Benchmark Report. SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Benchmark Report. SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved."

Transcription

1 Benchmark Report SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.

2 TABLE OF CONTENTS 3 Executive Summary 10 SEO Tactic Execution 4 Achieving Revenue Goals 11 Usage of Resources for SEO Programs 5 SEO Strategy Objectives 12 SEO Performance Metrics 6 Current SEO Program Success 13 About Searchmetrics 7 Obstacles to Achieving SEO Objectives 14 About Demand Metric & Ascend2 8 SEO Tactic Effectiveness 15 Appendix Survey Background 9 Changes in SEO Effectiveness

3 EXECUTIVE SUMMARY Today, most purchase decisions begin with an online search. And as many marketers will attest, if you don't appear on page one of the search results, you don't exist. That's why the C-suite is paying so much attention to their organization s natural search rankings. But what will be the most challenging obstacles to SEO marketing success in the year ahead and how will marketers overcome them? To find out, Demand Metric in partnership with Ascend2, fielded the SEO Marketing Survey and completed interviews with 442 marketing and sales decision-makers and practitioners from around the world. We thank these busy professionals for sharing their valuable insights with us. In this edition of our study, SEO Marketing: Benchmarks by Revenue Attainment, the charts and graphs compare the strategies and practices of companies that have succeeded in achieving or exceeding their revenue goals with those that have not. This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published. - Jerry Rackley, Chief Analyst Demand Metric 3

4 ACHIEVING REVENUE GOALS Figure 1: Revenue Goal Achievement Revenue Goal Achievement 40% 10% 50% Exceeding revenue goals Achieving revenue goals Not achieving revenue goals This report compares the search engine optimization (SEO) strategies and practices of companies that are achieving or exceeding their revenue attainment goals with those that are not currently achieving revenue goals. The survey response data charted in this report represent the segments presented in Figure 1. From the organizations surveyed in this report, 60% of respondents are achieving or exceeding revenue goals, and the remaining 40% of respondents are not achieving revenue goals. 4

5 SEO STRATEGY OBJECTIVES Figure 2: Most Important SEO Strategy Objectives for the Upcoming Year 5 Most Important SEO Strategy Objectives Achieved or Exceeded Revenue Goals Increase website traffic Increase lead generation Improve natural search rankings Increase traffic conversion rate Improve brand awareness Attribute sales revenue to SEO Increase content development Improve analytics and reporting 24% 23% 26% 23% 18% 14% 14% Did Not Achieve Revenue Goals 37% 33% 36% 58% 53% 54% 56% 54% 54% 0% 20% 40% 60% Study participants were asked to choose the most important objectives for their SEO strategies for the upcoming year. They were encouraged to select all options that applied to their current initiatives. The responses are presented in Figure 2. For both segments surveyed in this report, increasing website traffic, increasing lead generation and improving natural search rankings were ranked as the top three objectives for the upcoming year. Ultimately, the top three choices are interrelated since increases in website traffic and leads generated are often the result of an improvement in natural search rankings. Unfortunately, both segments are not putting much emphasis on improving analytics and reporting for SEO strategies, ranking it at the bottom on the list. In order to improve the top three objectives, organizations will need improved analytics and reporting to understand where web traffic is coming from, how leads are being generated and how search rankings stack up with similar websites.

6 CURRENT SEO PROGRAM SUCCESS Figure 3: Self-Assessment Ratings for Current SEO Program Success 80% 60% 40% 20% 0% Ratings for Current SEO Program Success Achieved or Exceeded Revenue Goals 21% 3% 68% Did Not Achieve Revenue Goals 61% 11% 36% Very successful Somewhat successful Not successful This study sought to understand what type of success, if any, organizations area experiencing with SEO efforts. Participants were asked to assess their current SEO programs as either Very successful, Somewhat successful, or Not successful. The results of this inquiry are presented in Figure 3. Overall, 89% of organizations attaining or exceeding revenue goals and 64% of organizations not achieving revenue goals report some level of success with SEO, whether significantly or only slightly. Companies that are not achieving revenue goals are three times more likely to report that their SEO program is Not successful than their achieving counterparts. On the flip side, companies that achieve or exceed their revenue goals are seven times more likely to have a Very successful SEO program than are those not achieving their revenue goals. 6

