la agencia / the agency actividad / activity proceso de coordinación / coordination process clientes / clients galeria / gallery contacto / contact

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2 la agencia / the agency actividad / activity proceso de coordinación / coordination process clientes / clients galeria / gallery contacto / contact

3 Desde Test Drive Group se dedica a la concepción, producción y ejecución de eventos en Europa. Desde hace más de 20 años, hemos ido incrementando nuestras actividades, avanzando al ritmo de las Marcas y de su público interno y externo. Test Drive Group desarrolla estrategias de comunicación creando proyectos de máxima eficacidad adecuados a cada cliente y situación. Since 1989 Test Drive Group has been dedicated to the creation, production and execution of events in Europe. We have been consistently increasing the range of our activities, advancing to match the pace of the brands with both their internal and external audiences. We develop strategies for communication and create global projects of the highest efficiency, adapted to every client and situation. Visión Integral de la Comunicación. Solidez más de 20 años en el mercado Valor creamos sinergias Realidad nuestros clientes, nuestra referencia Integrated Communication. Solidity more than 20 years on the market Value we create synergies Reality the loyalty of our clients

4 Siguiendo los criterios de comunicación de nuestros clientes, colaboramos activamente en la presentación de sus productos desde la reflexión estratégica hasta la ejecución operativa, basando nuestra experiencia en la integración de los equipos operativos (director de proyecto, producción técnica y logística) y de los equipos creativos de comunicación (creación, planning y estrategia). Organización global en Lanzamientos Nacionales e Internacionales We are proactive with our clients, right from developping strategic ideas and concepts, through to operational execution. Our work is based on the integration of the production team, (Project Manager, Technical issues and Logistics crew) and the communication and creative department (Creation, Planning and Strategy) Global organisation of National and International launches.

5 La puesta en escena La activación de tus ventas La difusión de la marca El producto en acción Concepto Desarrollo del proyecto Localizaciones Logística Producción Comunicación AV-Decoración Equipo técnico Promociones Programas de ventas Micromarketing Programas motivacionales Fiestas corporativas Viajes de incentivo CRM Estrategias de comunicación Gabinete de prensa Relación con los medios Comunicación de producto Comunicación corporativa Comunicación interna Comunicación 2.0 Road shows Rutómetros Mantenimiento de vehiculos Shuttle Vip Co-branding Patrocinio Street Marketing The product launch The activation of your sales The diffusion of your brand Your product in action Concept Project Development Locations Logistics Production Communication AV Decoration Technical team Promotions Sales programs Micromarketing Motivation programs Corporate parties Incentive trips CRM Communication Strategies Press Office Communication Media Relations Corporate Communications Internal Communication Communication 2.0 Road shows Maintenance of vehicles Shuttle Vip Co-branding Sponsorship Street Marketing

6 Concepto Creación de la idea del evento en función del producto y la estrategia a seguir. Localizaciones Búsqueda de espacios y entornos adecuados al producto y a la estrategia de la marca. Logística Creación, desarrollo, ejecución y feed-back. Estructuras efímeras Coordinación del diseño, proceso de ejecución y finalización de construcciones. Comunicación Audiovisual Desarrollo e implantación de los diferentes materiales para potenciar la comunicación. Equipo humano Coordinación y formación del equipo humano. Pruebas dinámicas Localización, rutas, mantenimiento vehículos, road-book. Cierre final Dossier de facturación y control de presupuestos. Concept Event concept development based on product and brand strategy. Location Search of venues appropriate to product and brand strategy. Logistics Creation, development, execution and feed-back. Staging Development of design and set up concepts, execution and supervision of construction. Audiovisuals Development and integration of different materials to support communication. Team Training and coordination for the Staff Team. Test drive Location routes, maintenance of vehicles. Roadbook. Budget Control Invoicing dossier and financial control of the budget.

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8 ALLIANZ German Delegates Congress Barcelona 1996 ASTIC National Congress 2010 AC NIELSEN Program of sponsorship 2010 audi ROAD SHOW AUDI A8 National Road Show 2010 AUDI OF AMERICA Audi Q5 USA Press Presentation Barcelona 2008 AUDI CLASS International Lyric Festival Gerona AUDI A8 Barcelona Opera AUDI A8 Madrid Opera AUDI International Ski Championship St. Moritz 1999 AUDI BARCELONA MOTOR SHOW International Press presentation Barcelona 1999 AUDI A4 TDI National Press presentation- El Montanyà 1997 AUDI A6 National Press presentation Barcelona 1997 AUDI BARCELONA MOTORSHOW International Press presentation Barcelona 1997 AUDI A6 National Press presentation Santander 1996 AUDI A4 Pan-E Test Drive Vallromanes 1995 AUDI A6 Placido Domingo Concert Barcelona 1995 AUDI QUATTRO AZK National Press presentation Barcelona 1995 AUDI A6 National Dealers Barcelona & Valencia 1994 AUDI GAMA Pan-E Test Drive Sitges 1993 AUDI GAMA Pan-E Test Drive Mallorca 1992 bentley BENTLEY CONTIENTAL National Launch Barcelona 2006 BENTLEY CONTINENTAL National Launch Madrid 2004 BENTLEY CONTINENTAL GT Pan-E Test Drive Ronda 2003 CITROËN Program of sponsorship 2010 chevrolet GAMA CHEVROLET National Launch Madrid 2005 DAEWOO NUBIRA National Press presentation Madrid 2003 DAEWOO EVANDA National Press presentation Madrid 2003 DAEWOO KALOS National Press presentation Madrid 2002 DAEWOO MATIZ National Press presentation Madrid 2001 DAEWOO TACUMA National Press presentation Tarifa 2000 continental National Presentation Meeting National Trade Association 2010 ferrari FERRARI World wide presentation Malaga 2006 FERRARI 4.30 CHALLENGE National Launch 2005 FERRARI 599 GTB Fiorano National Launch 2005 FERRARI National Press presentation Barcelona 2005 fiat FIAT STILO Pan-E Test Drive Barcelona 2002 ford FORD C-MAX World wide presentation Madrid 2003 FORD COURRIER World wide presentation Granada 1996 GOODYEAR Cobranding Hipercor Citröen Natation Marketing 2002 HERBALIFE Dynamic Test Drive 2010 MIL Team Retreat - Barcelona 2011 honda motor europe HONDA CR-Z National lauch Press/Dealers/Clients 2010 HONDA CR-V National Press presentation Madrid 2010 HONDA MOTOR EUROPE INSIGHT Pan European Test Drive Valencia 2009 HONDA CIVIC GAMMA LAUNCH National Press Presentation Madrid 2009 HONDA ACCORD FRANCE National Press presentation Madrid 2009 HONDA ACCORD DSL AT National Press presentation Madrid 2009 HONDA FRV National Press Presentation Madrid 2008 HONDA CIVIC TYPE R National Press Presentation Madrid 2008 HONDA CIVIC TYPE S National Press Presentation Madrid 2008 HONDA CIVIC TYPE R Pan European Test Drive Portugal 2007 HONDA CIVIC 3 DOORS National Press presentation Madrid 2007 HONDA FRV National Press presentation Madrid 2007 HONDA ACCORD National Press presentation Madrid 2007 HONDA CIVIC HYBRID National Press presentation Madrid 2006 HONDA ESPAÑA American Tour Barcelona 2006 HONDA MOTOR EUROPE CR-V Pan European Test Drive Barcelona 2006 HONDA CIVIC Pan-E Test Drive Nice- France 2005 HONDA ACCORD National Press presentation Madrid 2005 HONDA JAZZ National Press presentation Madrid 2003 HONDA ACCORD National Press presentation Madrid 2003 HONDA CIVIC DIESEL National Press presentation Madrid 2003 HONDA CIVIC CX Pan-E Test Drive Málaga 2003 HONDA STREAM National Press presentation Madrid 2001 HONDA CRV National Press presentation Madrid 2000 HONDA HRV National Press presentation Barcelona 2000 HONDA HRV Pan-E Test Drive Barcelona 2000 HONDA CIVIC TYPE R National Press presentation Barcelona 2000 HONDA S-2000 Pan-E Test Drive Saint Tropez 1999 HONDA CIVIC 3 DOOR National Press presentation Barcelona 1999 HONDA 50 ANNIVERSARY Paris Motor show 1998 HONDA CIVIC Pan-E Test Drive Málaga 1997 HONDA ACCORD National Press presentation Barcelona 1996 HONDA CIVIC COUPE National Press presentation Barcelona 1996 HONDA CRV National Press presentation 1996 HONDA PRELUDE National Press presentation 1996 HONDA ACCORD Pan-E Test Drive Barcelona 1995 JAGUAR JAGUAR XJ DIESEL Pan-E Test Drive Gerona 2003 KÄFER ALLIANCE National congress Barcelona 2002 KIA KIA RIO Pan-E Test Drive Barcelona 2002 MASERATI MASERATI Quattro Sport GT National Launch Málaga 2006 MASERATI Grand Sport National Launch Marbella 2005 MASERATI World wide presentation Barcelona 2005 MAZDA MAZDA XEDOS National Press presentation Madrid 2002 MAZDA MX-5 National Press presentation Mijas 2001

