique platform a highly effective fraud management tool. With emphasis on ensuring that the highest number of genuine orders pass through the system while protecting against online fraud, CashRun is your perfect partner in managing your risk of fraudulent transactions. Furthermore, CashShield s Merchant Platform provides real-time and reliable information and statistics on incoming orders, while our professionally-trained fraud management experts carefully monitor and report the latest fraud schemes, tuning the system accordingly to ensure business growth. Contact us at enquiries@cashrun.com and learn how CashShield can help you minimize your risks and accelerate revenue growth. CashShield Allows You to: Be Protected In today s world where e-business is constantly evolving, the ability to detect fraud and protect merchants is just the tip of the iceberg: efficient management of the total risk and costs associated with e-commerce is absolutely essential. Enjoy Serenity With CashShield enabled, merchants eliminate uncertain risks associated with the cost of managing fraud, chargeback, and reputational loss. The system empowers merchants to focus on their core competencies and gain competitive advantage. Increase Revenue Growth Our unique Risk Management Algorithm is specifically designed to optimize merchants revenue growth per chargeback risk. CashShield maximizes the accuracy in determining whether an order is made by a legitimate customer or a fraudster, thus achieving long term sustainable revenue growth for any e-business. 6

8 Singapore - Head Office CashRun Pte Ltd 200 Jalan Sultan #10-02 Textile Centre Singapore tel: fax: China CashRun Business Consulting Ltd Room 303, NO 3535 QiXIn Road MinHang District Shanghai, China tel: United States of America CashRun Corporation 5716 Corsa Avenue, Suite 110 Westlake Village CA USA tel: enquiries@cashrun.com enquiries@cashrun.com iquiries@cashrun.com Switzerland CashRun GmbH Germany CashRun GmbH Vadianstrasse , St. Gallen Switzerland Bongardstrasse Bochum Germany tel: fax: tel: fax: info@cashrun.com anfrage@cashrun.com CASHRUN Fraud Protection & Safe Payment Solutions Singapore Switzerland Germany China United States