Data Driven Marketing
|
|
- Janis Pope
- 8 years ago
- Views:
Transcription
1 Data Driven Marketing B2B INBOUND MARKETING BENCHMARKS STRATEGY. AGILITY. PERSISTENCE. How B2B marketers will achieve Inbound Marketing success in Client Connection Research TM conducted by Ascend2 in partnership with NetProspex.
2 Are you chasing leads? Or strategically growing your business? While Inbound Marketing is well established in the B2B world, not every marketer is on board. Settling on a strategy, building out content, and seamlessly integrating inbound tactics can take significantly more time and effort than other traditional outbound marketing efforts. To uncover how marketers are planning to reach the next level of performance in the year ahead, NetProspex, in partnership with Ascend2, fielded this Inbound Marketing Survey of over 270 marketing and sales professionals. We thank them for their time and for sharing their valuable insights. The charts in this edition of the Data Marketing Series, titled B2B Inbound Marketing Benchmarks, show that B2B marketers recognize that successful Inbound Marketing programs are grounded in the quality of data they collect and how they apply purposeful data analysis to the broader market. In addition to the charts, we ve included tips and insights that you might consider applying to your own inbound marketing programs. This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts, write about them in your blog or post them on social media. We only ask you credit this research as published. Developing a unique voice is vital. Establish how and why you stand out from the competition. Determine the best way to be discovered by your target audience. Remember: >> Create remarkable content that s easily found. >> Provide prospects with relevant and valuable information. >> Convert with offers that satisfy individual needs and goals. >> Test and optimize your program for the best results. >> One-on-one conversations beat mass messaging every time. Lauren Brubaker Sr. Manager, Demand Generation NetProspex 2
3 When it comes to leads, choose quality over quantity. While increasing the number of leads is important to our audience, half of all B2B marketers feel that the most important Inbound Marketing objective is to improve the quality of their leads. What are the MOST IMPORTANT OBJECTIVES for Inbound Marketing in the year ahead? Unqualified leads cost marketers time, money, and customers. And worse still, they can clog your database with incomplete or inaccurate data. Improve lead quality Increase sales revenue Increase conversion rates 48% 48% 50% In 2014 we revealed that quality is indeed lacking: >> 84% of marketing databases are barely functional. Increase lead quantity Increase brand awareness 32% 45% >> 88% of records are missing basic firmographic data. >> 64% are without phone numbers. Increase web page traffic 26% Download the 2014 State of B2B Marketing Data Report Improve analytics/reporting 20% Reduce marketing costs 10% 3
4 There s plenty of room for improvement. Helping a target discover your products and services before they re even considering a purchase is hard work. It s harder still to turn them into leads who covert. Fittingly, nearly 75% of B2B organizations show room to improve the success of their Inbound Marketing efforts. How do you RATE THE SUCCESS of Inbound Marketing to achieve important objectives? When it comes to marketing, many companies default to broad-brush, generic messages because it s easier and because their data doesn t allow them to get as specific as they d like. Not successful 7% Somewhat successful 66% Very successful 27% Establishing a meaningful, two-way conversation requires insight into who your buyers are, what characteristics define them, and what actions they take in response to your offers. Learn how data can boost the success of your inbound marketing programs: download this guide from the Content Marketing Institute: Marketing Data: Vitamin D for your Content Marketing 4
5 Reliable B2B business generators require a strategic foundation. Creating engaging content is vital, but without a guiding strategy inbound tactics could fall short. Nearly half (46%) of B2B marketers cite a lack of an effective strategy as their top obstacle. What are the MOST CHALLENGING OBSTACLES to Inbound Marketing success? With a new blog created somewhere in the world every half second* there s more and more competition for your customer s attention. Lack of an effective strategy Lack of content creation Lack of tactical integration Inadequate budget Inability to prove ROI 33% 35% 35% 42% 46% When you eventually connect are you aggressively promoting your brand or asking for the sale too soon? Or do you set the stage for a dialogue that educates, entertains, influences and inspires? The former is rarely shared with colleagues and friends. The latter often is. Ineffective metrics tracking 25% WP Virtuoso* Lack of training/experience 22% Lack of website control 12% 5
6 It s all in the mix. If your content is not easily discovered it doesn t matter how relevant or sharable it is. It s no surprise that Content Creation and SEO are considered the most effective Inbound Marketing tactics. What are the MOST EFFECTIVE TACTICS used for Inbound Marketing purposes? Marketing content creation 66% The steady increase of external stimuli has taken its toll on the average attention span. Statisticbrain.com reveals that: >> As of 2013, the average attention span has dropped to only 8 seconds long. Search engine optimization 54% >> 17% of page views last less than 4 seconds. Social media/social networking Website design optimization 30% 34% >> And most people only read 28% of a typical web page (about 600 words). Blogging or guest blogging Inbound tactic integration 26% 30% With people tuning in and out so quickly, make sure your content is concise and has value. Test it to make sure. Press and public relations 13% Mobile marketing 7% 6
