Butte County Regional Occupational Program

Transcription

1 Butte County Regional Occupational Program COURSE DESCRIPTION COURSE TITLE: CEBEDS TITLE: RETAIL SALES AND SERVICE General Merchandise Retailing CEBEDS NO: 417 LENGTH OF COURSE: HOURS: ARTICULATION: 1 Year 36 (2 Hours a Day) Butte College JOB TITLES DOT NO: Salesperson Cashier Sales Attendant Sales Clerk Buyer Store Manager Merchandise Manager Department Manager Stock Clerk Receiving Clerk Display Person Recommended Prerequisites: None Course Description: This course combines classroom and community classroom instruction to train students for entry-level sales and sales-related jobs. Training will include: cash register operation, change making, merchandising, bagging, stocking, sales presentations, cashiering skills, inventory control, and customer relations. Training will also include advertising and display, buying, payroll and employee supervision. Emphasis is placed on learning by doing. Business attitudes, work habits and attendance are also an important part of the instruction. Student Outcomes: Upon completion of this course, the student will be able to: 1. Demonstrate an understanding of career planning and employment opportunities in the industry. 2. Demonstrate basic skills necessary to gain and maintain employment within the industry, write a résumé, a cover and follow-up letter, complete an application, and participate in a job interview. 3. Describe leadership characteristics, demonstrate leadership qualities, and practice decision making skills. 4. Read and comprehend business/industry literature Butte Co ROP Retail Sales & Service - 1-

2 5. Apply communication skills orally and in writing, using appropriate vocabulary and grammar following acceptable standards for punctuation, capitalization, and number presentations. 6. Calculate and record totals, balances, percentages, interest, discounts, stock turnover, measurements, and other industry computations. 7. Demonstrate human/customer relations skills by working with people at the customer, peer, and supervisory/management levels and developing positive intra and interpersonal skills. 8. Explain basic concepts such as supply and demand, forms of business ownership, and free enterprise. 9. Apply appropriate techniques in selling products/services explaining features and benefits based on customer needs. 1. Demonstrate knowledge of advertising, visual merchandising, promotion, and other marketing strategies for products/services in the industry. 11. Explain operations, policies, and procedures utilized in the industry including stock keeping, inventory control and security. 12. Describe effective managerial and entrepreneurial qualities and show how they relate to successful business operations and ownership. 13. Describe he importance of product/service knowledge and apply it to a merchandising and sales situation. RETAIL SALES AND SERVICE COURSE OUTLINE Upon successful completion of this course, students will be able to demonstrate the following skills necessary for entry-level employment. I Job Opportunities/Job Seeking Skills Student will develop career-planning skills to secure appropriate job training for high-skilled, high-wage job opportunities. B Outline Business career opportunities Job market and employment trends Employer requirements Completing an application Preparing a resume Applying for a job/interviewing Personal skills Sexual harassment C Competencies Have knowledge of prospective career opportunities Demonstrate appropriate dress throughout class Demonstrate a willingness to follow instructions and get along with others in the class Fill out an application correctly and error free Develop a personal resume Butte Co ROP Retail Sales & Service - 2-

3 Participate in a job interview successfully Demonstrate personal skill development including positive attitude, honesty, self-confidence, time management, and other positive traits Identify laws which apply to sexual harassment and demonstrate tactics for handling harassment situations II Critical Thinking skills and Problem Solving Student will exhibit critical/creative thinking, logical reasoning, and problem solving skills. B Outline Creative thinking-generating new ideas Decision making and goal setting Problem solving skills Knowing how to learn Reasoning *Hours integrated into subject/ skill content C Competencies Generate new ideas Demonstrates decision making skills, including specifying goal generating alternatives, considering risks, and choosing best alternative Demonstrate ability to recognize issues, problems and needs and propose a solution Organize and process symbols, pictures, graphs, objects and other information Use efficient learning techniques to acquire and apply knowledge Discover a rule or principle underlying the relationship between two or more objects and apply it when solving a problem III Leadership Skills The student will develop the ability to work cooperatively in planning, organizing, and carrying out related activities and projects. B Outline Peer based and leadership skills: Interpersonal Communication Personal business skills Team membership Management skills: Conflict resolution Decision making Problem solving Team leadership *Hours integrated into subject/ skill content *Hours integrated into comm. clsrm specific skill training Butte Co ROP Retail Sales & Service - 3-

4 Diversity C Competencies Demonstrate the ability to effectively communicate ideas, plans, and goals with team members, employers, and other employees Demonstrate the ability to plan, organize, and complete projects Demonstrate the dynamics of conflict resolution and negotiation Work cooperatively, share responsibility, accept supervision, and assume leadership role Demonstrate cooperative working relationships and proper etiquette across gender and cultural groups IV Occupational Safety Student will understand occupational safety issues, including avoidance of physical hazards. B Outline Emergency fire Safety precautions Hazardous materials Accident reporting C Competencies Follow emergency fire and disaster procedures Describe and implement good safety practices including: Avoidance and reporting of physical hazards in the work environment Safe operation of equipment Proper handling of hazardous material Identify and follow OSHA regulations Prepare accident report V Technology Literacy Student will understand and adapt to changing technology. B Outline Use of appropriate technology Access and manage information Preventative maintenance Lifelong learning in technology *Hours integrated into subject/ skill content C Competencies Identify and demonstrate appropriate technology Use technology to organize and manage information Prevent, identify and solve problems with equipment and Butte Co ROP Retail Sales & Service - 4-

5 A B technology Understand the importance of lifelong learning Merchandising Math 1. Invoice and purchase order extensions 2. Merchandise mark-ups, mark-downs 3. Calculating discounts and percents 4. Making change 5. Determining inventory 6. Calculating multiple/fractional pricing 7. Balancing cash tills 8. Calculating sales tax 9. Calculating finance charges 1. Calculating payroll deductions 11. Calculating/coordinating employee work schedules 12. Computing sales 13. Determining store perimeter and area Salesmanship 1. Selling a. pre-approach b. approach c. determining and satisfying customer's needs d. answering customer's objections e. closing the sale 2. Suggestion selling 3. Sales presentations/product demonstration 4. Buying motives 5. Product knowledge C. Store Operations, Policies and Procedures 1. Customer relations 2. Buying/Purchasing policies and techniques 3. Register operation/cashiering 4. Shoplifting and store liability/security 5. Credit card transactions and processing D. Job Skills 1. Written job applications 2. Resumes 3. Personal job interviews 4. Letters of resignation 5. Worker attitudes 6. Personal grooming/professionalism on the job E. Promotional Strategies 1. Promotion of Products 2. Display 3. Advertising 4. Visual merchandising (Plan-o-grams) F. Careers in Sales & Service Butte Co ROP Retail Sales & Service - 5-

6 1. Career Planning 2. Career Development G. Human/Customer Relations 1. Decision making 2. Problem solving 3. Self-understanding 4. Self-development 5. Personal traits and interpersonal skills H. Economic Concepts 1. Basic economic concepts 2. Marketing and business concepts 3. Entrepreneurial awareness 4. Marketing information 5. Financial systems I. Leadership 1. Time management 2. Leadership styles and skills 3. Successful image development J. Additional Topics (Optional, to be covered as time permits) 1. Labor market demand TOTAL HOURS OF INSTRUCTION: Butte Co ROP Retail Sales & Service - 6-

7 Methods, Strategies and Techniques A variety of strategies and techniques are used to instruct the students, including: cooperative learning, current textbooks, technology and reference materials, demonstrations, field trips, group instruction, and guest speakers. Assessment of Student Performance Assessment of student performance will include: classroom participation, completion of required assignments, a complete portfolio, individual and group projects, industry related tests, and work habits (attendance, punctuality, professional attitude, and being a member of a team). ROP Certificate Requirements To earn a Certificate of Proficiency for this course, students must accomplish the following: completion of competencies at a minimum performance of 7%, maintain an 85% or higher attendance rate, and demonstrate positive work ethics in class. Academic Credit This course may be used for elective credits. Articulation This course is articulated with Butte College s 2+2 program. Assessed Job Market Needs According to the Employment Development Department, the top industries in Butte County, in the order of percentage of jobs are: Services (25%), Retail Trade (22%), and Government (21%). The estimated number of hires by industry in Butte County are Retail Trade (33%), Services (31%), Finance, Insurance and Real Estate (3%), and Public Administration (3%). Thirty seven percent of the hires will be in the service industry for which this class will prepare students with computer skills. Generally, the Department of Labor predicts that the overall employment of secretaries in the health and legal services fields and information clerks will have faster than average employment growth through the year 25. (See the attached labor market summaries done by the local Private Industry Council for jobs related to the course content). Texts: Marketing Math Entrepreneurship Butte Co ROP Retail Sales & Service - 7-

8 BUTTE COUNTY REGIONAL OCCUPATIONAL PROGRAM Committed to Career Success Expected Student Learning Results 1. Demonstrate appropriate work ethic through: Punctual, regular attendance Personal integrity, honesty, respect Teamwork, working cooperatively with others Positive attitude, enthusiasm, initiative 2. Demonstrate appropriate job preparation and search skills through: Assessment, career planning, goal setting Resume, employment application, interview Attainment of course specific competencies 3. Demonstrate entry level use of industry sector technology/tools through: Adherence to safety procedures, precautions Application of knowledge, skills Integrated use of academic skills and computer literacy skills Workplace Simulation/Community Classroom/Cooperative Vocational Education 4. Demonstrate effective communication through: Workplace appropriate verbal, written and listening skills Performance of verbal and written directions Organization of thoughts and use of articulate language 5. Demonstrate critical thinking skills through: Analysis/evaluation and solution of problems Practical/successful use of community resources/agencies Independent work, self management 6. Demonstrate professionalism through: Socially appropriate interaction Suitable dress and appearance Confidentiality Butte Co ROP Retail Sales & Service - 8-