7 OBSTACLES TO ACHIEVING SEO OBJECTIVES Figure 4: Most Challenging Obstacles to Achieving SEO Objectives Understanding search algorithms Optimizing content with keywords Obstacles to Achieving SEO Objectives Achieved or Exceeded Revenue Goals Limited SEO budget Attributing sales to SEO Limited SEO skills in-house Lack of quality content Lack of an effective strategy Identifying new keywords 30% 34% 30% 25% 26% 25% 21% 18% 18% 24% Did Not Achieve Revenue Goals 33% 31% 41% 44% 49% 55% 0% 20% 40% 60% As with any strategic initiative, there can be risks and obstacles to achieving the ultimate goals of any SEO program or initiative. Study participants were given a list of common obstacles to achieving SEO success and were asked to choose all obstacles that they are currently facing. Figure 4 illustrates the results of these responses. It comes as no surprise that limited budget allocations for SEO programs is one of the top challenges for both segments surveyed in this report. Obtaining the proper budget to staff and resource SEO can be difficult as SEO requires full-time staff to monitor all activities as they happen and the specific skills to ensure the initiatives are optimized. Companies struggling to achieve their revenue goals are more likely to lack the budget and skills necessary to achieve their important SEO objectives. The lack of an effective SEO strategy only serves to worsen the problem. 7

8 SEO TACTIC EFFECTIVENESS Figure 5: Most Effective SEO Tactics Use to Achieve Objectives Most Effective SEO Tactics Achieved or Exceeded Revenue Goals Did Not Achieve Revenue Goals Quality content creation Keyword research/mgmt Frequent website updating Social media integration Frequent blogging Link building Local search optimization Mobile search optimization 62% 50% 48% 44% 38% 36% 32% 36% 30% 25% 26% 25% 21% 12% 9% 8% 0% 20% 40% 60% 80% There are many tactics that can be implemented in order to gain search engine attention for websites, landing pages and specific keywords. Respondents were given a list of the most common SEO tactics being used to achieve the aforementioned top objectives in this report and asked to select all of the tactics that have been effective for them. Figure 5 presents the data retrieved from this survey question. Search engines love quality content, and creating it is the most effective SEO tactic for both segments, especially for those who are achieving or exceeding their revenue goals. According to respondents, managing keywords used in SEO content is also very effective. 8

9 CHANGES IN SEO EFFECTIVENESS Figure 6: Changes in SEO Effectiveness Over the Past Year 60% 40% Changes in SEO Effectiveness Achieved or Exceeded Revenue Goals Did Not Achieve Revenue Goals 55% 45% New websites and keywords are popping up every day, therefore, SEO effectiveness changes rapidly. Participants were asked to rate how their SEO effectiveness has changed over the past year. Figure 6 highlights the results of this inquiry. 20% 0% 16% 6% Significantly more effective 26% Somewhat more effective 31% Stayed the same 7% 10% 1% 3% Somewhat less effective Significantly less effective This chart clearly demonstrates a distinct correlation between revenue attainment and SEO effectiveness. For companies achieving or exceeding revenue goals, 61% of respondents report an increase in SEO effectiveness, while only 8% of respondents report a decrease. For organizations not already achieving revenue goals, 68% of respondents report that their SEO effectiveness has not changed or has decreased over the past year. 9

10 SEO TACTIC EXECUTION Figure 7: Most Difficult SEO Tactics to Execute 10 Achieved or Exceeded Revenue Goals Did Not Achieve Revenue Goals 47% Link building 41% 46% 50% 30% Frequent blogging 34% 26% 33% 25% 34% 23% 30% 21% 20% 15% 11% Quality content creation Frequent website updating Keyword research/mgmt Social media integration Mobile search optimization Local search optimization Most Difficult SEO Tactics to Execute 0% 20% 40% 60% While some SEO tactics may be more effective than others, lacking the specific skills required to execute those tactics properly may increase the difficulty. Participants were asked to choose all of the options that they considered to be the most difficult SEO tactics to execute during an initiative. Figure 7 presents the data obtained from this survey question. The most notable conclusion we can draw from this data is that quality content creation was ranked as one of the most difficult SEO tactics to execute, even though it was considered to be the most effective tactic by both segments in Figure 5. Clearly, there is positive correlation between increased effectiveness and higher execution difficulty. Another interesting inference from this data is that mobile and local search optimization are not regarded as very difficult to execute; however, they are also not very widely used by either segment surveyed.

11 USAGE OF RESOURCES FOR SEO PROGRAMS Figure 8: Resources Used for SEO Planning & Execution 60% 40% Resources Used for SEO Programs Achieved or Exceeded Revenue Goals Did Not Achieve Revenue Goals 53% 48% 40% 39% Figure 8 addresses the internal and external resources that organizations are currently using to plan, execute and monitor SEO programs. Companies that are achieving or exceeding revenue goals are almost two times more likely to outsource all or part of their SEO programs. 20% 0% 13% 7% Outsourced to an agency or consultancy Combination of outsourced and in-house resources In-house resources only By outsourcing, these companies are gaining access to the specialized expertise required to execute difficult tactics more effectively leading to performance improvements. In turn, organizations that are not yet achieving revenue goals are more likely to use only in-house resources for SEO programs than those companies that are achieving or exceeding their goals. 11

12 SEO PERFORMANCE METRICS Figure 9: Most Useful Metrics for Tracking & Analyzing SEO Performance 12 Search rankings by keyword Traffic/visits by source Call-to-action conversions Traffic/visits by keyword Total website traffic/visits Visit duration/engagement Metrics for Tracking & Analyzing SEO Achieved or Exceeded Revenue Goals Pageviews Backlinks 5% 19% 15% 11% Did Not Achieve Revenue Goals 25% 33% 44% 44% 44% 36% 43% 46% 42% 40% 36% 39% 0% 10% 20% 30% 40% 50% Even though improving analytics and reporting was ranked as the least important objective for all companies surveyed, this study endeavored to understand what metrics, if any, were the most useful for measuring SEO performance. Participants were asked to choose all that applied to their current strategy and Figure 9 highlights the results. From this data, it can be inferred that companies are closely aligned on the most useful metrics for tracking and analyzing SEO performance, regardless of revenue attainment. In general, much of the focus is on traffic/website visits, search rankings by keyword and conversion-related metrics. On the other end the spectrum, both segments seem to agree on the least useful metrics backlinks and page views. Ultimately, these two metrics would be helpful to propel the top metrics listed as they could increase web traffic, boost search rankings and assist conversion rates.

13 ABOUT SPONSOR Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience. Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, ebay, Siemens and Symantec, rely on the Searchmetrics Suite. Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners and Iris Capital. To learn more about Searchmetrics, visit 13

14 ABOUT DEMAND METRIC & ASCEND2 About Demand Metric Demand Metric is a global marketing research & advisory firm serving a membership community of over 45,000 marketing professionals, CEOs, and business owners with advisory services, 100+ research & benchmark reports, 20+ consulting methodologies, 50+ training e-workshops & courses, and a library of 500+ practical tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,200+ corporate clients range from start-ups to consulting firms to members of the Global To learn more about Demand Metric, please visit: About Ascend2 Ascend2 is a market research firm with over 50,000 research subscribers and survey panelists comprised of sales & marketing professionals. Each month they field new research studies and generate reports that typically include 12 to 18 pages of charts and analytical commentary. Demand Metric partners with Ascend2 to leverage their panel of research survey panelists and develop additional benchmark reports for community members. Learn more about Ascend2 at 14

15 APPENDIX SURVEY BACKGROUND Surveys are conducted online from a panel of more than 50,000 Ascend2 research subscribers, representing US and international marketing and sales decision-makers and practitioners in a range of contact roles, company types, sizes and geographic regions. The questionnaire used incorporates standardized research practices across all studies while maintaining a proven 3-minute survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. The Demand Metric and Ascend SEO Marketing Benchmark Report was administered online in April During this period, 442 responses were collected that were qualified and complete enough for inclusion in the analysis. Summarized below is the basic categorization data collected about respondents to enable filtering and analysis of the data: Primary Role of Respondent: Owner or Officer (41%) Marketing or Sales Management (35%) Marketing or Sales Staff (15%) Other (10%) Employee Size: More than 1000 (12%) 101 to 1000 (21%) 10 to 100 (27%) Fewer than 10 (40%) 15

16 Benchmark Report For more information, visit us at: Demand Metric Research Corporation 562 Wellington Street London, ON, Canada N6A 3R Demand Metric Research Corporation in Partnership 2013 Demand with Ascend2. Metric Research All Rights Corporation. Reserved. All Rights Reserved.

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

Benchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.

Benchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. Benchmark Report Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 11 Changes to Email Marketing

More information

Benchmark Summary Report

Benchmark Summary Report SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

Inbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance

Inbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance Reaching the Next Level of Marketing Performance Inbound Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Inbound Marketing Research

More information

Digital Marketing Strategy

Digital Marketing Strategy Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing

More information

Website Marketing Optimization Benchmark Summary Report

Website Marketing Optimization Benchmark Summary Report Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research

More information

Marketing Automation

Marketing Automation Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

Mobile Marketing. Benchmark Summary Report

Mobile Marketing. Benchmark Summary Report Mobile Marketing Benchmark Summary Report The most challenging obstacles to mobile marketing success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

Marketing Automation Strategy SURVEY SUMMARY REPORT

Marketing Automation Strategy SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation

More information

Social Media Marketing

Social Media Marketing Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted

More information

Benchmark Report. Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved.

Benchmark Report. Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. Benchmark Report Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. TABLE OF CONTENTS 3 Introduction 18 Lead Volume Satisfaction 4 Executive Summary 20 Event Marketing

More information

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2

More information

Email List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS

Email List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Email List Growth SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Email List Growth Survey

More information

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO

More information

Social Media Strategy

Social Media Strategy Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research

More information

Marketing Automation Strategies for Sustaining Success

Marketing Automation Strategies for Sustaining Success Marketing Automation Strategies for Sustaining Success Table of Contents. 3: Introduction 4: Success breeds success 5: Cross-channel success 6: Important objectives 7: Extent of use 8: Challenging obstacles

More information

Marketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it.

Marketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it. Marketing Strategy Outlook Report What marketing success will look like in the year ahead, and how marketers plan to achieve it. 1 Marketing Strategy Outlook Report Table of Contents Introduction 3 What

More information

Website Optimization Benchmarks for the B2B Marketing Channel

Website Optimization Benchmarks for the B2B Marketing Channel Website Optimization Benchmarks for the B2B Marketing Channel The most challenging obstacles to website marketing optimization success in the year ahead and how B2B marketers plan to overcome them. Ascend2

More information

Data-Driven Marketing

Data-Driven Marketing Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.

More information

Small & Medium-sized Business (SMB) Lead Generation Benchmark Report

Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Ascend2 Research Conducted in Partnership with Allegra. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0

More information

Lead Generation Strategy

Lead Generation Strategy Marketing Performance Benchmarks Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Lead Generation Strategy Research Summary

More information

Email List Growth from the Small and Medium-sized Business Perspective

Email List Growth from the Small and Medium-sized Business Perspective Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial

More information

content marketing trends

content marketing trends content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com

More information

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed

More information

B2B Social Media Marketing Trends

B2B Social Media Marketing Trends B2B Social Media Marketing Trends Table of Contents. 3: Introduction 4: Most Important Objectives 5: Social Media Marketing Success 6: Challenging Obstacles to Success 7: How the Budget is Changing 8:

More information

Benchmark Report. Lead Generation: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved.

Benchmark Report. Lead Generation: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. Benchmark Report Lead Generation: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. TABLE OF CONTENTS 3 Introduction 19 Measuring Lead Generation 4 Executive Summary 20 Changing

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research

More information

Google Shopping & Adwords

Google Shopping & Adwords White Paper: Google Shopping & Adwords The 10 Most Important Players Google Shopping & AdWords The 10 Most Important Players Authors: Marcus Tober, Daniel Furch, Jan Grundmann Abstract This paper will

More information

STATE OF DIGITAL MARKETING

STATE OF DIGITAL MARKETING 2016 STATE OF DIGITAL MARKETING Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS 2016 State of Digital Marketing 3 Competitive

More information

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.

More information

MARKETING AUTOMATION TRENDS

MARKETING AUTOMATION TRENDS MARKETING AUTOMATION TRENDS Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Marketing automation trends 3 Using marketing

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B INBOUND MARKETING BENCHMARKS STRATEGY. AGILITY. PERSISTENCE. How B2B marketers will achieve Inbound Marketing success in 2015. Client Connection Research TM conducted by Ascend2

More information

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks for small & medium businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research

More information

B2B List Strategy

B2B  List Strategy B2B Email List Strategy How to build a better business-to-business email list. Benchmark research to get the conversation going. Ascend2 Research Conducted in Partnership with Delivra Table of contents

More information

B2B Marketing Technology Strategy

B2B Marketing Technology Strategy B2B Marketing Technology Strategy How an effective marketing technology strategy optimizes B2B marketing performance. Informatica in Partnership with Dun & Bradstreet and Ascend2 B2B Marketing Technology

More information

Sales & Marketing Alignment Benchmarks, Insights & Advice

Sales & Marketing Alignment Benchmarks, Insights & Advice Benchmarking Report Sales & Marketing Alignment Benchmarks, Insights & Advice Statistically Significant Findings from 550 Survey Responses in June 2013 Sponsored By: 2013 Demand Metric Research Corporation.

More information

Benchmark Report. Customer Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved.

Benchmark Report. Customer Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. Benchmark Report Customer Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. TABLE OF CONTENTS 3 Introduction 18 Customer Marketing Skills 5 Executive Summary 20 The

More information

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research

More information

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP

More information

MARKETING DATA MANAGEMENT

MARKETING DATA MANAGEMENT MARKETING DATA MANAGEMENT Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Marketing Data Management 3 Most Important Goals

More information

Strategic Guide to creating a World Class Customer Advisory Board Program

Strategic Guide to creating a World Class Customer Advisory Board Program Strategic Guide to creating a World Class Customer Advisory Board Program This paper is authored from CustomerAdvisoryBoard.org industry association research including the CAB Manager Industry Surveys,

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Email List Strategy. Optimizing Marketing Performance in 2016. Ascend2 research conducted in partnership with Return Path. returnpath.

Email List Strategy. Optimizing Marketing Performance in 2016. Ascend2 research conducted in partnership with Return Path. returnpath. Email List Strategy Optimizing Marketing Performance in 2016 1 Ascend2 research conducted in partnership with Return Path Table of contents Introduction 3 List quality is a priority for marketers 4 Email

More information

Enhancing the Buyer s Journey:

Enhancing the Buyer s Journey: Benchmark Report Enhancing the Buyer s Journey: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. TABLE OF CONTENTS 3 Introduction 19 Interactive Content Inventory 5 Executive

More information

MARKETING: THE NEXT GROWTH AREA FOR OUTSOURCING IN HIGH TECHNOLOGY COMPANIES

MARKETING: THE NEXT GROWTH AREA FOR OUTSOURCING IN HIGH TECHNOLOGY COMPANIES MARKETING: THE NEXT GROWTH AREA FOR OUTSOURCING IN HIGH TECHNOLOGY COMPANIES Created by: Stage 4 Solutions, Inc. Tel: (408) 868-9739 Web site: www.stage4solutions.com August 2006 Copyright 2006 Stage 4

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

ENSURING TIMELY AND ACCURATE FINANCIAL PLANS, BUDGETS, AND FORECASTS THROUGH AUTOMATION

ENSURING TIMELY AND ACCURATE FINANCIAL PLANS, BUDGETS, AND FORECASTS THROUGH AUTOMATION ENSURING TIMELY AND ACCURATE FINANCIAL PLANS, BUDGETS, AND FORECASTS THROUGH AUTOMATION April, 2015 Nick Castellina, Research Director, Business Planning and Execution Report Highlights p3 p5 p7 p8 Best-in-Class

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

STATE OF B2B SEARCH MARKETING 2015

STATE OF B2B SEARCH MARKETING 2015 STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

BENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT

BENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by EXCERPT 2011 Social Marketing Benchmark Report New research and insights on

More information

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 Research Report - Feb 2015 WHO WE SPOKE TO To understand the state of metrics & analytics in B2B marketing today, we spoke to directors and senior executives

More information

How to Create Engaging Content for Successful Lead Generation. Sponsored by:

How to Create Engaging Content for Successful Lead Generation. Sponsored by: How to Create Engaging Content for Successful Lead Generation Sponsored by: Welcome. INTRODUCTIONS AND EXPECTATIONS Introductions and expectations Jen Doyle, Senior Research Manager, MarketingSherpa @JenLDoyle

More information

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary Business Trends in Location Analytics Exploring the Impact of Geographic Context On Business Processes Research Report Executive Summary Copyright Ventana Research 2013 Do Not Redistribute Without Permission

More information

A 2012 Company B2C B2B B2C B2B

A 2012 Company B2C B2B B2C B2B A 2012 Company 2 These are the results of the 2nd annual Webmarketing123 State of Digital Marketing Survey. Over 500 U.S. marketing professionals two-thirds, one-third answered questions about their objectives,

More information

The New SEO Imperative. A Guide to Your SEO with Google s Secure Search

The New SEO Imperative. A Guide to Your SEO with Google s Secure Search The New SEO Imperative A Guide to Your SEO with Google s Secure Search Index Contents 3 4 4 4 5 6 6 8 9 9 10 Secure Search Manifesto Introduction and Background The Path Forward A Challenging Paradox Methodology

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

Twelve Ways Healthcare Organizations Are Enhancing Patient Experience. A WBR Digital ebook

Twelve Ways Healthcare Organizations Are Enhancing Patient Experience. A WBR Digital ebook Twelve Ways Healthcare Organizations Are Enhancing Patient Experience A WBR Digital ebook September 2014 Introduction Table of Contents Introduction... 2 Research Findings The Institutionalization of Patient

More information

State of Marketing Measurement Survey Report

State of Marketing Measurement Survey Report 2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

How the Web and new social media have influenced the home care decisionmaking

How the Web and new social media have influenced the home care decisionmaking How the Web and new social media have influenced the home care decisionmaking process. A study conducted by Walker Marketing, Inc. TABLE OF CONTENTS I. Introduction... 2 II. The Methodology... 3 III. Research

More information

BENCHMARK REPORT. 2012 Search Marketing - SEO Edition. Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience

BENCHMARK REPORT. 2012 Search Marketing - SEO Edition. Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience BENCHMARK REPORT 2012 Search Marketing - SEO Edition Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience sponsored by 2012 Search Marketing SEO Edition Benchmark Report

More information

STATE OF CONTENT MARKETING

STATE OF CONTENT MARKETING 2016 STATE OF CONTENT MARKETING Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS 2016 State of Content Marketing 3 Most

More information

The State of Digital Marketing for SMBs. While many small businesses already use digital marketing tools, there is still room for growth

