Entrepreneurship & Small Business

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1 Entrepreneurship & Small Business INDIVIDUAL PROGRAM INFORMATION Macomb1 ( )

2 Entrepreneurship Small Business CREDENTIAL Associate of Business Administration Certificate Skill Specific Certificate TITLE Entrepreneurship Small Business Entrepreneurship Small Business Entrepreneurship Small Business PROGRAM OPTIONS CREDIT HOURS REQUIRED 64 NOTES Designed for transferring into a Bachelor of Business Administration program or entry into the field of Entrepreneurship Designed for entry level positions or furthering one s career. 13 Designed for entry level positions or furthering one s career. CONTACT INFORMATION CONTACT TITLE NAME Phone E MAIL LOCATION Professor Patrick Greek Center Campus Professor Angela McLean South Campus Program Description: The Entrepreneurship & Small Business program is designed for students who desire to develop their own small businesses. It provides a comprehensive knowledge of accounting, management, globalization, marketing, and computer information systems as these areas relate to entrepreneurial business. This includes an understanding of how to develop a new business plan, conduct marketing research to determine the feasibility of a new business, obtain capital resources for a new business enterprise, pursue global opportunities, manage the cash flow of a new business, and understand the legal issues related to entrepreneurial endeavors. Career Opportunities: Entrepreneurship & Small Business Associate of Business Administration: Job titles such as Business Owner, General & Operations Managers and Managers (other) are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Entrepreneurship & Small Business Certificate: Job titles such as Business Owner, General & Operations Managers and Managers (other) are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Entrepreneurship & Small Business Skill Specific Certificate: Job titles such as Business Owner, General & Operations Managers and Managers (other) are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at Transfer Pathways: Students intending to transfer and complete a bachelor s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers. 8 Transfer Resource Guide 1

3 ASSOCIATE OF BUSINESS ADMINISTRATION IN Career preparation and related courses (require successful completion of a minimum of 64 credit hours) SUGGESTED SEQUENCE BASED ON FULL TIME ENROLLMENT. MAY ALSO BE COMPLETED BASED ON PART TIME ENROLLMENT. CORE COURSES: COMMON DEGREE CORE REQUIREMENTS FOR ASSOCIATE OF BUSINESS ADMINISTRATION IN COURSE COURSE TITLE PREREQUISITE SEMESTER 1 CREDIT HOURS BUSN 1010 Business Enterprise 3.0 Group II Course Any ASTR, BIOL, CHEM, ENVS, GEOL, MATH, NATS, PHSA, PHYS ITCS 1010 Computer & Information Processing Principles 4.0 Group I Course: Communications 1 ENGL 1180 Placement, or ENGL 0050 or EAPP 1500 with grade C or better Composition 1 ENGL SEMESTER 2 MGMT 1010 Principles of Management 3.0 MKTG 1010 Principles of Marketing 3.0 BCOM 2050 Business Communications 4.0 Group III Course: ECON 1160 PSYC 1010 Principles of Economics 1 Introductory Psychology Group V Course Any PHED Wellness course 2000 or above SEMESTER 3 BUSN 1210 Entrepreneurship Fundamentals 3.0 ACCT 1050 ACCT 1070 ACCT 1080 Financial Record Keeping Accounting for Entrepreneurs Principles of Accounting BLAW 1080 Business Law Group IV Course Any ARAB, ARTT, CHIN, ENGL 2### (CREATIVE WRITING OR LITERATURE ONLY), FREN, GRMN, HUMN, ITAL, INTL 2000, INTL 2300, MUSC, PHIL, & SPAN SEMESTER 4 BLAW 1090 Business Law 2 BLAW MKTG 1210 Small Business Marketing MKTG MGMT 1210 Entrepreneurship & Small Business Management ACCT 1050, ACCT 1070 or ACCT SEMESTER 5 And 3 courses from the following: BUSN 1220 Franchising Fundamentals 3.0 BUSN 2060 Corporate Responsibility 3.0 ITWP 1000 Introduction to Web Programming ITCS 1010 or ITCS ITWP 1400 SEO (Search Engine Optimization) for the Web ITWP MKTG 1050 E Marketing 3.0 MKTG 2010 Professional Selling 3.0 MKTG 1020 Dynamics of Retailing 3.0 MKTG 2060 Consumer Behavior MKTG

