2015 UAW-LUCA Communications Conference

Transcription

1 2015 UAW-LUCA Communications Conference Please join us for an exciting conference this year. We ve got a great lineup of classes and activities, and it s also a chance to meet other UAW communicators and exchange ideas. We re looking forward to seeing you. Registration: 2 p.m. 4 p.m., Sunday, June 7 Conference ends 8:30 a.m., Friday, June 12 Walter and May Reuther UAW Family Education Center at Black Lake in Onaway, Mich. REGISTRATION DEADLINE: WEDNESDAY, MAY 27 Go to uawlucaconference.org to select classes and register beginning May 1. 1

2 Who is invited to the LUCA conference? Communication with our members in today s ever-changing world is more important than ever. The UAW has expanded its LUCA service to local union editors to include all types of communication and communicators. This conference is for all union communicators. Who is a UAW communicator? A UAW member who has... Edited or helped produce a local union newsletter, website or social media page such as Facebook, Twitter, etc. Produced a video for a local Talked about issues that concern UAW members to a local community or political group Addressed a public meeting as a representative of the UAW Written a letter about issues of working men and women to the editor of your community newspaper or wanted to The LUCA conference is a great value for UAW communicators: Four days of hands-on, classroom instruction and discussion on a variety of topics for UAW communicators All course materials Room and meal costs A LUCA communications awards banquet and ceremony Recreational activities with fellow UAW communicators at the beautiful UAW Family Education Center at Black Lake in Onaway, Mich. Conference Fee The conference fee is $550, which includes a non-refundable $50 registration fee. Make check or money order for $550 for each delegate (or $50 for each scholarship delegate - see below) payable to: INTERNATIONAL UNION, UAW, and mail with the form on page 4. The check or money order must arrive no later than Wednesday, May 27, Your local union is responsible for paying: (1) any and all lost time; (2) the $550 conference fee, which includes room, food and registration fee; and (3) all transportation costs for delegates who live less than 500 miles (each way) from the center. Scholarships Each region is allowed fi ve scholarships that will provide $500 to cover room and meal expenses. Local unions that are awarded the scholarships must still pay the remaining $50 registration fee and should submit a check with the form on page 4. Lost time and any other expenses are not covered under the scholarships. To qualify for a scholarship, contact your regional offi ce. Regional offices select scholarship recipients, and they should notify Joan Silvi at jsilvi@uaw.net when a local union delegate is awarded a scholarship. 2

3 Classes We have a neat line-up of morning classes and afternoon workshops geared toward 21st century communications needs of local unions, including: Website creation Social media such as Facebook, Twitter, blasts and E-wire Video production Digital photography Writing Go to uawlucaconference.org to select classes and register beginning May 1. Working-Class Culture Rocks! The Hedy Hilburn Talent Show (Please, no pets!) Bring instruments, CDs, tapes, costumes or other materials that you will need for your performance. Let us know in advance if there is anything else you need. LUCA Sing-A-Long/Jam Session Bring along your instruments, voices, song books and classmates to the backroom at Mazey s for the traditional LUCA Sing-A-Long/Jam Session. No registration required. Just show up and join the fun. All musical styles welcome. When you arrive at the conference: Be sure to sign up for recreational activities at the registration tables. UAW-LUCA Communications Conference 3

4 PAYMENT MAILING FORM Local number Local president Address State ZIP Local phone number President s phone number President s address Payment of $550 each for delegate(s). List the delegate(s) you are sending to the conference: Payment of $50 each for scholarship recipient(s) must be approved by regional director with approval already sent to UAW Public Relations Department in care of Joan Silvi: Total Enclosed: $ Check/Money Order Number Local President s Signature: Mail payment and this form (must arrive by Wednesday, May 27) to: Joan Silvi, UAW Public Relations Department 8000 E. Jefferson Avenue Detroit, MI opeiu494 4

5 UAW Local Union Communication Association Offi cial Rules and Entry Forms 2014 UAW-LUCA Excellence in Communication Contest All entries must be submitted online on the contest website at uawlucacontest.org by Monday, May 18 The contests are a great way to get feedback on your local communications. No late entries will be accepted. UAW Public Relations and Publications Department 8000 E. Jefferson Ave., Detroit, MI (313) ; Facebook.com/UAW LUCA 5

6 2015 UAW-LUCA Excellence in Communication Contest The UAW-LUCA Excellence in Communication Contest recognizes UAW local unions that have achieved outstanding labor communications. Our contest also recognizes and applauds the hard work of local union members who contribute to our local union publications, websites and other communications to our members. The 2015 print contest recognizes the best communications created between Jan. 1 and Dec. 31, All entries must be submitted on the contest website at uawlucacontest.org by Monday, May 18, No late entries will be accepted. All LUCA members are invited to enter this contest. LUCA membership is FREE and open to all UAW local union communicators. If you are not a LUCA member and would like to join, please go to lupa. uawsolidarity.org. Judges will evaluate the entries on the basis of originality, creativity, readability/comprehension and effective UAW communication. 6

