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1 2007 Symposium on Racing Technology: Threats & Opportunities An Brief Tour of IPTV: Capabilities, Technologies & Roadmap December 4, 2007 Steven Hawley Advanced Media Strategies LLC
2 Presentation Outline 1: What is Broadband TV? 2: What is IPTV? 3: Other types of TV what Broadband TV isn t 4: The true meaning of Broadband TV and IPTV 5: The Road Ahead 6: Opportunities (not threats)
3 What is Broadband Television? The delivery of Live Video (TV), Video on Demand, Web and/or text content, to a player (software or hardware), via a broadband IP network. Content may be: Live (Multicast, Unicast or streamed) or a combination of these On demand (pre cached) for near instant playback Streamed to a local device (computer, set top box or mobile) Supported by a two way capable network (for interactivity)
4 Types of Broadband TV...
5 Internet Video: YouTube Source: YouTube
6 Internet TV: Joost Source: Joost
7 Major League Baseball video mosaic Source: Major League Baseball
8 IPTV: Another type of Broadband TV Looks like TV Source: Microsoft Corp.
9 Place shifting: Sling Media SlingBox Source: Sling Media
10 Time & Place shifting: TiVo To Go Source: TiVO Corp.
11 Presentation Outline 1: What is Broadband TV? 2: What is IPTV? 3: Other types of TV what Broadband TV isn t 4: The true meaning of Broadband TV and IPTV 5: The Road Ahead 6: Opportunities (not threats)
12 What is IPTV? Internet Protocol Television: The secure delivery of multichannel TV, videoon demand, text and Web content to a dedicated consumer electronics device (set top box, mobile, portable), via a managed broadband IP network, such as a Telco. True Broadcast quality BIG gamble (and big payoff) for the Telcos Telcos had to do it (Cable offering voice, data)
13 Types of IPTV providers Telcos Top ILECs worldwide (National, Regional major incumbents) Mid tier and rural telcos (> 200 in US) Cooperatives / Consortia Utilities Public utility districts; many in US Power companies; many in Europe Municipalities Individual communities Public private partnerships
14 IPTV: Main Menu Single access point to: Live TV On demand Web on TV Interactive games Personal portal Settings Parental controls Source: ANT Ltd and Telecom Italia
15 Content partnerships (TV): PCCW Source: PCCW
16 Content Partnerships: PCCW
17 IPTV: Interactive Program Guide Find Live TV programs See what s on later Select and watch Source: Kasenna Inc.
18 IPTV: Video on Demand Search for titles See Program Info Purchase the video Service models include Source: Myrio (a unit of Nokia Siemens Networks) Movies ondemand Subscription video on demand Free (promo) video on demand
19 Video release windows Theatrical Release Video Stores Premium Channels Syndication Month Airlines and hotels Pay Per View Network First run Web Video on Demand
20 The Long Tail Objective: Extend the revenuegenerating life span of content Origin: Wired, October 2004
21 IPTV: Digital/Personal Video Recorder Time shifted TV Request now View Later Playback on TV Playback on other devices Control from mobile or Web browser Source: Minerva Networks
22 IPTV: Caller ID on TV Incoming caller ID Screen your calls Click the remote to send to voice mail Source: Orca Interactive
23 IPTV: Web on TV Content is repurposed from the Internet Must be formatted for a TV screen Source: OpenTV Inc
24 IPTV: Games on TV Can be interactive and mixed with live TV programming Source: Orca Interactive
25 IPTV: Personal Media Sharing Source: Orca Interactive Personal pictures, movies, sounds, music Content could be on PCs, server or set top box
26 Verizon: Whole home networking Source: Verizon Communications
27 New selling opportunities, via TV Sell Add on items associated with programming Ring tones Sound track DVD Could be associated with time (voting, polling, wagering where legal ) Source: Minerva Networks
