Internet Broadband Usage in Taiwan

Transcription

1 Internet Broadband Usage in A Summary Report of The Jan Survey of 2007 Network Information Center

2 Content 1. Survey Methodology Estimated Population and Penetration Rate of Internet Users Internet Users in Estimated Population and Penetration Rate of Broadband Users Internet Broadband Users in Analysis on the Behavior of Internet Users Analysis on the Behavior of Broadband Users Estimated Population and Penetration Rate of Internet Households Internet Household in Estimated Population and Penetration Rate of Broadband Households Broadband Household in Analysis on the Behavior for Internet Households Analysis on the Behavior for Non-Broadband Households Estimated Population Penetration Rate of Wireless Internet Users Wireless Internet Users in Analysis on the Behavior of Wireless Internet Users Estimated Population and Penetration Rate of Mobile Internet Users Mobile Internet Users in Analysis on the Behavior of Mobile Internet Users... 37

3 1. Survey Methodology Survey Time Dec. 01,2006 to Jan. 15, 2007 Sample Number Target Population Survey Method Sampling Method 3,199 valid samples Residents in age 12 and above 7,357,982 households in 23 Cities/Counties in. *Demographic information based on 2006 Monthly Demographic Statistics Report, Ministry of Interior. Computer Assisted Telephone Interviewing Survey A stratified simple random sampling was used by separating the population elements into stratum of the 23 cities/counties in. The sample size of each strata was determined by using the Neyman allocation method Method for Estimating the Total Number of Internet users: Three variables, cities/areas, gender and age groups are used for weighting the random stratified samples of interviewees age 12 and above in. Estimation Method (The sample is based upon a total of 19,578,963 residents. The demographic data is released by the Ministry of Interior in Oct 2006.) Method for Estimating the Total Number of Internet Household: Two Variable cities/areas and the number of members in the household are used for weighting the random stratified samples. (Demographic Information: 7,357,982 households, according to the Oct 2006 Monthly Demographic Statistics Report, Ministry of Interior) 1

4 2. Estimated Population and Penetration Rate of Internet Users (1) 1.96 million residents in age under 12 have experiences of using the Internet; while million residents in age 12 and above have experiences of using the Internet. The estimate is that million residents of all ages have experiences using the Internet in. Estimated Population of Internet Users in 22,765,392 19,578,963 13,268,592 15,233,193 1,964,601 3,186,429 Age Under 12 Age 12 or Above Age Internet Users 1,964,601 13,268,592 15,233,193 Total Residents 3,186,429 19,578,963 22,765,392 (2) The percentage of Internet user s age 12 and above in is 67.77% (13.26 million). Percentage of Internet Users Age 12 and Above Individual without experiences using Internet, 32.23% Individual with experiences using Internet, 67.77% *Sampling Error:±1.73% (Confidence level 95%) 2

5 2. (3) Among the age 12 and above Internet users in, there is a slight gender Estimated difference. The percentage of male Internet users is 68.64% (6.76 million), Population and the female is 66.89% (6.50 million); with the male slightly higher than and that of the female. Penetration Gender Difference in Internet Users Rate of Internet Users 67.77% 68.64% 66.89% Total Male Female (4) The percentages for different age groups of Internet users in are as follows: Age have the highest percentages of Internet users, the percentages is 94.74% (1.56 million) respectively; second to the highest age group, is the Age Group with a percentage of 94.65% (1.18 million); next comes Age with a percentage of 92.10% (1.69 million); second to the lowest group falls on Age with a percentage of 57.17% (2.10 million), and the lowest is the Group Age 56 and above with the percentage of only 16.60%. Percentages of Internet Users in Different Age Groups 94.65% 94.74% 92.10% 87.86% 67.77% 74.33% 57.17% 16.60% Total Age Age Age Age Age Age and above 3

6 2. (5) Region wise, the percentages of Internet users are 83.96% (1. 92 million) for Taipei City and 76.63% (1.00 million) for Kaohsiung City respectively. Estimated Population and Penetration of Internet Users Following the two metropolitan areas are: Northern 71.54% (4.51 million); Central, 62.78% (3.04 million); Eastern, 59.34% (0.30 million); Southern and features the lowest percentage of Internet users with only 57.49% (2.46 million). Percentages of Internet Users in Different Areas of 83.96% 67.77% 76.63% 71.54% 62.78% 57.49% 59.34% 74.84% 61.99% (±1.73) (±6.30) (±6.15) (±3.09) (±3.77) (±3.43) (±6.84) (±2.77) (±3.00) Total Taipei City Kaohsiung City Northern Central Sout hern Eastern Northern (includes Taipei City) Sout hern (includes Kaohsiung City) *Digits in the parenthesis is the Sampling Error: % 4

7 3. (1) From the chart below, we can see that there is a growing number of Internet Internet Users users in. By the end of Jan. 2007, 1,523 million of residents in in Age have experiences of using the Internet Growth of Internet Users in Age 15 or above Age Age Age Age Age Age Age Age Age Mar 2003 Jan 2004 Jan 2005 Jan 2006 Sep 2002 Jul 2003 Jul 2004 Jul 2005 Jul 2006 Jan 2007 TWNIC MOTC Statistics TWNIC TWNIC TWNIC TWNIC TWNIC TWNIC TWNIC TWNIC Unit:Million The Date of TWNIC for Sept and MOTC are based upon the population of residents in Age 15 and above Other Data is based upon a population of residents in Age

8 4. (1) 63.36% (12.40 million) of residents in Age 12 and above have Estimated experiences of using broadband. Population and Penetration Rate of Broadband Users Percentage of Broadband Users in Individual without experiences using broadband, 63.36% Individual with experiences using broadband, 36.64% *Sampling Error:±2.12% (Confidence level 95%) (2) Among the broadband users in age 12 and above, the percentage of male broadband users is 64.46% (6.34 million), and the female is 62.24% (6.05 million); with the male higher than that of the female. Gender Difference in Broadband Users 63.36% 64.46% 62.24% Total Male Female 6

9 4. (3) Age-wise, the percentages for different age groups of broadband users Age 12 Estimated Population and Penetration Rate of Broadband and above in are as follows: Age with the percentage of 91.40% (1.50 million) marks the top; next comes Age with a percentage of 87.90% (1.61 million); while the lowest falls on Age 56 and above group, and the percentage is 13.59%. Percentages of Broadband Users in Different Age Groups Users 85.29% 91.40% 87.90% 82.67% 63.36% 69.85% 53.33% 13.59% Total Age Age Age Age Age Age Age 56 and above (4) Region-wise, the highest percentages of broadband users fall in two cities, Taipei City and Kaohsiung City; with 80.45% (1.84 million) for the former and 72.17% (0.94 million) for the latter. Following the two metropolitans areas are: Northern 66.08% (4.17 million); Central, 58.36% (2.85 million); Eastern, 54.99% (0.28 million); Southern and features the lowest percentage of broadband users with only 54.15% (2.31 million). Percentages of Internet Broadband Users in Different Areas 63.36% 80.45% 72.17% 66.08% 58.36% 54.15% 54.99% 69.90% 58.38% (±2.12) (±6.88) (±7.04) (±3.65) (±4.80) (±4.40) (±9.22) (±3.22) (±3.73) Total Taipei City Kaohsiung City Northern Central Southern Eastern Northern (includes Taipei City) Southern (includes Kaohsiung City) *Digits in the parenthesis is the Sampling Error: % 7

10 5. (1) From the chart below, we can see that there are a growing number of Internet Internet broadband users in. By the end of Jan. 2007, million of residents Broadband in have experiences of using broadband. Users in Growth of Internet Broadband Users in Jul 2003 Jan 2004 Jul 2004 Jan 2005 Jul 2005 Jan 2006 Jul 2006 Jan 2007 Unit:Million Each TWNIC Data is based upon a population of residents in Age 12 and above. Source:TWNIC Survey. 8

11 6. (1) Among the interviewees who have had experience of using the Internet, Analysis on 80.10% of them use ADSL, next comes Cable Modem, and the percentage is the Behavior 6.45% of Internet Percentages of Internet Accessing Methods Users 80.10% 1.37% 2.29% 6.45% 1.27% 2.36% 0.61% 0.11% 1.45% 0.18% 0.96% Free Dial-Up connection Paid Dial-Up Connection ADSL Cable Modem Residential Gateway Leased Line Public WLAN Mobile Internet Unknown, not connecting from home without using the Internet Others (2) Among the interviewees who have had experience of using the Internet, the most users age 12 and above in used access is Personal Computer, and next is Notebook. Access Options for Internet Users (Multiple Choices) 93.12% 28.07% 6.28% 1.28% 0.25% 0.87% Personal Computer Notebook Mobile Electrical Equipment with Internet Others Unknow Unit:Percentages of Responses 9

12 6. (3) Among the interviewees age 12 and above in with experience of using Analysis on the Internet, 21.97% of them have used more than 10 years, and it is followed the Behavior by more than 10 years with over 5 years and less 6 years (15.19%), and more of Internet than 3 years and less 4 yeas (9.18%) Users Percentages of Internet Experience Time % % 2.22 % 1.75 % 5.24 % 9.18 % 8.42 % 7.07 % 7.65 % 6.92 % 3.69 % 3.00 % 7.70 % Less then half year Half year - 1 year 1-2 years 2-3 years 3-4 years 4-5 years 5-6 years 6-7 years 7-8 years 8-9 years 9-10 years More than 10 years Unknow 10

13 7. Analysis on the Behavior of Broadband Users (1) Among the broadband users, people mostly use broadband at home with the relative frequency of 93.14; while the relative frequency of using broadband from work places is 36.19, at school is Places where Broadband Users Get Online (Multiple Choices) At home At work places At school Internet café At friends Library coffee At relatives shops,restaur ants MRT station other places Unit:Percentages of Responses (2) Among broadband users, In every 100 people has browsing web pages, use s, and use internet for information searching. Purposes of Broadband Usage (Multiple Choices) WWW Information Searching Chat (MSN ICQ) Online Game Downloading Music Downloading Software Online Shopping Online Radio or Music Newsgroups Uploading Data Online Banking FTP or P2P BBS Watching Video Online Voice over IP Watching TV Online Long-distance and Online Learning Video Conferencing Website Maintenance Others unknown Unit:Percentages of Responses 11

14 7. (3) On the workday, among the broadband users, 16.69% of them spent more than Analysis on one hour but less than two hours on line daily, and it is followed by more than the Behavior two hours but less than three hours (14.08%), then more than half an hour but of Broadband less than one hour (9.77%). Users Amount of Time Broadband Users Spent Online On the workday 16.69% 14.08% 13.87% 9.77% 8.93% 9.88% 6.25% 5.08% 3.80% 3.31% 2.07% 2.09% 1.37% 0.62% 0.59% 1.09% 0.18% 0.13% 0.20% Less than 1/2 hr 1/2-1 hr 1-2 hrs 2-3 hrs 3-4 hrs 4-5 hrs 5-6 hrs 6-7 hrs 7-8 hrs 8-9 hrs 9-10 hrs hrs hrs hrs hrs hrs hrs 16 and above Uncertai n (4) On the workday, among interviewees who use broadband, 30.13% of them get online during the time slot of 20:00-20:59, next come 26.32% for the time slot of 21:00-21:59, and 21.13% for the time slot of 22:00-22:59. Favorite Time Slot for Using Broadband On the workday (Multiple Choices) :00~6:59 7:00~7:59 8:00~8:59 9:00~9: Unit:Percentages of Responses 10:00~10:59 11:00~11:59 12:00~12:59 13:00~13:59 14:00~14:59 15:00~15:59 16:00~16:59 17:00~17:59 18:00~18:59 19:00~19:59 20:00~20:59 21:00~21:59 22:00~22:59 23:00~23:59 0:00~0: :00~1:59 2:00~2:59 3:00~3:59 4:00~4: :00~5:59 all day don't use boadband on work day 12

15 7. (5) On the weekend, among the broadband users, 21.48% of them spent online Analysis on uncertainly, and it is followed by 18.04%--less than half an hour, and 11.42% the Behavior of them spent more than two hours but less than three hours. of Broadband Amount of Time Broadband Users Spent Online On the weekend Users 21.48% 18.04% 11.06% 11.42% 5.91% 6.26% 6.39% 5.45% 4.43% 2.71% 1.36% 1.72% 1.55% 1.32% 0.44% 0.15% 0.12% 0.06% 0.13% Less than 1/2 hr 1/2-1 hr 1-2 hrs 2-3 hrs 3-4 hrs 4-5 hrs 5-6 hrs 6-7 hrs 7-8 hrs 8-9 hrs 9-10 hrs hrs hrs hrs hrs hrs hrs 16 and above Uncertain (6) On the weekend,38.71% of them get online during uncertain time. There are two high peaks of the time slot. The first high peak is the time slot of 13:00-16:59, and the second high peak is the time slot of 19:00-22:59. Favorite Time Slot for Using Broadband On the weekend (Multiple Choices) :00~6:59 7:00~7:59 8:00~8:59 9:00~9:59 10:00~10:59 11:00~11:59 12:00~12:59 13:00~13:59 14:00~14:59 15:00~15:59 16:00~16:59 17:00~17:59 18:00~18:59 19:00~19:59 20:00~20:59 21:00~21:59 22:00~22:59 23:00~23:59 0:00~0:59 1:00~1:59 2:00~2:59 3:00~3:59 4:00~4:59 5:00~5:59 all day uncertain don't use broadband on the weekend Unit:Percentages of Responses 13

16 7. Analysis on the Behavior of Broadband Users (7) Among broadband users, 92.15% of them have address, 7.85% of them don t have address. Percentage of Broadband Users with Address 92.15% 7.85% Individual with Address Individual without Address (8) Among the broadband users who have address, 41.20% of them have one address, and 27.40% of them have two addresses Amount of Broadband Users who Have Address % % % 5.14 % 2.15 % 3.00 % and above 14

17 7. Analysis on the Behavior of Broadband Users (9) Among the broadband users, 29.26% of them have experience of using the payment online game, 26.97% of them have experience of using the payment internet music,. Percentage of Broadband Users Using Broadband Payment Service 29.26% 27.97% 19.87% 19.08% 10.59% 10.33% Online Game Internet Music Internet Phone Internet Finance Online Learning and Distance- Teaching Internet Protocol TV and Internet Movie (10) Among the broadband users who have not used any payment service, 32.06% of them have willing of using the payment internet phone in the future, 23.84% of them have willing of using the payment online learning and distance teaching in the future. The Willing of Non-Broadband Users Will Use Broadband Payment Services in the Future 11.80% 20.56% 12.83% 15.61% 17.01% 6.91% 56.14% 55.60% 65.06% 63.24% 65.35% 84.47% 32.06% 23.84% 22.11% 21.15% 17.64% 8.62% Internet Phone Online Learning and Distance- Teaching Internet Protocol TV and Internet Movie Internet Music Internet Finance Online Game Willing Unwilling No opinion 15

18 7. Analysis on the Behavior of Broadband Users (11) Among non-broadband users, every 100 people has answering that the main reason is Not Needed, next follows Lack of Time, with per 100 people answering it. Reasons for Not Subscribing Broadband (Multiple Choices) Not Needed Lack of Time Lack of Hardware Too Expensive Lack of computer Lack of interest Speed is slow User's age is too old or too young Difficulty with connecting to websites privacy worries about wrongful web content Worries over Virus Others unknown Unit:Percentages of Responses 16

19 8. (1) 74.89% of the households in have an access to the Internet, 25.11% of Estimated them don t have an access to the Internet. Population and Penetration Rate of Internet Households Percentages of Households in with Internet Access Households without Internet Access, 25.11% Households with Internet Access, 74.89% *Sampling Error:±1.73% (Confidence level 95%) (2) According to the educational background of the economic head of the households, 92.17% of them have a master s degree and above, and it is followed by 88.77% with university degree, and 87.32% with junior college degree. Educational Background of the Economic Head of Households with Internet Access 87.32% 88.77% 92.17% 74.89% 64.16% 75.65% 68.44% 30.42% Total Under elementary School Junior High School Highschool Junior College University Master's Degree and above Refused to answer 17

20 8. (3) 99.75% of the households in with access to the Internet have an average Estimated income of NTD 150, ,000 and above, 94.38% have an average income Population of NTD 100, ,000; 91.82% with an income of NTD 60,001 80,000, and and they are followed by 90.94% with an income of NTD 80, ,000. Penetration Percentages of Internet Households according to Monthly Income Rate of Internet Households 84.02% 91.82% 90.94% 94.38% 99.75% 90.48% 82.92% 85.42% 74.89% 30.63% 18.53% 67.01% 52.38% Total No Income Under NT$20,000 NT$20,001-NT$40,000 NT$40,001-NT$60,000 NT$60,001-NT$80,000 NT$80,001-NT$100,000 NT$100,001-NT$150,000 NT$150,001-NT$200,000 NT$200,001 and above Unstable Income Unknown Refused to answer (4) In Taipei City, about 87.15% (0.87 million) households have access to the Internet, for Kaohsiung City, it is 87.91% (0.48 million). Following the two metropolitan areas are: 81.98% (1.99 million) for Northern, Other area are more than 60.00%. Percentages of Households with Internet Access in Different Areas of 74.89% 87.15% 87.91% 81.98% 67.16% 61.89% 60.26% 83.42% 68.67% (±1.99) (±6.30) (±6.15) (±3.09) (±3.77) (±3.43) (±6.84) (±3.00) (±2.77) Total Taipei City Kaohsiung City Northern Central Southern Eastern Northern (includes Taipei City) Southern (includes Kaohsiung City) *Digits in the parenthesis is the Sampling Error: % 18

21 9. (1) From the chart below, we can see that there is a growing number of Internet household in. By the end of Jan. 2007, 5.51 million of households in Internet Household in have experiences of using the Internet. Growth of Internet Household in Jul 2003 Jan 2004 Jul 2004 Jan 2005 Jul 2005 Jan 2006 Jul 2006 Jan 2007 Unit:Million Each TWNIC Data is based upon the strata of the 23 cities/counties in. Source:TWNIC Survey. 19

22 10 (1) 67.03% (4.93million) households in are broadband subscribers. Estimated Percentages Broadband and Non-Broadband households Population and Penetration of Broadband Households Households without Broadband 32.97% Households with Broadband 67.03% *Sampling Error:±2.10% (Confidence level 95%) (2) According to the educational background of the economic head of the broadband households, 85.12% of them have a master s degree and above, and it is followed by 82.14% with university degree, and 79.64% with junior college degree. The Educational Background of the Economic Head of Broadband Households 79.64% 82.14% 85.12% 67.03% 54.38% 66.79% 57.86% 24.24% Total Under elementary School Junior High School Highschool Junior College University Master's Degree and above Refused to answer 20

23 10 (3) From the average monthly income, households with an income of 200,001 and Estimated above have the highest percentage of broadband subscription rate (89.08%), Population and next come the income group of 150, ,000 per month (88.86%), and and the income group of 100, ,000 per month (87.88%). Penetration of Average Household Monthly Income and Broadband Subscription Broadband Households 67.03% 24.65% 14.60% 59.08% 77.43% 82.90% 85.58% 87.88% 88.86% 89.08% 43.56% 71.53% 78.39% Total No Income Under NT$20,000 NT$20,001-NT$40,000 NT$40,001-NT$60,000 NT$60,001-NT$80,000 NT$80,001-NT$100,000 NT$100,001-NT$150,000 NT$150,001-NT$200,000 NT$200,001 and above Unstable Income / Uncertain Unknown Refused to answer (4) The percentages of broadband households in different areas are: 78.88% (0.74 million) for Taipei City, and 80.10% (0.44 million) for Kaohsiung City, 73.33% (1.79 million) for Northern, 58.58% (0.98 million) for Central, 56.14% (0.88 million) for Southern and 53.69% for Eastern, which features the lowest rate (0.10 million). Percentages of Broadband Household in Different Areas in 67.03% 78.88% 80.10% 73.33% 58.58% 56.14% 53.69% 74.88% 62.38% (±1.73) (±6.30) (±6.15) (±3.09) (±3.77) (±3.43) (±6.84) (±2.77) (±3.77) Total Taipei City Kaohsiung City Northern Central Southern Eastern Northern (includes Taipei City) Southern (includes Kaohsiung City) *Digits in the parenthesis is the Sampling Error: % 21

24 11. (1) From the chart below, we can see that there is a growing number of broadband Broadband household in. By the end of Jan. 2007, 4.93 million of households in Household in have experiences of using broadband. Growth of Broadband Household in Jul 2003 Jan 2004 Jul 2004 Jan 2005 Jul 2005 Jan 2006 Jul 2006 Jan 2007 Unit:Million Each TWNIC Data is based upon the strata of the 23 cities/counties in. Source:TWNIC Survey. 22

25 12. (1) Among the ADSL subscribers, 82.72% of them subscribe from Hinet, next Analysis on comes 4.28% for Seednet and 3.56% for TFN. the Behavior Popular ADSL Service Providers for Broadband 82.72% Households 4.28% 3.56% 2.56% 1.12% 0.67% 0.61% 0.12% 4.36% Hinet Seednet TFN So-Net APOL GigaMedia sparq Others Unknown (2) Among the Cable Modem subscribers, most of the households, 40.32%, subscribes from Local cable TV provider, next comes 37.19% for APOL. Popular Cable Modem Service Supplier 40.32% 37.19% 7.88% 2.60% 12.01% Local cable TV provider APOL GigaMedia Others Unknown 23