7 Integration is difficult, but not impossible. Many businesses mistakenly focus on a single tactic and, if it underperforms, quickly jump to the next big trend. Successful marketers take on the difficult challenge of integrating a combination of highly targeted and coordinated inbound tactics into their overall marketing efforts. What are the MOST DIFFICULT TACTICS to excuse for Inbound Marketing purposes? Marketing content creation Inbound tactic integration 41% 57% Give prospects the info they need when they need it. Novel idea, right? But if your content fails to provide relevant information or compelling offers that align to the prospect s point in the buyer s journey, you won t see much conversion. Search engine optimization Website design optimization Blogging or guest blogging Social media/social networking Press and public relations 28% 27% 26% 25% 21% Map one or more inbound marketing tactics to each stage of the buyer s journey. And be sure you have aligned the right content with the right person. Data integrity is key. Read this blog for tips to ensure you re marketing content to the right decision makers. Mobile marketing 20% 7
8 Get social and integrate. Many marketers have yet to take advantage of integrating sharable, social and searchable content within their programs. In fact, less than a quarter of B2B marketers have employed these tactics to create more effective inbound marketing programs. To what extent does your company INTEGRATE INBOUND TACTICS like social media, search engine optimization and content? No integration of inbound tactics 8% Limited integration of inbound tactics 69% Extensive integration of Inbound tactics 23% You probably already have the content you need. It just needs to be repurposed. The smart way to use marketing to support social media engagement is to find opportunities to automatically send s to your subscribers encouraging them to engage with social media. In fact, much of your content can probably serve double duty and be pushed out to multiple channels simultaneously. And remember, even after a campaign is over, those old blog posts can still deliver! Read our thoughts on Why You Need to Work Social Media Into Your Marketing Strategy. 8
9 No pain, no gain. Creating content for Inbound Marketing purposes is not only the most effective tactic used, it is by far the most difficult tactic to execute. Don t be average, be remarkable! 66% Comparing top tactics: most effective versus most difficult execute Most Effective Tactics Most Difficult Tactics 57% 54% Permission marketing expert and bestselling business author Seth Godin believes that the most effective way to spread the word about your products or services is to be remarkable. If it doesn t generate buzz, if after discovering it people don t want to tell others about it, try something else. And test it till you get it right. 28% 34% 25% 30% 26% 30% 27% Want a tip on how to generate remarkable content? Let your buyers be your guide. Read this Buyer Persona Content Guide to learn how to deliver content your buyers want to read. Marketing content creation Search engine optimization Social media/social networking Blogging or guest blogging Website design optimization 9
10 Smart marketers adapt sometimes with a little help. Successful Inbound Marketing takes time and requires specialized skills both of which are not always available in today s lean organizations. We found that nearly 60% of B2B marketers outsource some or all of their Inbound Marketing tactics. Which best desribes RESOURCES USED to perform Inbound Marketing campaigns? Outsourced to an agency or consultancy 4% Outsourced Inbound Marketing experts can help you succeed by quickly breaking your audience down into segments. Have them determine where your most profitable targets, advocates and key influencers are hanging out and focus initial efforts there. One area also worth considering is outsourcing your data management, as it is often the most burdensome aspect of your Inbound Marketing program. In-house resources only 41% Combination of outsourced and in-house 55% Learn how NetProspex can alleviate your data management challenges and improve your inbound marketing results. Read our Smart Data Management Solutions Guide. 10
11 Pressure to generate results? Luckily there s technology. Because many Inbound Marketing processes are repeatable, they are easily automated. While 17% of B2B marketers use automation extensively, it s surprising to learn that a over a quarter (28%) use none at all. To what extent does your company USE MARKETING AUTOMATION to manage Inbound Marketing? Do not use marketing automation 28% Extensive use of marketing automation 17% Limited use of marketing automation 55% If you re among leading marketers who have embraced automation you may find it hard to believe that so many of your colleagues have not. However, marketing automation adoption is accelerating: B2B research firm SiriusDecisions recently reported that the annual growth rate for marketing automation adoption is currently at 22%. And that rate is likely to increase as barriers to adoption go down and capabilities go up. Automation leaders like Salesforce, Marketo and Eloqua lead the pack. NetProspex Data Management services are integrated with all three. Click on the links above to learn more. 11
12 The methodology behind our research. Client Connection Research surveys are conducted online from Ascend2 s panel of more than 50,000 US and international business leaders, marketing decision-makers and practitioners representing a range of contact roles, company types, sizes and geographic regions. The questionnaire used is standardized to incorporate these methodologies across all studies while maintaining our proven 3-Minute Survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. Survey demographics for the B2B marketing segment Europe 15% Company Location Other 10% North America 75% Sales VP / Director / Manager 7% Marketing or Sales Staff 15% Role in the Company Other In-house resources only 52% Marketing VP / Director / Manager 32% CEO / COO / CMO / CSO etc 40% Looking to integrate inbound tactics into your marketing strategy? Let s talk because the most successful integrated marketing programs start with great data. Connect with us directly: by phone, , by , hello@netprospex.com or visit Netprospex.com to learn more about how we can impact your 2015 marketing efforts. 12
