Business Model. Presentado por: Marcus A. Sullivan, MBA, CVA Sullivan Consulting, Inc

Size: px
Start display at page:

Download "Business Model. Presentado por: Marcus A. Sullivan, MBA, CVA Sullivan Consulting, Inc"

Transcription

1 Business Model Presentado por: Marcus A. Sullivan, MBA, CVA Sullivan Consulting, Inc

2 What is a Business Model? Defines exactly what the company does and how it makes money. Reflects the company s plan about what customers need and want and how much are they willing and able to pay. Identifies and targets market segments. Presents how the company engages and reaches out to potential clients. Finds key resources, activities and partners. It is part of the strategy and represents the core business functions.

3 Why have a Business Model? Serves as a platform to execute business strategies in an integrated, cost-effective and orchestrated way. Integrates strategy, operations and finance. Helps entrepreneurs optimize the way a business operates and how it adds value. Demonstrates how a company generates revenues, manages costs and turns sales into profits. Connects the value proposition with the action plan.

4 How to Create a Business Model? A business model can be created by answering the following questions: What is the value proposition? Why should customers buy from us? What pains are we solving? Who are our customers? What are their needs? What is the best method to reach and maintain strong relationships with our customers, will it be cost effective? What key resources and activities will be required to sustain our value proposition? What are the expected revenues, costs and profits?

5 Building a Business Model The Canvas business model is the most commonly used method. It is composed of 9 key building blocks: Value Proposition Customer Segments Customer Relationships Distribution Channels Revenue Streams Cost Structures Key Activities Key Resources Strategic Partners

6 Business Model Canvas Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Manufacturers Suppliers Wholesalers Sales rep Vendors Presentations Meetings Phone Calls s Recruiting Acquisitions Price Service Brand Status Customization Innovation Accessibility Usability Personalized Service Self-Service Customized Service Automated Service Hospitals Government PYMES Not-for-profit Key Resources Employees Investors Accountants Banks Suppliers Channels Internet Advertising Collaborators Social Media Cost Structure Fixed Costs Overhead Costs Variable Costs Direct/Indirect Costs Revenue Streams Commissions Contracts Sales

7 Business Model Canvas Key Partners Manufacturers Suppliers Wholesalers Sales rep Vendors How? Key Activities Training Meetings Phone Calls s Recruiting Acquisitions Key Resources Investors Accountants Banks Suppliers Value Proposition Price Service Brand Status Customization Innovation Accessibility Usability What? Customer Relationships Personalized Service Self-Service Customized Service Automated Service Channels Internet Advertising Television Social Networks Who? Customer Segments Hospitals Government Logisticians IT Companies Cost Structure Fixed Costs Overhead Costs Computer Software Advertising $$$ Revenue Streams Commissions Contracts Sales

8 Value Proposition What value do we offer our customers? Price Service Quality Branding Customization Innovation How does our value proposition stand out from competitors, is it hard to imitate? Are customers satisfied with the product/service, is it meeting expectations? How can we tailor the product/service to meet our customer s needs?

9 Differentiation in Value Proposition Differentiation from competitors is crucial to build and maintain a competitive position Business models are useless if they are easy to copy by competitors and the customer does not recognize the value proposition A differentiation strategy protects a company s future and growth opportunities Value differentiation strategy involves all of the variables that affect the how, what and who in the business model

10 Customer Segment Who are our customers? Business Consumer Government Not-for profit Academic What are their needs, demands and behavior as consumers? What motivates them to buy? How much are they willing to spend? What alternatives do they have?

11 Customer Relationships What relationships with customers will achieve the highest perceived value? Personalized service Fast service High-quality service Automated service Innovative service What type of relationships do customers expect to have? What type of relationships better fit our customers needs as well as our business model? 2013 Sullivan Consulting, Inc.

12 Distribution Channels What channels can we use to better reach our customers? Internet Direct Brokers Social Media How can we make our product/services more accessible to customers? What channels are the most effective? Which is the most efficient way? 2013 Sullivan Consulting, Inc.

13 Value 2013 Sullivan Consulting, Inc. How can we Generate Value? Value Proposition Value The Customer Target Market (highly specialized) Customer Relationships (Trust and loyalty) Distribution Channels (access and fast response)

14 Key Resources What key resources are involved in the value proposition? Company assets (equipment, machinery) Intellectual (technology, R&D) Human (employees, advisors, investors) Financial (capital) What resources are critical to sustain the value proposition? How can we improve performance? What additional resources do we need to add value? Are these justifiable (ROI)? 2013 Sullivan Consulting, Inc.