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27 12. Analysis on the Behavior for Broadband Households (3) When asked the major factors of choosing the broadband suppliers, among 100 people, there are will consider Cost when them choose suppliers, considering about Convenience, care about Stability. Factors Considered in Choosing ISP (multiple choices) Cost Convenience Stability Speed ISP Reputation The only ISP available Random Choice Unit:Percentages of Responses Friends' Recommendation Group Choice Promotion Rich in Value Added Services Package from Cable Service Influenced by the customer satisfacti.. Providing dedicated bandwidth Providing fixed IP Opt for a New ISP Others Unknown (4) Among the households using broadband, the average expenditure from NTD 750~1,000 ranks top, with 28.79%, next follows NTD 1,001~1,250 with 15.00%. Average Monthly Expenditures on Broadband 28.79% 24.14% 12.85% 10.43% 15.00% 0.81% 2.02% 2.78% 0.45% 0.81% 1.73% 0.19% Free NTD1~250 NTD251~500 NTD501~750 NTD751~1,000 NTD1,001~1,250 NTD1,251~1,500 NTD1,501~1,750 NTD1,751~2,000 NTD2,001 and above Others Unknown 25

28 12. (5) Under the download speed of 8M/sec, 15.26% of the household broadband Analysis on subscribers think the reasonable expenditures on broadband should be within the Behavior the range of NTD 251~500, next follows 14.36% for the range of NTD for 751~1,000, then 13.35% for NTD 501~750. Broadband Reasonable Range for Broadband Expenditures Households 41.92% 15.26% 13.35% 14.36% 4.32% 3.75% 3.94% 1.24% 0.22% 0.61% 0.59% 0.44% Free NTD1~250 NTD251~500 NTD501~750 NTD751~1,000 NTD1,001~1,250 NTD1,251~1,500 NTD1,501~1,750 NTD1,751~2,000 NTD2,001 and above Others Unknown (6) Among the broadband subscribers having using problems, every 100 people has cannot suffer the download speed slowly, cannot suffer Instability, Poor Connection Quality. Problems for Using Broadband (Multiple Choices) Slow Download Speed Instability, Poor Connection Quality Slow Upload Speed Traffic Jam during Peak Hours Worries over Virus Too Many Junk Information Too Expensive Slow Connection to Foreign Websites Problems with Network Security Difficulty wi th Dial-Up or Computer Setup Poor Customer Service from ISP Poor Web Content Difficulty with Mutiple Users Setup Limitations in Family Others Unknown Unit:Percentages of Responses 26

29 12. Analysis on the Behavior for Broadband Households (7) Among the broadband subscribers, 40.93% are satisfied (includes satisfied and very satisfied) with their ISP, but 47.38% subscribers respond with hard to say. Satisfaction Rate with ISP 39.13% 47.38% 10.21% 1.80% 1.48% Very satisfied Satisfied Hard to say (no opinion) Unsatisfied Very unsatisfied 27

30 13. (1) Among the Internet but non-broadband households, asking them why do not Analysis on have broadband, every 100 people has say Not Needed, next follows, the Behavior say Lack of Hardware. for Reasons for Not Subscribing Broadband (Multiple Choices) Non-Broadba nd Households Not Needed Lack of Hardware User's age is too old or too young unfamiliar to use computers Lack of interest Lack of Time Too Expensive Worries over Virus Speed is slow privacy Lack of useful information Difficulty with connecting to web... Others Unknown Unit:Percentages of Responses (2) Among the Internet but non-broadband households, 11.56% respond that they Plan to subscribe broadband in the coming six months, while 88.44% respond that they Have no plan to subscribe broadband in the coming six months. Plans to Subscribe Broadband in the Coming Six Months 88.44% 11.56% Yes No 28

31 13. (3) 58.53% households with plans to subscribe broadband in the coming six Analysis on months opt for ADSL, only 1.35% of them opt for community network the Behavior Preferred Types for Broadband Subscription for Non-Broadba 58.53% nd Households 34.02% 4.00% 1.73% 1.35% 0.37% ADSL Cable Modem Leased Line Community Network Others Unknown (4) 72.33% of the households which plan to subscribe ADSL in the coming six months will subscribe from Hinet (Chung Hua Telecom), while about 4.70% of them plan to choose other. Preferences of ISPs for Households Planning to Subscribe ADSL 72.33% 16.70% 2.85% 1.58% 1.32% 0.52% 4.70% Hinet TFN Seednet APOL Sparq Others Unknown 29