The State of Digital Marketing for SMBs. While many small businesses already use digital marketing tools, there is still room for growth The State of Digital Marketing for SMBs While many small businesses already use digital marketing tools, there is still room for growth 1. Introduction: Poised for Growth When something works well in the

More information

2010 Social Media Marketing

2010 Social Media Marketing EXCERPT 2010 Social Media Marketing Benchmark Report Data and Insights for Mapping an Effective Social Marketing Strategy Note: This is an authorized excerpt from the full MarketingSherpa 2010 Social Media

More information

Marketing Accountability Study White Paper

Marketing Accountability Study White Paper Marketing Accountability Study White Paper Presented by 2005 INTRODUCTION It s one thing to ask marketers to justify expenses on their well-researched, thoroughly contemplated marketing programs, especially

More information

Assessing Your Business Analytics Initiatives

Assessing Your Business Analytics Initiatives Assessing Your Business Analytics Initiatives Eight Metrics That Matter WHITE PAPER SAS White Paper Table of Contents Introduction.... 1 The Metrics... 1 Business Analytics Benchmark Study.... 3 Overall

More information

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Your Market Assessment Overview Your Inbound Market Assessment and Campaign SLA Calculator is broken down into several

More information

MARKETING AUTOMATION:

MARKETING AUTOMATION: MARKETING AUTOMATION: A Proven Way to Become Indispensable TABLE OF CONTENTS MARKETING GETS A MAKEOVER... 4 AUTOMATION IN ACTION... 4 ADVANCING MARKETING AUTOMATION TO THE HIGHER UPS... 5 MONEY TALKS...

More information

STATE OF B2B MOBILE MARKETING 2015

STATE OF B2B MOBILE MARKETING 2015 STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives

More information

Activity Based Costing: How ABC is Used in the Organization

Activity Based Costing: How ABC is Used in the Organization Activity Based Costing: How ABC is Used in the Organization September Background In July, a study was conducted among BetterManagement members to determine the state of Activity Based Costing. An on-line

More information

2014 State of Inbound Marketing

2014 State of Inbound Marketing Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5

More information

INFORMATION GENERATION

INFORMATION GENERATION INFORMATION GENERATION VANSON BOURNE RESEARCH FINDINGS 1 RESEARCH METHODOLOGY VANSON BOURNE QUALITATIVE: ENGAGED 40+ EXPERTS & ACADEMICS E X P E R T S 40+ influential global decision-makers, experts and

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Budgeting For the Emerging Company How to Develop Operational Plans that Improve Financial Performance

Budgeting For the Emerging Company How to Develop Operational Plans that Improve Financial Performance Budgeting For the Emerging Company How to Develop Operational Plans that Improve Financial Performance EXECUTIVE SUMMARY Budgeting is a difficult task for operators of emerging businesses. Many don't do

More information

SEO Presentation. Asenyo Inc.

SEO Presentation. Asenyo Inc. SEO Presentation What is Search Engine Optimization? Search Engine Optimization (SEO) : PPC and Organic Results Pay Per Click Ads The means of achieving top search engine results without having to incur

More information

DIGITAL ROADBLOCK: Marketers struggle to reinvent themselves. March 2014. Copyright 2014 Adobe Systems Incorporated. All rights reserved.

DIGITAL ROADBLOCK: Marketers struggle to reinvent themselves. March 2014. Copyright 2014 Adobe Systems Incorporated. All rights reserved. DIGITAL ROADBLOCK: Marketers struggle to reinvent themselves. March 2014 Copyright 2014 Adobe Systems Incorporated. All rights reserved. Methodology Online survey among a total of 1,004 U.S. marketers

More information

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers to Generate Leads Results

More information

NEW YORK STATE-WIDE PAYROLL CONFERENCE. Presented to:

NEW YORK STATE-WIDE PAYROLL CONFERENCE. Presented to: NEW YORK STATE-WIDE PAYROLL CONFERENCE Presented to: Felicia Cheek, Practice Leader Global Time to Pay Advisory 15 September 2014 Statement of Confidentiality and Usage Restrictions This document contains

More information

Twelve Initiatives of World-Class Sales Organizations

Twelve Initiatives of World-Class Sales Organizations Twelve Initiatives of World-Class Sales Organizations If the economy were a season, we are looking at an early spring after a long, hard winter. There is still uncertainty that it is here to stay, but

More information

Apogee Results Background

Apogee Results Background Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

CASE STUDY. Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING A leader in employee performance management solutions, Profiles International

More information

Big Data Integration. Research Report Executive Summary. Challenges and Opportunities in Accessing and Using Today s Information.