15 Key Activities What activities sustain our value proposition? Management Operations Sales and marketing Training Innovation (technology, R&D) How efficient are the activities, can we eliminate, reduce or add new activities? What activities differentiate us from our competitors? How can we improve activities to deliver more value to our customers?

16 Key Partners Who are our partners and collaborators? Advisors and consultants Investors Suppliers Distributors Advertising agencies What key activities, services and resources do our key partners provide us with? Which partnerships and strategic alliances can be established and add the most value? Can we leverage on key partners to improve our competitive positioning?

17 Revenue Streams How are we generating revenue? Direct sales transactions Brokerage fees Licensing fees Franchising fees Freemium How much are customers willing to pay? How sustainable and profitable are we? How are competitors generating revenues? How do they prefer to pay? 2013 Sullivan Consulting, Inc.

18 Cost Structure What cost are involved in delivering value to customers? Fixed cost COGS Operating costs Financing Commissions What activities/resources are the most expensive and can they be reduced? How competitive are we? How are costs compared to our competitors? 2013 Sullivan Consulting, Inc.

19 Value through Differentiation Innovation - developed the world s largest search engine using keywords and links arranging information to users based on degree of relevance. Accessibility - provides users with free internet applications and tools such as, Google Earth, Maps, Books, Gmail Google Chrome and Desktop Search. Usability - to create a revenue model by using targeted adds that don t interfere with the web-search experience.

20 Value through Differentiation Design simple, versatile, clean, interactive easy to use, and fun Innovation Mac OS and software s, Mac laptops, IPod, IPhone, tablets, App Store, ITunes Brand/status managed to stay on top of current trends Price focus on a low-price model Cost reduction create value using a reduced cost structure. Accessibility high performance and punctuality to maximize flight rotation Usability crowded airplanes to increase profitability 2013 Sullivan Consulting, Inc.

21 Value through Differentiation Customize Service name your own price option for customers providing them trade-off opportunities Self Service internet based travel booking agency Optimizing Channels puts mayor travel suppliers in contact with customers Self Service e-commerce, Internet, fulfillment and logistics platform Optimizing Channels direct to customer online model offering over 40 categories of merchandise 2013 Sullivan Consulting, Inc.

22 Value through Differentiation Accessibility positioned strategically with great variety Low-cost model cut down on company costs to deliver competitive low prices Accessibility free social media interactive platform Customization able to create your own personal profile Usability excellent advertising and marketing tool for business owners and entrepreneurs

23 Canvas Business Model 2013 Sullivan Consulting, Inc.

24 Summary A business model is an essential tool that defines how a company delivers value to its customers and generates profits The business model canvas is a useful method which helps understand, create and manage a sustainable business model Value differentiation is an important factor to give your model a competitive edge All segments in the business model must interrelate in order to generate value to its customers

25 Marcus A. Sullivan, MBA, CVA Sullivan Consulting, Inc. Centro Internacional de Mercadeo Torre II, Suite 402 Guaynabo, PR Sullivan Consulting, Inc.

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how

More information

E-Commerce & CRM Building Relationships, Satisfaction, and Loyalty

E-Commerce & CRM Building Relationships, Satisfaction, and Loyalty Lecture 8 E-Commerce & CRM Building Relationships, Satisfaction, and Loyalty CRM Defined a combination of business process & technology that seeks to understand a company s customers from the perspective

More information

What really drives customer satisfaction during the insurance claims process?

What really drives customer satisfaction during the insurance claims process? Research report: What really drives customer satisfaction during the insurance claims process? TeleTech research quantifies the importance of acting in customers best interests when customers file a property

More information

Innovation in Business Models for Start-ups. Prof. Dr. Utz Dornberger in4in Workshop Rwanda, 2014

Innovation in Business Models for Start-ups. Prof. Dr. Utz Dornberger in4in Workshop Rwanda, 2014 Innovation in Business Models for Start-ups Prof. Dr. Utz Dornberger in4in Workshop Rwanda, 2014 Business idea Many existent enterprises have the goal to develop a new sui-generis product Almost every

