10 classes of advertising

Transcription

1 10 classes of advertising IN ADVERTISING, THERE ARE MANY CHOICES AND ADVANTAGES AND DISADVANTAGES OF EACH. THERE ARE FACTORS TO CONSIDER IN DECIDING WHICH KIND OF ADVERTISING TO USE, ITS COST AND HOW EFFECTIVELY THE ADVERTISING REACHES YOUR TARGET AUDI- ENCE.

2 1. Billboards The Traditional Way Today SIGNS ALONG THE ROAD TO PROMOTE A PRODUCT OR SERVICE USED IN TRANSIT SYSTEMS SUCH AS ON BUSES, TRAINS AND TRAMS 1835: THE FIRST LARGE OUTDOOR POSTER IN AMERICA DEBUTED IN NEW YORK WHEN JARED BELL PRINTED ONE FOR A CIRCUS. 1867: THE FIRST LEASING OF BILLBOARDS WAS RECORDED 1990S: DIGITAL TECHNOLOGY ALLOWED COMPUTER-PAINTED OUTDOOR ADVERTISING TO REPLACE HAND-PAINTED BOARDS. 1999: TOBACCO ADVERTISING OUTSIDE WAS BANNED. 2005: THE FIRST DIGITAL BOARDS WERE INSTALLED. advantage USE OF TRADITIONAL BILLBOARD ADVERTISING IS THAT IT CAN HAVE AN IMPACT DUE TO THE LARGE SIZE AND SCALE OF SOME OF THE ADVERTS WE SEE. disadvantage IT IS DIFFICULT TO SEE THE EFFECTIVENESS OF THIS ADVERTISING MEDIA. MANY PEOPLE JUST STARE OR GLANCE WHEN THEY PASS THIS SORT OF ADVERTISEMENT

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4 2. Internet THE FASTEST GROWING MEDIUM IN HISTORY ADVANTAGES IS THE ABILITY TO GET IMMEDIATE FEEDBACK ON ADVERTISING RESULTS AND TO CHANGE ADS IN MINUTES MANY DIFFERENT FORMS OF INTERNET ADVERTISING SUCH AS GOOGLE ADWORDS, GOOGLE ADSENSE, YOUTUBE ANOTHER INTERNET OPTION IS BANNER ADVERTISING WHERE BANNER SIZED ADS ARE PLACED ON OTHER WEBSITES SOCIAL MEDIA IS ANOTHER HUGE PLATFORM IN WHICH COMPANIES ADVERTISE THEIR PRODUCTS

5 3. magazine MAGAZINE ADVERTISING PROVIDES THE ABILITY TO HIGHLY TARGET PROSPECTS. A DISADVANTAGE IS THAT THERE IS A LONG LEAD TIME IN CREATING, PLACING AND PUBLISHING ADS.

6 4. newspaper STARTED IN 1870 NEWSPAPER ADVERTS PROVIDE THE ABILITY TO REACH A LARGE NUMBER OF PEOPLE WITHIN A SPECIFIC GEOGRAPHIC AREA. A DISADVANTAGE IS THAT AD SPACE CAN BE EXPENSIVE AND THAT NEWSPAPER CIRCULATION IS IN A DOWNWARD TREND AS MORE PEOPLE READ ELECTRONIC MEDIA.

7 5. Television THE FIRST OFFICIAL, PAID TELEVISION ADVERTISEMENT WAS BROADCAST IN THE UNITED STATES ON JULY 1, 1941 OVER NEW YORK STATION WNBT (NOW WNBC) TELEVISION IS A HIGHLY VISUAL MEDIUM THAT IS IDEAL FOR IMAGE ADVERTISING A GREAT EXAMPLE OF THE POWER OF TV ADVERTISING WOULD BE THE 2016 SUPERBOWL, WHERE COMPANIES PAID A TOTAL OF CBS RAN A TOTAL OF 62 IN-GAME SPOTS FEATURING 53 DIFFERENT ADVERTISERS OWNED BY 46 DIFFERENT PARENT COMPANIES IN SUPER BOWL 50 WITH 30-SECOND COMMERCIALS AT $4 MILLION.

8 6. Radio THE FIRST RADIO BROADCASTS AIRED IN THE EARLY 1900S IT WASN T UNTIL 1919 THAT RADIO STATIONS BEGAN TO BROADCAST CONTINUOUSLY RADIO ADVERTISING PROVIDES A WAY TO REACH A SPECIFIC DEMOGRAPHIC AUDIENCE RADIO REACHES OUT FOR PROSPECTS INSTEAD OF PROSPECTS HAVING TO SEEK OUT A NEWSPAPER AND RELATED ADS.

9 7. Yellow Pages YELLOW PAGE ADVERTISING REACHES MANY HIGHLY QUALIFIED PROSPECTS READY TO BUY. ONE DISADVANTAGE IS THAT COMPETING ADS ARE LOCATED IN THE SAME PLACE. 1886, REUBEN H. DONNELLEY CREATED THE FIRST OFFICIAL YELLOW PAGES DIRECTORY.

10 8. event marketing EVENT MARKETING INVOLVES EITHER BUYING BILLBOARD OR PRINTED PROGRAM ADS AT ANY EVENT OR SPONSORING THE ENTIRE EVENT. ONE ADVANTAGE IS THE ABILITY TO REACH A TARGETED AUDIENCE WITH A SPECIALIZED INTEREST.

11 9. Direct Mail A WELL-ESTABLISHED MARKETING APPROACH WITH THE ADVANTAGE OF TAR- GETING PROSPECTS BASED ON DEMOGRAPHICS, GEOGRAPHIC LOCATION AND PSYCHOGRAPHICS. DISADVANTAGES INCLUDE LONG LEAD TIME FOR CREATION AND PRODUCTION, AND PRODUCTION EXPENSE. AND PEOPLE RARELY READ THEM, I DONT

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13 10. COUPON BOOKS COUPON BOOKS, MOST COMMONLY USED TO REACH HOMEOWNERS, CONTAIN INDIVIDUAL COUPONS WITH SPECIAL DISCOUNT OFFERS. COUPON BOOKS AL LOW FOR THE SHARING OF DISTRIBUTION EXPENSES WITH OTHER ADVERTISERS. A DISADVANTAGE IS THAT YOU ARE COMPETING FOR ATTENTION WITH MANY ADS IN THE SAME BOOK.

14 Thank you!!! sorry if i made you bored