The industry stamp of trust

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Aubrey Briggs
8 years ago
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1 The media industry s stamp of trust across ad trading

2 The industry stamp of trust The ABC Board consists of media owner, advertiser and agency representatives. They agree the media measurement standards for ABC certification. ABC works closely with the Joint Industry Committee for Web Standards (JICWEBS.org) which agrees digital ad trading standards. It s crucial that both buyers and sellers of advertising agree the standards so that ABC is universally accepted as the industry stamp of trust. Our role as Board Members is to ensure that ABC evolves and innovates to keep pace with changing industry needs. Marcus Rich, Chief Executive Time Inc. (UK) Ltd

3 Setting the standard ABC verifies multi-platform brand measurement and digital ad trading processes to ensure they meet industry-agreed standards. Stamp of trust Multi-platform brand measurement Digital ad trading verification Put simply ABC plays a crucial role in independent verification and impartiality that the industry wholeheartedly trusts. It enables agencies and advertisers alike to have supreme confidence in the way that advertising inventory is traded across a number of channels. It would be catastrophic to have no ABC for the industry. Adam Crow, Head of Print Brands MediaCom

4 Apps Print Multi-platform brand measurement ABC independently verifies a wide range of platforms to industry-agreed standards: Media owners use ABC to demonstrate brand performance across all platforms. Media agencies and advertisers use trusted ABC data to inform buying decisions across all platforms. Web Digital Editions Social Media ABC is a vital and necessary part of my everyday media life. As a universal measurement it is extremely valuable in analysing a brand s reach across media channels. Leah Annett, Senior Activation Director Initiative Events

5 Using our data The easiest way of getting hold of our multi-platform data is via ABC QuickView. You can create and share tailored reports and chart different metrics across multiple platforms. social web print Oct 2014 Nov 2014 Dec 2014 Training videos on how to get the most out of ABC QuickView are available on our website or call us for help on

6 Digital ad trading verification As the media industry develops and becomes more complex, it is important that everyone trusts the processes and systems used when placing ads online. Media owners and ad trading networks use ABC to demonstrate that their systems protect brands who advertise online. Media agencies and advertisers use ABC to reduce the risks of placing ads online. Protecting data privacy for Online Behavioural Advertising Verifying the capability of Ad Viewability tools Minimising ad misplacement via Online Brand Safety ABC verification of digital trading processes is vital to ensure that advertisers are getting what they are paying for and their brands are protected when they place advertising online. David Ellison, Marketing Services Manager, ISBA The Voice of British Advertisers Identifying non-human web traffic created by Robots and Spiders For more information please visit

7 Global standards We re a founder member of the International Federation of ABCs (IFABC) which forms a global network from 36 countries around the world. These organisations work together to develop common global standards for local markets.

8 Did you know? We are 83years old! 8 different platforms are featured on our Multi-Platform Certificate 35% of our work came from digital channels last year 36 countries represent our global network of ABCs (ifabc.org) 60 industry members make up our Reporting Standard Groups, which agree how we are run We verified over 2OOO products to industry standards last year info@abc.org.uk +44 (0) ABC ABC UK

Security Service website

Web Security Service website Contents Page Section 2 Qualifying Worldwide Traffic 2 Domains/URLs 2 Daily Activity 3 Counting System 3 Audit Opinion by ABC 3 Media Owner Statement 4 About ABC 4 Glossary