Speech Communication Arts Public Relations

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1 Speech Communication Arts Public Relations INDIVIDUAL PROGRAM INFORMATION Macomb1 ( )

2 Speech Communication Arts Public Relations CREDENTIAL Associate of Applied Science Certificate TITLE Speech Communication Arts Public Relations Speech Communication Arts Public Relations PROGRAM OPTIONS CREDIT HOURS REQUIRED NOTES CONTACT INFORMATION CONTACT TITLE NAME PHONE E MAIL LOCATION Associate Dean Center Campus Associate Dean South Campus Program Description: The Speech Communication Arts program prepares students either to transfer to a four year institution or to assume entry level positions in communication and related fields. Students complete Arts and Sciences requirements and eight Career Preparation and Related Courses. Career Opportunities: Speech Communication Arts Public RelationsAssociate of Applied Science: Job titles such as Public Relations Specialist are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Speech Communication Arts Public RelationsCertificate: Job titles such as Public Relations Specialist are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Transfer Pathways: Students intending to transfer and complete a bachelor s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers. 8 Transfer Resource Guide Based on MCC Catalog, 2015, continually updated, 1271_15 (REV: 05_15) 1

3 ASSOCIATE OF APPLIED SCIENCE IN Career preparation and related courses (require successful completion of a minimum of 66 credit hours) SUGGESTED SEQUENCE BASED ON FULL-TIME ENROLLMENT. MAY ALSO BE COMPLETED BASED ON PART-TIME ENROLLMENT. CORE COURSES: COMMON DEGREE CORE REQUIREMENTS FOR ASSOCIATE OF APPLIED SCIENCE IN COURSE COURSE TITLE PREREQUISITE SEMESTER 1 Group IB Course: SPCH 1060 Speech Communication 3.0 SPCH 2100 Interpersonal Communication Relationships 4.0 SPCH 1400 Mass Media Communication in a Global Culture 3.0 Group IA Course: ENGL 1180 ENGL 1210 Group IV Course Communications 1 Composition 1 Any ARAB, ARTT, CHIN, ENGL 2### (CREATIVE WRITINGLITERATURE ONLY), FREN, GRMN, HUMN, ITAL, INTL 2000, INTL 2300, MUSC, PHIL, & SPAN Placement,ENGL 0050EAPP 1500 with grade C or better CREDIT HOURS SEMESTER 2 SPCH 1200 Group Discussion & Leadership 3.0 SPCH 1300 Voice & Speech Improvement Communication 3.0 SPCH 1460 Introduction to Broadcasting 3.0 SPCH 2300 Intercultural Communication 4.0 Group II Course Any ASTR, BIOL, CHEM, ENVS, GEOL, MATH, NATS, PHSA, PHYS Group V Course Any PHED Wellness course 2000 or above SEMESTER 3 SPCH 2110 Persuasion SPCH SPCH 2600 Public Relations Communication SPCH 1060BCOM JOUR 1100 Writing News for Publication 3.0 POLS 1101 Politics in Film, Music & Art Contemporary Political Issues 3.0 MKGT 1010 MGMT 1010 SEMESTER 4 Principles of Marketing Principles of Management 3.0 SPCH 2550 Argumentation Debate SPCH SPCH 2850 Speech Communication Capstone Course Registered Speech Communication major with 35 hours in SPCH courses and consent of Program 1.0 Advisor. SPCH 2700 Change, Conflict, & Crisis Communication 4.0 SPCH 2800 Interpretative Performance Communication 4.0 Group III Course: POLS 1000 PSYC 1010 POLS 1600 GEOG 2000 Introduction to American Politics Introductory Psychology International Politics World Regional Geography POLS Based on MCC Catalog, 2015, continually updated, 1271_15 (REV: 05_15) 2

