The Best International Business Placement Programmes and Some Advantages

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1 BSc (Hons) International Business International Finance International Marketing BA (Hons) Organisational Communication with Media Management LONDON - NEW YORK - ROME - MILAN - FLORENCE - MADRID

2 The organisations of the future Man s history is a journey of return to integrity; that state of certainty which is his birthright that he remembers as lost paradise. In the near future every organisation, from the smallest company to the largest multinational, will be an ideological company, a school of being where men will seek to regain this lost state - its success and longevity will depend on its philosophy and even more on its founder. At the top of every organisation there will be philosophers of action, poets, visionaries and pragmatic utopians, capable of penetrating to its core and its very foundation to nourish its roots. In them men will learn to transcend themselves, constantly eliminating every division, every shadow and every degradation. Throughout the organs of those enterprises a chord that still binds all their cells will resonate and make them vibrate in unison. The smallest widening of the vision, an elevation in comprehension, moves mountains in the world of economics and finance. Our students will be giants in the world of economics - the global communicators of the future. Their ability to create wealth will be the effect of an inner state of responsibility. President - Elio D'Anna The European School of Economics Foundation 02

3 The Education of the Individual The Individual Revolution Message to Students Beyond all that humanity has conquered, at the origin of every intuition, of every scientific achievement, there is always the dream of just one man. An individual. The European School of Economics believes that no political party, religion or philosophical system can transform society. Only the individual can do it. External teachings are only a superficial part of the work of a School. Its real work is the elimination of every compromise, limit, fear and uncertainty that has been accumulated since childhood and which is the fruit of the old education. A true school does not presume to add anything to what they already possess within their being It only needs to bring to light one s own uniqueness, one s originality, one s own dream. ESE dedicates particular care and attention to each and every student. Its educational system places the individual at the core of its activity. From day one, lecturers and tutors stimulate the student to self-discovery, to find out what he was uniquely born for. The achievement of this goal is the result of tailor-made programmes which combine academic excellence and pragmatism. Over1,500 leading corporations throughout the world collaborate with the ESE to create one of the most effective internship programmes in Europe. The excellence of the faculty, innovative programmes and international environment with students coming from over 70 nations, make the European School of Economics a cutting edge Business School with one of the highest student employment rates in Europe. With centres and offices in three continents, ESE has created an academic space without borders by offering its students the opportunity to study and work in the world's business capitals moving freely among the ESE centres in London, New York, Rome, Milan, Florence and Madrid. Welcome to the European School of Economics I ve dreamed of an individual revolution capable of overturning the mental paradigms of the old humanity and freeing it forever from all conflicts, from doubt, fear, pain. I ve dreamed of a School that teaches a new generation of leaders to harmonize the old apparent antagonisms: economy and ethics, action and contemplation, financial power and love. visibilia ex invisibilibus 03

4 "Evolution of man means the development of certain inner qualities. To facilitate this we need a new education particularly addressed to the individual. Conventional education makes independent thinking extremely difficult." from The School for Gods 04

5 Graduating Visionary Leaders Gary Becker, Nobel Prize in Economics and Prof. Stefano D Anna at ESE Graduation Ceremony, Milan visibilia ex invisibilibus 05

