HARNESSING HUMAN POTENTIAL. How Enterprise Gamification Unlocks Employee Potential

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1 HARNESSING HUMAN POTENTIAL How Enterprise Gamification Unlocks Employee Potential

2 Why Harness Employee Potential? 1. PRODUCE RESULTS 2. DRIVE LONG TERM EMPLOYEE PERFORMANCE Badgeville helped increase... $15.43 Return for every $1 spent on knowledge exchange 2.8% Improvement in operating margin for every 20% increase in employee engagement RETENTION INNOVATION BY BY Recognizing employee s achievements and identifying who is at risk of leaving the company Making a person s reputation known internally and externally Bringing new offerings and revenue streams to market Fostering culture of entrepreneurship and idea sharing COLLABORATION BY Motivating employees year after year Changing people s behavior from the way they re used to working to what is most effective Collaborating with someone they wouldn t have otherwise $3.8M Data breach (avoidance) costs $23.1M Median misconduct (avoidance) costs LEARNING BY Instilling confidence in people to perform better Showing commitment to employee development Badgeville s suite of flexible enterprise gamification programs is unique in its comprehensive approach to motivating behavior and engagement. Their big-picture vision, product, and expert team are among the best in the industry, which is why we have chosen to partner with them for our online community program. MICHELLE ACCARDI VP of eplatforms Marketing, CA Technologies Sources: Accenture, Ponemon Institute, Towers Perrin, Badgeville

3 What s so hard about harnessing employee potential? 1. PEOPLE ARE COMPLEX 2. PEOPLE ARE ALWAYS CHANGING There are many types of people... 86% of employees are looking for work outside their current occupation $... 48% of millenials say they conduct job search activities at work Sales Engineers Call Center Services Office Workers Others 3. THE WORKFORCE IS CHANGING They value many different things such as... Receiving recognition on the job Being tied to the mission of the organization Receiving continuous feedback Getting inspired Staying focused Performing well Feeling personal job satisfaction Gaining the support of their colleagues Having advanced learning opportunities 63% of global workers are not engaged Millenials have become the biggest population of workers, starting this year To keep millenials, businesses should place a greater focus on people 26.5% Performing Well 14% Personal Satisfaction WORKPLACE MOTIVATORS 6% Recognition 5.5% Team / Colleagues 3% Learning Source: Badgeville Survey on Employees Sources: Gallup, IDC, Business Insider

4 What should you look for in a gamification solution so that you can harness employee potential over the long term? Short term, campaign based solutions are single moment, discrete, and not repeatable across use cases or applications. They typically only last days or weeks. Simple gamification extensions to applications usually support only one environment and are not repeatable across use cases or environments. Number of Active Users Day / Week Time 1-2 Months To avoid the novelty spike, look for a gamification solution that: 1. Addresses multiple personas (e.g. sales person, developer, call center agent, consultant) 2. Supports multiple use cases (e.g. sales performance, compliance, customer community, social collaboration, learning & development...) 3. Deploys reputation, social and game mechanics for long term engagement and improvement

5 What is Badgeville s unique approach in harnessing employee potential? 1. Badgeville addresses multiple personas $ Badgeville addresses the different values of different personas. For example: Sales Engineers Call Center Services Office Workers Engineers may be structured and want to be recognized for being smart. Sales may want to be successful and socially valued Call center agents maybe structured and want to be successful Office workers may want to be socially valued and recognized for being smart. Others will want to be inspired or recognized for their achievements. RECOGNIZED $ INSPIRED In Badgeville, you can set up incentives that map to all the different personas in your organization. Or you can reuse Badgeville product templates to accelerate this process. SOCIALLY VALUED SUCCESSFUL

6 What is Badgeville s unique approach? 2. Badgeville connects multiple use cases and groups across the enterprise like a golden thread Engagement & Collaboration Self-Service Compliance Innovation Onboarding USE CASE Learning & Development Sales & Service Performance Management ORGANIZATIONAL GROUP Sales Service / Support Marketing Technology & Innovation Growth & Strategy Partner Success Operations Human Resources Customer Success You can start with one use case within one group. Then, you can reuse the same platform and best practices for other use cases and parts of the organization. For example, you might want to start with learning and development for sales. Then, you could reuse Badgeville for sales performance management or self-service for customer success.