7 PRINT CONTEST Divisions (For Print contest only. Enter only ONE Division.) DIVISION 1 Type of publication: Newsletter Size: 8.5 " x 11" or smaller 1A - newsletters from local unions with a distribution of under 1,500 DIVISION 2 Type of publication: Tabloid-size newspapers of any size distribution from local unions, regions or retirees Size: larger than 8.5" x 11" 1B - newsletters from local unions, regions or retiree newsletters with a distribution of 1,500 or more Categories Enter no more than three (3), not including General Excellence. (1) General Excellence Submit two (2) consecutive issues to be judged on overall quality (writing, editing, design, layout, use of photos, cartoons and graphics). (2) Best Front Page Judged on content and overall quality. Submit front page only, not entire issue. (3) Best Original News Article or Editorial News article or editorial focusing on a local union. (4) Best Use of Original Photos or Graphics Original photographs taken by a UAW member, or original cartoons, graphics or digital illustrations created for your local communications. Include caption and identify photographer and/or artist. First place winner receives the Fred Taylor Award. (5) Best Political Coverage Article focusing on legislation, a candidate or public policy issue. (6) Best Workplace Coverage Original coverage of an organizing campaign, contract bargaining or resolution of a workplace issue. 7

8 WEBSITE CONTEST The purpose of the UAW-LUCA Excellence in Websites Contest is to recognize UAW local unions that have achieved outstanding labor journalism using local union websites. It is also a way to recognize and applaud the hard work of local union webmasters. Entries must include a PDF of the following: A statement of purpose (or mission statement) for the local union site A brief description of why the site was developed and whether it was developed by local union members or an outside vendor The frequency of site updates The names and number of people who work on the site or provide content for it The date (month/year) the site launched Entries must be: An approved UAW local union site A live site Categories Enter no more than three (3), not including General Excellence. (1) General Excellence Site will be judged on content, design and structure, including ease of navigation and use. (5) Best Political Coverage Article focusing on legislation, a candidate or public policy issue. Must have been posted in (2) Best Original News Article or Editorial News article or editorial focusing on a local union. Must have been posted in (3) Best Workplace Coverage Original coverage of an organizing campaign, contract bargaining or resolution of a workplace issue. Must have been posted in (4) Best Use of Original Photos or Graphics Original photographs taken by a UAW member, or original cartoons, graphics or digital illustrations created for your local website. Include caption and identify photographer and/or artist. Must have been posted in First place winner receives the Fred Taylor Award. (6) Best Web Content Photo album, interactive feature or form-based content. Must have been posted in (7) Best YouTube Video Video produced and created by local UAW member(s) posted on YouTube in 2014 to educate members and community on a topic related to working families. Include a brief description of the video, the producer(s) name(s), the YouTube URL, the video's title and the date it was posted. Videos judged on production quality and effectiveness of presentation. 8

9 SOCIAL MEDIA CONTEST The purpose of the UAW-LUCA Excellence in Social Media Contest is to recognize UAW local unions that have achieved outstanding UAW communication and networking using a Facebook page, blog, Twitter or e-blasts. Entries must include a PDF of the following: A statement of purpose (or mission statement) for the social media used. A brief description of why the social media tool was developed and whether it was developed by local union members or an outside vendor. The frequency of site updates, postings or e-blasts. The names and number of people who administer or work on the page, blog, Twitter account or e-blasts. The date (month/year) the page, blog, Twitter account or e-blasts were started. Entries must be: Social media approved by the local union. A live page, blog, Twitter account or e-blast. Categories (1) Best Use of a Facebook page - Page should effectively promote the local's labor activism using regular, multiple posts and adequate monitoring. Include a screen shot of the home page, if possible.* (2) Best Use of a Blog - Blog should promote the local's labor activism and include timely, original content and regular links to articles and video from other sites. Include a screen shot of the home page, if possible. (3) Best Use of a Twitter account - Account should promote the local's labor activism through multiple, regular tweets leading users to additional information on a timely basis. Include a screen shot of the home page, if possible. (4) Best Use of e-blasts - E-blasts should create regular contact with members through use of an list designed to get members to take specifi c action on a labor or related issue. Include a sample e-blast. *To do a screen shot, on your keyboard click the "PrtScn" button and then open a photo editing software, and paste ("CTRL + V") the screen shot in. Save the image afterwards. 9

10 "Pops" Nudi Award for 2014 UAW LUCA contest There are so many unsung heroes among the talented UAW-LUCA membership. This is your opportunity for celebration and to honor your union brother or sister's dedication and contributions to the labor union movement. Nominate the UAW-LUCA member for the the legendary "Pops" Nudi Award. The award was named after its fi rst recipient, the late Alfred H. "Pops" Nudi, and is given to a local union communicator who has shown tireless dedication and many years of commitment to labor communication. The 2014 Pops Nudi Award recipient and the 2015 winner will be announced at the UAW-LUCA conference at Black Lake in June. We will also honor the winner on our social media outlets. 10

11 OFFICIAL RULES ENTRY DEADLINE: Monday, May 18, 2015 REMEMBER: All entries must be originally produced for your publication, website, video or offi cial distribution to members. All entries must have been produced and distributed/published/posted between Jan. 1 and Dec. 31, Read the requirements carefully and choose the appropriate division and categories on the entry form. INSTRUCTIONS: Submit entries and fill out an entry form using the contest website at uawlucacontest.org. All Website Contest and Social Media Contest entries MUST be submitted on the contest website only. No hard copy entries accepted for ANY ENTRIES. For Print Contest entries, Please enter all categories using the contest website. Incomplete entries will be disqualifi ed. Submit one (1) copy of each entry for each category. If you don t have originals, a clear PDF will do. All entries must be submitted online on the contest website by Monday, May 18, No late entries accepted. 11

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