6 Why study at ESE Challenging Learning Environment International learning environment with instruction in English that embraces the most select students from over 70 countries and fosters tolerance and understanding through healthy competition. Flexibility of Locations Academic space without borders in six different centres. Students can move freely between the centres during their course of study on either a semester or yearly basis having the possibility of attending the same programmes in London, New York, Rome, Milan, Florence and Madrid. Small Classes and 1:4 Teacher-Student Ratio Learning takes place in small group settings where individual student attention is given top priority. Internships in Global Corporations Working in collaboration with more than fifteenhundred leading international companies, including some of FORTUNE S 0 Best Companies to Work For, the European School of Economics offers one of the most competitive university placement programmes available today. Many students are offered jobs even before graduation. Wide Variety of Specialisation Courses The School offers specialised modules in today s emerging and cutting-edge business sectors, such as Entrepreneurship, Finance, Marketing, Event Management, Environmental Economics, Fashion and Luxury Goods, Music Industry Management, Sports Management, Hospitality and Tourism Management, Art Management and Media Management. Winning Philosophy Love What You Do - Do Only What You Love! A university should propose a system of vital ideas and prepare its student body to become revolutionaries founding a new humanity - individuals inspired by an objective ethic - visionary men capable of nurturing the dream of a global economy and planetary diplomacy. Its mission is the preparation of a generation of young entrepreneurs and managers of international stature, with self knowledge, abilities and moral qualities sought for in the modern world of economics and business. Prestigious Faculty and Visitors Distinguished faculty and seasoned academic staff provide students with a specially-tailored set of learning experiences that help them identify and achieve their career objectives. Visiting professors and guest speakers are frequently invited to further enrich the student's learning experience and are chosen from among the leading figures in the world of current events, academics and business. Nobel Prize winners and Heads of State are constant guests for international business meetings and seminars as well as academic ceremonies at ESE. ESE Foundation Scholarship Programme The ESE s mission to create a new breed of planetary leaders through the stimulation of individual growth in each student is demanding. The ESE Foundation provides student scholarships in order to extend possibilities to promising individuals who would otherwise not be able to attend. Through both a need and merit-based matching funds programme, international scholarships are offered to encourage academic excellence and student leadership and to continue the ESE tradition of enrolling a Community of Scholars from every cultural background. Rolling Admissions and Numerous Starting Dates Applications are accepted year-round on a first come first serve basis. Undergraduates can choose to begin a BSc, BA or BBA in the Autumn or Winter. 06

7 ESE Centres The high standards exemplified by our academic programmes are also reflected in our choice of ESE centre locations. The European School of Economics centres are situated in some of the most beautiful settings that Europe and the United States have to offer, including a Victorian building overlooking the gardens of London's Buckingham Palace, a state-of-the-art facility in New York's famous Trump Tower with a breathtaking view of Manhattan and classroom space at 42 Broadway in the heart of Wall Street, an ultra modern building in Milan, an amazing 19 th century college in Rome, built as the Roman residence of the Canadian priests, located between Barberini square and the Viminal Palace, the Renaissance Palazzo Rosselli Del Turco in central Florence just steps away from the Ponte Vecchio and a picturesque building located in Madrid's city center. These settings complement the cosmopolitan atmosphere of our ESE centres and offer students a rich and stimulating environment in which to pursue their studies. Accreditation Status The European School of Economics (ESE) is a recognised Educational Institution, accredited by the British Accreditation Council (BAC). ESE is a British College of Higher Education specialising in the delivery of Business and Management oriented degree courses at both undergraduate and postgraduate level. ESE is listed among the institutions delivering courses that lead to Degrees awarded by Recognised Bodies (The University of Buckingham). ESE undergraduate and postgraduate degree courses are fully validated by the University of Buckingham (UK). All ESE students, no matter which centre they attend classes, are fully enrolled with the University of Buckingham and are awarded, on completion of their studies, a British degree. visibilia ex invisibilibus 07

8 Undergraduate Degrees ESE offers a number of courses leading to the following British degrees validated by the University of Buckingham All of the ESE degree programmes are taught in English and have a standard 360-credit structure (i.e. 180 ECTS). They require: - compulsory attendance - study of two foreign languages - intensive in-company training - final dissertation The internship is a mandatory requirement and one of the cornerstones of our educational approach, as it provides - together with the final dissertation - the unique opportunity to gain extensive practical experience within a specific area of interest, such as: Art & Heritage Management Environmental Economics Event Management Fashion Management Hospitality and Tourism Management International Management Music Industry Management Sports Management 08

9 BBA (Hons) in Business, Finance or Marketing 3-year programme The Bachelor of Business Administration Programme aims to develop competent managers for a variety of managerial positions in business administration and management. The three year BBA provides a solid grounding in the core theoretical and practical aspects of business and administration while enabling and encouraging a focused knowledge through specialization in management, finance and marketing. It allows students to explore the complexities of modern business organizations, relationships that exist amongst functional areas of a business and the challenges of administration. Students explore accounting, economics, marketing, operations, business structures and creative thinking. In addition, students must create an idea for a business initiative, assess its feasibility, produce a strategy for the business and develop a business plan. The goal of the programme is to provide a practical working foundation that prepares the graduate with analytical, creative and quantitative expertise for immediate entry into a management position. What Makes the BBA Programme Unique - The ESE international experience with students from around the world and with six campuses to choose from you will have an invaluable opportunity to learn, network and make friends for life. - The ESE unique business philosophy is rooted in concepts of wholeness and integrity. - Advisors work closely with you to determine career goals and to select the appropriate area of specialization. -Faculty are actively engaged in business and will help you formulate and carry out your business strategy and plan. -The study of business administration is an excellent preparation for post graduate study such as the Master of Business Administration degree or Public Administration. YEAR 1 YEAR 2 YEAR 3 9 Core Modules 9 Core Modules 2 Language Modules 2 Language Modules Internship Internship 2 Core Modules 4 Specialisation Modules at any ESE Centre or Partner University Business Plan & Business Strategy visibilia ex invisibilibus 09