Big Data Integration. Research Report Executive Summary. Challenges and Opportunities in Accessing and Using Today s Information. Big Data Integration Challenges and Opportunities in Accessing and Using Today s Information Research Report Executive Summary Sponsored by Copyright Ventana Research 2013 Do Not Redistribute Without Permission

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho

More information

Optimizing Payroll Management Making Payroll a Strategic Part of Human Capital Management

Optimizing Payroll Management Making Payroll a Strategic Part of Human Capital Management Optimizing Payroll Management Making Payroll a Strategic Part of Human Capital Management Research Report Copyright Ventana Research 2013 Do Not Redistribute Without Permission Sponsor February 2014 Ventana

More information

Case Study: West End Community Centre Association

Case Study: West End Community Centre Association Case Study: West End Community Centre Association About West End Community Centre The West End Community Centre Association (WECCA) is a volunteer driven company involved with providing recreational, educational,

More information

Sales Compensation Management. Research Report Executive Summary. Improving the Impact of Pay and Incentives to Maximize Revenue.

Sales Compensation Management. Research Report Executive Summary. Improving the Impact of Pay and Incentives to Maximize Revenue. Sales Compensation Management Improving the Impact of Pay and Incentives to Maximize Revenue Research Report Executive Summary Sponsored by Copyright Ventana Research 2013 Do Not Redistribute Without Permission

More information

EXCERPT BENCHMARK REPORT. 2012 Search Marketing - SEO Edition $447

EXCERPT BENCHMARK REPORT. 2012 Search Marketing - SEO Edition $447 $447 BENCHMARK REPORT 2012 Search Marketing - SEO Edition Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience sponsored by EXCERPT 2012 Search Marketing SEO Edition

More information

Putting SEO and Marketing PR to Work for Your Business

Putting SEO and Marketing PR to Work for Your Business Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all

More information

2011 Forrester Research, Inc. Reproduction Prohibited

2011 Forrester Research, Inc. Reproduction Prohibited 1 2011 Forrester Research, Inc. Reproduction Prohibited Information Security Metrics Present Information that Matters to the Business Ed Ferrara, Principal Research Analyst July 12, 2011 2 2009 2011 Forrester

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Making Web Analytics Part of Business Development Planning

Making Web Analytics Part of Business Development Planning Making Web Analytics Part of Business Development Planning By Steve Hennigs November 2012 Fall is now fully upon us, which means two things it is football season and it is time for law firms to prepare

More information

TABLE OF CONTENTS. Introduction. Executive Summary. Detailed Findings. Study Methodology. Appendix. The Foot Soldiers The Study

TABLE OF CONTENTS. Introduction. Executive Summary. Detailed Findings. Study Methodology. Appendix. The Foot Soldiers The Study TABLE OF CONTENTS 3 4 5 6 8 9 10 11 12 13 14 16 18 19 Introduction The Foot Soldiers The Study Executive Summary Detailed Findings Branding Metrics are Important for Measuring & Optimizing Campaigns Branding

More information

Q1 Trends in HR Marketing: Annual Findings

Q1 Trends in HR Marketing: Annual Findings Q1 Trends in HR Marketing: Annual Findings Abstract This research report, sponsored by HRmarketer.com, covers some of the latest trends and best practices for marketing to the Human Resource and Benefits

More information

Executive Dashboard Cookbook

Executive Dashboard Cookbook Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...

More information