9 mediapark Spanish governement elections Spain 2000 MINI MINI CABRIO Pan-E Test Drive Barcelona 2006 MINI ONE DIESEL Pan-E Test Drive Barcelona 2003 NISSAN NISSAN MICRA World wide presentation Barcelona 2005 novonordisk Medical congress of Cardiology Barcelona 1993 OPEL OPEL ZAFIRA National Dealers presentation Valencia 1999 oracle Gastronomic Days 2010 SKODA SKODA OCTAVIA RS National Press presentation Valencia 2007 SKODA FELICIA National Press presentation Ciudad Real 1995 SUZUKI SUZUKI GAMMA National Press presentation Madrid 2005 SUZUKI GRAND VITARA French press presentation Les Comes 2001 TOYOTA TOYOTA COROLLA Pan-E Test Drive Málaga 2001 SEAT CUSTO BREAD & BUTTER Vip s transportation 2008 BARCELONA MOTOR SHOW Int. Press Torre AGBAR 2007 OPEN SEAT GODO Official Transport 11 consecutive editions SEAT CONCESIONARIOS MUNDIALES Int. Dealer Congress Barcelona 2007 SEAT SHAKIRA TOUR Shakira Concert Berlin 2007 SEAT ALTEA FR Pan-E Test Drive Málaga 2006 SEAT IBIZA Pan-E Test Drive Mallorca 2006 SEAT CONDUCTOR DEL AÑO Car & Driver Madrid SEAT LEON FR World wide presentation Barcelona 2006 SEAT ALTEA FR Pan-E Test Drive Málaga 2006 SEAT ALTEA XL World wide presentation Tarragona 2005 SEAT ALTEA XL Int. Dealer Congress Tarragona 2005 SEAT LEON Pan-E Test Drive Sitges 2005 BARCELONA MOTOR SHOW National Press presentation Barcelona 2005 SEAT LEON TFSI Pan-E Test Drive Jerez 2005 SEAT IBIZA FR Pan-E Test Drive Madrid 2004 SEAT ALTEA World wide presentation Madrid 2004 OPEN TENIS VALENCIA VIPs/Players/ATP Valencia 2004 SEAT TOLEDO Pan-E Test Drive Tarragona 2004 SEAT ALTEA Sneak preview Pan-E Test Drive Sitges 2003 SEAT LEON CUPRA R 225 Pan-E Test Drive Barcelona 2003 SEAT GAMA International Press Sitges 2003 SEAT ALTEA International Photodrive Altea 2003 SEAT LEON CUPRA R Pan-E Test Drive Peralada 2002 SEAT CORDOBA Pan-E Test Drive La Manga 2002 SEAT BCN MOTORSHOW International Press presentation 2002 SEAT BRASIL Int. Dealers Congress Madrid 2001 SEAT UNITED KINGDOM Int. Dealers Sitges 1999 SEAT COCHE MILENIO National Press presentation Spain 1999 SEAT AROSA Int. Congress Lanzarote 1997 SEAT AROSA Pan-E Test Drive Lanzarote 1997 SEAT CORDOBA VARIO National Press presentation Jaca 1997 SEAT CORDOBA VARIO Pan-E Test Drive Barcelona 1997 SEAT ALHAMBRA Pan-E Test Drive Granada 1996 SEAT BRASIL Dealers & Press Barcelona 1994 SEAT TOLEDO 150cv. Pan-E Test Drive Barcelona 1994 SEAT DEUTSCHLAND SAT 1 Pan-E Test Drive Ibiza 1994 SEAT IBIZA 16v National Press presentation Ibiza 1994 SEAT TOLEDO TDI National Press presentation 1995 SEAT IBIZA Int. Dealers Congress Martorell 1993 SEAT IBIZA Pan-E Test Drive Mojacar 1993 SEAT IBIZA SPORT LINE National Press presentation 1992 SEAT OLYMPICS DRIVERS VIPs Olympics Barcelona 1992 SEAT MANIA National Press presentation Tenerife 1992 SEAT IBIZA NEW STYLE Pan-E Test Drive Mallorca 1991 SEAT TOLEDO Pan-E Test Drive Bcn-Mad-Toledo 1991 VOLKSWAGEN VOLKSWAGEN AFTER SALES National Dealers Barcelona 2011 VOLKSWAGEN MASTER SERVICE National Dealers Barcelona 2010 VOLKSWAGEN PASSAT Dynamic Test Drive 2010 VOLKSWAGEN SAILING EXPERIENCE Vip Shuttle Service 2010 VOLKSWAGEN FESTIBIKE Vip Shuttle Service 2010 VOLKSWAGEN OPEN GODO Vip Shuttle Service VOLKSWAGEN MOTORSHOW Madrid 2010 VOLKSWAGEN POLO Dealers Presentation 2009 VOLKSWAGEN 080 BARCELONA FASHION Fashion Independent Designers Shuttle Service 2009 VOLKSWAGEN ATP500 TENNIS TOURNEMENT Official Player s Transportation 2009 VOLKSWAGEN MASTER SERVICE National Dealers Barcelona 2008 VOLKSWAGEN 080 BARCELONA FASHION Fashion Independent Designers Shuttle Service 2008 VOLKSWAGEN ATP500 TENNIS TOURNEMENT Official Player s Transportation 2008 VOLKSWAGEN TIGUAN Dealers Presentation Alicante 2008 VOLKSWAGEN POSTVENTA National Convention Alicante 2007 VOLKSWAGEN TSI National Press presentation Madrid 2006 VOLKSWAGEN POLO National Press presentation Tarifa 2005 VOLKSWAGEN GOLF DSG National Press presentation Madrid 2004 VOKSWAGEN AG - GOLF V German Press presentation Tarragona 2003 VOLKSWAGEN BANCO BRASIL World wide presentation Madrid-Barcelona 2003 VOLKSWAGEN BRASIL Int. Dealers Congress Madrid/Toledo/Granada 2001 VOLKSWAGEN BRASIL Int. Dealers Congress Madrid/Barcelona 1999 VOLKSWAGEN MOTORSHOW International Press presentation Barcelona 1999 VOLKSWAGEN POLO Road Show Sevilla-Madrid-Bcn 1995 VOLKSWAGEN BRASIL World wide presentation Barcelona 1994 VOLKSWAGEN GOLF National Press presentation 1994 VOLKSWAGEN PASSAT TDI 16v. National Press presentation IDIADA-Tarragona 1994 VOLKSWAGEN POLO Int. Dealers Congress Pamplona 1994 VOLKSWGEN PASSAT National Press presentation Loja (Granada) 1993 VOLKSWAGEN GOLF GTI 2000 National Press presentation Málaga 1993

10 galeria gallery

11 Congreso Internacional Mallorca 2000 Asistentes Una isla, una cantera abandonada en el interior de una montaña trasladamos a los invitados a una nueva dimensión World wide presentation Mallorca 2000 delegates An island, a quarry hidden inside a mountain we literally moved the guests to a new dimension

12 Congreso Internacional Barcelona 800 Asistentes Un hangar abandonado en el Puerto de Barcelona International Congress Barcelona 800 delegates An abandoned hangar in the Port of Barcelona

13 Cena de Gala Barcelona Motorshow Torre Agbar 150 Asistentes Primera y única ocasión que se celebra un evento en la emblemática torre de Barcelona Motorshow Gala dinner Torre Agbar 150 delegates The first and only occasion in which an event has been held in the emblematic tower of Barcelona

14 Cena de Gala Barcelona 500 asostentes Gala dinner Barcelona 500 delegates

15 Entrega de Premios Port Forum 800 Asistentes Un parking gris transformado en un espacio colorista y vivo Awards dinner Port Forum 800 delegates A grey parking transformed into a colourist and lively space

16 Fiesta de Clausura Port Forum 800 Asistentes Rodeados de agua y de inmensas esferas de luz Awards party Port Forum 800 delegates Surrounded by water and immense light spheres

17 Cena de Gala Parc Güell 400 Asistentes Arte y vanguardia para una velada modernista Gala dinner Parc Güell 400 delegates Avant-garde art for a modernist party

18 Lanzamiento Mundial Estoril Circuit 800 Asistentes Pure. Power. Energy. World wide presentation Estoril Circuit 800 delegates Pure. Power. Energy.