10 BBA (Hons) Overview YEAR ONE Philosophy, Sociology, Psychology & Business Fundamentals of Business & Organisations Quantitative Business Methods - Maths Quantitative Business Methods - Statistics Introduction to MacroEconomics Introduction to MicroEconomics Principles of Marketing Accounting Managing Operations Language Modules Internship Programme TOTAL YEAR 1: YEAR TWO Business E-Business and E-Commerce Advanced Business Structures Managing People Business Law Mangerial Accounting Introduction to Finance Cross-Cultural Communication and Management Creative Thinking Integrity and Social Responsibility Language Modules Internship Programme TOTAL YEAR 2: Finance E-Business and E-Commerce Advanced Business Structures Managing People International Trade and Financial Markets Managerial Accounting Introduction to Finance Cross-Cultural Communication and Management Creative Thinking Integrity and Social Responsibility Language Modules Internship Programme TOTAL YEAR 2: Marketing E-Business and E-Commerce Advanced Business Structures Managing People Basic Marketing Communication Market Research Product Branding and Market Positioning Cross-Cultural Communication and Management Creative Thinking Integrity and Social Responsibility Language Modules Internship Programme TOTAL YEAR 2: Credits YEAR THREE All students complete Business Strategy & Business Plan Business International Strategic Management International Project Management Plus Four Electives Finance Risk Management Corporate Finance Plus Four Electives Marketing Pricing Strategies Strategic Marketing Plus Four Electives TOTAL YEAR 3: TOTAL DEGREE Credits 40 ELECTIVE MODULES Introduction to Finance International Trade an Financial Markets Basic Marketing Communication Marketing Research Product Branding and Positioning International Stratgic Management International Project Management Corporate Finance Pricing Strategies Strategic Marketing Global Challenges Major Events Management International Business Decision Making Public Relations Thoery and Practice Crisis and Communication Environmental Economics & Sustainablility Project Management Corporate Communication Mergers and Acquisitions Consumer and Buyer Behaviour Fashion Reseacrh, Marketing and Forecastng Motivation and Team Work Fundamentals of International Relations

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12 BSc (Hons) Global Business 4 Year Course In the 21st century world of international business and enterprise, change and challenge are rapid and constant. Globalization is, in fact changing who we are and how we live and work. The Bachelor of Science in Global Business explores the realities and opportunities associated with business in a global context. A Revolutionary Approach to Education To succeed students will need to possess a global perspective, a unique philosophical outlook and an understanding of a broad range of contemporary issues to achieve personal and professional success. Success however, comes not only from business knowledge but also from personal self-awareness, knowledge, determination, a spirit of integrity and a desire to make one s own ideas and dreams come true. ESE approaches the education of business leaders differently. First we engage students with a wide range of ideas and concepts requiring thinking and reflection. Then we deliver the skills, tools and judgment students need to succeed. The progamme s core modules cover strategy, economics, history, culture, ideology, imagination, innovation, philosophy and politics. Students can personalize their degree through specialization in organizational leadership or entrepreneurship. The Organizational Leadership specialization encompasses principles of leadership that are relevant in a variety of settings. The knowledge and skills required for successful organizational leadership are developed in a global context. Whether students are planning to work in the private or public sectors, these principles will help them understand how organizations can function more effectively. The programme will provide a framework for understanding how organizations work and how they can be developed and changed. Through the Entrepreneurship specialization students will be provided with the knowledge, skills and tools to enhance their development as an innovator. Entrepreneurial innovation requires a strong foundation in opportunity identification and evaluation, market research, team development, financing, valuation, due diligence and other areas essential to business development. Programme Rationale and Distinctive Features The European School of Economics exists to develop the international business leaders of the future. These individuals will be increasingly involved in the innovative areas of economic growth and expansion, areas in which an entrepreneurial spirit and leadership are of cardinal importance. ESE has a unique philosophy rooted in concepts of wholeness and integrity that are paramount in today s world. This is why ESE offers a new programme in Global Business with emphases in Organizational Leadership and Entrepreneurship.to engage and support the leaders of the future. 12

