The Power of Entrepreneurship; Driving India's Growth in 21st Century

Transcription

1 National Level Seminar on The Power of Entrepreneurship; Driving India's Growth in 21st Century 21 st February 2014 Organized by Department of Commerce with Professional Accounting SNR Sons College Technically Co-Sponsored by

2 National Level Seminar on the Power of Entrepreneurship; Driving India's Growth in 21st Century Copyright 2014 by Bonfring All rights reserved. Authorized reprint of the edition published by Bonfring. No part of this book may be reproduced in any form without the written permission of the publisher. Limits of Liability/Disclaimer of Warranty: The authors are solely responsible for the contents of the paper in this volume. The publishers or editors do not take any responsibility for the same in any manner. Errors, if any, are purely unintentional and readers are required to communicate such errors to the editors or publishers to avoid discrepancies in future. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Further, reader should be aware that internet website listed in this work may have changed or disappeared between when this was written and when it is read. Bonfring also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. ISBN Bonfring 292/2, 5 th Street Extension, Gandhipuram, Tamilnadu, India. info@bonfring.org Website:

3 About the College S.N.R Sons college is one of among the reputed institution run by S.N.R Sons Charitable Trust, founded in the year 1970 to fulfill the dreams of Sri S.N.Rangasamy Naidu, a great philanthropist and a man of vision. This college was started in the year Since then the college has achieved far-reaching excellence in the field of higher education. The college has highly motivated, experienced and dedicated teachers to attain the mission of the college. UGC recognized our college under the section 2(f) and 12B of the UGC Act This enables us to get grants from UGC on various heads like major and head minor research projects, Conferences, Symposia, COSSIP programme etc.

4 About the Department This Department was established in the Academic year with the aim of providing commerce education with profession accounting to the students. Accounting is collection, measurement and communication of economic information which is used for planning, reporting and decision making. Accountants are employed in all areas of commerce, industry and government. Educational institutions are compelled to provide quality personnel to meet the human resource requirements. Keeping this in view the department prepares students with sound commerce background along with the professional skills to carry out all the work in different areas of trading and manufacturing organizations. This accounting degree will prepare the students to practice as an accountant and do professional courses simultaneously during the 3 years course. They will learn the essential accounting knowledge and a range of business related skills in information technology, statics, economics, commercial law and financial management.

5 Managing Trustee Message Empowerment of students for their all-round development through education is our motto. Measures initiated by the principal, steps taken by the faculty, Department of Professional Accounting, the overwhelming response of the author of the article and enthusiastic participation of the students for the National Level Seminar, all vouch for successfully publishing the conference proceedings. When all the constituents came together and work in unison, the expected results are bond to flow. I wish you all the best for achieving greater success and scaly newer heights in your education and career ahead. With Regards Thiru.C.Soundara Raj Managing Trustee, SNR Charitable Trust

6 Joint Managing Trustee Message Challenges and Opportunity are two sides of the same coin. Modern education have to keep pace with the demand of the economic environment and enable the students to face the challenges and opportunities of present scenario. I congratulate the Commerce with Professional Accounting Department for conducting National Level Seminar on the topical subject The Power of Entrepreneurship - Driving India s Growth in 21 st Century and successfully published the conference proceedings. I would like to express my considerable appreciation to all the authors of the articles in this volume. With Regards Thiru. R. Vijayakumhar Joint Managing Trustee, SNR Charitable Trust

7 Principal and Secretary Message Overall development of the individual is the goal of education and we all have to ensure that the there is no stone left unturned to equip the students of today for the challenges of life. This will require tremendous self-motivation on the part of all concerned but will be fulfilling for students as well as for the faculty. The Department of Commerce with Professional Accounting has proved its fortitude and preeminence by conducting a National Level Seminar on The Power of Entrepreneurship- Driving India s Growth in 21 st Century and taking the articles into publication. I sincerely hope that each article of this volume will provide some significant stimulation to a reasonable segment of the community of reader from the field of Commerce. I wish the department to conduct many National / International seminars and publish many volumes of books on the contemporary issues of Commerce. With Regards Dr.H. Balakrishnan Principal & Secretary, SNR Sons College