28 IPTV Value Chain Studios TV Programmers Advertisers Production Content ingest for processing Head end Satellite & Terrestrial Receivers, Backhaul, Video Encoders, VOD Servers CO / RCO / Field: Switches, Routers Service Provider s Facilities Software itv Apps Middleware Encryption CA Databases Web server Mail server Firewall Admin server Back office Billing Access ADSL VDSL PON Ethernet IGMP RTSP Last Mile(s) Network Admin Provision g Quality of Service Managing Multicast & Unicast to network s edge CPE TV set(s) Set top Box(es), Network termination, Router/Modem, Residential Gateway, Telephones In home content distribution Customer Premises Client Software User Interface, TV Apps, Client Middleware, Execution environment STB OS Subscriber
29 Many moving parts... Consumer Devices Content Applications Control & Management Infrastructure TV / STB PCs, Media Centers Mobile, Nomadic devices Live TV, Music Movies Games Program Guide VOD, PVR Interactive TV, Web on TV Middleware Content Protection / DRM OSS/BSS Headend content processing Network
30 Presentation Outline 1: What is Broadband TV? 2: What is IPTV? 3: Other types of TV what Broadband TV isn t 4: The true meaning of Broadband TV and IPTV 5: The Road Ahead 6: Opportunities (not threats)
31 What ISN T Broadband TV? Direct Broadcast Satellite TV (Dish, DirecTV) Cable TV (Comcast, Time Warner, et al) Although IP is on the roadmap for Cable operators Over the Air analog TV (going away now) Over the Air digital TV (replacing analog)
32 Presentation Outline 1: What is Broadband TV? 2: What is IPTV? 3: Other types of TV what Broadband TV isn t 4: The true meaning of Broadband TV and IPTV 5: The Road Ahead 6: Opportunities (not threats)
33 What BTV & IPTV mean to the consumer A fundamental change in the consumer s relationship with TV programmers, content owners, advertisers and service providers Each consumer can assemble a unique personalized experience Any time, anywhere, any content, any device, any network, in any context Completely on the consumer s terms
34 What BTV & IPTV mean to businesses A new way to reach Audiences of one An opportunity to multi purpose content assets, to multiple services, multiple devices, multiple consumer groups, etc Ability to read audience preferences like never before, to better target programming and advertising A way to increase revenue across multiple services Increased consumer loyalty ( stickiness )
35 Presentation Outline 1: What is Broadband TV? 2: What is IPTV? 3: Other types of TV what Broadband TV isn t 4: The true meaning of Broadband TV and IPTV 5: The Road Ahead 6: Opportunities (not threats)
36 Transformations Summary Traditional TV Push Linear Cable or Satellite National & Regional Location specific services Triple play Traditional TV business models IPTV / itv Pull On demand New competitors Hyper local Any content to any device, anytime Multiple play Enable new business models
37 IBM: Future itv revenue streams
38 IP services = greatest ad growth
39 IP service users = new audiences
40 TV industry Change Drivers
41 Presentation Outline 1: What is Broadband TV? 2: What is IPTV? 3: Other types of TV what Broadband TV isn t 4: The true meaning of Broadband TV and IPTV 5: The Road Ahead 6: Opportunities (not threats)
42 Lets Review... Online, place shifted, time shifted & traditional The concept of the Long Tail (lasts forever) Classic games > college alumni Classic races >???!!! Consumers taking charge like never before A Revolution in Advertising
43 IP alternative to Satellite distribution Source: TelePhoto Technologies Inc
44 Imagine if this were clickable And imagine it over IP networks Source: TelePhoto Technologies Inc
45 Where IPTV is going Content view
46 It isn t just theory: PCCW QuickTime and a TIFF (LZW) decompressor are needed to see this picture.
47 2007 Symposium on Racing Technology: Threats & Opportunities An Brief Tour of IPTV: Capabilities, Technologies & Roadmap December 4, 2007 Steven Hawley Advanced Media Strategies LLC
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