13 YEAR ONE The Global Business Environment Fundamentals of Business and Organisations Quantitative Business Methods - Maths Quantitative Business Methods - Statistics Global Macro and Micro Economics Principals of Marketing Globalization and International Relations Language Internship Programme TOTAL YEAR 1: Credits 0 YEAR THREE - (Study Abroad Optional) 4 Specialisation Elective Modules Internship Programme Third Year Project TOTAL YEAR 3: YEAR FOUR International Trade and Financial Markets International Business Decision Making Internship Dissertation YEAR TWO Integrity and Social Responsibility Global History, Culture and Ideology Global Business Literatures International Project Management Cross-Cultural Communication and Management Motivation and Team Work Research Methods for Social Science Language Internship Programme TOTAL YEAR 2: 90 Organisational Leadership Specialistion Foundations in Leadership Organisational Leadership Integral Personal Development & Leadership Organisational Communication Entrpreneurship Specialisation Fundamentals of Entrepreneurship Development of Personal & Entrepreneurial Psychology E-Business & E-Commerce for Entrepreneurs Entrepreneurship & Small Business Management TOTAL YEAR 4: 1 TOTAL CREDIT 360 NB: The BSc Global Business is continuosly evolving and some modules may be subject to change according to the campus. YEAR 1 YEAR 2 YEAR 3 YEAR 4 8 Core Modules 8 Core Modules 4 Specialisation Modules at any ESE 2 Core Modules 1 Language Module 1 Language Module Centre or Partner University Internship Internship Internship Internship 4 Specialisation Modules Third Year Project Dissertation 13

14 3-Year BA (Hons) in Organisational Communication with Media Management The ESE Centres in London, Milan, Florence, Rome and Madrid offer an intensive BA (Hons) programme in Organisational Communication with Media Management. This programme has been designed to develop highly trained professionals and managers able to deal with the communication challenges imposed by globalisation and economic transition and capable to foster change and innovation in today s media industry. Our graduates will enter a wide range of careers (such as reporter, editor, producer, journalist, media manager and public relations specialist) uniquely equipped with ESE s standards of excellence and vision of integrity a key to success. Rationale of the programme The 3-year BA (Hons) in Organisational Communication with Media Management shares the distinctive features of the ESE educational approach: Inter-disciplinary foundation modules aimed to develop a deep understanding of today s business environment and organisational structures where communications and media management play increasingly pivotal roles Emphasis on developing a global perspective throughout the programme Focus on personal improvement and continuous development of life-long skills Study of two foreign languages In-Company training during the first two years of study Year One During year one, students will be introduced to the principles of Mass Communication Theory, applying them to real-life situations in today s media and communication industry. Through other courses students will be introduced to current business and corporate settings in which they will one day be engaged. In addition, through the Sociology of Work and Organisations module, students will gain an understanding of the great transformations of today s world, while discovering their unique calling. Year Two Besides other courses of general education, Year Two features four highly specialised modules Media Management, Organisational Communication, Basic Marketing Communication and Media Law and Ethics aimed to provide specific knowledge of the following: 1) the management of corporations operating in the communication and media industries 2) the application of communication theory to organisational communication 3) the preparation of a sound communication plan 4) the constraints, pressures, and ethical responsibilities of professionals in the sector 14