8 Editorial Board Message We thank the readers for the overwhelming response and the support given for the National Level Seminar on The Power of Entrepreneurship - Driving India s Growth in 21 st Century 21st February 2014 (Friday) and selected papers has been bought as a detailed collection of information papers with ISBN on the same day. Economic development of a Nation depends on its industrial development. The industrial development is based on the entrepreneurial competencies of the people. Hence, the concept of building entrepreneurship Promotion is need of the hour. The growing interest in the area of entrepreneurship has developed along side in the changing role of small business. Small entrepreneurship has a fabulous potential in a developing country like India. Entrepreneurship has come to be perceived as the engine of economic & social development throughout the world. The crux of this seminar is to examine the power of entrepreneurship in driving towards economic growth of the country. Today s knowledge based economy is fertile ground for entrepreneurs, in India. It is rightly believed that India has an extraordinary talent pool with virtually limitless potential to become entrepreneurs. Therefore, it is important to get committed to creating the right environment to develop successful entrepreneurs. To achieve this, India must focus on the following area. Create the Right Environment for Success Ensure that Entrepreneurs have access to the Right Skill Ensure that Entrepreneurs have access to Smart Capital Enable Networking and Exchange Government Support: Both the Central and State Governments should take more interest in promoting the growth of entrepreneurship. I would like to thank the authors who have enabled to publish such a special issue with their excellent papers and the reviewers who have devoted voluntarily their time to review these papers. Nothing could take place without an efficient team of workers and their tremendous efforts put forth by the members of the association of Professional Accounting who are young, energetic, and efficient and possess a multi-faceted skill in organizing these type of events. It is no one other than students of Professional Accounting who contributed themselves for the success on this event. We look forward with pleasure, the views, comments, suggestions and criticism from the readers, which would definitely help us in further improvement in conducting seminar like this in future and for necessary changes in the forthcoming publications. Editorial Board

9 Faculty Profile Dr.K. PRINCE PAUL ANTONY M.Com.,M.Phil.,Ph.D.,MBA.,PGDCA.,PGDBA. Head of the Department Has got 13 years of teaching experience and 1 year of industrial experience. He started his career in teaching since June 2001, SNMV College of Arts and Science. He had his graduation from CBM College and pursued his research degree in marketing in SNR Sons College. He had also qualified post graduate diploma in computer application from Madurai Kamaraj University, Madurai. Having interest in management programme, he has completed post graduation diploma in business administration from Bharathiar University. During his tenure in Bishop Ambrose College from 2002 to 2011, he served as Eco Club Cordinator, NSS programme officer and youth Red Cross co-ordinaror by keeping the cadets very active in various social welfare activities. He was awarded Doctorate in the year He had been recognized as research guide for M.Phil/ Ph.D research programme under Bharathiar University, Madurai Kamaraj University and Alagappa University. He had produced 8 M.Phil under his guidance and on date 4 candidates had registered for Ph.D under his guidance. He has organized and acted as convener for many national level and state level seminars. He is having a credit of publishing 3 Q & A scanner books for the students of Bharathiar University with United publishers in papers related to Principal of Accountancy, Financial Accounting and Direct Taxation I Ms.BINDHU.P.K M.Com., M.Phil., PGDCA., NET Asst. Prof in Commerce (PA) She cleared her National Eligibility Test in the year She started her career in teaching in the year June Prior to her appointment as a faculty in SNR Sons College, she served as a lecturer in Bishop Ambrose College for a period of four years. During that period she served a fine arts Coordinator and was the member of magazine committee. She was the staff co-ordinator of B.Com.(PA) Department in S.N.R Sons College for the year On the Academic side she has attended and presented papers in National, and International level seminars. She has published two books in College Q & A Scanner for Bharathiar university students of B.Com. She has served as the member of the Organising Committee of the State level seminar and National level seminar conducted during Last years.