7 What is the benefit of connecting multiple use cases and groups in an organization? Universal Reputation! Universal Reputation Means: Employees can carry their reputation across the organization, regardless of systems they use or what parts of the organization they work in and move to. Managers have visibility into all of their employees accomplishments

8 What is Badgeville s unique approach? 3. Badgeville is focused on long term change For gamification to be a success that sustains employee engagement, you need to build an engagement program that builds long term value. This means creating a program that guides people through learning, compliance, or collaboration initiatives. The program needs to truly engage users and provide relevant intrinsic value. Gamification is only successful if it evolves with your users which means modifying rewards and incentives over time. With Badgeville, you can do all these things. Short term spike in improvement Long term improvement with Badgeville Modify incentives with Badgeville Time Time

9 Badgeville Drives Long Term Results Performance Management Employee Success Customer Success 15% decrease in support center calls 4x Increase in collaboration 41% Increase in community engagement 40% Improvement in ticket response time 50% Increase in course completion 4x Increase in customer advocates

10 Social Collaboration Knowledge is money. For this consulting company with over 300,000 employees worldwide, employees need to share knowledge in order to survive. While they understood the value of sharing knowledge, the challenge was to motivate people to do that for the first time when they joined the company and consistently throughout their tenure. They needed a way to change behavior from what people were familiar with, to what is most effective. They needed to encourage people to collaborate on an ongoing basis. To achieve these goals, the company implemented a program where employees earned points for the knowledge they shared and gained (e.g. publishing a blog post, sharing a video, completing training). The program resulted in a 34% increase in average score across the company. The high achievers in this program not only were the highest performing consultants in the company, they also stayed with the company longer. 310% Increase in Shares 55% Increase in Scores for Consultants 1020% Increase in Computer Based Training Completions

11 Security Compliance It seems like every other week we hear about a data breach that has leaked the personal identifies of hundreds of thousands if not millions of people. These data breaches cost organizations on average $3.8M and $154 per stolen record. One of the biggest culprits for security breaches isn t a hacker it s an employee. Organizations of all sizes are scrambling to find ways to get their employees to comply with the new security mandates and controls. Some organizations are so adamant that they will fire employees who repeatedly do not follow security protocol. As these measures can have negative consequences, organizations look to Badgeville to provide positive incentives for compliance. By rewarding people for ongoing compliance with security, companies save the millions in fines and lost reputation. $3.8M Saved in Fines and reputation damage from data breach

12 Learning Development for Sales Performance This company knew this simple fact: sales go up when sellers understand the technology better. But with a constant flow of new technology products and solutions coming on the market, learning the technology was a challenge. The problem wasn t a lack of product information and training. The challenge was to motivate sellers to do training so they could sell the best products for a customer, not just the products they were familiar with or had the highest commission. Selling the wrong products to a customer could lead to loss of revenue and other hidden costs. Using Badgeville, sellers could see how they were doing compared to other sellers. These leaderboards motivated the sellers to complete their training and increase their confidence in selling the best product available for a customer. Over 50% Increase in Course Completion per Seller Increased Revenue and Confidence in Selling new Products

13 Innovation To help their global users get the most out of their technology investments and connect with one another, CA launched a comprehensive online community called MyCA. MyCA was a shift for many members of the in-person regional groups. CA saw opportunities to improve user retention and progress visitors from lurking to actively participating. CA Technologies chose Badgeville to power a gamification and loyalty program that enabled them to identify, measure, and reward valuable collaborative behaviors, surface experts, and increase community member adoption and value. Using real-time feedback and championed expertise, CA Champions continues to drive engagement. 57% More questions answered 32% Increase in idea submissions

14 Why Badgeville? Badgeville has unparalleled experience and best practices developed over 300 deployments Badgeville Performance 1.2B Activities 200M Rewards and Badges 53M Members up to 20K API Calls Per Minutes (peak) up to 1M Activities Per Day, Per Customer (peak) Badgeville is the pioneer in gamification market with 300 successful deployments and award winning cloud platform The company has industry leading design and behavior experts The Behavior Lab and Services team has a proven implementation methodology The company has combined its experience and platform to create a unique approact to gamification (see below). Identify Personas and Business Goals Define Behavior Tracking Create/Modify achievement rules Analyze Visualize

15 Why Badgeville? Badgeville has enterprise ready platform with industry leading security and high availability How does it work? Behaviors are captured from the various applications through Badgeville connectors. After running these behaviors through the Badgeville rules engine, users see notifications and rewards in their applications and Badgeville profiles. To make gamification successful, the Badgeville platform provides: A built-in and constantly expanding library of best practice reward, missions, and expertise tracks designed for the different types of people in the organization Tracking and rewarding billions of user activities per month Rich profiles that display skill levels, achievements, live activities, progressions, and interactions to create a multi-dimensional view of customers and employees. On-demand analytics enable customers to track and analyze users and usage. Analytics equip business managers to evolve their programs with a feedback loop that indicates the progression towards business goals. Pre-built connectors (including Salesforce, Sharepoint, Yammer, Jive) and an extensible API to capture engagement across the entire user journey and systems supporting that journey. Badgeville Profiles Behavior Customer Persona Employee Persona Partner Persona Reward Analytics LMS CRM Collaboration Other Notification Admin Console Rules Engine High Availability Platform

16 Join Badgeville Customers in Harnessing Human Potential

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