More information

SAMPLE BUSINESS PLAN TEMPLATE <<COMPANY LOGO>> <<COMPANY NAME>> BUSINESS PLAN. <<Prepared by: >> <<Date>>

SAMPLE BUSINESS PLAN TEMPLATE <<COMPANY LOGO>> <<COMPANY NAME>> BUSINESS PLAN. <<Prepared by: >> <<Date>> SAMPLE BUSINESS PLAN TEMPLATE BUSINESS PLAN Table of Contents Page Confidentiality Agreement ii 1) Executive Summary 1 2) Company Description

More information

Strategic Supply Chain Management The five disciplines for top performance. Food & Consumer Products of Canada Webinar Toronto, February 24, 2014

Strategic Supply Chain Management The five disciplines for top performance. Food & Consumer Products of Canada Webinar Toronto, February 24, 2014 Strategic Supply Chain Management The five disciplines for top performance Food & Consumer Products of Canada Webinar Toronto, February 24, 2014 Section 1 Why is strategic supply chain management important?

More information

How B2B Customer Self-Service Impacts the Customer and Your Bottom Line. zedsuite

How B2B Customer Self-Service Impacts the Customer and Your Bottom Line. zedsuite How B2B Customer Self-Service Impacts the Customer and Your Bottom Line Introduction For small to mid-sized businesses trying to grow and compete with their larger counterparts, having close relationships

More information

Building a leading e-commerce business: The 3 Pillars

Building a leading e-commerce business: The 3 Pillars Building a leading e-commerce business: The 3 Pillars Get em, convert em, get em back! How should we organise our e-commerce team? Sales are growing, visits to the web site are up, we re recently launched

More information

Whitepaper The Role of Customer Relationship Management (CRM) Solutions for Financial Services Organizations

Whitepaper The Role of Customer Relationship Management (CRM) Solutions for Financial Services Organizations Whitepaper The Role of Customer Relationship Management (CRM) Solutions for Financial Services Organizations Financial Services Firms Broker-Dealers Registered Investment Advisors Financial Planners Table

More information

Strategic Brand Management Building, Measuring and Managing Brand Equity

Strategic Brand Management Building, Measuring and Managing Brand Equity Strategic Brand Management Building, Measuring and Managing Brand Equity Part 1 Opening Perspectives 开 放 视 觉 Chapter 1 Brands and Brand Management ------------------------------------------------------------------------

More information

From business models to business plans

From business models to business plans From business models to business plans Barbara Diehl & Dr Maria Nikolou 11 November 2013 The odds... On day one, a start up is a faith- based initiative.(steve Blank) 2 The odds... How do you progress

More information

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.

More information

Activity: Exploring Business model innovation using the Business Model Canvas

Activity: Exploring Business model innovation using the Business Model Canvas Activity: Exploring Business model innovation using the Business Model Canvas Business models are important because they provide the architecture for creating value out of new ideas. Simply having a good

More information

Improving The Retail Experience Through Fast Data

Improving The Retail Experience Through Fast Data A Forrester Consulting Thought Leadership Paper Commissioned By TIBCO Software February 2016 Improving The Retail Experience Through Fast Data Overview Customers expect better-individualized experiences

More information

v.camp: Business Model Development & Innovation (P)Re-Think Your Business Model Introduction Dr. Uli Eisert

v.camp: Business Model Development & Innovation (P)Re-Think Your Business Model Introduction Dr. Uli Eisert v.camp: Business Model Development & Innovation (P)Re-Think Your Business Model Introduction Dr. Uli Eisert Relevance & Objectives mindset process team Business Model Development & Innovation The Business

More information

BUSINESS-TO-BUSINESS MARKETING 2016-2017

BUSINESS-TO-BUSINESS MARKETING 2016-2017 BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B

More information

Setting up a website: key considerations.

Setting up a website: key considerations. Setting up a website: key considerations. Supporting you on your business journey. If your business is going to trade online, then you ll already be thinking about your website. But even if you re not

More information

Mobile Banking and Customer Interaction

Mobile Banking and Customer Interaction Effective omni-channel customer engagement: the key to satisfying the digital banking consumer Across many industries, consumers have a growing and apparently insatiable appetite for digital relationships

More information

Mobile banking A catalyst for improving bank performance

Mobile banking A catalyst for improving bank performance Mobile banking A catalyst for improving bank performance Contents Introduction mobile banking at the tipping point 1 A confluence of factors 2 The demographics of mobile banking 3 Opportunities for operational

More information

Shattering the everyday perceptions about Marketing. An Introduction to a Simple Communication Plan

Shattering the everyday perceptions about Marketing. An Introduction to a Simple Communication Plan Shattering the everyday perceptions about Marketing An Introduction to a Simple Communication Plan How Can This Presentation Help? Not everyone works for a big company... but you still need to have a plan

More information

Analysis of the Mobile Endpoint Security Products Market Tackling the Shift to Mobility with a Strong Endpoint Security Solution.

