Public Financing. PWN Norway

Transcription

1 Public Financing PWN Norway

2 About me

3 Innovation Norway Innovation in Norwegian trade and industry Making Norwegian businesses competitive domestically and internationally Promoting the reputation of Norwegian businesses 5

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10 Innovation Norway: Much more than financing Photo: Johan Wildhagen/Innovation Norway

11 Our services Promotional services Financing services Competence services Advisory services Networking services 11

12 An international organization OFFICES IN EVERY COUNTY REPRESENTATION IN MORE THAN 30 COUNTRIES

13 Overall objective Increased value creation through female participation and position in industry as entrepreneurs, in management and on boards. 13

14 Leadership Mentor (Travel industry) 6 gatherings Individual sessions with mentor Leadership and career development Photo: Johan Wildhagen/Innovation Norway 14

15 Female Entrepreneur of the Year 15

16 Startup Grants (Etablerertilskudd) Development, market introduction and early growth phase Phase 1: Market clarification Up to covering up to 100% of the project cost Phase 2: Commercialisation Up to covering up to 75% of the project cost 18

17 Other Grants and Loans Public/industrial research and development: Development of competitive products in an international market in collaboration with a customer (IFU / OFU) Innovation loans: Companies in the growth phase or loans for development of innovation projects 18

18 Other Services IPR / Design services Mentor programs International marked advisory Competence programs Network programs

19 Conditions for our support Adding value to Norway Innovation Market potential Profitable Ability to complete task Triggering effect 19

20 Can you build it? What s new about it? Is there a market for it? How will you reach the market? Why will they care?

21 We do not give grants if Payment problems, poor financial situation Inventions lacking business sense Company older than 3 years (5) Local focus traditional commerce, private service, consulting, hand craft Import, agencies or licensing businesses 21

22 Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. Eric Ries

23 Osterwalder s Business Model Canvas Who are our Key Partners? Who are our Key Suppliers? Hvem er partnerne våre? Hvilke leverandører har vi? What key activities do we have to do to deliver the Value Propositions? Hvilke kjerneaktiviteter må vi selv utføre for å levere verdiløftet? What Key Resources do our Value Propositions require? (Physical, Intellectual, Human, Financial) Hvilke ressurser trenge vi for å oppfylle verdiløftet? What value do we deliver to the customer? Which one of our customer s problems are we helping to solve? Which customer needs are we satisfying? Hva slags verdi gir vi kundesegmentene våre? Hvilket problem løser vi for kundene? Hvilke kundebehov tilfredsstiller vi? How do we maintain the relationship with our customer segments over time? (i.e. Personal assistance, Self-service, Automated services) Hvilken type relasjon har vi til våre kundesegment? Through which channels do we reach our customers? (Channel phases: Awareness, Evaluation, Purchase, Delivery, After sales) Gjennom hvilke kanaler når vi våre kunder? For whom are we creating value? Who are our most important customers? Hvem skaper vi verdi for? Hvem er våre viktigste kunder? What are the most important costs in our business model? Hva er de viktigste kostnadene i forretningsmodellen? For what are the customers currently paying? How are they currently paying? Hva tar vi oss betalt for i dag? Hvordan tar vi oss betalt?

24 Skattefunn Administered by Forskningsrådet Legal right based scheme designed to promote R&D activity in Norwegian companies Objective: Make it easier for companies to launch R&D activities and less costly to carry them out Tax deduction of up to 20 per cent of the eligible costs related to R&D activity All costs must be associated with the approved project

25 Additional public funding EU funding Kulturrådet Local grants Etc.

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27 Thank you! Pål T. Næss