13 NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing data management practices. Thousands of B2B organizations rely on NetProspex to assess, cleanse, enrich and grow their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make databases richer and more actionable, the company offers the industry s largest and most accurate reference database of B2B contacts, cleansed with proprietary CleneStep TM verification technology. For more information visit Marketing agencies, marketing software and data companies partner with Ascend2 to provide research-based demand generation. Our Research Partner Programs are transparent spotlighting your brand and the interests of your market. Learn more at B2B Inbound Marketing Benchmarks Research conducted by Ascend2 in partnership with NetProspex. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. You may adapt, copy, distribute and transmit this work. However, you must attribute the work as produced by Ascend2 and its Research Partners but not in any way that suggests that they endorse you or your use of the work. You may not use this work for commercial purposes.
Data Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationInbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance
Reaching the Next Level of Marketing Performance Inbound Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Inbound Marketing Research
More informationWebsite Marketing Optimization Benchmark Summary Report
Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research
More informationSocial Media Strategy
Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research
More informationMarketing Automation
Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationDigital Marketing Strategy
Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing
More informationBenchmark Summary Report
SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationMarketing Automation Strategy SURVEY SUMMARY REPORT
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation
More informationEmail List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Email List Growth SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Email List Growth Survey
More informationLead Generation Strategy
Marketing Performance Benchmarks Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Lead Generation Strategy Research Summary
More informationSmall & Medium-sized Business (SMB) Lead Generation Benchmark Report
Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Ascend2 Research Conducted in Partnership with Allegra. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0
More informationData-Driven Marketing
Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research
More informationINSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO
INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO
More informationSocial Media Marketing
Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted
More informationMobile Marketing. Benchmark Summary Report
Mobile Marketing Benchmark Summary Report The most challenging obstacles to mobile marketing success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationMARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
More informationB2B Marketing Technology Strategy
B2B Marketing Technology Strategy How an effective marketing technology strategy optimizes B2B marketing performance. Informatica in Partnership with Dun & Bradstreet and Ascend2 B2B Marketing Technology
More informationWebsite Optimization Benchmarks for the B2B Marketing Channel
Website Optimization Benchmarks for the B2B Marketing Channel The most challenging obstacles to website marketing optimization success in the year ahead and how B2B marketers plan to overcome them. Ascend2
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationEmail List Growth from the Small and Medium-sized Business Perspective
Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial
More informationClient Connection Research conducted by Ascend2 in partnership with Research Underwriters
Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2
More informationcontent marketing trends
content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationContent Marketing in 2014:
Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationSOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective
SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationSTATE OF DIGITAL MARKETING
2016 STATE OF DIGITAL MARKETING Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS 2016 State of Digital Marketing 3 Competitive
More informationMarketing Automation Strategies for Sustaining Success
Marketing Automation Strategies for Sustaining Success Table of Contents. 3: Introduction 4: Success breeds success 5: Cross-channel success 6: Important objectives 7: Extent of use 8: Challenging obstacles
More informationB2B Social Media Marketing Trends
B2B Social Media Marketing Trends Table of Contents. 3: Introduction 4: Most Important Objectives 5: Social Media Marketing Success 6: Challenging Obstacles to Success 7: How the Budget is Changing 8:
More informationMARKETING AUTOMATION TRENDS
MARKETING AUTOMATION TRENDS Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Marketing automation trends 3 Using marketing
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for small & medium businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationTHE STATE OF MARKETING DATA NetProspex Annual Marketing Data Benchmark Report
THE STATE OF MARKETING DATA NetProspex Annual Marketing Data Benchmark Report 2014 Over Hundreds of Companies Thousands of Files 61 Million Records Analyzed 84% of marketing databases are barely functional.???????
More informationMarketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it.
Marketing Strategy Outlook Report What marketing success will look like in the year ahead, and how marketers plan to achieve it. 1 Marketing Strategy Outlook Report Table of Contents Introduction 3 What
More informationEmail List Strategy. Optimizing Marketing Performance in 2016. Ascend2 research conducted in partnership with Return Path. returnpath.
Email List Strategy Optimizing Marketing Performance in 2016 1 Ascend2 research conducted in partnership with Return Path Table of contents Introduction 3 List quality is a priority for marketers 4 Email
More informationBenchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 11 Changes to Email Marketing
More informationHow to Create Engaging Content for Successful Lead Generation. Sponsored by:
How to Create Engaging Content for Successful Lead Generation Sponsored by: Welcome. INTRODUCTIONS AND EXPECTATIONS Introductions and expectations Jen Doyle, Senior Research Manager, MarketingSherpa @JenLDoyle
More informationOnline Lead Generation:
Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of
More informationWhite paper. 7 key steps to a great sales pipeline. your technology, expertly marketed
White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to
More informationInbound Marketing Report for Anchor Computer Systems. September 2015
Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove
More informationwhat is Interactive Content & why it works
what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,
More informationBenchmark Report. SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 SEO Tactic Execution 4 Achieving
More informationA SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS
Cloud-Based Marketing Data Management A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS SIMPLY PUT: GREAT MARKETING STARTS WITH GREAT DATA. Learn how we can show
More informationHow To Manage A Focused Outreach Lead Generation Initiative
Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What
More informationThe Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationCREATE A MARKETING PLAN
CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not
More informationWHAT IS LEAD GENERATION?
wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need
More informationHow to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights
How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best
More informationMarketer s Guide to Prioritizing Leads. Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers
Marketer s Guide to Prioritizing Leads Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers The deal in the haystack To be honest, the leads are
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationIntroduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...
Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can
More informationFive Strategies for Increasing the ROI of Marketing Events
Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester
More informationHOW TO MARKET A TECHNOLOGY BUSINESS.
HOW TO MARKET A TECHNOLOGY BUSINESS. An Incisive Edge publication CONTENTS. INTRODUCTION. HOW TO MARKET A TECHNOLOGY BUSINESS INTRODUCTION The UK Technology Sector According to KPMG, the UK technology
More information5 B2B SEO Myths That Are Hurting Your Bottom Line
That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,
More informationEngagement. Integrating Quality Data To Optimize. Marketing Campaign Performance
End-to-End Engagement Integrating Quality Data To Optimize Marketing Campaign Performance Presented by Sponsored by 2 Executive Summary Quality prospect data is critical to assure that any company s marketing
More informationThe Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com
The Ultimate Guide to Content Marketing ROI 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Uniting a Brand's Left and Right Brain Content marketing is a discipline where art meets science.
More informationHow to Plan Your Content with Purpose and Ease
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
More informationInfographics Best Practice Guide
Infographics Best Practice Guide Published August 2013 KEY TAKEAWAYS About this report The Infographics Best Practice Guide was produced by B2B Marketing, with contributions from Designbysoap, Jellyfish,
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationSTATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015
STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third
More informationHow To Use Connectleader Dialing Software
4 WAYS B2B MARKETERS CAN BENEFIT FROM SALES DIALING SOFTWARE TABLE OF CONTENTS SUMMARY 3 TOP MARKETING PRIORITIES 4 GENERATING MORE LEADS BY PROMOTING EVENTS 5 QUALIFYING LEADS FASTER 6 REACHING OUT TO
More informationEmail Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton
Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:
More informationOutbound Marketing in the Content Era Delineo June 2013
Outbound Marketing in the Content Era Delineo June 2013 Outbound marketing in the content era! The findings in this report highlight that content marketing is now an important marketing strategy due to
More informationLEAD GENERATION TREND REPORT
table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationWhat s ahead in 2010?