Analysis of the Mobile Endpoint Security Products Market Tackling the Shift to Mobility with a Strong Endpoint Security Solution. Analysis of the Mobile Endpoint Security Products Market Tackling the Shift to Mobility with a Strong Endpoint Security Solution Global July 2012 Contents Section Slide Numbers Executive Summary 4 Market

More information

HyperOffice and the On-Line Collaboration Marketplace

HyperOffice and the On-Line Collaboration Marketplace August 2011 HyperOffice and the On-Line Collaboration Marketplace By Amy Wohl About the Author Amy Wohl Amy Wohl is a widely known computer industry analyst who specializes in the commercialization of

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Setting Up Payment Terms for Global Trade: Creative Financing and Invoicing Strategies to Improve Supply Chain Controls and Visibility

Setting Up Payment Terms for Global Trade: Creative Financing and Invoicing Strategies to Improve Supply Chain Controls and Visibility Setting retail Up Payment consulting Terms and for industry Global Trade thought! 1 leadership Setting Up Payment Terms for Global Trade: Creative Financing and Invoicing Strategies to Improve Supply Chain

More information

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet

More information

10 Essential Google Analytics Reports And How They Matter to B2B Executives

10 Essential Google Analytics Reports And How They Matter to B2B Executives 10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application

More information

K-12 Entrepreneurship Standards

K-12 Entrepreneurship Standards competitiveness. The focus will be on business innovation, change and issues related to the United States, which has achieved its highest economic performance during the last 10 years by fostering and

More information

Business Concept Assessment

Business Concept Assessment Business Concept Assessment Frank Moyes and Stephen Lawrence Deming Center for Entrepreneurship Leeds School of Business University of Colorado Boulder 1 Business Concept Assessment Opportunity/Need 1.

More information

THE TIMES 100. Marketing mix lesson suggestions & activities (McCain)

THE TIMES 100. Marketing mix lesson suggestions & activities (McCain) Marketing mix lesson suggestions & activities (McCain) Lesson objectives By the end of the lesson students should be able to: Know the different elements of the marketing mix and understand the influences

More information

Pick and Mix Services

Pick and Mix Services Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...

More information

The Customer Relationship Management Process

The Customer Relationship Management Process The Customer Relationship Management Process E d u c a t i n g t h e W o r l d s B e s t A i r F o r c e Slide 1 The Supply Chain Management Processes Information Flow Supply Chain Management Processes

More information

Meeting the Needs of The Always Connected Customer. Steve Sassi, SAP E-Commerce Specialist CDI Technology

Meeting the Needs of The Always Connected Customer. Steve Sassi, SAP E-Commerce Specialist CDI Technology Meeting the Needs of The Always Connected Customer Steve Sassi, SAP E-Commerce Specialist CDI Technology More Devices Than People Rise of the Always Connected Customer The Always Connected Customer*: Uses

More information

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION 57 Stage 3: Set Up and Start Up Theme 6: Marketing UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION Now that you re ready to turn your idea into a reality and begin defining your

More information

APP DEV. We build your ideas into web and mobile applications. steicho. Technological Solutions

APP DEV. We build your ideas into web and mobile applications. steicho. Technological Solutions We build your ideas into web and mobile applications. steicho Technological Solutions Automate your processes, through a commercial custom made application We offer software solutions to automate, streamline,

More information

An Enterprise Resource Planning Solution for Mill Products Companies

An Enterprise Resource Planning Solution for Mill Products Companies SAP Thought Leadership Paper Mill Products An Enterprise Resource Planning Solution for Mill Products Companies Driving Operational Excellence and Profitable Growth Table of Contents 4 What It Takes to

More information

Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template

Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template 1 An Introduction to Oracle Cloud Marketplace Diby Malakar Director Product Management Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information

More information

APPLE INC. BUS 478: Group Written Case Synopsis

APPLE INC. BUS 478: Group Written Case Synopsis APPLE INC. BUS 478: Group Written Case Synopsis Xiaoyi Zhuang Kelvin Cheung Edith Tang Jessica Xu Helen Li INTRODUCTION Background in Brief Apple is an American corporation that develops and sells computer

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

Transform HR into a Best-Run Business Best People and Talent: Gain a Trusted Partner in the Business Transformation Services Group

Transform HR into a Best-Run Business Best People and Talent: Gain a Trusted Partner in the Business Transformation Services Group SAP Services Transform HR into a Best-Run Business Best People and Talent: Gain a Trusted Partner in the Business Transformation Services Group A Journey Toward Optimum Results The Three Layers of HR Transformation

More information

Successful Sales and Marketing Strategies

Successful Sales and Marketing Strategies Successful Sales and Marketing Strategies Tim Hoerr Dennis Beard Don Elmore Mac MacGregor 1 Agenda Introduction: Dennis Beard Sales & marketing from a business development perspective: Tim Hoerr Marketing:

More information

Incubator Hungary. The public bodies (county council and the local authority) contributed to the incubator with the building.

Incubator Hungary. The public bodies (county council and the local authority) contributed to the incubator with the building. Incubator Hungary Background For many years, business incubators have been operating all over the world, including Hungary. They have already proven that they can significantly contribute to the improvement

More information

Build a Customer-Focused Digital Strategy

Build a Customer-Focused Digital Strategy Build a Customer-Focused Digital Strategy Featuring: Mike Rowland, Director of Digital Strategy, West Monroe Partners Brian Strojny, Co-Founder, Executive VP, Insite Moderated by: Thomas P. Gale, Publisher,

More information

Capability Statement

Capability Statement Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience

More information

ECOMMERCE: A SHOPPING REVOLUTION

ECOMMERCE: A SHOPPING REVOLUTION ECOMMERCE: A SHOPPING REVOLUTION [Chapter 3 Digital Minds v2] J. Burns Smith, Jr. (WSI Consultant, USA) Copyright 2016 WSI. All rights reserved. Each WSI Franchise is an independently owned and operated

More information

BETTER RELATIONSHIP SELLING

BETTER RELATIONSHIP SELLING BETTER RELATIONSHIP SELLING A Proven Formula For Acquiring and Developing Relationships with High Value Customers Three actions your company can take today to improve relationship selling performance and

More information

Student recruitment in 2014 and beyond: Global Reach and Effective Marketing. Rob Read MD, Media Minds Global

Student recruitment in 2014 and beyond: Global Reach and Effective Marketing. Rob Read MD, Media Minds Global Student recruitment in 2014 and beyond: Global Reach and Effective Marketing Rob Read MD, Media Minds Global In a world where globalisation is becoming more and more of a necessity especially in terms

More information

Drop Shipping ebook. What s the Deal with Drop Shipping?

Drop Shipping ebook. What s the Deal with Drop Shipping? What s the Deal with Drop Shipping? How would you like to start an online store with minimal upfront investment and be able to run your business from anywhere in the world? Better yet, have someone else

More information

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY 5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience

More information

Delivering Vertical Solutions to a Global Market

Delivering Vertical Solutions to a Global Market PARTNERSHIP Microsoft Dynamics AX Microsoft Dynamics Industry Solutions Delivering Vertical Solutions to a Global Market White Paper July 2007 http://www.microsoft.com/dynamics/ax/product/industrysolutions.mspx

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

Omni-Channel Marketing for Customer Driven Interaction

Omni-Channel Marketing for Customer Driven Interaction Omni-Channel Marketing for Customer Driven Interaction 2 Omni-Channel Marketing for Customer-Driven Interaction The Customer Driven Experience With the growing impact of mobile apps and digital touchpoints

More information

www.casece.com kwanchit.netprapa@cnhind.com Tel. +66 2645 8147 CNH INDUSTRIAL SERVICE LTD. 173 South Sathorn Asia Center 23rd floor, Bangkok,

www.casece.com kwanchit.netprapa@cnhind.com Tel. +66 2645 8147 CNH INDUSTRIAL SERVICE LTD. 173 South Sathorn Asia Center 23rd floor, Bangkok, www.casece.com kwanchit.netprapa@cnhind.com Tel. +66 2645 8147 CNH INDUSTRIAL SERVICE LTD. 173 South Sathorn Asia Center 23rd floor, Bangkok, Thailand A DEALERSHIP OPPORTUNITY WITH A LEADING COMPANY AWAITS

More information

Strategic Supply Chain Management. Medical Device Supply Chain Council 1 October 2013