15 Year Three During their final year students will undertake the extensive study of areas and issues related to Communications and Media Management, through three core modules: Corporate Communication Strategy addresses topics such as how to design the strategy behind the communication process, identify the audience and address their needs, manage crisis in multicultural environments and integrate the principles of corporate responsibility in the communication process in order to build corporate reputation. New Media Management is a module that blends creative skills with management theories and techniques at the end of which, students will be able to critically assess major issues emerging in the sector and produce a project management plan for a new media production. Public Relations Theory and Practice will develop the students awareness of the particular role and function of PR within any organisational context, and focus on the skills and knowledge required to design and implement an effective PR plan. In addition, students will choose four elective courses among the following : English Advanced intended to better hone language skills in view of entry into the world of business; Major Events Management, International Project Management and International Strategic Management open to all ESE undergraduate programmes and designed to equip students with fundamental business skills and competencies; Global Challenges and the Media Crises and Communication aimed to give students appreciation for the challenges that globalisation poses to the media industry and to corporate communication practices and to teach the value of an integrated mix of communication techniques in dealing with critical situations. Year Three ends with the completion of a Final Thesis. YEAR ONE Fundamentals of Business & Organisation Principles of Marketing Quantitative Business Methods Introduction to Economics Mass Communication Theory and Practice Sociology of Work and Organisations Language Modules Internship Programme TOTAL YEAR 1: YEAR TWO Organisational Communication Media Law and Ethics Media Management Research Methods for Social Sciences Basic Marketing Communication Cross-Cultural Communication Language 1 Internship Programme TOTAL YEAR 2: YEAR THREE Corporate Communication Strategy New Media Management Public Relations Theory and Practice PLUS 4 elective modules Advanced English International Strategic Management Global Challenges and the Media International Project Management Crisis and Communication Major Event Management DISSERTATION TOTAL YEAR 3: TOTAL CREDITS: Credits YEAR 1 YEAR 2 YEAR 3 6 Core Modules 6 Core Modules 3 Core Modules 2 Language Modules 2 Language Modules 4 Elective Modules Internship Internship Dissertation visibilia ex invisibilibus 15

16 ESE Specialisations All ESE undergraduate degrees allow students to gain extensive practical experience of specific business sectors, through the Internship programme and the research for the final thesis. The four year scheme combines the Internship Programme with the study of 4 specialisation modules related to one of the following fields. ART & HERITAGE MANAGEMENT The pinnacle of a civilisation is reflected on the canvases of its paintings and embodied in itssculptures and monuments. The breath of its highest achievements can not only be seen and aspired towards, but also salvaged and appreciated through proper conservation and management. The billions of Euros managed for this very purpose are of global importance not only from an economic standpoint, but also from a moral one and thus the increasing importance of the arts and cultural management industries. Art Management covers various types of art facilities and resources such as museums, galleries, theatres and historical attractions in their relationship to cultural events and activities and their management. ENVIRONMENTAL ECONOMICS Environmental economics is a fundamental issue for the survival of the planet. A new breed of business leaders are needed to manage this material wealth so intrinsically vital to daily life. The degree programme aims to provide students with a critical understanding of the different ways in which economic decisions can affect the natural environment and the ability to evaluate international policies towards the environment and natural resources. On completion of this course students will be able to work as environmental economists in fields such as: public and private sector companies, government ministries, international and non-governmental organisations and carry out consultancy work within the area of environmental economics. 16

17 EVENT MANAGEMENT Event management is a rapidly growing area within the services sector not only for its recreational qualities, but also for its power of communication. An event is not only a diversion for the spectators but a tool capable of bringing together large numbers of people for a specific occasion. The degree course with a specialisation in Event Management, while making use of the academic theory behind events, also provides the opportunity for vocational practise by encouraging students to participate in the planning and execution of events as part of their degree through our in-company training programme. It seeks to equip students with an appropriate balance of academic and vocational practice in order to meet the demands of this young, diverse and rapidly developing industry and provides an in-house training laboratory in its Il Bottaccio London venue centre adjacent to ESE London ( FASHION MANAGEMENT The modern fashion industry embraces not only the styling, production and marketing of clothing but also a wide range of industrial and leisure goods. A new genre of managers with a honed sense of creativity and a strong background in crosscultural communication is needed to cope with the strongly competitive fields of manufacturing and merchandising. Graduates specialising in fashion management will be the first to explore new frontiers and achieve new standards in the contemporary world market. The specialisation in Fashion & Luxury Goods Management provides students with a comprehensive grounding in the main areas of business, management and marketing studies within the context of fashion. Marco De Biasio, Italian BA (Hons) International Business My four years at ESE are a constant presence in my life. During this time I completed three internships, gained international experiences, spent a semester abroad in New York, and was offered an important position immediately after graduation with Banca Mediolanum. My time there was short-lived, but nevertheless enormously useful for my future as a manager. I left Mediolanum without another job offer for the simple reason that ESE had taught me to believe in my dream, and do only what I love. I had no references or plans, but I knew that I wanted to work in the fashion industry. One morning by chance I purchased Il Corriere and read a small advertisement announcing that IT Holding, one of the major Italian groups in the luxury industry, was making a selection of 12 graduates for its sales and marketing department. I sent my CV and only after learned that another 4,000 candidates had done the same. After one, two, and then three interviews, I received the great news: I had been selected! That was how my career with Allison-the third largest company of luxury eye wear began. I started in Customer Service, moving along to Key Account in Italy, for large brands like Salmoiaraghi Vigano and Grand Optica. Shortly after receiving a promotion with Allison as the VP of Sales I received a telephone call from Diesel. I am now the manager for the Diesel Intimate and Beachwear division in 26 countries, and I know that this is only the beginning! The School has taught me to believe and then to see and not the other way around - to believe in my dream above all else. An advice for all students and alumni of ESE: never lose the golden thread that ties you to the School: it is your most precious possession now and in the future! visibilia ex invisibilibus 17

