Product Differentiation Excellence, Traffic Visibility Solutions Market Global, 2012

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1 Product Differentiation Excellence, Traffic Visibility Solutions Market Global, 2012 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The company s research philosophy originates with the CEO s 360 Degree Perspective, which serves as the foundation of its TEAM Research methodology. This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership. Based on the findings of this Best Practices research, Frost & Sullivan is proud to present the 2012 Global Product Differentiation Excellence Award in Traffic Visibility Solutions Market to Gigamon. Key Industry Challenges According to Frost & Sullivan s research, with the increase in complexity of the network and adoption of cloud-based services, the traditional tools used in monitoring the network, data, and application don t provide enough visibility into the network. In order maintain the guaranteed level of service via SLAs, service providers need to constantly monitor the network and allocate resources so that applications can respond properly to peaks in load. Frost & Sullivan s research shows that there is a need in the market for solutions that are capable of handling discrete traffic types and filtering the data that is sent to the monitoring solutions. Impact of Product Differentiation Excellence Award on Key Stakeholders The Product Differentiation Excellence Award is a prestigious recognition of Gigamon s accomplishments in delivering the traffic visibility fabric and solutions market. An unbiased, third-party recognition can provide a profound impact in enhancing the brand value and accelerating Gigamon s growth. As captured in Chart 1 below, by researching, ranking, and recognizing those who deliver excellence and best practices in their respective endeavors, Frost & Sullivan hopes to inspire, influence, and impact three specific constituencies: Investors Investors and shareholders always welcome unbiased and impartial third-party recognition. Similarly, prospective investors and shareholders are drawn to companies with a well-established reputation for excellence. Unbiased validation is the best and most credible way to showcase an organization worthy of investment Frost & Sullivan 1 We Accelerate Growth

2 Customers Third-party industry recognition has been proven to be the most effective way to assure customers that they are partnering with an organization that is leading in its field. Employees This Award represents the creativity and dedication of Gigamon s executive team and employees. Such public recognition can boost morale and inspire employees to continue their best-in-class pursuit of a strong competitive position for Gigamon. Chart 1: Best Practices Leverage for Growth Acceleration Key Benchmarking Criteria for Product Differentiation Excellence Award For the Product Differentiation Excellence Award, the following criteria were used to benchmark Gigamon s performance against key competitors: Unique Features/Functionality Quality/Complexity Customization Matched to Target Markets Needs Brand Perception of the Uniqueness of the Product Decision Support Matrix and Measurement Criteria To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an analytical tool that compares companies performance relative to each other 2012 Frost & Sullivan 2 We Accelerate Growth

3 with an integration of quantitative and qualitative metrics. The DSM features criteria unique to each Award category and ranks importance by assigning weights to each criterion. The relative weighting reflects current market conditions and illustrates the associated importance of each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each market and Award category. The DSM allows our research and consulting teams to objectively analyze each company's performance on each criterion relative to its top competitors and assign performance ratings on that basis. The DSM follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are shown in Chart 2. Chart 2: Performance-Based Ratings for Decision Support Ma trix This exercise encompasses all criteria, leading to a weighted average ranking of each company. Researchers can then easily identify the company with the highest ranking. As a final step, the research team confirms the veracity of the model by ensuring that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. Chart 3: Frost & Sullivan s 10-Step Process for Identifying Award Recipients 2012 Frost & Sullivan 3 We Accelerate Growth

4 Unique Features/Functionality Quality/Complexity Customization Matched to Target Markets Needs Unique Name/Brand Recognition Weighted Rating BEST PRACTICES RESEARCH Best Practice Award Analysis for Gigamon The Decision Support Matrix, shown in Chart 4, illustrates the relative importance of each criterion for the Product Differentiation Excellence Award and the ratings for each company under evaluation. To remain unbiased while also protecting the interests of the other organizations reviewed, we have chosen to refer to the other key players as Competitor 1 and Competitor 2. Chart 4: Decision Support Matrix for Product Differentiation Excellence Award Measurement of 1 10 (1 = lowest; 10 = highest) Award Criteria Relative Weight (%) 20% 20% 20% 20% 20% 100% Gigamon Competitor Competitor Criterion 1: Unique Features/Functionality In Frost & Sullivan s opinion, Gigamon has established supreme brand recognition in the Global Traffic Visibility Solutions Market since 2004, with its intelligent Traffic Visibility Fabric solutions designed specifically for enterprises, data centers, and service providers. Global customer reach across 40 countries with more than 150 Fortune 1000 companies as its elite customers, stands testimony to the differentiated Traffic Visibility Fabric solutions of Gigamon. The core product line of Gigamon is GigaVUE, comprised of a range of products - or Visibility Fabric Nodes, connected to the network infrastructure via Test Access Ports (TAPs) or Switch Port Analyzer (SPAN) ports, allowing intelligent aggregation capabilities and increased visibility resulting in improved traffic analysis. The GigaVUE nodes enable service providers as well as mid-to-large enterprises to achieve consistent visibility of their network, application performance monitoring, and security devices. Frost & Sullivan s competitive analysis shows that this provides a consolidated monitoring environment, making the solutions highly scalable and all-inclusive, which competing companies in a similar market environment are unable to offer. The highly modular product portfolio of Gigamon makes it sustainable to support next-generation network speeds, giving the solutions a high level of future-proofing. Additionally, other unique features of the 2012 Frost & Sullivan 4 We Accelerate Growth

5 company s product line include its patented Flow Mapping technology, comprising an ingress port filter, an egress port filter, and a user definable map of criteria in a filtering architecture. This highly-enriched feature of the GigaVUE product line enables end users to forward discrete traffic types to specific monitoring and security tools, delivering high performance and broader visibility across the network. The superior functionalities coupled with changing customer requirements have provided the users of the Traffic Visibility Fabric market an entire range of innovative solutions. Frost & Sullivan s analysis shows that these innovative product offerings justify Gigamon s leadership position in the market, support Gigamon increasing market share and the companies optimum brand recognition. Gigamon, with its broad range of Traffic Visibility Fabric solutions, offers high customer satisfaction and meet a wide variety of customer requirements. For instance, depending on the number of ports that the customer want to monitor, Gigamon offers different models, such as GigaVUE 212 and GigaVUE 420, which cater respectively to small- and medium-sized network environment. The GigaVUE 2404 has been designed specifically for mid-to-larger environments, whereas the Telco grade GigaVUE HD8 is competent enough to offer a full Terabit of performance in a single chassis, designed for comparatively bigger network environments (to monitor massive flow of traffic over the network). As a result, the broad Gigamon portfolio allows customers to have a deployment comprised of one GigaVUE 2404 and ten GigaVUE 212 nodes that can perform as one single logical Visibility Fabric. Moreover, there are additional functionalities that enable users to manipulate the traffic before forwarding to the Application Performance Management (APMs) and Network Performance Management (NPMs) systems. With the help of time-stamping capabilities when traffic flows into the box, the GigaVUE products have the ability to stamp time (capturing the time at which the specific packet came inside) and consequently deliver the required information over to an APM or an NPM to execute traffic performance and latency analysis. In addition to these superior functions, the GigaVUE product line is also enriched with packet-slicing and/or trimming, data-masking capabilities (allowing users to either remove certain unwanted bytes from the packet or hide any confidential information, such as patient or credit-card specific information from the packet). Overall, Gigamon enjoys a competitive advantage over participants in the global Traffic Visibility Solutions market through its highly unique and differentiated solution offerings to its broad array of customers across enterprises and data centers. Criterion 2: Quality/Complexity The high scalability factor and user-friendliness of the entire GigaVUE product line gives testimony to the supreme quality of the products offered to the customers. Dependent on the load conditions, and services that are being monitored, Gigamon products score highly in terms of utmost customer satisfaction (unlike its competitors), in part due to Gigamon s additional product qualities such as time-stamping, product-slicing, and data-masking. Frost & Sullivan expects the company to continue to build upon its legacy of market 2012 Frost & Sullivan 5 We Accelerate Growth

6 leadership with its high class service delivery to social and mobile communications organizations, enterprises, and service providers. With market-shaping trends and technologies, Gigamon has successfully expanded its networking horizon to Europe, the Middle East, Russia, and throughout the APAC region. Criterion 3: Customization Highly feature-enriched and compatible with any other APM solutions or security monitoring tools, Gigamon's product line mitigates the customers need to make additional investments in monitoring solutions. Gigamon s technology and solutions are well adept in functioning efficiently in a virtual network environment, with its capacity for effective and powerful integration (by receiving the traffic, aggregation and then intelligent filtering prior to forwarding to the APMs, NPMs, recording systems, and analytical tools, etc). Criterion 4: Matched to Target Markets Needs The all-inclusive, highly-integrated, and quality-proven Gigamon GigaVUE solution addresses traffic visibility needs with a global perspective. With an elite list of customers such as MasterCard, ebay, Merrill Lynch, Intel, NASA, AOL, Vodafone, Fujitsu, and CISCO, the company has spread its footprint across the globe in 40 different countries. Adept at handling traffic monitoring, security, performance, and compliance oriented tasks, these solutions are designed to address specific industry needs. Frost & Sullivan notes that Gigamon provides comprehensive assessment, monitoring, and protection of the entire network infrastructure across the educational, financial, and healthcare arenas. Criterion 5: Brand Perception of the Uniqueness of the Product The Gigamon portfolio has established a unique and powerful brand perception among its entire customer range in terms of its capability to aggregate and filter packets. It is also able to replicate customized data streams to any network tool. Managing networks at reduced cost, and designing lower complexity monitoring and management architectures, the GigaVUE product line enables broad and highly capable management, monitoring and security of global enterprises. As one example, the Gigamon Traffic Visibility Fabric enabled Amica Insurance (the oldest mutual automobile insurance company in the U.S.) to address a challenge of replicating and filtering VoIP traffic prior to recording which in turn provides information and material to enhance the customer experience. Conclusion Frost & Sullivan s competitive benchmarking in the Global Traffic Visibility Networking Market clearly shows that a strong focus on product differentiation by focused research and development, an international reach through its elite customers, and highly noteworthy financial performance over the years have given Gigamon a leading edge over its competitors. The highly innovative, scalable, efficient, and cost-effective GigaVUE product line of Gigamon demonstrates the quality of its product offerings. In view of these commendable attributes, Gigamon has been chosen as the worthy recipient of the Frost & Sullivan 6 We Accelerate Growth

7 Frost & Sullivan Product Differentiation Excellence Award in the Global Traffic Visibility Solutions Market. The CEO 360-Degree Perspective TM - Visionary Platform for Growth Strategies The CEO 360-Degree Perspective model provides a clear illustration of the complex business universe in which CEOs and their management teams live today. It represents the foundation of Frost & Sullivan's global research organization and provides the basis on which companies can gain a visionary and strategic understanding of the market. The CEO 360-Degree Perspective is also a must-have requirement for the identification and analysis of best-practice performance by industry leaders. The CEO 360-Degree Perspective model enables our clients to gain a comprehensive, action-oriented understanding of market evolution and its implications for their companies growth strategies. As illustrated in Chart 5 below, the following six-step process outlines how our researchers and consultants embed the CEO 360-Degree Perspective into their analyses and recommendations Frost & Sullivan 7 We Accelerate Growth

8 Chart 5: The CEO's 360 Degree Perspective Model Critical Importance of TEAM Research Frost & Sullivan s TEAM Research methodology represents the analytical rigor of our research process. It offers a 360 degree view of industry challenges, trends, and issues by integrating all seven of Frost & Sullivan's research methodologies. Our experience has shown over the years that companies too often make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Frost & Sullivan contends that successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. In that vein, the letters T, E, A and M reflect our core technical, economic, applied (financial and best practices) and market analyses. The integration of these research disciplines into the TEAM Research methodology provides an evaluation platform for benchmarking industry players and for creating high-potential growth strategies for our clients Frost & Sullivan 8 We Accelerate Growth

9 Chart 6: Benchmarking Performance with TEAM Research About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit Frost & Sullivan 9 We Accelerate Growth

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