Strategic Supply Chain Management. Medical Device Supply Chain Council 1 October 2013 Strategic Supply Chain Management Medical Device Supply Chain Council 1 October 2013 Section 1 Why is strategic supply chain management important? Section 1 Introduction Strategic supply chain management

More information

TESTING & OPTIMIZATION FOR MOBILE DEVICES

TESTING & OPTIMIZATION FOR MOBILE DEVICES TESTING & OPTIMIZATION FOR MOBILE DEVICES A quick guide by the very fine folks at Visual Website Optimizer This guide contains 1. Introduction 2. Mobile and Tablet ecommerce Statistics 3. Tips & Tricks

More information

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING WWW.HSO.COM The rise of CRM and how it s transforming business interactions CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING Why customer loyalty pays dividends Delivering a personal experience Unsurprisingly,

More information

B2B E-Commerce Solutions Empower Wholesale Distributors

B2B E-Commerce Solutions Empower Wholesale Distributors SAP Thought Leadership Paper Wholesale Distribution B2B E-Commerce Solutions Empower Wholesale Distributors Achieve Interaction Excellence with Outstanding Online Experiences and High-Quality Digital Content

More information

Business Model Archetypes Four archetypes describe the basic patterns of doing business: 1

Business Model Archetypes Four archetypes describe the basic patterns of doing business: 1 FOCUS: SOFTWARE BUSINESS Software Industry Karl Michael Popp, SAP // Software companies can leverage successful firms business and revenue models to create a competitive advantage. // product. The creator

More information

The Social Media Best Practice Guide

The Social Media Best Practice Guide The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of

More information

E-COMMERCE AND ENTREPRENEURSHIP 579M. Essential Curriculum Course Overview. Total Hours: 125. 01 Should You Become an Entrepreneur?

E-COMMERCE AND ENTREPRENEURSHIP 579M. Essential Curriculum Course Overview. Total Hours: 125. 01 Should You Become an Entrepreneur? E-COMMERCE AND ENTREPRENEURSHIP 579M Essential Curriculum Course Overview Total Hours: 125 UNIT 1: THE BASICS OF ENTREPRENEURSHIP Hours: 10 01 Should You Become an Entrepreneur? (2 hours) The student will

More information

Agricultural Marketing. Direct Marketing Strategies and Opportunities. Commodity or Niche? MARKETS DEFINED

Agricultural Marketing. Direct Marketing Strategies and Opportunities. Commodity or Niche? MARKETS DEFINED Direct Marketing Strategies and Opportunities Mykel Taylor Assistant Professor Dept. of Agricultural Economics NCKS Commercial Enterprises Conference February 25, 2012 Agricultural Marketing Commodity

More information

Setting up Vend for retail success

Setting up Vend for retail success Setting up Vend for retail success Guide to setting up your Vend store, products, customer management and more. Congratulations! You ve just gotten started with opening up your first Vend store! In this

More information

written by co-created by designed by Alexander Osterwalder & Yves Pigneur An amazing crowd of 470 practitioners from 45 countries

written by co-created by designed by Alexander Osterwalder & Yves Pigneur An amazing crowd of 470 practitioners from 45 countries You re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow s enterprises. It s a book for the written by Alexander Osterwalder

More information

International Payments

International Payments International Payments Copyright Moneynetint. All Rights Reserved MoneyNet international Ltd was established in 2005, providing companies and individuals with a full range of foreign exchange and payment

More information

Microsoft Dynamics Food and Beverage Distribution Telesales Guide

Microsoft Dynamics Food and Beverage Distribution Telesales Guide Microsoft Dynamics Food and Beverage Distribution Telesales Guide This telesales guide provides an overview of the information you will need to drive demand for Microsoft Dynamics ERP or CRM solutions

More information

IHL Group. http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample

IHL Group. http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample IHL Group http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE 6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile

More information

DIGITAL SMEs: OPPORTUNITIES FOR CSPs PROVIDING SOCIAL, MOBILE, ANALYTICS AND CLOUD SERVICES

DIGITAL SMEs: OPPORTUNITIES FOR CSPs PROVIDING SOCIAL, MOBILE, ANALYTICS AND CLOUD SERVICES RESEARCH STRATEGY REPORT DIGITAL SMEs: OPPORTUNITIES FOR CSPs PROVIDING SOCIAL, MOBILE, ANALYTICS AND CLOUD SERVICES CHRIS NICOLL and SANDRA O BOYLE Analysys Mason Limited 2015 analysysmason.com About

More information

HOW TO MAKE A PITCHBOOK FOR YOUR STARTUP

HOW TO MAKE A PITCHBOOK FOR YOUR STARTUP HOW TO MAKE A PITCHBOOK FOR YOUR STARTUP January 2011 About this Presentation Resource for entrepreneurs who are creating pitches for investors. Combines personal experience and online sources There is

More information

competitive advantage marketspace market creator e-commerce business model sales revenue model subscription revenue model advertising revenue model

competitive advantage marketspace market creator e-commerce business model sales revenue model subscription revenue model advertising revenue model achieved by a firm when it can produce a superior produce and/or bring the product to market at a lower price than most, or all, of its competitors. competitive advantage the area of actual or potential

More information

Introduction to E-Commerce. Revenue Models. Objectives. In this chapter, you will learn about:

Introduction to E-Commerce. Revenue Models. Objectives. In this chapter, you will learn about: Introduction to E-Commerce Revenue Models Objectives In this chapter, you will learn about: Revenue models How some companies move from one revenue model to another to achieve success Revenue strategy

More information

Developing and Delivering a Winning Investor Presentation

Developing and Delivering a Winning Investor Presentation ENTREPRENEUR WORKBOOKS Business Planning and Financing Management Series Building Block 4 Developing and Delivering a Winning Investor Presentation MaRS Discovery District, December 2009 See Terms and

More information

Expanding Your Digital Audience

Expanding Your Digital Audience Expanding Your Digital Audience By Steven Sentosa +62 878787 51411 steven.sentosa@gmail.com https://id.linkedin.com/in/stevensentosa AGENDA 1. Introduction 2. Understanding Your Audience 3. Different Type

More information

Innovation by Design Thinking:

Innovation by Design Thinking: Innovation by Design Thinking: Business Model Innovation DENIS DENNEHY DIETER DE SMET Any designers present? Individuals whose personality includes 1. Empathy imagine the world from multiple perspectives

More information

Optimizing Rewards and Employee Engagement

Optimizing Rewards and Employee Engagement Optimizing Rewards and Employee Engagement Improving employee motivation and engagement, and identifying the right total rewards strategy to influence workforce effectiveness. Kevin Aselstine, Towers Perrin

More information

Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800

Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800 Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800 Course Description: This course introduces the student to the major segments of the Sports

More information

BOOTS delighting customers, building customer loyalty and profits

BOOTS delighting customers, building customer loyalty and profits [ BOOTS delighting customers, building customer loyalty and profits Marcus Ruebsam, Vice President Global Solutions, LoB Marketing Chris Edson, IT Programme Manager, Boots UK [ Learning Points Best practices

More information

Pantene myshampoo Marketing Management Project

Pantene myshampoo Marketing Management Project SOCIAL SCIENCES INSTITUTE MBA PROGRAMME Pantene myshampoo Marketing Management Project Mehmet Nuri ÇANKAYA June, 2003 Table of Contents Selection Of The Product... 3 Market Segments and Target Markets...

More information

The leading enterprise solution for banknote trading and currency exchange businesses

The leading enterprise solution for banknote trading and currency exchange businesses The leading enterprise solution for banknote trading and currency exchange businesses A new generation trading and inventory management solution from IMX Software for wholesale banknote and precious metal

More information

Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives.

Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives. Chapter 8 Selling With a Strategy Strategy Defined A strategy is a to assemble your resources Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives. In selling, an

More information

Preparing A Business Plan. Presented By: Raed Daoudi

Preparing A Business Plan. Presented By: Raed Daoudi Preparing A Business Plan Presented By: Raed Daoudi The Business Plan Whether it s a start-up company, an expansion of an existing firm, a spin-off from a parent corporation, or even a project within a

More information

How the right CXM solutions deliver better customer experiences

How the right CXM solutions deliver better customer experiences The Right CXM Solutions Nurture Better Customer Experiences 1 How the right CXM solutions deliver better customer experiences www.kentico.com 2 The Right CXM Solutions Nurture Better Customer Experiences

More information

A Beginner s Guide to KPIs. Klipfolio ebook: A Beginner s Guide to KPIs 1

A Beginner s Guide to KPIs. Klipfolio ebook: A Beginner s Guide to KPIs 1 A Beginner s Guide to KPIs Klipfolio ebook: A Beginner s Guide to KPIs 1 Key Performance Indicators A key performance indicator (KPI) is a measurable value, typically expressed as a figure or percentage,

