NIELSEN LOCAL TV VIEW

Transcription

1 NIELSEN LOCAL TV VIEW FREQUENTLY ASKED QUESTIONS 2014

2 1 WHAT IS NLTV? Nielsen Local TV View (NLTV) is the first Local TV application on the MediaView platform and will, over time, provide a single interface for all Local TV reporting. 2 HOW DO I LOG IN TO NLTV? Log in to Nielsen Answers at After logging into the portal, select Nielsen Local TV View from the My Tools menu or box on the home page. 4 WHAT IS THE DATA RELEASE SCHEDULE? NLTV survey data for a given market becomes available when cleared through evip OnLine. Live and Live +SD daily data for LPM and Set-Meter markets is available on a next, next day basis at approximately 9:00am ETZ. 5 WHAT ARE THE INTAB REQUIREMENTS FOR REPORTING? The intab requirement for Households is 45 intabs and for Persons is 16 intabs. Audience estimates produced with fewer than 45 intabs for Households or fewer than 16 intabs for Persons will be flagged as being below the reportable minimum. 3 WHAT TYPE OF DATA IS AVAILABLE AND WHEN IS IT LOADED? NLTV reports only Time Period data which is loaded daily, seven days a week. 6 WHAT REPORTS ARE AVAILABLE? The available reports include: Time Period Custom, Minute by Minute Rating, Minute by Minute Flow, and Reach and Frequency reports. 2 VISIT OR CALL

3 7 HOW MUCH BACK DATA IS PRESENT? 9 CAN I CHANGE MY REPORT ONCE I SUBMIT IT? The Time Period Custom report starts with data as of 2/5/2004. Minute by Minute Rating starts with data as of 4/24/2008 Minute by Minute Flow starts with data as of 4/24/2008 Reach and Frequency starts with data as of 4/24/2008 Reports can be edited while they are processing. You can highlight a report and click edit, this will create a copy of your submitted report and it will not interfere with your original submission. NOTE Edited reports will use the same report title as the Parent Report. NLTV will allow you to submit a report with the same name as another report but you can give the report a new name while you are in the report configuration prompt. 8 WHAT CALCULATION DIFFERENCES EXIST BETWEEN NLTV AND LOCAL CUSTOM TOOLBOX? When running a Custom Survey report in Local Custom Toolbox, the reported intabs and Sum of Weights (SOW) are based on the survey period as a whole. We have revised this calculation in Nielsen Local TV View to report intabs and SOW based on the daypart requested. For example, if the reported daypart is Monday 8p-9p, the reported intab/sow will only consider Mondays. For this reason, not all rows in a report will have the same intab or SOW. This is the main difference you will see when comparing data between systems. 10 WHY DO I SEE SO MANY MONTHS AVAILABLE ON THE DATES RANGE SCREEN? SHOULDN T I ONLY HAVE FOUR SWEEPS? The reportable measurement periods vary by market. Local People Meter markets are measured year-round. Set-Meter markets report household data year-round, along with person s data for specific cycles. Diary markets are reportable for specific measurement periods, which are typically limited to the four major sweeps (February, May, July, and November). Once a measurement period or date range has been selected, Nielsen Local TV View will limit the list of geographies to those markets that are authorized and measured during the period selected. Copyright 2014 The Nielsen Company 3

4 11 CAN NLTV REPORT RATINGS FOR A COUNTY OR ZIP CODE? 13 IF I EDIT A REPORT LAYOUT CAN I SAVE IT AND USE IT IN ANOTHER REPORT? Yes, Nielsen Local Television View can give ratings information for counties, zip codes, zip code groups, cable headends, and interconnects, as well as a variety of characteristics. Yes, once you have created the desired layout, click Save Layout or Save As Layout to save the view. This new layout will be available in the Report Layout prompt CAN I CHANGE THE ARRANGEMENT OF THE COLUMNS AND ROWS IN A COMPLETED REPORT? HOW DO I VIEW THE FLOW CHART IN A MINUTE BY MINUTE RATING OR MINUTE BY MINUTE FLOW REPORT? Yes, report layouts in Nielsen Local TV View are customizable. You can adjust the order of the rows, columns, and metrics on any report. In Report Manager, highlight the report you want to customize and click the View Report button at the top of the screen. Once the report opens you will have the ability to drag and drop the columns, rows, and metrics into the desired location. Open a completed Minute by Minute report. Click on the drop-down icon to the left of Grid View and Select Graph View. From the Available Filters drop-down, select the data elements that you would like to graph. Click Apply to create your chart. NOTE Individual charts are used to display each parameter selected so if you select multiple demographics, there will be one chart for each selected demographic. 4 VISIT OR CALL

5 15 IS THERE A WAY TO CREATE A CUSTOM LIST? Custom Lists are a great way to save a list of your most common selections. Custom Lists can be created one of two ways. OPTION 1 In the workspace change the dropdown option from Aggregated Group to List. Give the list a name. From the Available area on the left side of the screen move your selections to the Workspace on the right. When all desired selections are made click save. Your new Custom List will now be in the Available area when in List View. 16 IS THERE WAY TO MAKE MY COMMON SELECTIONS THE DEFAULT SELECTIONS? Once your selections are made and added to the Selected Area, click the Star Icon (Set Default) to set your selected items as your default. For example, use this process to make a certain set of Demographics the default Demographics. OPTION 2 Once you have added all of your selections to the selected area click the Save Icon on the selected area Toolbar. This will create a Custom List of your selections and will now be in the Available area when in List View. Copyright 2014 The Nielsen Company 5

6 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies.