Cisco Data Virtualization

Transcription

1 Data Management Cisco Data Virtualization DC TechDays September/Oktober 2014

2 Gartner s 2014 Hype Cycle for Emerging Technologies Source: August 2014 Cisco Confidential 2

3 Technology Landscape Evolves Based on Data Analytics & BI Vertically integr. vendors Data mining & analytics Visualization & reporting BI, BPM, integration CEP, automation Real-time Big Data / analytics Variety Data management Hadoop NoSQL NewSQL RDBMS (traditional) Streaming databases IT automation / DevOps Infrastructure Commodity servers Servers Storage HPC & specialized hw HA / HP Storage Networking Volume Traditional Data Management Velocity Cisco Confidential 3

4 Life is unfair, and the unfairness is distributed unfairly. Russian proverb Cisco Confidential 4

5 Traditional Enterprise Data Management Operational (OLTP) Operational (OLTP) Operational (OLTP) Online Transactional Processing ETL EDW BI/Reports Extract, Transform, and Load (batch processing) Enterprise Data Warehouse Business Intelligence Cisco Confidential 5

6 So what has changed? The Explosion of Unstructured Data 10,000 GB of Data (IN BILLIONS) 1.8 trillion gigabytes of data was created in 2011 More than 90% is unstructured data Approx. 500 quadrillion files Quantity doubles every 2 years Most unstructured data is neither stored nor analyzed! UNSTRUCTURED DATA STRUCTURED DATA Source: Cloudera 6 Cisco Confidential 6

7 Enterprise Data Management with Big Data Operational (OLTP) Operational (OLTP) Operational (OLTP) ETL MPP EDW EDW BI/Reports Dashboards Web Big Data Machine (Hadoop, etc.) ETL Cisco Confidential 7

8 As Data Grows, Leading Businesses Use It To Drive Better Outcomes & Beat Their Competition Business Leaders Business Outcomes Business Outcomes Other Businesses Customer Profitability Faster Time to Market Cost Reduction Risk Management Compliance Overall Agility Data Cisco Confidential 8

9 Data Silos Proliferating, Data Is Now Distributed Everywhere How Does the Business Leverage All the Data? Traditional Data Sources Big Data / IOE Sources Cloud Data Sources Cisco Confidential 9

10 Through 2017, 90% of the information assets from big data analytic efforts will be siloed and unlevereagable across multiple business processes. Cisco Confidential 10

11 Data Silos Proliferating, Data Is Now Distributed Everywhere Business Intelligence Analytics Cisco Data Virtualization on UCS Traditional Data Sources Big Data / IOE Sources Cloud Data Sources Cisco Confidential 11

12 What is Cisco Data Virtualization? Cisco Data Virtualization is agile data integration software that makes it easy to access data, no matter where it resides. Our integrated data platform lets you query all types of data across the network as if it is in a single place. Cisco Confidential 12

13 Business Intelligence Customer Experience Management Governance, Risk & Compliance Human Capital Management Mergers & Acquisitions Single View of Enterprise Data Supply Chain Management Analytics Development Environment Discovery Cisco Data Virtualization Suite Runtime Server Environment Management Environment Manager Studio Cisco Information Server Monitor Adapters Active Cluster XML Packaged Apps RDBMS Excel Files Data Warehouse OLAP Cubes Hadoop / Big Data XML Docs Flat Files Web Services Cisco Confidential 13

14 How Data Virtualization Works Example Scenario 1 I need to build BI/Analytics application that looks like this 2 The view or data service needs to look like this 3 And the data comes from these sources, in these formats Cisco Confidential 14

15 Discovery Within Design and Development Design Steps 1. Introspect available data 2. Discover hidden relationships 3. Model individual view/service 4. Validate view/service Cisco Information Server 5. Modify as required Benefits Automates difficult work Improves time to solution Increases object reuse Cisco Confidential 15

16 Data Virtualization Production Production Steps 1. Application invokes request 2. Optimized query (single statement) executes 3. Deliver data in proper form Cisco Information Server Benefits Up-to-the-minute data Optimized performance Less replication required Cisco Confidential 16

17 Data Virtualization Production with Caching Production Steps 1. Cache essential data 2. Application invokes request 3. Optimized query (leveraging cached data) executes Cisco Information Server 4. Deliver data in proper form Benefits Boosts performance Avoids network constraints Allows 24x7 availability Cisco Confidential 17

18 Example: Marketing Analytics 360 Degree View of Customer Marketing Campaign Analysis Customer Profitability Analysis Channel Profitability Analysis Cisco Data Virtualization Better business insights Faster response times Cost savings Campaign Management System Website Clickstream Data Store Investment Account Master Sales Force Automation System (Legacy) Trades and Asset Sales Force Management System Automation System (Cloud) (Cloud) Management System Cisco Confidential 18

19 Example: Big Data - Integrate Hadoop & Enterprise 1 Make Hadoop data available to traditional SQL-based BI tools. 2 Combine Hadoop data with enterprise data from traditional data sources.? Data Virtualization Platform HDF S HDF S HDF S Data Virtualization Platform 3 Provide enterprise data from traditional data sources directly to map-reduce jobs in Hadoop. Cisco Confidential 19

20 How Cisco Data Virtualization Fits In Your IT Environment Vendor Neutral Promotes vendor independence Not dependent on any application development or database platforms Front-end Applications ESB Leverages Open Standards Front-end APIs JMS, HTTP, REST, SOAP, JSON, XQuery, ODBC, JDBC, ADO.NET Data Source APIs ODBC, JDBC, HTTP, SOAP, JSON, JMS, URI, POJO, Application APIs Administration APIs Control and run views/services with scripting and third-party tools Development and Governance Tools Third-Party Management Tools Administration APIs Front-end APIs Cisco Data Virtualization Platform Data Source APIs Version Control APIs Development and Governance Tools Subversion, Perforce, SourceSafe ESB Data Sources Cisco Confidential 20

21 Data Virtualization Data Source Adapters Development Environment Runtime Server Environment Management Environment Discovery Manager Capabilities Studio Cisco Information Server Monitor Relational Databases Adapters Active Cluster Web Services - SOAP, REST, ODATA Tabular and XML Files Excel Spreadsheets LDAP Directories Hadoop / Hive / Impala Custom Java Adapter Applications - SAP, Oracle EBS, Salesforce.com, Siebel OLAP Cubes - SAP BW Cisco Confidential 21

22 Better Business Outcomes, Faster, for Less Business Intelligence Analytics Cisco Data Virtualization Immediate Access 5-10x Faster Up to 75% Cost Savings Higher Impact More Agile Less Expensive Cisco Confidential 22

23 Largest Data Virtualization Customer Base - Highly complex implementations - Proven business outcomes Thought Leadership and Expertise We wrote the Book on Data Virtualization Deepest data virtualization expertise Hundreds of published articles and blogs Performance Leader Most powerful optimization algorithms Only vendor to offer network, compute and data synergies Cisco Confidential 23

24 Thank you.