18 HOSPITALITY & TOURISM MANAGEMENT The hospitality and tourism industries are major economic and social forces throughout the world. The degree programme with a specialisation in Hospitality & Tourism Management provides a basic foundation in business and management as applied to this business sector with particular emphasis on managerial and entrepreneurial activities such as hotels, restaurants, tour operation, events and conferences - all prime growth areas. Students will gain an understanding of the changing social, cultural, economic and political factors, which influence the tourism and hospitality industries. Through its innovative programme requiring three internships with major hospitality and tourism companies worldwide, students will also explore the potential impact of tourism and hospitality activities in a range of international contexts. INTERNATIONAL MANAGEMENT Through the international management specialisation students will acquire a broad view of managerial issue prominent in today s business environment and will acquire the necessary tools to face them competently. The international management specialisation gives students an historical perspective on the development of this discipline and a modern perspective on its philosophical and sociological foundations. Olivier Gillet My name is Olivier and I am a French student in my 4 th year of study at ESE Milan. I decided to come to this school because it is very international with students and lecturers coming from many different countries and also for the fact that lectures are conducted in English. I studied at ESE London during my 3 rd year, which provided me with the opportunity to further improve my English. Thanks to ESE and the support given by the academic office, I have completed three internships within prestigious international companies. My experience in the Marketing department of BMW Italy confirmed my preference for marketing... and my love of cars. I have also developed my social networking skills by constantly meeting new people and organizing meetings between students in and outside of the school. 18

19 Some of the compilations produced by AMIATA RECORDS, one of ESE s partner companies - MUSIC INDUSTRY MANAGEMENT In the fast-paced modern world music remains a common denominator and integrating source of communication. The programme with a specialisation in Music Industry Management has been designed as an effective and comprehensive instrument capable of giving a real working structure to the free spirit and unifying force innate in this vastly changing industry. The course of study has been developed to meet the needs of students who wish to pursue a business and management career in the music and media industries. Job opportunities range from project managers to promoters in both private and corporate sectors of the music industry. SPORTS MANAGEMENT By its very nature, the world of sports commands particular attention. Inviting participation of its devotees on all levels - emotional, physical, intellectual - it thus provides outlets for expression in the entire range of the human spectrum and satisfaction in every realm with the confirmation of both shared and personal achievements. On all sides of the board, sports serve us by doing everything from instilling singular confidence and patriotic loyalty to inspiring individuals and entire nations. The degree programme with a specialisation in Sports Management will enable students to gain knowledge and understanding of the dynamics, issues and practices of sports management at an international level around three main themes: Sports Management, Sports Marketing and Sports Event Organisation. visibilia ex invisibilibus 19

