Expand Your Industry Reach with Business Intelligence Solutions from SAP Benefits of Working with the SAP BusinessObjects Portfolio

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1 SAP BusinessObjects Business Intelligence Solutions Expand Your Industry Reach with Business Intelligence Solutions from SAP Benefits of Working with the SAP BusinessObjects Portfolio SAP BusinessObjects business intelligence (BI) solutions can help you overcome challenges and meet goals unique to your industry. Access data in context to get real-time answers across your data sources and make faster, better, factbased decisions.

2 INDUSTRY TIPS How Business Intelligence Solutions from SAP Support Your Industry MEETING INDUSTRY CHALLENGES WITH BUSINESS INTELLIGENCE SAP BusinessObjects BI solutions are well suited for a wide range of industries. See the table for examples of how we can help you meet your specific industry challenges. Meeting Your Industry Challenges with Business Intelligence (BI) Solutions from SAP Industry Challenges and Goals How Our BI Solutions Can Help Consumer goods Financial services Healthcare Capture consumer loyalty Keep ahead of the competition Achieve better sales and marketing ROI Streamline the supply chain Respond to rapidly changing market conditions, dynamic markets, and fluctuating asset valuations Manage the huge data volume that can encumber analysis Maintain stability by reducing costs while streamlining operations and IT Identify growth opportunities Address risk and manage compliance Determine and provide the best treatment and care possible Establish operational efficiency Achieve greater profitability Detect fraudulent claims Load massive amounts of data while concurrently analyzing existing data Track market trends and consumer preferences with predictive models to stay ahead of your competition Gain greater visibility of demand and supply, and respond immediately to changes Gain visibility into transactions and optimize processing lifecycles Get predictive insight into customer and market trends to discover growth opportunities Dramatically increase the performance and value of your assets Maximize returns and performance with virtually limitless portfolio simulations and valuation models Increase effectiveness and improve financial management and compliance initiatives Improve patient outcomes with immediate and direct access to information across multiple data sources Analyze disparate data while creating holistic diagnosis Dramatically improve program effectiveness at a reduced cost Create predictive models for proactive improvement of costs and quality outcomes Monitor and compare key performance indicators against industry standards Empower healthcare workers with decision support anywhere, anytime

3 Manufacturing Public sector Retail Utilities Gain real-time visibility across the value chain Enable collaboration with your partners and customers Improve agility and increase profit Connect disparate sources of information Give staff greater access to information Decrease reliance on IT for managed reports Increase visibility into operations, programs, and processes Reduce the time and cost to improve agency performance Manage large data volumes across channels and geographies Improve merchandising and customer marketing and loyalty Streamline the supply chain Manage inventory and reduce transportation costs Improve accuracy of supply and demand forecasts Take advantage of smart grid meters and profile data Optimize network performance and maintenance Streamline customer billing Synchronize customer relationship management (CRM), production, supply, distribution, and research and development processes for demand-driven manufacturing Mitigate supplier, compliance, and cost-volatility risks Increase effectiveness of process improvement methodologies Implement real-time performance management across business functions Gain access to data from multiple sources Analyze large amounts of data Get insights through visual intelligence Enable data interoperability and information sharing Reduce IT costs with self-serve BI Integrate retailer sales data to identify demand changes Accelerate revenue generation by promoting customer programs and targeting customers with personalized offers Get the right mix of products and services by channel and location Improve customer service Gain greater control of your supply chain Improve the effectiveness and cost of sales, marketing, and service delivery Increase insight into customer demand and usage behaviors Improve enterprise governance of risk, safety, and compliance programs Ease administrative and IT burdens associated with data analysis and reporting across business functions Increase operational efficiency and lower costs of customer service processes

4 KEY MESSAGES Ways to Reach Lines of Business SELLING TO LINES OF BUSINESS SAP BusinessObjects BI solutions can help you reach new audiences by supporting different lines of business. See the table for examples of how we can help you win the day when selling to finance, marketing, and sales lines of business. FIND OUT MORE To learn more about how our business intelligence solutions can help you, call your SAP representative today or visit us on the Web at Winning Lines of Business with SAP BusinessObjects Business Intelligence (BI) Solutions Selling to the Finance Line of Business Key messages Plan and run your business efficiently Improve business performance with real-time visibility and insights Achieve a faster close and more accurate financial reporting Eliminate long planning cycles and improve alignment of plans with strategy Obtain a single version of the truth with current, accurate management reports and analysis across the organization Automatically detect risks and performance issues within and beyond your business Collaborate easily to improve decisions and resolve issues Why SAP wins Offers a broad range of products Embeds SAP BusinessObjects Live Office software (included in SAP Crystal Server software) directly into Microsoft Office Automates Microsoft Excel updates in real time Accesses both SAP and non-sap data for a 360-degree view of the business Delivers quality information you can trust Transforms your business with robust, insightful solutions Discovery questions These sample questions can help you get the conversation started and uncover key challenges for the finance team: How much time do you spend chasing data or trying to prove whose data is correct? How often do you need to change assumptions and reforecast? How quickly does your annual budget become obsolete? How do you plan your staffing levels? With SAP BusinessObjects business intelligence solutions, you can explore and analyze large volumes of operational, transactional, and analytical data in real time to identify trends and get immediate answers to business questions.

5 Selling to the Marketing Line of Business Key messages Maximize your marketing investment and get a complete view of customers Improve the value of your company s brand Optimize your marketing spend and deliver sales-ready leads Eliminate customer churn and improve customer retention Get insight built on confidence in your data Make sense of all data structured and unstructured Why SAP wins Provides a wide range of prepackaged functional and lineof-business solutions that help you make sense of your sales and marketing performance Aligns with customer goals Offers solid technology for enhancing customer insights and data quality Gives you a unified view of your business, including unstructured information (like social media) and third-party data Delivers powerful, transformational BI at your fingertips Discovery questions These sample questions can help you get the conversation started and uncover key challenges for the marketing team: How do you know which campaigns actually drive incremental revenue? What is your ROI by campaign? Product? Customer segment? Region? Can you monitor the status of your campaigns in real time? How do you identify existing high-value and high-potential customers and know which products and customers present the best cross-sell and up-sell opportunities? Selling to the Sales Line of Business Key messages Take the road to higher revenue, more customers, and less attrition Maximize your revenue and increase your opportunityto-sales ratio Optimize your sales pipeline, product mix, and product offerings Accelerate customer acquisition and improve customer retention Appeal to all user types, novice to advanced Deliver a complete, intuitive profile of business performance using any data from any application and any platform Why SAP wins Provides a compelling, scalable, and comprehensive solution that addresses enterprise mobility and collaborative analytics Offers industry and domain-specific packaged applications to get you up and running quickly Provides strong visual intelligence with scorecards, dashboards, and other intuitive tools Gives you an intuitive self-service user experience Maintains high visibility as a leading provider of BI solutions Discovery questions These sample questions can help you get the conversation started and uncover key challenges for the sales team: Do you have a complete line of sight into your sales pipeline, lead acceptance, and conversion? How do you identify price-sensitive and price-insensitive customer segments? How do you know which are the best and most profitable prospects to target? Are you satisfied with the accuracy of your sales forecasting? Are you good at predicting your sales volumes?

6 CMP21932 (12/09) 2012 SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate, EDDY, B2B 360, and B2B 360 Services are registered trademarks of Crossgate AG in Germany and other countries. Crossgate is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies ( SAP Group ) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.