Cisco, Big Data and the Internet of Everything. Paul Davies, Big Data Sales Solution Leader, EMEAR Data Center

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1 Cisco, Big Data and the Internet of Everything Paul Davies, Big Data Sales Solution Leader, EMEAR Data Center

2 BILLIONS OF DEVICES Increasingly Everything will be Connected to Everything The Internet of Everything will provide a 21% increase in Corporate Profits or $14.4T Value at Stake in the next 10 years In the Internet of Everything Era, Big Data will Get Much BIGGER! Smart Objects Inflection point Rapid Adoption Rate of Digital Infrastructure: 5X faster than electricity and telephony WORLD POPULATION 0 TIMELINE

3 Agenda The Internet of Everything Big Data Challenges Cisco UCS Common Platform Architecture (CPA) for Big Data 3

4 The Internet of Everything 4

5 Business Outcomes As Data Grows, Leading Businesses Use It To Drive Better Outcomes & Beat Their Competition Data-driven enterprises outperform their industry peers by up to 6%, are up to 26% more profitable* Gartner s 2013 CIO survey: analytics/business intelligence was the number one technology priority Business Leaders Other Businesses Business Outcomes Customer Profitability Faster Time to Market Cost Reduction Risk Management Compliance Overall Agility Data * (MIT, 2003) 5

6 Big Data Challenges 6

7 Big Data Environments Creates Challenges and Uncertainties Performance? Management? Deployment Speed? Scalability? TCO? Have you considered the implications of choosing a system that can t deliver exceptional Big Data performance? How much will management complexity drain IT productivity over time? