2011 European Mobile Apps Deployment Platform New Product Innovation Award

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1 European Mobile Apps Deployment Platform New Product Innovation Award 2011 Frost & Sullivan 1 We Accelerate Growth

2 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The company s research philosophy originates with the CEO s 360 Degree Perspective, which serves as the foundation of its TEAM Research methodology. This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership. Based on the findings of this Best Practices research, Frost & Sullivan is proud to present the 2011 European New Product Innovation of the year award in Mobile Apps Deployment Platform to. Significance of the New Product Innovation Award Key Industry Challenges Addressed by Mobile Cloud Platform The tremendous increase of smartphones, tablets and other smart mobile devices amongst the end users has inevitably impacted the mobile ecosystem. At the current adoption pace, experts anticipate smartphones to surpass the feature phone market share within the North American region in the very near future. With this tectonic shift, enterprises are gradually bypassing the desktop when devising new applications for the employees and ultimately customers. Hence, enterprises are persistently re-fining their mobile strategy to reach out the mobile population in a more impactful manner resulting in increased brand awareness and exposure. However, there are recurring challenges still plaguing this field as discussed below. Quality of Service Concerns In contrast to desktop applications (apps), mobile sites and apps are commonly more dynamic and tend to be more personalized for the end users. Generally, when mobile users interconnect to a certain mobile site, it is not merely Web browsing similar to the desktop usage. Typically, these mobile users have a dire need to look for critical information, utilize a specific mobile service or eager to consume mobile-delivered media. Thus, these mobile sites and apps are constantly expected to display and transmit mobile content with utmost quality adhering to the ever-increasing expectations. Fragmentation Challenges The proliferation of numerous operating systems (OSes) has rendered the mobile ecosystem into a very complex developing ground for the apps developers. To further exacerbate the situation, there currently exist an infinite number of smartphones, feature phones, tablets and other handheld devices. As a result, apps 2011 Frost & Sullivan 2 We Accelerate Growth

3 developers are urged to devise myriad of apps that cater specifically to each respective device and OS-type. Hence, this vicious fragmentation within the mobile space exceedingly impedes optimal and consistent content delivery across different OSes. Key Benchmarking Criteria for New Product Innovation Award For the New Product Innovation Award, the following criteria were used to benchmark Netbiscuits performance against key competitors: Innovative Element of the Product Leverage Leading Edge Technologies in Product Value Added Features/Benefits Increased Customer ROI Customer Acquisition/Penetration Potential Decision Support Matrix and Measurement Criteria To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an analytical tool that compares companies performance relative to each other with an integration of quantitative and qualitative metrics. The DSM features criteria unique to each Award category and ranks importance by assigning weights to each criterion. The relative weighting reflects current market conditions and illustrates the associated importance of each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each market and Award category. The DSM allows our research and consulting teams to objectively analyze each company's performance on each criterion relative to its top competitors and assign performance ratings on that basis. The DSM follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines shown in this chart; Performance-Based Ratings for Decision Support Matrix This exercise encompasses all criteria, leading to a weighted average ranking of each company. Researchers can then easily identify the company with the highest ranking. As a final step, the research team confirms the veracity of the model by ensuring that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies Frost & Sullivan 3 We Accelerate Growth

4 Frost & Sullivan s 10-Step Process for Identifying Award Recipients Best Practice Award Analysis for. The Decision Support Matrix, shown in the Chart below, illustrates the relative importance of each criterion for the New Product Innovation Award and the ratings for each company under evaluation. To remain unbiased while also protecting the interests of the other organizations reviewed, we have chosen to refer to the other key players as Competitor 1 and Competitor 2. Decision Support Matrix for New Product Innovation Award Measurement of 1 10 (1 = lowest; 10 = highest) Award Criteria Innovative Element of the Product Leverage Leading Edge Technologies in Product Value Added Features/Benefits Increased Customer ROI (small change) Customer Acquisition/Penetration Potential Weighted Rating Relative Weight (%) 20% 20% 20% 20% 20% 100% Netbiscuits Competitor Competitor Criterion 1: Innovative Element of the Product In an effort to augment the quality-grade of mobile sites and apps, Kaiserslautern-headquartered Netbiscuits GmbH has released the innovative Netbiscuits Mobile Cloud Platform. This platform essentially focuses on assisting developers to devise next generation and highly advanced mobile-delivered sites and apps Frost & Sullivan 4 We Accelerate Growth