20 In-company Training In today s competitive job market, it is becoming increasingly important to help students clarify their own life goals and show them the way toward building their unique and personal dream. We believe that anyone can realize their dreams and have the ability to do what they really love. At ESE our students have the opportunity to shape and decide their own destinies thanks to a highly tailored educational approach whereby our in-company training programme realised among the others, with the top Fortune s Best Companies to Work for - plays a central role. From the very first year of study, our students have the concrete opportunity to proactively move towards their goals and target their objectives, through a combination of extra curricular activities and in-company training which at the end of the programme - amount to a bona fide mini-career. While developing a range of marketable skills and competencies, annual placement will allow students to: apply course knowledge in practical situations within the work environment bridge the gap between study and work develop inner qualities and gain a practical understanding of the concept of individual responsibility, according to which external events are projections of one's own inner states test individual career plans by obtaining experience in a chosen field and thus helping one to better understand what it is that they really love to do develop a professional network and assess internship providers for future employment opportunities Self-reflection and self-marketing skills are necessary to obtain an internship opportunity, in addition to the willingness to focus on personal development and to exchange and receive feedback from peers, mentors and advisors. The Placement Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. From day one the Placement Department will provide highly tailored guidance and support in the challenging but rewarding pathway leading to self-awareness. SOME OF THE COMPANIES WHERE ESE STUDENTS HAVE INTERNED OR ARE STILL INTERNING: A.C. MILAN AMERICAN EXPRESS AMNESTY INTERNATIONAL APPLE COMPUTERS AZIMUT BENETTI BBC BELGRAVIA CAPITAL BMW BULGARI CALZEDONIA CAMPARI CHANEL CNN CONTINENTAL AIRLINES DELOITTE & TOUCHE DIESEL DOLCE & GABBANA DONNA KARAN DUCATI EMI MUSIC FERRARI FRIENDS & PARTNERS GENERAL ELECTRIC GENERAL MOTORS GIORGIO ARMANI GUCCI GUGGENHEIM MUSEUMS HEWLETT PACKARD HILTON HOTELS IBM JAGUAR JP MORGAN LEO BURNETT L OREAL LOUIS VUITTON MAX MARA MERRILL LYNCH MICROSOFT MIRAMAX MORGAN STANLEY MTV NBA NIKE U.N. PARAMOUNT PICTURES PIAGGIO EUROPEAN PARLIAMENT PRADA PROCTER & GAMBLE REAL MADRID F.C. RELAIS & CHATEAUX SAN PAOLO INVEST SALOMON SMITH BARNEY SIEMENS SOCIETE GENERALE SONY THE COCA-COLA COMPANY TWENTIETH CENTURY FOX UBS PAINEWEBBER UNESCO UNIVERSAL RECORDS VALENTINO VIRGIN RECORDS VIVIENNE WESTWOOD WALT DISNEY WARNER BROS RECORDS YAHOO YVES SAINT LAURENT

21 Teaching and Learning Techniques Our undergraduate degree programmes are aimed to lead students to reach the following outcomes: raising of awareness and acquisition of knowledge conceptual and critical understanding practical experience critical reflection personal development and enhancement of lifelong learning skills To enable students to achieve such goals, the following mix of teaching methods will be offered: lectures, demonstrations, seminars, workshops, tutorials, simulations and scenario building sessions, group and individual project works, live projects to be developed in closed collaboration with specific companies/institutions/organizations large and small group and individual learning and teaching situations; tutor-led, student-led and independent learning sessions work experience or placement, exposure to business issues, visits and input from visiting speakers and professionals of the sector Assessment is regarded as developmental and an integral part of the learning experience. Assessment is designed to allow students to reflect on their knowledge, experience, prior or current practice and to extend the range of their intellectual practical skills through peer interaction, individual autonomous and study group working. Methods of assessment may differ between modules, although generally a maximum of two components are included from the following: in class tests; end of module examination; presentations; group or individual coursework; portfolios; creative writing; and web based creation. More specifically: - Knowledge is assessed by: Coursework reports; Written examinations; Case study projects Presentations; Active student participation in lectures. - Thinking skills are assessed by Laboratory and tutorial sessions; Written examinations; Problem-solving activities; Research-based activities. - Practical skills are assessed by Case studies; Problem-solving activities; Lab exercises - Skills for life and work (general skills) are assessed by Coursework reports; Presentations; Case study projects Written examinations; Individual and team-based activities. visibilia ex invisibilibus 21

22 Employment Rate How long after the completion of their studies are graduates placed into the business world? What positions do ESE graduates hold? ,4% 40 38,7% 42,5% 40 16,0% 16,7% 14,8%,0% 2,8% 2,0% Before Graduation From 4 to 6 months Managers and Supervisors Consultants From 1 to 3 months From 7 to 8 months Entrepreneurs Assistant Managers Continue on with Postgraduate 22