19 SHAKIRA European Tour Berlin 1100 Asistentes Catch the Fever SHAKIRA European Tour Berlin 1100 delegates Catch the Fever

20 Lanzamiento Nacional Barcelona 200 Asistentes Una carrera para soñar National Launch Barcelona 200 delegates A race made to dream

21 Lanzamiento Mundial Barcelona 3000 Asistentes Los 5 sentidos en una carpa World wide presentation Barcelona 3000 delegates 5 senses within a tent

22 Lanzamiento Mundial Tarragona 3000 Asistntes Un viaje al sexto continente World wide presentation Tarragona 3000 delegates A journey to the sixth continent

23 Lanzamiento Mundial Tarragona 3000 Asistntes Un viaje al sexto continente World wide presentation Tarragona 3000 delegates A journey to the sixth continent

24 Lanzamiento Mundial Barcelona 3000 Asistentes Un oasis a 10 minutos de Barcelona World wide presentation Barcelona 3000 delegates An oasis ten minutes from Barcelona

25 Lanzamiento Mundial Barcelona 800 Asistentes Fusión World wide presentation Barcelona 800 delegates Fusion

26 Lanzamiento Mundial Aeropuerto de Barcelona 3000 Asistentes La experiencia deportiva World wide presentation Barcelona 3000 delegates The sporty experience

27 Lanzamiento Nacional Loft Madrid 200 Asistentes un loft urbano contrasta con la fuerza del Civic National Press presentation Loft Madrid 200 delegates A urban loft contrasts with the power of the Civic

28 Entrega de Premios Sitges 600 Asistentes Una velada extraordinaria bajo las estrellas Awards gala dinner Sitges 600 delegates An extraordinary party under the stars

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30 Convención Nacional Alicante 1200 Asistentes Una nueva forma de hacer. Un estilo propio. National Congress Alicante 1200 delegates A new way of working. A style of its own.

31 Road-book Type R- Estoril Circuit Leon World Wide Presentation R-Series Presentation Ibiza Pan-E Test Drive Official Car Transportation Altea Road Show Mini World Wide Presentation Road-book Driver s Team VW Polo Pan-E Test Drive Continental GT National Press Altea Road Show Leon World Wide Presentation Altea World Wide Presentation Leon World Wide Presentation Ibiza Pan-E Test Drive Sirocco Shuttle Service Leon World Wide Presentation Civic National Press Presentation

32 Mini International presentation Continental GT Press Presentation Type R- Estoril Circuit Civic National Press Presentation Leon World Wide Presentation Leon World Wide Presentation Shuttle Service Dealer Congress Type R- Estoril Circuit Tiguan Dealer Congress Vip Shuttle Service Ibiza Dealer Congress R-Series presentation Ibiza Pan-E Test Drive Type R- Estoril Circuit Road-book Leon World Wide Presentation Arosa Dealer Congress Continental GT Press Presentation Leon World Wide Presentation

33 Type R- Estoril Circuit Motorshow Leon World wide presentation Altea World wide presentation Tiguan Dealer Congress Shuttle Service Road-book Arosa International Congress Official Transportation Motorshow Civic National Presentation Road-book Type R- Estoril Circuit World wide presentation R-Series Presentation Type R- Estoril Circuit Tiguan Dealer Congress Motorshow Mini World Wide Presentation Altea Road Show

34 Barcelona Madrid Jerez London BARCELONA Beethoven 13 Atico 1ª Barcelona -Spain Tel: Fax: MADRID Ayala º C Madrid -Spain Tel: Fax: Contáctanos en Castellano Inglés Francés Alemán Italiano You are welcome to contact us in English Spanish French German Italian

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