5 As more and more content and rich media is consumed via the mobile stream; aggregating, consolidating and displaying this content is an extremely complex and arduous task. Further to this, the development cycle of these solutions invariably incurs a significant timeframe which hinders enterprises business productivity and stretches budgets. The feature-rich platform offered by Netbiscuits facilitates a conducive development environment and industry standard hosting and support for cross platform mobile sites and apps. Further to this, as the platform leverages the robust characteristics of the cloud architecture, developers can utilize countless Web tools and resources from the cloud and Netbiscuits database to provision and build their mobile sites and apps. As a result, developers can adeptly devise customized mobile apps and services for their end users. Moreover, it promises to accelerate the development phase of these mobile sites and apps. Owing to the highly distributed and robust features of the cloud, the platform solution considerably expands the enterprise s end user outreach and amplifies their market branding. Via the on-demand platform model offered by Netbiscuits, it offers a radical new approach to enhance mobile services development and publishing. By converging mobility and cloud, it promises to revolutionize enterprises mobile strategy and offer a totally new dimension to effectuate critical business operations on the mobile front. Based on these advantages, Netbiscuits has outperformed its competitors as captured in the DSM Chart. Criterion 2: Leverage Leading Edge Technologies in Product Netbiscuits Biscuits building blocks form the crux of the Mobile Cloud Platform. These core elements empower the platform to consolidate all pertinent content from user interface layout and screen display type to other relevant features such as media, advertising, payment, social networking, maps and geo-positioning into one unified format. Hence, it performs fast content integration and facilitates mobile sites and hybrid app development in a very effective and efficient manner. In addition, these dynamic building blocks seamlessly interoperate with the highly prevalent HTML5 technology and form the unique Netbiscuits approach. As HTML5 technology is gradually gaining momentum, currently not all Web browsers or devices are systematically leveraging its key strengths. In this instance, this novel approach provides highly advanced user interface features such as multi-touch navigation, floating layers, swiping galleries, dynamic maps whilst synchronously exploiting the native capabilities embedded within the mobile device. Together with this approach, the solution allows newly developed mobile sites to be device and network-aware and subsequently enrich end users mobile browsing experience further closing the gap to native app experiences. Criterion 3: Value Added Features/Benefits Another key highlight of the solution is the scalability proficiency it offers to developers. With the phenomenal adoption of smartphones, mobile traffic is on a constant upward projection and mobile sites and apps are garnering rising acceptance. Therefore, there is an explicit need for a development environment and publishing system that scales according to the ever-increasing demand. Such capacity is effectively offered via Netbiscuits Mobile Cloud Platform. Another distinguished aspect of the solution is that it promises a greater grade of reliability owing to its underlying cloud-based framework. As the solution removes any single-point of failure and supports the ever-volatile and unpredictable nature of mobile traffic, it guarantees a coherent and consistent availability and uptime performance Frost & Sullivan 5 We Accelerate Growth

6 This represents a vast enhancement as compared to conventional single-tenant environments. At this point of time, the solution offered by Netbiscuits promises an outstanding reliability ratio for large volumes of mobile site traffic and transactions at 99.75%, even during seasonal peaks. The on-going testing and integration of new devices into the Netbiscuits device detection service frees developers and designers from any additional work caused by new devices, OS or browser updates. This not only saves money it also provides higher agility to mobile site providers to keep pace with the rapidly growing demand of new capabilities from end users. Another noteworthy element of the solution is that it enables acceleration through Content Delivery Networks (CDNs), hence countless mobile content types are compressed, stored and preloaded at the edge of the network. In this instance, the mobile content is closer to the end users irrespective of their actual location and thus induces a faster delivery time. Additionally, for rich media and video content, Netbiscuits leverages tier-1 content delivery network (CDN) providers to streamline these services. All in all, it enforces an accurate and escalated delivery performance. That apart, the solution has embedded rugged Secure Sockets Layer (SSL) encryption to counter any nefarious attacks and data leakage. As payment transactions are gaining strong momentum within the mobile realm, this industry-class platform further reinforces Netbiscuits strategic position within this highly competitive sector. Through these key features, Frost & Sullivan analysis confirms Netbiscuits again outmatched its competitors. Criterion 4: Increased Customer ROI Another notable feature of the solution is that it aptly empowers mobile sites built to be platform agnostic. With the wide range of OS currently available which include ios, Android, Blackberry, Windows Phone 7, Nokia Symbian, Samsung bada and many more, developers can efficiently devise novel mobile sites that are seamlessly interoperable across these mobile environments. Presently, Netbiscuits consistently cross-examines their platform with more than 3000 different types of mobile devices within a month to ensure their solution synchronizes with the latest developments within the mobile space. On top of that, developers gain access to pre-built development codes and equally leverage Netbiscuits extensive expertise within the mobile development arena. As the development environment is also provided by Netbiscuits, customers avoid significant capital upfront to build and host their mobile sites. Such advantages enable customers to focalize their efforts on developing the mobile sites, reduce the development time phase and further accelerate its time-to-market. Further to this, owing to the extremely high quality grade attained by developing the mobile sites and hybrid apps via Netbiscuits Mobile Cloud Platform, customers not only deliver optimal end user experiences but equally gain a substantial competitive edge. By delivering customized, personalized and high quality mobile services; it propels customer loyalty and escalate brand recognition. This in turn further spurs customers revenues via the mobile stream Frost & Sullivan 6 We Accelerate Growth