23 Admission process Admission to the European School of Economics is highly selective. Every year one hundred students have the privilege of being accepted at each of the ESE centres. In order to start the application process, students must send the following documents to the Admission Office of the selected ESE Centre of interest: 3-Year Programme Admission Requirements (BA, BBA) Application Form filled out with complete information Official copy of the High School Diploma or foreign equivalent certificate Official copy of the High School Transcripts GPA of 3.5 or above 6.5 IELTS, 85 ibt TOEFL or 213 CBT TOEFL Photocopy of Passport / ID document Three photographs (passport-sized) Financial Statement (needed to apply for a scholarship) Application non refundable 50 euro fee. Payment can be made online with credit card (Mastercard / Eurocard, Visa / Delta / Electron, American Express, Switch / Maestro, Solo) or PayPal account. Applications arriving without appropriate fee will not be considered. 4-Year Programme Admission Requirements (BSc) Application Form filled out with complete information Official copy of the High School Diploma or foreign equivalent certificate Official copy of the High School Transcripts 6.0 IELTS, 79 ibt TOEFL or 213 CBT TOEFL Photocopy of Passport / ID document Three photographs (passport-sized) Financial Statement (needed to apply for a scholarship) Application non refundable 50 euro fee. Payment can be made online with credit card (Mastercard / Eurocard, Visa / Delta / Electron, American Express, Switch / Maestro, Solo) or PayPal account. Applications arriving without appropriate fee will not be considered. * ETS Codes for the European School of Economics (for the TOEFL exam) vary by location: ESE London is ESE New York is 5978, ESE Rome is 16, ESE Milan is 5974 and ESE Florence is English Proficiency Candidates who have been studying for at least three years in an English speaking institution are not required to present a language qualification (TOEFL or IELTS). Transfer Admission Students wishing to transfer from other universities must meet the high quality standards required to enroll at the European School of Economics. The Transfer Evaluation Board considers a variety of factors when reviewing the applications, including course transcripts, quality of the college programmes, extra curricular activities, essays and interviews. In particular, applicants should provide: - all standard documents previously mentioned - current college or univeristy transcript for students who wish to receive transfer credits Should you consider to transfer your credits from another university, please note that we can accept a maximum of 180 UK credits, toward the qualification for a BSc (Hons), BA (Hons) or a BBA (Hons) degree awarded by the University of Buckingham. The European School of Economics online system is the easiest way to apply to our degree programmes. APPLY ONLINE at: and send a copy of the above documents to the ESE undergraduate admission office of the chosen centre. visibilia ex invisibilibus 23

24 Fees ESE London Application Registration Tuition BSc Hons 4yrs International Students BSc Hons 4yrs British Students BBA / BA Hons 3yrs International Students BBA / BA Hons 3yrs - British Students ESE New York Application Registration Tuition BSc Hons 4yrs - All Students $75 $10 $42300 BBA Hons 3yrs - All Students $75 $10 $270 BA Hons 3yrs - All Students $75 $10 $340 ESE Rome/Florence/Milan Application Registration Tuition BSc Hons 4yrs - International Students BSc Hons 4yrs - Italian Students BBA / BA Hons 3yrs - International Students BBA / BA Hons 3yrs - Italian Students ESE Madrid Application Registration Tuition BSc Hons 4yrs - International Students BSc Hons 4yrs - Spanish Students BBA Hons 3yrs - International Students BBA Hons 3yrs - Spanish Students BA Hons 3yrs - All Students Scholarship The scholarship is awarded by the ESE Foundation as a partial deduction from the annual tuition fee. Each student profile is considered individually. This scholarship is based on both the academic merit and need of the student applicant. It is therefore important that scholarship applications provide the Foundation Scholarship Committee with a complete profile of the student's personal, professional and/or academic merits. To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the undegraduate application form and documents, including at least two letters of recommendation, to the ESE admissions office where they wish to study. To maintain their scholarship award students must demonstrate continued academic excellence throughout their studies at ESE. Students who do not continue to perform according to ESE's academic standards may risk losing their scholarship. For more information about the scholarship, please contact the ESE centre of interest. 24

25 Printed in March 11 EUROPEAN SCHOOL OF ECONOMICS - All rights reserved Artists: Sossio Mosca and Wainer Vaccari Design by: Aria Art Gallery in collaboration with the ESE students -

26 For further information about the Undergraduate Programmes please contact: ESE London 8/9 Grosvenor Place, London SW1X7SH (UK) Tel: Fax: info@eselondon.ac.uk ESE New York th Ave, 19 th Floor Trump Tower - New York, 022 Tel: Fax: info@ese.edu ESE Madrid Calle Velázquez, 57 - Bajo Interior Madrid - Spain Tel: Fax: ese.madrid@uese.es ESE Rome Via di San Vitale, Rome - Italy Tel: Fax: ese.roma@uniese.it ESE Milan Via Tortona, Milan - Italy Tel: Fax: ese.milano@uniese.it ESE Florence Borgo SS. Apostoli, Florence - Italy Tel: Fax: ese.firenze@uniese.it