Data Governance in Action: A Day in the Life of Master Data Stewards

Transcription

1 Data Governance in Action: A Day in the Life of Master Data Stewards Sachin Choudhary Sr. MDM Specialist St. Jude Medical, Inc. Mike Striefel Director, Enterprise Development & Technology Services St. Jude Medical, Inc. Clarke Patterson Sr. Director, Data Quality Product Marketing Informatica 1

2 St. Jude Medical An Ongoing Tradition of Innovation Founded: 1976 Location: St. Paul, Minnesota First Product: Mechanical Heart Valve Worldwide Employees: 16,000 + Countries: Net Sales: $5.612 Billion USD It is our mission to develop medical technology and services that put more control into the hands of those who treat cardiac, neurological and chronic pain patients, worldwide. 2

3 St. Jude Medical Awards and Recognition Named one of Fortune Magazine s World s Most Admired Companies Eight consecutive years Ranked number one within our industry on Fortune Magazine s 2012 list of World s Most Admired Companies 3 3

4 Agenda The Journey Why Data Governance? Methodology Product Master Data Governance Approach Content Hub Product Catalog eifu 4

5 Business Value Golden Record for Physicians Met legal requirements - Tracking - Reporting Aggregate Spend Software Infrastructure Implementation Siperian XU2 Using BDD Enhanced Sales Analytics - Hierarchies - Product Attributes - Time Affectivity Self Service hierarchy management Product Hierarchies Architecture/Model - Architectural Framework - Start with Consolidated - Transition to Centralized Deployment - Framework - Methodology Added Architecture role Enterprise repository for product information - Structured - Semi-Structured Self Service application for Marketing to maintain Single version of truth Product Catalog Application - Informatica Using IDD and IDC - Highly Available Deployment - Time boxed iterative - Proven processes Added BA role Customer View 5

6 What is Data Governance? Executive Management: Increased revenue, reduced cost and sustainable growth Senior Sales Executive: Magic bullet that produces the information I need to close and process my deals Customer Master Data Steward: Process and technology that makes it easier for me to manager customer master data IT Project Manager: Logical structure for classifying, organizing, and communicating complex activities involved in making decisions about and taking action on enterprise data Data Architect: Discipline that embodies a convergence of data quality, data management, data policies, business process management, and risk management surrounding the handling of data St Jude Information Management: Discipline to establish sustainable management of data lifecycle, quality and protection & compliance across the enterprise 6

7 Why is Data Governance Necessary? Functional Compliance Track and report on the dissemination of sensitive data Reduce dependency on data owners Ensure the accuracy of sensitive data Create effective data monitoring Customer Service Efficient and effective customer service No shipping waste Cross sell and up sell target identification Value Better integration Reduced risk Sustainable asset protection Discovery & Classification Alignment & Mapping Sustainable Quality Protection & Compliance IM Quicker and better understanding of existing data sources Manage metadata with speed and agility Foundation to manage information create, publish, report and analyze Sales & Marketing Efficient alignment of sales force with customer(s) Account Profiling for effective marketing campaigns Measure and monitor data quality Efficiency Centralization of key terms and concepts Consistent or connected use of business terms Lowered cost of data management and data integration Corporate 7

8 Master Data Lifecycle External System of Record Produce Database Infrastructure Content Operate Master Data Consume Reports Applications Customers Archives Disposition & Retire Data Destruction Data Governance Discovery & Classification Alignment & Mapping Sustainable Quality Protection & Compliance 8

9 Executing Data Governance Strategy Executive Sponsorship Risk Data Council People & Stakeholders Executive-Level Data Governance Bodies Process This is a placeholder text and is meant to show what your own text will look like. Risk Data Governance Office (DGO) Data Governance Data Governance PMA Program Manager Data Quality Reporting Team Project Teams Virtual Teams Line of Business Stewardship Community Data Quality Reporting Liaison (1) Metadata Liaison (1) Technical Liaisons (4) Business Liaisons (4) Lead Steward Data Definition Stewardship Function Data Production Stewardship Function Data Usage Stewardship Function Quality Measurement Stewardship Function Governance Extract Payback: Months NPV: Mil ROI: % 5-Year Inv: $... Mil Extract Extract Supporting Technologies Business Value 9

10 People Members of XYZ s Data Management team that: Serve as the primary owners of the Master Data Define and manage processes used to create, update and utilize Master data Assess the impact of XYZ s business needs on Master Data 10

11 Process Processes that: Resolve the conflict(s) between existing business processes and data structure(s) Establish a common business definition for Master Data Govern rules to create, access and distribute Master Data Instill organization wide culture that recognizes the nature and purpose of Master Data Techniques to collect, route and update Master Data according to the business needs 11

12 Technology Application Framework that manages: The process of data collection, analysis and update according to the business rules Data access designed to meet business objectives in a secure way Distribution of data through multiple channels Hardware that provides reliability and performance required to serve enterprise needs 12

13 Business Value Operational cost saving measured in terms of: Man hours saved on data maintenance and reconciliation Elimination of loss e.g. lost shipping, incorrect invoicing etc. Consolidated infrastructure Software & Hardware Reduced enhancement cost Strategic imperatives that will drive revenue increase over longer duration 13

14 Data Governance Background Master Process Strategy Business Case & ROI Use Case Enablement Maintenance & Operate IT Manager & Staff Future Vision Roadmap Architecture Alignment Opportunity absorption Case Development Socialization Vendor Selection Development Project Management Platform Maintenance Make Enhancements Provide Support IT Execs Cross Vertical Alignment Pilot funding Executive Support Foundational Funding Bridge Funding Business Manager & Staff Opportunity Identification Case Support Participate Business Relationship Crisis Management Identify enhancements Manage Data Business Leadership Executive Support Use Case Funding 14

15 Data Governance Organization Business Process Owner Exec Sponsor Engage partners to finalize requirements Organized by subject area (HCP, Product, Product Page) MDM COE Owner Business Process Owner Governs Master Data Hub only Lead Data Steward Manages meta data e.g. hierarchy structures, LOVs Lead Data Steward Info Steward Business Unit Process Manager Local Info Steward Performs conflict management Wields the overriding authority over Info Stewards Info Stewards Manages Master Data by subject area Belongs to the functional area/business Unit 15

16 Data Governance Technology A co-existence model that pulls data from point of entry systems and allows enrichment in the Master data Hub 16

17 Governance & Data Director 17

18 Questions 18 18

19 Thank You 19