4 NOTES: A minimum of 18 credit hours of Arts & Sciences courses (Groups I V) are needed as well as a minimum of 62 total credit hours for the associate degree. Arts & Sciences Group I V can be taken in any semester. It is strongly encouraged that you work with a counselor, advisor or faculty/department coordinator to plan your schedule. CERTIFICATE IN Career preparation and related courses (require successful completion of a minimum of 46 credit hours) REQUIREMENTS FOR CERTIFICATE IN COURSE COURSE TITLE PREREQUISITE SEMESTER 1 BUSN 1010 Business Enterprise 3.0 ACCT 1050 ACCT 1070 ACCT 1080 Financial Record Keeping Accounting for Entrepreneurs Principles of Accounting ITCS 1010 Computer & Information Processing Principles 4.0 SEMESTER 2 MGMT 1010 Principles of Management 3.0 MKTG 1010 Principles of Marketing 3.0 BLAW 1080 Business Law SEMESTER 3 & 4 BCOM 2050 Business Communications 4.0 BUSN 1210 Entrepreneurship Fundamentals 3.0 MGMT 1210 Entrepreneurship & Small Business Management ACCT 1050, ACCT 1070 or ACCT MKTG 1210 Small Business Marketing MKTG BLAW 1090 Business Law And 3 courses from the following: BUSN 1220 Franchising Fundamentals 3.0 BUSN 2060 Corporate Responsibility 3.0 ITWP 1000 Introduction to Web Programming ITCS 1010 or ITCS ITWP 1400 SEO (Search Engine Optimization) for the Web ITWP MKTG 1020 Dynamics of Retailing 3.0 MKTG 1050 E Marketing 3.0 MKTG 2010 Professional Selling 3.0 MKTG 2060 Consumer Behavior MKTG CREDIT HOURS Gainful Employment Disclosure: See page 21 for Gainful Employment Information 3

5 SKILL SPECIFIC CERTIFICATE IN Career preparation and related courses (require successful completion of a minimum of 13 credit hours) REQUIREMENTS FOR CERTIFICATE IN SKILL SPECIFIC CERTIFICATE IN COURSE COURSE TITLE PREREQUISITE CREDIT HOURS SEMESTER 1 ACCT 1050 Financial Record Keeping 4.0 BUSN 1210 Entrepreneurship Fundamentals 3.0 MGMT 1210 Entrepreneurship & Small Business Management ACCT 1050, ACCT 1070 or ACCT MKTG 1210 Small Business Marketing MKTG

6 Associate of Business Administration (ABA) Degree The Associate of Business Administration (ABA) degree is intended to provide a basic foundation for transfer to a Bachelor of Business Administration program, or entry level positions in the business field. Requirements Minimum cumulative grade point average of 2.0 AND Minimum 15 semester hours of credit earned at Macomb Minimum 62 semester hours of credit Part A Minimum 18 semester hours of credit in Arts and Sciences courses numbered 1000 or above (see table) Part B Completion of the Business Administration Common Core Requirements (see table) Completion of the requirements for the specific business program selected Part C Completion of elective courses if required in the program See Academic Placement Procedures for information on course placement in chemistry, English, English for Academic Purposes, mathematics, and reading. Arts and Sciences Courses Required for the Associate of Business Administration (ABA) Degree Part A: Arts and Sciences Group Concentrations for Associate of Business Administration Degree Requirements GROUP GROUP AREA/COURSES INCLUDE MINIMUM DEGREE REQUIREMENTS 18 SEMESTER HOURS I.A. ENGL 1180 or ENGL Course I.B. Other English Composition, Reading, or Speech See Note II. III. IV. Astronomy, Biology, Chemistry, Environmental Science, Geology, Mathematics, Natural Science, Physical Science, Physics Anthropology, Economics, Geography, History, INTL 2010, INTL 2500, INTL 2700, Political Science, Psychology, Sociology, Social Science Art, Creative Writing, Foreign Language, Humanities, INTL 2000, INTL 2300, INTL 2800, Literature, Music, Philosophy 1 Course 1 Course 1 Course V. PHED Wellness courses 2000 or above 1 Course Part B: Associate of Business Administration Common Core Requirements COURSE COURSE TITLE SEMESTER HOURS ITCS 1010 Computer & Information Processing Principles 4 BUSN 1010 Business Enterprise 3 BLAW 1080 Business Law 1 4 BCOM 2050 Business Communications 4 AND ACCT 1050 Financial Record Keeping 4 OR ACCT 1070 Accounting for Entrepreneurs 3 OR 5