4 NOTES: A minimum of 18 credit hours of Arts & Sciences courses (Groups IV) are needed as well as a minimum of 62 total credit hours for the associate degree. Arts & Sciences Groups IV can be taken in any semester. It is strongly encouraged that you work with a counselor, advisor or faculty/department coordinator to plan your schedule. CERTIFICATE IN Career preparation and related courses (require successful completion of a minimum of 51 credit hours) REQUIREMENTS FOR CERTIFICATE IN COURSE COURSE TITLE PREREQUISITE SEMESTER 1 SPCH 1060 Speech Communication 3.0 SPCH 2100 Interpersonal Communication Relationships 4.0 SPCH 1400 Mass Media Communication in a Global Culture 3.0 SEMESTER 2 SPCH 1200 Group Discussion & Leadership 3.0 SPCH 1300 Voice & Speech Improvement Communication 3.0 SPCH 1460 Introduction to Broadcasting 3.0 SEMESTER 3 SPCH 2300 Intercultural Communication 4.0 SPCH 2110 Persuasion SPCH SPCH 2600 Public Relations Communication SPCH 1060BCOM JOUR 1100 Writing News for Publication 3.0 POLS 1101 Politics in Film, Music & ArtContemporary Political Issues 3.0 MKGT 1010 MGMT 1010 SEMESTER 4 Principles of Marketing Principles of Management SPCH 2550 Argumentation Debate SPCH SPCH 2850 Speech Communication Capstone Course Registered Speech Communication major with 35 hours in SPCH courses and consent of Program Advisor 1.0 BCOM 2050 BCOM 2070 Business Communications Technical Business Communications and Project Management CREDIT HOURS 3.0 BCOM SPCH 2700 Change, Conflict, & Crisis Communication 4.0 Gainful Employment Disclosure: See page 21 for Gainful Employment Information Based on MCC Catalog, 2015, continually updated, 1271_15 (REV: 05_15) 3

5 Associate of Applied Science (AAS) Degree The Associate of Applied Science Degree is intended to provide the preparation necessary for potential employment in an occupational specialty. Requirements Minimum cumulative grade point average of 2.0 Minimum 15 semester hours of credit earned at Macomb Minimum 62 semester hours of credit courses numbered 1000 or above, which include: A minimum 18 semester hours of credit in Arts and Sciences courses numbered 1000 or above, as described in the Group Concentrations table; and A minimum of an additional 44 semester hours, including required career preparation and related courses as well as any electives required in the program. Arts and Sciences Courses Required for the Associate of Applied Science (AAS) Degree A minimum of one course from each of the five Arts and Sciences groups must be selected. Electives and Arts and Sciences requirements must be satisfied by courses numbered 1000 or higher. Associate of Applied Science (AAS) degree requirements are met by taking the required career courses and the Arts and Sciences courses. See Academic Placement Procedures for information on course placement in chemistry, English, English for Academic Purposes, mathematics, and reading. Courses numbered below 1000 will not count toward the Associate of Applied Science degree. Contact a counselor or academic advisor if you need help in choosing the appropriate course. GROUP Arts and Sciences Group Concentration for Associate of Applied Science Degree Requirements COURSES MINIMUM DEGREE REQUIREMENTS 18 SEMESTER HOURS I.A ENGL 1180 or ENGL Course I.B Other English Composition, Reading, or Speech See Note below II. III. IV. Astronomy, Biology, Chemistry, Environmental Science, Geology, Mathematics, Natural Science, Physical Science, Physics Anthropology, Economics, Geography, History, INTL 2010, INTL 2500, INTL 2700, Political Science, Psychology, Sociology, Social Science Art, Creative Writing, Foreign Language, Humanities, INTL 2000, INTL 2300, Literature, Music, Philosophy, Theater Arts 1 Course 1 Course 1 Course V. Any PHED Wellness course 2000 or above 1 Course Note: If students take one course from each of Groups I.A, II, III, IV, and V, and still have taken less than the minimum of 18 semester hours of Arts and Sciences courses required for the AAS degree, they may elect additional hours from Groups I.B, II, III, IV, or V to satisfy minimum degree requirements. 4