10 Mr.V. PADMANABHAN M.Com, M.Phil., MBA, PGDCA, NET Asst. Prof in Commerce (PA) He has 9 years of teaching experience which includes 7 years for PG. Previously he was working an Assistant professor in Commerce in Hindusthan College of Arts and Science,. His area of specialization is Finance. He has been handling MBA distance classes for Bharathiar University and Annamalai University for past 7 years. He has organized inter collegiate competition held at S.N.R Sons College in the last year. He has submitted his Ph.D and waiting for viva voce examination. He has successfully completed his National Eligibility Test (NET) during June He has produced 5 M.Phil. Scholars so far. He has presented 14 papers in National level seminar and 1 paper in international seminar. He has also made publication in 2 ISBN journals. He is the staff coordinator for the department during the Academic year Mrs.R. GEETHA M.Com, M.Phil, MBA, PGDCA, NET, Asst. Prof in Commerce (PA) She was previously working as Assistant Professor in CMS College of Science and Commerce,. She was Board of Studies Member in Commerce CA Department in CMS College of Science and Commerce for four years. She is having 7 years of teaching experience along with 7 years of industrial experience. Her area of specialization is Marketing. She is handling classes for ICWA Students. She has handled part time MBA Classes for ICFAI students. She is being handling MBA Distance classes conducted by Bharathiar University for past 7years. She is pursuing her PhD. She has successfully completed National Eligibility Test (NET) conducted by UGC during December She has been recognized as Research guide for M.Phil research programme under Bharathiar University and successfully guiding the M.Phil students. She has attended two workshops on research methods and Data analysis SPSS and acted as a moderator in the International seminar Organized by SNR Sons College. She has presented 9 papers in national conference and 5 papers in international conference. She has published 5 articles in the ISBN journals and 1 article in ISSN international journal. She has attended various Faculty Development Programmes. She has been Fine Arts Co-ordinator and organized many inter collegiate cultural events in CMS College of Science & Commerce. She has organized inter collegiate competitions and been organizing Committee of the National Level Seminar conducted in SNR Sons College.

11 Mr.M. SUNDAR SAKTHIVEL M.Com, M.Phil, B.Ed., NET (JRF) Asst. Prof in Commerce (PA) He has got 5 years of experience. Previously working as Assistant Professor in Commerce, Department of Commerce with C.A. in SRMVCAS for the past five years from 2008 to He also had two years industrial experience as Accounts and Advertisement section in charge in Dinamalar Nagercoil during He has handled part time MBA conducted by Bharathiar University for past 5 years. He also Conducting UGC NET /SET and PG TRB Coaching classes. He successfully completed his NET conducted by UGC in July 2010, and presently pursuing his Ph.D. He has presented papers in 2 International Seminars and 4 National level seminars. He totally participated in 11 Seminars. He trained as a scout master, Completed diploma in Yoga. Board of Studies member in B.Com C.A. department in SRMVCAS during his working period. He is a Member in Human Rights Organisations.

12 Organizing Committee Chief Patron Patron Thiru.C. Soundararaj Managing Trustee, SNR Sons Charitable Trust, Thiru.R. Vijayakumhar, Joint Managing Trustee, SNR Sons Charitable Trust, Seminar Patron Seminar Convenor Dr.H. Balakrishnan Principal & Secretary, SNR Sons College, Dr.K. Prince Paul Antony Head, Department of Commerce with Professional Accounting SNR Sons College, Seminar Organizing Secretaries Ms. Bindhu.P.K, Asst. Professor, Department of Commerce (PA), SNR Sons College, Mr.V. Padmanabhan Asst. Professor, Department of Commerce (PA), SNR Sons College, Mrs.R. Geetha Asst. Professor, Department of Commerce (PA), SNR Sons College, Executive Committee Members Mr.M. SundarSakthivel Asst. Professor, Department of Commerce (PA), SNR Sons College, Students of B.Com PA Department Editorial Board Editor Co- Editors Dr.K.Prince Paul Antony Ms.Bindhu.P.K Mr.V. Padmanabhan Mrs.R. Geetha Mr.M. SundarSakthivel