7 ACCT 1080 Principles of Accounting 1 4 AND MGMT 1010 Principles of Management 3 MKTG 1010 Principles of Marketing Students selecting an ABA degree in Accounting Business Management Entrepreneurship Innovation Entrepreneurship Small Business Finance General Business Hospitality Management Legal Assistant Marketing Project Management must take ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1070 or ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1070 or ACCT 1080 ACCT 1070 or ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 Restaurant Management ACCT 1050 or ACCT 1080 Note: If students take one course from each of Groups I.A, II, III, IV, and V and still have taken less than the minimum of 18 semester hours of Arts and Sciences courses required for the ABA degree, they may elect additional hours from Groups I.B, II, III, IV, or V to satisfy minimum degree requirements. 6

8 Course Descriptions ACCT 1070 Accounting for Entrepreneurs 3.00 credit hours (formerly ACC 107) This course will focus on reading and understanding financial statements. Students will learn how to analyze financial statements and how financial information can be effectively used to properly plan, control operations, and to make the right business decisions. (3 contact hrs) ACCT 1080 Principles of Accounting credit hours (formerly ACC 108) Introduction to accounting techniques and theories as they relate to business organizations. Transaction analysis and information processing for a service and merchandising concern. Measurement and reporting of assets, liabilities, and equity. The emphasis is on financial accounting. (4 contact hrs) BCOM 2050 Business Communications 4.00 credit hours (formerly BCO 205) BCOM 2050 focuses on developing both written and verbal communication skills required in business and industry. Students conduct primary and secondary research, analyze the results, compile findings, and compose a formal business report. They also develop effective verbal and nonverbal communication skills, understand team dynamics, and enhance presentation skills. Students create an employment package using current strategies as well as formulate a variety of business messages using the latest social media technologies. (4 contact hrs) BLAW 1080 Business Law credit hours (formerly BUSN 1080) This fundamentals course is designed to provide a comprehensive overview of the legal and social environment of business, contracts, sales, and lease of goods. (4 contact hrs) BLAW 1090 Business Law credit hours Prerequisite: BLAW 1080 (formerly BUSN 1090) This fundamentals course is designed to provide a comprehensive overview of liability of the parties under negotiable instruments, debtor creditor relationships, agency and employment, equal employment opportunity law, business organizations, and real property and estates. (4 contact hrs) BUSN 1010 Business Enterprise 3.00 credit hours (formerly BUS 101) A fundamentals course designed to provide a comprehensive overview of American business enterprise, an exposure to business operations (business ownership, management, finance, marketing, accounting, information management), a basis upon which to establish a realistic business related career objective, and a stepping stone to advanced business courses. (3 contact hrs) BUSN 1060 Fundamentals of Global Logistics 3.00 credit hours This course focuses on logistics and supply chain activities with emphasis placed on transportation strategies, inventory management, warehousing, facility location, material handling, reverse logistics, and the integration of channel partners. (3 contact hrs) BUSN 1210 Entrepreneurship Fundamentals 3.00 credit hours This course focuses on the fundamentals of creating a new business venture from an entrepreneurial point of view. Emphasis will be placed on the entrepreneurial perspectives, the creation, financing, and growth of a new business opportunity. This is achieved through the completion of case studies, web exercises, current application assignments, and computer simulation exercises. (3 contact hrs) BUSN 1220 Franchising Fundamentals 3.00 credit hours BUSN 1220 focuses on the important aspects of starting, developing, and managing franchise operations from a franchisor and franchisee perspective. It emphasizes the feasibility of entrepreneurs converting an existing business into a franchising opportunity. It also emphasizes analyzing franchise opportunities, such as identifying locations, financing, royalties, international franchising opportunities, and the legal aspects of franchising. (3 contact hrs) 7

9 BUSN 1240 Corporate Entrepreneurship 3.00 credit hours BUSN 1240 focuses on the importance of innovation and developing an environment of entrepreneurship within a corporation and business. Emphasis is placed on the climate and culture of an entrepreneurial organization, strategies for creating new business ventures, and strategies for transforming firms toward a more entrepreneurially focused organization. (3 contact hrs) BUSN 2000 Global Entrepreneurship 3.00 credit hours This course focuses on how small companies recognize and seek out business opportunities worldwide, and explores the knowledge necessary to create a global start up, acquire sustained competitive advantage, and make global venturing decisions based on threats faced by entrepreneurs in today s global economy. (3 contact hrs) BUSN 2010 Personal Money Management 3.00 credit hours (formerly BUS 201) (former title: Personal Finance) Principles and practices of personal financial planning. Current and future financial issues are explored. Topics such as financial services, stocks, bonds, mutual funds, budgeting, insurance, real estate, estate planning, and taxes are addressed. (3 contact hrs) BUSN 2020 Personal Investment Fundamentals 3.00 credit hours (replaces but does not equate to BUSN 2050) An introductory course designed for students who are interested in learning about personal investments in financial assets. Topics addressed include techniques for participating in security markets, analysis and valuation of equity securities, fixed income securities, mutual funds, the international securities markets, retirement planning (401Ks, IRAs, pension plans, and annuities), and portfolio management. (3 contact hrs) BUSN 2030 Global Purchasing & Supply Chain Management 3.00 credit hours This course is designed to introduce the student to the basic concepts of global purchasing. Key elements in this course include managing international logistics and customs operations; indirect transactions; supplier source development issues; cultural, pre procurement and quality considerations; counter trade; methods of payment; and evaluating quotations. (3 contact hrs) BUSN 2060 Corporate Responsibility 3.00 credit hours BUSN 2060 provides students with a comprehensive overview of the roles and responsibilities of business in society. The topics covered include corporate social responsibility, legal and regulatory compliance, corporate governance, business ethics, and stakeholder relationships. (3 contact hrs) BUSN 2100 International Business 3.00 credit hours (formerly BUS 210) An overview of international business designed to provide a global perspective on international trade. Focuses on the current international business environment, growth strategies, management issues, marketing strategies, economic and monetary issues, and regional economic integration. (3 contact hrs) ECON 1160 Principles of Economics credit hours (formerly ECO 116) An introduction to basic principles of economics with an emphasis on macroeconomic theory. This course of study will include an analysis of national income, employment, and prices, and concludes with a discussion of monetary and fiscal policies. It is recommended that students should follow ECON 1160 with ECON 1170 for a more complete introduction to economics. (3 contact hrs) ITCS 1010 Computer & Information Processing Principles 4.00 credit hours (formerly CIS 101) ITCS 1010 introduces Information Technology concepts and methods that knowledge workers use to organize and manage information resources. Computer concept topic areas include up to date information about hardware, software, the Internet, telecommunications and network systems, databases, commerce and transaction processing, and information and decision support systems. Students develop or enhance basic skills in using computer applications software (word processing, database management systems, spreadsheet, and presentation packages) to effectively communicate for the benefit of an organization. Methods of instruction include lecture and lab. (4 contact hrs) 8

10 ITWP 1000 Introduction to Web Programming 3.00 credit hours Prerequisite: ITCS 1010 or ITCS 2335 (formerly ITCS 1340) This course introduces Web Programming using HTML, current web technologies, and website development tools. It emphasizes the fundamental understanding of HTML for web page development, the utilization of CSS for web page layout and formatting, and the use of JavaScript for interactivity and covers current industry standards, processes and techniques. (3 contact hrs) ITWP 1400 SEO (Search Engine Optimization) For the Web 4.00 credit hours Prerequisite: ITWP 1000 (formerly ITWP 1350) This course is designed to teach participants current Search Engine Optimization concepts and website techniques to obtain the most favorable search engine positions possible. Course topics include identifying appropriate keywords for optimization, designing a search engine friendly website, on/off page factors that influence search engine results, link building strategies, using analytics to refine search results, and web copywriting. This course will also provide an overview of pay per click advertising and how various new media are used to promote a website and examine common industry tools for analyzing websites and improving search results. (4 contact hrs) MGMT 1010 Principles of Management 3.00 credit hours (formerly MGT 101) An introductory course covering the traditional concepts of planning, organizing, staffing, leading, motivating, decision making and controlling, as well as more contemporary topics, including international management, entrepreneurship, cultural diversity, and managerial ethics. (3 contact hrs) MGMT 1150 Personnel & Human Resource Management 3.00 credit hours (formerly MGT 115) Human resource/personnel management issues are presented reflecting the relationship between Human Resource departments and various managerial functions. Major topics include: employment law, job analysis, staffing, training and development, performance appraisals, compensation systems, health and safety, and labor management relations. Designed for those who presently supervise workers or plan to do so in the future, as well as present human resource staff members. (3 contact hrs) MGMT 1180 Human Relations 3.00 credit hours (formerly MGT 118) This course focuses on the forces influencing behavior at work and the factors that contribute to successful interpersonal relations in business. Topics include building a positive self concept, understanding your communication and leadership style, the Jo Hari model of self understanding, conflict management, the power of positive reinforcement, and stress management. (3 contact hrs) MGMT 1210 Entrepreneurship & Small Business Management 3.00 credit hours Prerequisite: ACCT 1050 or ACCT 1070 or ACCT 1080 (formerly MGT 121) Fundamental aspects of entrepreneurship are explored including creativity, initial funding, organizing, marketing, financially controlling and supervising a small business. Also covered are alternative methods of starting a business and legal forms. Students will develop a business plan. (3 contact hrs) MKTG 1010 Principles of Marketing 3.00 credit hours (formerly MKT 101) An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services. (3 contact hrs) MKTG 1020 Dynamics of Retailing 3.00 credit hours (formerly MKT 102) This course provides students with a comprehensive view of the changing world of retailing. The elements of retail management covered include inventory control, markup and pricing, merchandising, retail promotion, human resource management, store location, design and layout, legal and ethical issues, and information systems. (3 contact hrs) 9