32 14. (1) 21.78% of the residents Age 12 and above in have experience of using Estimated Wireless Internet. Population and Estimated Penetration Rate of Residents using Wireless Internet Penetration Rate of Wireless Internet Users Individual without experiences using Wireless Internet, 78.22% Individual with experiences using Wireless Internet, 21.78% *Sampling Error:±1.73% (Confidence level 95%) (2) While 23.96% of male have ever used the Wireless Internet (2.35 million), the female is 19.56% (1.90 million). Gender Difference in Wireless Internet Users 21.78% 23.96% 19.56% Total Male Female 30

33 14. Estimated Population and Penetration Rate of Wireless Internet Users (3) In terms of age groups, the age group of ranks top, with 35.84% (1.34 million) of the interviewees have experiences using Wireless Internet; and it is followed by the age group with 32.25% (0.59 million) and age group with 27.20% (1.02 million), while the lowest falls on the age group of over 56 with only 3.13% (0.11 million). Percentages of Wireless Internet Users in Different Age Groups 35.84% 32.25% 27.20% 25.43% 21.78% 18.31% 14.36% 3.13% Total Age Age Age Age Age Age Age 56 and above (4) Mentioned about the penetration of Wireless Internet, the percentages of the metropolitan areas of Taipei City and Kaohsiung City are 38.26% and 25.01%, respectively. The percentage of Northern is 24.04%, and it is followed by Central with 15.89%, Southern with 15.78%and Eastern with 17.87%. Percentages of Wireless Internet Users in Different Areas of 38.26% 21.78% 27.83% 25.01% 24.04% 15.89% 15.78% 17.87% 17.95% (±1.73) (±6.30) (±6.15) (±3.09) (±3.77) (±3.43) (±6.84) (±2.77) (±3.00) Total Taipei CityKaohsiungNorthern City Central Southern Eastern Northern (includes Taipei City) Southern (includes Kaohsiung City) *Digits in the parenthesis is the Sampling Error: % 31

34 15. (1) This chart shows that there is a growing number of Wireless Internet Users in Wireless. By the end of Jan. 2007, 4.26 million of residents in have Internet Users experiences of using Wireless Internet. in Growth of Wireless Internet Users in Jul 2003 Jan 2004 Jul 2004 Jan 2005 Jul 2005 Jan 2006 Jul 2006 Jan 2007 Unit:Million Each TWNIC Data is based upon a population of residents in Age 12 and above. Source:TWNIC Survey. 32

35 16. (1) Among the Wireless Internet users, every 100 people has use Wireless Analysis on Internet from home, using Wireless Internet from office, while at The Behavior school. of Wireless Locations for Using Wireless Internet (Multiple Choices) Internet Users At Home Office School Coffee Shop Fast Food Restaurant Restaurant Relative's or Friend's Home Hotel Library Airport MRT Sation Department Store, Shopping Mall, Game Zone Conference Room On Bus On Plane Others Unit:Percentages of Responses (2) Among the Wireless Internet users, 26.71% use it without charge, 14.44% reply don t know the expenditure, paid by family member and 11.07% reply don t know the expenditure, paid by company. Expenditures of Wireless Internet Users 26.71% 12.41% 11.07% 14.44% 4.24% 5.74% 4.22% 4.64% 1.88% 0.03% 0.40% 1.36% 4.27% 5.22% 3.37% Free NTD1~250 NTD251~500 NTD501~750 NTD751~1,000 NTD1,001~1,250 NTD1,251~1,500 NTD1,501~1,750 NTD1,751~2,000 NTD2,001 and above Don't know, paid by company Don't know, paid by school Don't know, paid by someone Don't Know, paid by family member Others 33

36 16. (3) Among non- Wireless Internet users, every 100 people has answering that Analysis on The the main reason is Not Needed, next follows Lack of Hardware, with Behavior of per 100 people answering it. Wireless Internet Users Reasons for Not Subscribing Broadband (Multiple Choices) Not Needed Lack of Hardware Uncomprehension Access Points Unpopular Be used to other connect type Use Outside Rarely Too Expensive Difficulty with connecting to websites Speed is slow Inconveniently with connecting the Internet privacy Worried about Internet Security Others Unit:Percentages of Responses 34

37 17. (1) 9.25% (1.81 million) of the residents in Age 12 and above have Estimated experience of using Mobile Internet Service. Population and Penetration Rate of Mobile Internet Users Percentage of Mobile Internet Users in Individual without experiences using Mobile Internet, 90.75% Individual with experiences using Mobile Internet, 9.25% *Sampling Error:±1.73% (Confidence level 95%) (2) While 10.44% of male have ever used the Mobile Internet (1.02million), the female is 8.04% (0.78million). Gender Difference in Mobile Internet Users 9.25% 10.44% 8.04% Total Male Female 35

38 17. Estimated Population and Penetration Rate of Mobile Internet Users Jan (3) The age group of has the highest percentage of Mobile Internet users, with 19.26%; it is followed by the age group 26-35with 17.74% and age group with 15.69%; the lowest percentage falls on the age 56 and above, with less than 0.62%. Percentages of Mobile Internet Users for Different Age Groups 19.26% 15.69% 17.74% 9.25% 9.15% 8.76% 1.83% 0.62% Total Age Age Age Age Age Age Age 56 and above (4) Among residents Age 12 and above in who have experience of using Mobile Internet service, the percentages of the metropolitan areas of Taipei City and Kaohsiung City are9.92% and 10.21% respectively. In Central, the percentage is 10.42%, and the other is above 6.80%. Percentages of Internet Users with Mobile Access in Different Areas of 9.25% 9.92% 10.21% 9.58% 10.42% 6.80% 8.82% 9.67% 7.60% (±5.49) (±15.90) (±20.89) (±8.77) (±13.46) (±12.65) (±21.38) (±10.82) (±7.68) Total Taipei City Kaohsiung City Northern Central Southern Eastern Northern (includes Taipei City) Southern (includes Kaohsiung City) *Digits in the parenthesis is the Sampling Error: % 36

39 18. (1) This chart exhibits that there is a growing number of Mobile Internet Users in Mobile. By the end of Jan. 2007, 1.81 million of residents in have Internet Users experience of using Mobile Internet. in Growth of Mobile Internet Users in Jul 2003 Jan 2004 Jul 2004 Jan 2005 Jul 2005 Jan 2006 Jul 2006 Jan 2007 Unit:Million Each TWNIC Data is based upon a population of residents in Age 12 and above. Source:TWNIC Survey. 37

40 19. (1) Among the Mobile Internet service users, every 100 people opts to use Analysis on GPRS, opts to use 3G, while 9.33 opts to use PHS. Behavior of Mobile Access Options for Mobile Internet Users (Multiple Choices) Internet Users GPRS 3G PHS WAP Others Unknown (2) Among the Mobile Internet service users, the most frequently used service is Ring-tones Download with 39.36%, and it is followed by Information Browsing with 21.14% and with 8.76%. Percentages for Services Used via Mobile Internet 38.36% 21.14% 8.76% 8.17% 4.54% 4.18% 3.05% 2.26% 1.16% 1.00% 0.68% 0.63% 6.07% Ring-tone Download Information Browsing Information Search Game Download Graphic Download Financial Transactions News and Weather Broadcast Application Download Information Upload Shopping Uncertain Others 38

41 19. (3) 43.25% of the Mobile Internet users spent under NTD 250 on the Mobile Analysis on Internet service, and it is followed by don t know the expenditure, paid by Behavior of family member with 18.31%. Mobile Internet Users Monthly Expenditures on Mobile Internet Service 43.25% 18.31% 6.81% 11.64% 2.89% 2.66% 3.49% 0.36% 0.00% 0.00% 1.13% 9.46% Free Under NTD250 NTD251~500 NTD501~750 NTD751~1000 NTD1001~1250 NTD1251~1500 NTD1501~1750 NTD1751~2000 NTD2001 and above Don't Know, paid by family member Others (4) Among non- Mobile Internet users, every 100 people has answering that the main reason is Not Needed, next follows Lack of Hardware, with per 100 people answering it. Reasons for Not Subscribing Broadband (Multiple Choices) Not Needed Lack of Hardware Uncomprehension Too Expensive Speed is slow Trouble and Lack of Time Use Outside Rarely Mobilephone screen is too small Difficulty with connecting to websites Access Points Unpopular privacy Lack of useful information worries about wrongful web content Others unknown Unit:Percentages of Responses 39