13 Contents Paper ID Title/Author Page No. 01 Some Critical Issues of Women Entrepreneurship in Rural India V. Sowkarthika 02 Problems Faced by Women Enterprenureship and Remedies to Solve It Megala Padmanabhan and T. Arun Pradeep 03 Women Entrepreneurs in India N. Lakshmi Priya 04 Rural Entrepreneurship Challenges in India S. Sweety Regina Mary 05 Women Entrepreneurs in India A. Anitha and R. Sivakumar 06 Green Entrepreneurship Matilda Rozario and Dr.K. Prince Paul Antony 07 Constraints of Women Entrepreneurs in India Dr.M. Nandhini and M. Usha 08 Entrepreneurship in India S. Vennila Fathima Rani and D. Sharon 09 Green Entrepreneurship S. Sathyavani, P. Kanchana and AS Sangeethasre 10 Rural Entrepreneurship Dr.R. Geetha and A. Arul Mary Vinothini 11 Financial Management Practices of Entreprepreneurs R. Francina Pracila Mary and Reethika 12 Entrepreneurship and Indian Economy (Indian Entrepreneurship and the Challenges to India s Growth) Sulekha and Sathish 13 Entrepreneurship and Globalization D.V. Padmaja and Dr.S. Hariharan 14 Entrepreneurship and the Indian Economy S. Poornima and S.G. Subramani 15 Entrepreneurship and Indian Economic Development P.S. Deepa 16 Women Entrepreneurship in Small Medium Enterprises K. Nalini and G. Krithika and Kavya.P. Nair

14 17 Critical Issues Faced by Women Entrepreneurs in India K. Suresh 18 Problems and Challenges Faced by Women Entrepreneurs M. Vadivel 19 Women Entrepreneurs in India T. Kavitha and R. Durgadevi 20 Problems Faced by the Women Entrepreneurs in India V. Sumathi 21 Entrepreneurial Orientation among the Youth of India (The Impact of Culture, Education and Environment) K. Vadivukkarasi 22 Rural Entrepreneurship B. Saranya and B. Sarumathi 23 Challenges and Opportunities of Rural Entrepreneurship V. Krishnaveni and Dr. R. Haridas 24 Green Entreneurship in India Dr.K. Jothi 25 Factors Influencing the Growth of Women Entrepreneurship R. Jaishankar and A.V.R. Akshaya 26 Women Entrepreneurship in Rural India R. Sridevi and S. Kavitha 27 Problems Faced by Rural Entrepreneurs with Special Reference to Indian Rural Industries V.J. Suryasubam and S. Maruthavijayan 28 A Study on Global Women Entrepreneurship and the Constraints of Women Entrepreneurs in India Dr.K. Umadevi and M. Magesh 29 Rural Entrepreneurship in India M. Sundar Sakthivel 30 Rural Entrepreneurship R. Geetha and Poornima 31 Women Entrepreners in India N. Visalakshi 32 Challenges Faced by Women Entrepreneurs in India N. Amsaveni 33 Government Efforts to Promote Rural Entrepreneurship Siddharth, Srihariharan. K And Yogeshwaran 34 Rural Entrepreneurship in India Dr.V. Bhuvaneswari and Stellamary. K

15 35 Global Entrepreneurship Monitor Bindhu.P.K and Manonmani 36 MSME An Overveiw R. Judith Priya 37 Rural Women Entrepreneurship in India:- Opportunities and Challenges P. Viswanathan and Aashick Chandran 38 Problems and Prospects of Women Entrepreneur s in India V. Padmanabhan and P. Dhivya