FROM THE IPF PRESIDENT

Transcription

1 STRATEGIC PLAN

2 FROM THE IPF PRESIDENT The IPF has over the last few years experienced dynamic growth, as the popularity of our sport has taken off. The underpinning of this has undoubtedly been the development worldwide of the fitness and health market and within that a shift to free weights as the preferred medium of physical expression. However the IPF cannot take for granted the delivery of powerlifting participants from the health and gymnasium world. That nexus has to be cultivated, via our own efforts in the areas of marketing, accessibility, administrative efficiency and the delivery of satisfying events and programmes. We also have to sharpen our structures and processes in the management of diversity and ethical issues, in the face of a larger, more varied customer base. Further, the IPF s broader base of involvement has sharpened issues related to commerciality and interaction with external parties. As we have grown we have become more complex and more prominent in our equipment suppliers, umbrella bodies, governments, Game organisations and regulators. The IPF must thus meet the challenge of the greater sophistication and professionalism needed to operate at this higher level. Our Strategic Plan for highlights the IPF s opportunities and challenges outlines our pathway to a still higher level of standing in the sporting world. The IPF Plan document is relatively schematic. This serves to heighten the key issues the IPF has to deal with and focus our methodologies. I commend this plan as a blueprint for all in the IPF. Gaston Parage IPF President

3 THE CORE: OUR VALUES, VISION, MISSIONS IPF VALUES LEADERSHIP: INTEGRITY: EXCELLENCE: INCLUSIVENESS: FELLOWSHIP: The IPF will be the proactive force taking the sport of Powerlifting forward. All that the IPF does will be fair, transparent and subject to due process. Events, systems and delivered outcomes will be of the highest standard. The IPF s structures, activities and deliverables will encompass all, irrespective of gender, age, disability or nationality. The IPF will foster camaraderie, solidarity and enjoyment throughout its community.

4 THE CORE: OUR VALUES, OUR VISION, OUR MISSIONS VISION The IPF will lead the sport of Powerlifting to a position of respect in world sport, by providing quality competitive opportunities, promoting powerlifting globally and leading by example in terms of integrity, efficiency and inclusiveness. MISSIONS 1. GOVERN: Provide national and international Powerlifting competition of Superior Quality. 2. ORGANISE: Implement a structure and process for the sound functioning of the IPF. 3. DEVELOP: Grow participation by athletes, officials and supporters of Powerlifting worldwide. 4. PROMOTE: Inspire media and markets to actively engage with Powerlifting. 5. REPRESENT: Move Powerlifting to prominence within the world s major sporting organisations.

5 OBJECTIVES AND ACTIONS MISSION 1 - GOVERNING THE IPF 1.1 A Functioning Strategic Plan Formally adopt a Strategic Plan. Implement those strategies. Review outcomes and prepare Plan. 1.2 Professionalised People and Processes Increase the ratio of independent, renumerated staff and consultants relative to volunteers. Develop task specific committees and working groups (Youth, Discipline, et al.). 1.3 Highly Developed Ethical Infrastructure Establish Codes of Conduct for particular populations and issues (Coaches, Officials, Medical, Parents, Wagering, et al.) Define and empower an Ethics and Disciplinary Commission. Coaching and Officiating accreditation developed and optimised. 1.4 Financial Security and Integrity Achieve turnover and margins in excess of EUR 500,000 / EUR 100,000 via execution of a documented Business Plan. Consolidate existing Powerlifting-specific commercial partnerships, initiate partnerships with larger multi-sports providers.

6 OBJECTIVES AND ACTIONS MISSION 2 - ORGANISING EVENTS 1.1 A Comprehensive International Powerlifting Calendar. Conduct World and Regional Championships across all disciplines and age groups (Classic, Equipped, Bench Press, Open, Junior, Masters) and Regions (Asia, Oceania, Europe, Africa, North America, South America) each year. 1.2 Commencement of Higher Order International Competition Initiate a World Series or League of Powerlifting. 1.3 Expanded Powerlifting Representation in Games and Festivals. Continue high quality participation by Powerlifting in World Games (2018 and 2021) and Pacific Games (2015 and 2019). Advance towards and achieve inclusion in further games (Asian Games, FISU, Commonwealth Games). 1.4 Enhanced Quality Control of International Championships and Events. Develop an event certification function for pre -event quality assurance and post-event evaluation.

7 OBJECTIVES AND ACTIONS MISSION 3 DEVELOPING PARTICIPATION 1.1 Enhanced Penetration of the Fitness Market Develop Classic Powerlifting event Calendar. Integrate Classic features, attributes and benefits as a differentiator within the marketing place. Partner with Fitness trade shows and organisations. 1.2 Elaborated Student and Youth Segments Develop youth infrastructure (IPF Commissions and Codes) and events (Student Games etc.) Modify offerings to target youth (bench press only, team events etc.) 1.3 Gender Equality Uptake females onto Commissions and Committees. Implement gender equality into marketing initiatives and the conducting of events. 1.4 Identify Triggers for Powerlifting Growth Conduct research into the demographics and psychographics underpinning interest and involvement in Powerlifting. Integrate that information into marketing, operational and event activities. 1.5 Broadened National Federation Network Leverage athlete participation growth at the national sporting authority level.

8 OBJECTIVES AND ACTIONS MISSION 4 - PROMOTING MEDIA AND MARKET INVOLVEMENT 1.1 Clearly Differentiated IPF Product Brand IPF Powerlifting as pure, athletic and accessible. 1.2 Extensive Online Presence for the IPF Shift IPF media resources and activities from print to online emphasis. Gather data to verify on-line penetration. Network and extend online presence via regional co-ordination. 1.3 IPF Online Data Driving Regional and National Promotion Gather online address and other data and diffuse to National and Regional Federations for local marketing actions. 1.4 Media Impacts Integrated With the IPF Business Plan Present media data as part of commercial partner offerings.

9 OBJECTIVES AND ACTIONS MISSION 5 REPRESENTING POWERLIFTING IN WORLD SPORTS ORGANISATIONS 1.1 Attained IOC Recognition Complete infrastructure and operational development to IOC standards. Secure IOC recognition and fulfill provisional period. 1.2 Intensified WADA Engagement Maintain Code-Compliant Status. Achieve operational Compliance status via meeting targets for OCT, for Sport Specific Menu, investigations, intelligence and sample storage. 1.3 Initiated FISU Involvement Conduct IPF World Student Event in accordance with FISU standards. Attain FISU accreditation. 1.5 Consolidated SOI Engagement Confirm and implement memorandum of co-operation with Special Olympics. Action a Unified Sports programme between IPF and Special Olympics. 1.6 Progressed IPC Interaction Contribute to the development of IPC Powerlifting. 1.7 Consolidated Sport Accord Accreditation Participate in Sport Accord Congress.

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