Five Reasons Your Next Business Phone System Won t Be Anything Like Your Current One. White Paper March 2011

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1 Five Reasons Your Next Business Phone System Won t Be Anything Like Your Current One White Paper March 2011

2 When you bought your current business phone system, you may not have realized some of the disadvantages that came with it. For example, you probably had no alternative but to buy it outright, which consumed considerable up-front cash. You may have had to jump through hoops just to get the purchase approved yet, if given a choice, you probably would have preferred to invest your capital in other ways. Moreover, you likely ended up with a system that was more complicated, harder to manage and less flexible than you expected. Whenever you made changes as your business evolved, you had to invest a significant amount of time, effort and likely money. All in all, your current phone system has consumed a lot of resources you could have used differently. And it probably lacks the advanced features, cost efficiency and simplicity of use you would like. Choosing a Communications as a Service (CaaS) solution from Fonality means your next phone system can be an improvement from your current one in every way that counts. Put simply, it will provide all the Fortune 500-type enterprise features of the most powerful legacy systems, but without the associated cost or complexity. To start with, CaaS, which is delivered from the provider s cloud infrastructure rather than from equipment you buy, lets you pay for your system as you use it, rather than all at once. Because it is a service, you pay for what you need when you need it, giving you enterprise-grade telephony features for an affordable monthly fee. And that is just the first of five compelling reasons as to why Communications as a Service is the best solution: 1 Reduce CAPEX and OPEX Make the most of your balance sheet. With Fonality s Communications as a Service solutions, all you pay is a low, predictable monthly fee, so you avoid the big upfront spending on equipment that legacy systems require. With total savings of 40 percent or more versus legacy solutions, even a 10-person company can save tens of thousands of dollars over the course of three years. You don t even have to buy the phones. And there is no need to pay expensive service fees or make unnecessary hardware purchases with each expansion or feature addition. Fonality also keeps everything about your system up to date, so you re never stuck with obsolete equipment that you re waiting to write off.

3 2 You can change as fast as your competitive environment does A Communications as a Service solution lets you make changes to your business more easily than you could in the past. Adding or subtracting users is a simple matter of changing the number of licenses, no longer requiring you to purchase or upgrade equipment and software. Providing new features to let employees communicate better is a matter of turning them on or off for each user, and doesn t require reconfiguring the system or making more purchases. The solution is easy-to-manage and exceptionally cost-effective to support. Plus, you no longer have to schedule and wait for an expensive service technician to show up to make simple changes. 3 You can have Fortune 500 type-features without the complex integration challenges and associated costs As your company becomes larger, you need more effective ways of enabling your employees. The presence-rich Unified Communications features of Communications as a Service let your staff reach the right person with the right information at the right time, ultimately helping them gain up to 30 minutes of productivity or more each work day. Further, seamless integration into iphones and Android smart phones ensures that your employees have the tools they need wherever they might be. And for companies most dependent on customer service, Communications as a Service provides the essential tie between advanced call center features and integration with your CRM system. From a flexibility standpoint, Communications as a Service can provide call center functions to any number of employees, and in any location. That means it works for companies of any size and physical layout, and those growing at any speed. It relieves your need to buy specialized call center hardware and software, an option that s only practical if you have large numbers of sales or service agents working in the same location. Fonality s salesforce.com integration features click-to-call and a detailed call record, which includes a history of inbound and outbound communications.

4 4 Your feature set can grow seamlessly as your business needs grow Communications as a Service lets you turn on just the features you need, for just the employees who need them, and you pay only for what you use. You don t have to choose between buying an expensive system to get a handful of advanced features, or buying an affordable system that lacks the features you need. And because it is based on open standards, it ensures the development of future compelling features while removing the major technical obstacles of the proprietary platforms used by legacy phone solutions. 5 You can have Fortune 500 type-features without the complex integration challenges and associated costs As your company becomes larger, you need more effective ways of enabling your employees. The presence-rich Unified Communications features of Communications as a Service let your staff reach the right person with the right information at the right time, ultimately helping them gain up to 30 minutes of productivity or more each work day. Further, seamless integration into iphones and Android smart phones ensures that your employees have the tools they need wherever they might be. And for companies most dependent on customer service, Communications as a Service provides the essential tie between advanced call center features and integration with your CRM system. From a flexibility standpoint, Communications as a Service can provide call center functions to any number of employees, and in any location. That means it works for companies of any size and physical layout, and those growing at any speed. It relieves your need to buy specialized call center hardware and software, an option that s only practical if you have large numbers of sales or service agents working in the same location. Manage Your Business, Not Your Phone System Spend 79% less time configuring and deploying by utilizing Communications as a Service. UPGRADE & MAC Upgrade complete in minutes during or after hours Typically require 3rd party truck rollout and scheduling at least 48 hours in advance MANAGE No 3rd party rollout Free with support or hosted With LEGACY hours Typically require 3rd party support and associated labor costs Fixed Time With FONALITY - 28 hours CONFIGURE lines 4 hours lines 8 hours 51+ lines Varies 24/7 Dedicated Support lines 1-2 days lines 2-3 days 51+ lines 3 days + Support Varies DEPLOY Ordering & Shipping 2 days Installation 2 hours Ordering & Shipping 5-10 days days Installation 2 hours

5 The Tools You Need, Wherever You Need Them Fonality offers seamless Unified Communication tools across multiple platforms including presence capable iphone and Android clients. Whether voice, or chat, you can reach the right person with the right information simply, easily. Mac iphone HPC / Laptop Android

6 Fonality, Moving Your Business Forward Fonality is North America s fastest growing business communications company and a leading provider of cloud-based VoIP and Unified Communications solutions for small and mid-size businesses. With a unique software model approach, Fonality provides all the features of legacy providers without the cost or complexity. Founded in 2004, Fonality has delivered more than two billion phone calls across the cloud while enabling more than one million users of open-standards based communications software. Investors include Intel Capital, Draper Fisher Jurvetson, and Azure Capital Partners. Visit for more information or call 877-FONALITY Granite Parkway, Suite 500 Plano TX FONALITY fonality.com