Insights into 2010 B2B Marketing Budgets and Tactics Mix Peter Burris, Principal Analyst and Research Director, Forrester's Technology Marketing Research Team Roy Young, President, MarketingProfs LLC What
More informationGUIDE MARKETER S 5 STEPS TO A RESULTS-DRIVEN B2B MOBILE MARKETING STRATEGY. 5 Steps to a Results-Driven B2B Mobile Marketing Strategy
MARKETER S GUIDE 5 STEPS TO A RESULTS-DRIVEN B2B MOBILE MARKETING STRATEGY 1 All contents copyright 2016 KEO Marketing Inc. Learn More at KEOMARKETING.com Creating and executing a mobile marketing strategy
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More informationWhite paper. An Oceanos White Paper, sponsored by Aprimo
White paper TM Marketing to the Sales Funnel An Oceanos White Paper, sponsored by Aprimo The battle between competitors is being won and lost at the top of the funnel. SiriusDecisions, Demand Creation
More informationHow To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
More information$97 SPECIAL REPORT. CMO Perspective on B2B Marketing Automation. Strategies for Automating the Marketing-Sales Pipline
$97 SPECIAL REPORT CMO Perspective on B2B Marketing Automation Strategies for Automating the Marketing-Sales Pipline MarketingSherpa Special Report CMO Perspectives on B2B Marketing Automation Special
More informationCLOSED-LOOP REPORTING
1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN
More informationTHE 8 STEP ROADMAP TO LEAD GENERATION
THE 8 STEP ROADMAP TO LEAD GENERATION Grow Your Business by Attracting Qualified Customers and Converting Them to Loyal Advocates Yorkville Consulting 2015 All rights reserved yorkvilleconsulting.com 1
More informationSTATE OF B2B MARKETING AUTOMATION 2015
STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising
More informationYour B2B Sales Acceleration Engine
Your B2B Sales Acceleration Engine Sales Engine International is a Sales Acceleration Company. We help you FIND, CONNECT with and ENGAGE your prospects. Accelerate To ACCELERATE sales you will need: A
More informationB2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com
6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces
More informationThe 7 Highly Effective Secrets to Building a Successful Marketing Strategy. I. Validate Your Marketing Message
Insert Title Here 1 Let s face it. In this highly competitive market environment, a company s long-term success is steeped in its ability to get substantial return on its investments. But what s the best
More informationShould We or Shouldn t We? Considerations for Marketing Automation
Should We or Shouldn t We? Considerations for Marketing Automation Marketing automation may be in your future, but there are solutions that can fill your current needs with fewer challenges A E-Book Sponsored
More informationMarketing & Sales Integrate for the Ultimate ROI
Marketing & Sales Integrate for the Ultimate ROI How CRM & Marketing Automation are the tools to help Winning and keeping customers requires modern data tactics. Marketing must deliver value with every
More informationB2B Marketing - A Case Study in Effectiveness
How Demand Spring Helped a Leading etailer Take a New Approach to Marketing What a Progressive Rock Song Teaches Us About B2B Marketing Transformation I m moving through some changes, I ll never be the
More informationBENCHMARK REPORT. 2012 B2B Marketing Benchmark Report. Research and insights on attracting and converting the modern B2B buyer. sponsored by EXCERPT
BENCHMARK REPORT 2012 B2B Marketing Benchmark Report Research and insights on attracting and converting the modern B2B buyer sponsored by EXCERPT 2012 B2B Marketing Benchmark Report Research and insights
More informationThe Marketing Automation Value Guide. Transforming Your Business with Pardot, B2B Marketing Automation by Salesforce
The Marketing Automation Value Guide Transforming Your Business with Pardot, B2B Marketing Automation by Salesforce Building a Business Case for Marketing Automation A quarter of all B2B Fortune 500 companies
More informationGoing Beyond The Obvious With Predictive Analytics
Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B
More informationYOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY YOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY DELIGHT INBOUND
YOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY DELIGHT INBOUND 1 INBOUND GIVES YOU AN UNDENIABLE ROI Shifting from outbound to inbound marketing provides an undeniable return on investments.
More informationLead Generation - what it takes to make a sale. B2B marketing, PR & digital content
Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything
More informationGETTING FOUND. small business guide to online marketing
GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,
More informationWHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI
WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them
More informationBENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT
BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research
More informationAll statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.
About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed
More informationWhere have all my marketing investments gone?
IBM Software Business Analytics Business Analytics for marketing organizations Where have all my marketing investments gone? Addressing accountability with marketing performance analytics 2 Where have
More informationDEMAND GENERATION SURVEY B2B ENTERPRISE. Executive Summary. A Benchmarking Study from ANNUITAS
2014 Executive Summary B2B ENTERPRISE From April 8 to June 15, 2014 ANNUITAS conducted a study to analyze current B2B Demand Generation strategies and discover key patterns, including where B2B DEMAND
More informationGetting Found. Small Business Guide to Online Marketing Page 1 of 11
Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You
More information4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders
2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put
More information