7 Criterion 5: Customer Acquisition/Penetration Potential With mobile services gaining strong momentum and rapid growth, Netbiscuits Mobile Cloud Platform offers an enterprise-class mobile development environment and is ultimately interoperable across diverse OS. At this point of time, Netbiscuits host more than 25,000 mobile sites, process more than 8.5 billion mobile pages each month and transmit to a monthly average of more than 3,000 different mobile device-types worldwide. This translates to more than 100 million end users across 50 countries. In addition, Netbiscuits possess an enviable customer portfolio which includes globally renowned players such as ebay, Universal Music, MTV Networks, CBS, Time Inc. and Axel Springer. With the strong financial backing from T-Venture and Creathor Venture and their global market outreach, it demonstrates their immense potential and desire to spearhead this arena in coming years. Conclusion With the burgeoning of smartphones, tablets and other smart mobile devices; end users are consuming more and more digital content whilst on the move. However, the proliferation of these mobile devices has rendered the mobile environment highly fragmented. To overcome these challenges, Netbiscuits Mobile Cloud Platform was developed to provide an attractive development environment and highly efficient publishing platform. The mobile sites and apps built are there upon highly customized, personalized and deliver optimal mobile browsing experience. By leveraging the cloud, the platform promises to be more dynamic and viable, hence escalating business productivity and performance efficiency. That apart, via the cloud, customers have a greater market reach and gain a significant competitive edge Frost & Sullivan 7 We Accelerate Growth

8 The CEO 360 Degree Perspective TM Growth Strategies - Visionary Platform for The CEO 360 Degree Perspective model provides a clear illustration of the complex business universe in which CEOs and their management teams live today. It represents the foundation of Frost & Sullivan's global research organization and provides the basis on which companies can gain a visionary and strategic understanding of the market. The CEO 360 Degree Perspective is also a must-have requirement for the identification and analysis of best-practice performance by industry leaders. The CEO 360 Degree Perspective model enables our clients to gain a comprehensive, action-oriented understanding of market evolution and its implications for their companies growth strategies. As illustrated in the Chart below, the following six-step process outlines how our researchers and consultants embed the CEO 360 Degree Perspective into their analyses and recommendations. How the CEO's 360 Degree Perspective Model Directs Our Research 2011 Frost & Sullivan 8 We Accelerate Growth

9 Critical Importance of TEAM Research Frost & Sullivan s TEAM Research methodology represents the analytical rigor of our research process. It offers a 360 degree view of industry challenges, trends, and issues by integrating all seven of Frost & Sullivan's research methodologies. Our experience has shown over the years that companies too often make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Frost & Sullivan contends that successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. In that vein, the letters T, E, A and M reflect our core technical, economic, applied (financial and best practices) and market analyses. The integration of these research disciplines into the TEAM Research methodology provides an evaluation platform for benchmarking industry players and for creating high-potential growth strategies for our clients. Benchmarking Performance with TEAM Research Impact of New Product Innovation Award on Key Stakeholders The New Product Innovation Award is a prestigious recognition of Netbiscuits accomplishments in the mobile sites and apps deployment platform space. An unbiased, third-party recognition can provide a profound impact by enhancing the brand value and accelerating Netbiscuits growth. As captured in the Chart below, by researching, ranking, and recognizing those who deliver excellence and best practices in their respective endeavors, Frost & Sullivan hopes to inspire, influence, and impact three specific constituencies: Investors Investors and shareholders always welcome unbiased and impartial third-party recognition. Similarly, prospective investors and shareholders are drawn to companies with a well-established reputation for excellence. Unbiased validation is the best and most credible way to showcase an organization worthy of investment. Customers Third-party industry recognition has been proven to be the most effective way to assure customers that they are partnering with an organization that is leading in its field Frost & Sullivan 9 We Accelerate Growth

10 Employees This Award represents the creativity and dedication of Netbiscuits executive team and employees. Such public recognition can boost morale and inspire your team to continue its best-in-class pursuit of a strong competitive position for Netbiscuits. Best Practices Leverage for Growth Acceleration About Headquartered in Kaiserslautern, Germany; Netbiscuits is perceived as one of the leading service providers that facilitates customers to build highly advanced cross platform mobile sites and apps. Leveraging the cloud environment, customers can develop, publish, monitor and monetize their mobile services with utmost efficiency. Currently, Netbiscuits has 8 offices across 4 different continents and has an extended list of renowned customers such as ebay, Universal Music, MTV Networks, CBS, Time Inc. and Axel Springer. With the solid financial support from T-Venture and Creathor Venture; and their persistent drive to ameliorate their product portfolio, we foresee Netbiscuits to continue their prominent role within this domain over the coming years Frost & Sullivan 10 We Accelerate Growth

11 About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-inclass positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. Catherine Brassell Frost & Sullivan DDI: Frost & Sullivan 11 We Accelerate Growth