More information

Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success

Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success As the education market matures, companies seeking to sell to ever-moresavvy product and service buyers are

More information

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 1 INTRODUCTION Lead Economic Development Agency - The Department of Commerce

More information

2015 Global Identity and Access Management (IAM) Market Leadership Award

2015 Global Identity and Access Management (IAM) Market Leadership Award 2015 Global Identity and Access Management (IAM) Market Leadership Award 2015 Contents Background and Company Performance... 3 Industry Challenges... 3 Market Leadership of IBM... 3 Conclusion... 6 Significance

More information

Mobile Application Development Meets the Mainstream

Mobile Application Development Meets the Mainstream Kony Write Once, Run Everywhere Mobile Technology WHITE PAPER August 2012 Mobile Application Development Meets the Mainstream Fragmentation and Chaos Is the New Normal... 3 Content Consumption versus Content

More information

Chapter 2 Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers

Chapter 2 Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers Chapter 2 Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers 2-1 The Danger of Relying on Technology Firms strive for sustainable competitive advantage,

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

0New Business Models for this Decade

0New Business Models for this Decade 0New Business Models for this Decade beta TREND RESEARCH BY Trend Firm trendwatching.com MARKET ANALYSIS BY Strategy Boutique Thaesis BUSINESS MODEL DESIGN BY Strategy Consultant/Graphic Facilitator Ouke

More information

2012-2014 STRATEGIC PLAN ILLINOIS SMALL BUSINESS DEVELOPMENT CENTER NETWORK

2012-2014 STRATEGIC PLAN ILLINOIS SMALL BUSINESS DEVELOPMENT CENTER NETWORK 2012-2014 STRATEGIC PLAN for the ILLINOIS SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY VISION and MISSION The Vision To be recognized as the leading

More information

The Customer Value Strategy in the Competitiveness of Companies

The Customer Value Strategy in the Competitiveness of Companies Vol. 4, No. 2 International Journal of Business and Management 136 The Customer Value Strategy in the Competitiveness of Companies Maohua Li The Basic Education College of Zhanjiang Normal University Zhanjiang

More information

Marketing (Marketing Principles)

Marketing (Marketing Principles) Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the

More information

Boosting Customer Loyalty and Bottom Line Results

Boosting Customer Loyalty and Bottom Line Results Boosting Customer Loyalty and Bottom Line Results Putting Customer Experience First in Your Contact Center TABLE OF CONTENTS Meeting Today s Customer Expectations...1 Customer Service is an Ongoing Experience...2

More information

Checklists for Going into Business

Checklists for Going into Business Checklists for Going into Business Modified by NCF: October 2003 Checklists for Going into Business Summary Thinking of owning and managing your own business? It s a good idea provided you know what it

More information

The 2015 State of E-Commerce in Distribution

The 2015 State of E-Commerce in Distribution The 2015 State of E-Commerce in Distribution Featuring: Jonathan Bein, Managing Partner, Real Results Marketing Sponsored by: Date: March 26, 2015 Speakers Featured Presenter: Jonathan Bein Senior Partner

More information

LIVE STREAMING VIDEO FOR BRANDS AND RETAILERS

LIVE STREAMING VIDEO FOR BRANDS AND RETAILERS LIVE STREAMING VIDEO FOR BRANDS AND RETAILERS A RESEARCH REPORT Conducted by Brandlive, Inc. FEBRUARY 2016 www.yourbrandlive.com Copyright 2016 Brandlive, Inc. TEL 866 532 2154 HQ 1941 NW QUIMBY STREET

More information

PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM

PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM 01 02 03 04 05 06 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME 01. WHY IT MATTERS When you re revamping a marketing

More information

MULTIMEDIA. Sploosh Media

MULTIMEDIA. Sploosh Media MULTIMEDIA Sploosh Media who where what? Sploosh Media is a vibrant Manchester based design, development and digital multimedia consultancy, known best for delivering brand, ecommerce and multi-channel

More information

5 MEDIA MONITORING STRATEGIES FOR INTERNAL COMMUNICATIONS. AND THE healthcare industry

5 MEDIA MONITORING STRATEGIES FOR INTERNAL COMMUNICATIONS. AND THE healthcare industry 5 MEDIA MONITORING STRATEGIES FOR INTERNAL COMMUNICATIONS AND THE healthcare industry Regardless of size, businesses need to implement external communications strategies to acquire customers and build

More information