6 Course Descriptions BCOM 2050 Business Communications 4.00 credit hours (formerly BCO 205) BCOM 2050 focuses on developing both written and verbal communication skills required in business and industry. Students conduct primary and secondary research, analyze the results, compile findings, and compose a formal business report. They also develop effective verbal and nonverbal communication skills, understand team dynamics, and enhance presentation skills. Students create an employment package using current strategies as well as formulate a variety of business messages using the latest social media technologies. (4 contact hrs) BCOM 2070 Technical Business Communications & Project Management Principles 3.00 credit hours Prerequisite: BCOM 2050 The course will focus on the role of the business professional and the specific components required to successfully manage projects and systems. The course emphasizes managing information technology and communicating ideas to others through project management. Various projects will include an overview of current and emerging technologies impacting project management. (3 contact hrs) JOUR 1100 Writing News for Publication 3.00 credit hours (formerly JOU 110) Focuses on the elements of news story writing and reporting. Student learns to write spot news and feature stories, interview newsmakers, and gather information. Student writing will be submitted to college student newspaper for publication. Journalistic style calls for typed assignments. (3 contact hrs) MGMT 1010 Principles of Management 3.00 credit hours (formerly MGT 101) An introductory course covering the traditional concepts of planning, organizing, staffing, leading, motivating, decision making and controlling, as well as more contemporary topics, including international management, entrepreneurship, cultural diversity, and managerial ethics. (3 contact hrs) MKTG 1010 Principles of Marketing 3.00 credit hours (formerly MKT 101) An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services. (3 contact hrs) POLS 1101 Politics in Film, Music & Art Contemporary Political Issues 3.00 credit hours (formerly PSC 110D) This course explores the power of images and sounds to deliver political messages and affect the way we think about political issues. It will focus on controversial topics presented in films and documentaries. (3 contact hrs) SPCH 1060 Speech Communication 3.00 credit hours (formerly SPH 106) Basic skills of effective oral communication through varied speech experiences. Emphasis is on gathering and organizing materials; language, style, delivery, and voice improvement; gaining confidence in working with audiences. (3 contact hrs) SPCH 1200 Group Discussion & Leadership 3.00 credit hours (formerly SPH 120) Discussion and leadership in business and industry. Conference and meeting formats: panel, forum, symposium, group dynamics, role playing, brainstorming, and problem solving exercises. (3 contact hrs) SPCH 1300 Voice & Speech Improvement Communication 3.00 credit hours Individual instruction and drill in voice dynamics and articulation for basic improvement leading to more effective conversation patterns: pitch, rate, volume, and intonation. Emphasis is on American English based on the Kenyon and Knott Pronouncing Dictionary (IPA). Programmed and self paced labs accommodate the Speech Communication Arts majors and the College Community at large. While advanced English as Second Language students are accepted, this course is NOT designed as a substitute for speech therapy. May be repeated once for a maximum of six credit hours. (3 contact hrs) Based on MCC Catalog, 2015, continually updated, 1271_15 (REV: 05_15) 5

7 SPCH 1400 Mass Media Communication in a Global Culture 3.00 credit hours Theories and practices of media content and form focusing on news, radio, television, film, and the Internet. Students will learn the whole process of creating the diversified forms of programming for the media. Audience analysis research will be conducted followed by critical review of programming and media production. (3 contact hrs) South Campus. SPCH 1460 Introduction to Broadcasting 3.00 credit hours (formerly SPH 146) Explores the development of broadcasting. Familiarizes and gives practical experience in the use of broadcasting and recording equipment through the production process. Portfolio development projects included. (3 contact hrs) South Campus. SPCH 2100 Interpersonal Communication 4.00 credit hours (formerly SPCH 1100) One-to-one communication combined with experiences in verbal and non-verbal interaction. The focus is on message preparation, theories of interaction, the role of body language, current issues in relational communication dynamics, expressing emotions, understanding self-disclosure, and developing positive interpersonal relationships. (4 contact hours) SPCH 2110 Persuasion 3.00 credit hours Prerequisite: SPCH 1060 (formerly SPH 211) Analysis of persuasion in society. Ethical use of persuasion emphasized in preparation of persuasive talks for securing attention, minimizing hostility, and securing support for positions. (3 contact hrs) SPCH 2300 Intercultural Communication 4.00 credit hours Intercultural communication is a course intended for those whose private or professional life includes encounters with people from cultures and co cultures in the United States different from their own. Major theories and concepts are discussed and skills are practiced to sharpen real sensitivity and improved personal effectiveness when people of different cultures come together to share ideas, feelings, and information. Portfolio Development Projects included. (4 contact hrs) SPCH 2550 Argumentation Debate 4.00 credit hours Prerequisite: SPCH 1060 or BCOM 2050 (formerly SPCH 2500) This course instructs the student in the preparation of resolutions and the development of arguments, evaluation of reasoning including fallacies, and evidence applied to writing formal briefs. Students will use oral communication principles and practices to apply skill for participation in various forms of debate. (4 contact hrs) SPCH 2700 Change, Conflict, & Crisis Communication 4.00 credit hours Designed for professionals in leadership whose responsibilities include dealing with diversity, change, conflict, and crises. This course centers on the change process and agents, intercultural competition and issues, and diffusion campaigns. Students participate in crisis communication planning and conflict resolution strategies, tactics, and exercises. (For employer employee labor issues see the Labor Management offerings.) (4 contact hrs) SPCH 2850 Speech Communication Capstone Course 1.00 credit hours Prerequisite: Registered Speech Communication major with 35 hours in SPCH courses and consent of Program Advisor Taken during the last semester of the major or the certificate program, the course will assist the student in preparing the professional portfolio and will give the student information and assistance in developing a resume/interview. In addition, the course will give students assistance as they prepare to transfer. At the last session, the instructor will invite potential local employers. (1 contact hr) Based on MCC Catalog, 2015, continually updated, 1271_15 (REV: 05_15) 6

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