11 MKTG 1050 E Marketing 3.00 credit hours This course provides students with a broad understanding of concepts related to E Marketing and how to incorporate technology into a marketing strategy. Some of the topics covered in the class include e mail marketing, online advertising, social media, search engine marketing, and viral marketing. MKTG 1010 is recommended prior to taking this class. (3 contact hrs) MKTG 1210 Small Business Marketing 3.00 credit hours This course introduces key marketing concepts and then focuses on how entrepreneurs and small businesses with limited budgets can apply these concepts. Topics include taking a product/service from the idea stage through product testing, promotion, pricing, and finally commercialization. Student entrepreneurs will develop a practical marketing plan that includes budget appropriate marketing strategies built on analysis of customer needs, business opportunities, competitors, and implementation requirements. (3 contact hrs) MKTG 2010 Professional Selling 3.00 credit hours (formerly MKT 201) Principles and techniques used by successful salespeople. Students learn to prepare well organized, creative, professional sales presentations. Emphasis is placed on developing a consultative relationship with the customer. Students complete each step in the sales process: prospecting, sales call planning, making effective demonstrations, tailoring sales presentations to customer needs, and servicing accounts after the sale. (3 contact hrs) MKTG 2020 Advertising & Promotion Management 3.00 credit hours (formerly MKT 202) The development of the promotional blend of the marketing function is examined from the manager s viewpoint. Special emphasis will be placed on using information technology to develop a target market. Topics include advertising, sales promotion and public relations. MKTG 1010 is recommended prior to taking this class. (3 contact hrs) MKTG 2060 Consumer Behavior 3.00 credit hours Prerequisite: MKTG 1010 This class explores the process through which consumers make buying decisions. Students develop a deeper understanding of the factors influencing consumer behavior from individual influences like personality, motivation, and perception to broad socio cultural considerations like economics, ethics, and multiculturalism. After exploring concepts of consumer behavior, the class focuses on practical marketing applications such as creating promotion strategies and retail environments that build loyal relationships with a defined target audience. (3 contact hrs) MKTG 2080 Marketing Research 3.00 credit hours Prerequisite: MKTG 1010 and ITCS 1010 MKTG 2080 provides students with an understanding of how to use marketing research to make business decisions. It emphasizes how to determine what information is needed and how to use market research as a tool in decision making. (3 contact hrs) MKTG 2200 Global Marketing 4.00 credit hours (formerly MKTG 2100) MKTG 2200 explores the many facets of marketing in an increasingly global society. Students will build on basic marketing skills and knowledge to analyze the global environment and design a global marketing program focused on targeting consumers and identifying opportunities to develop business in an era of heightened multiculturalism. (4 contact hrs) PSYC 1010 Introductory Psychology 4.00 credit hours (formerly PSY 101) Nature, scope, and methods of psychology as behavioral science, emphasizing development, biological foundation of behavior, sensation, and perception, learning, emotion, motivation, and personality. (4 contact hrs) 10

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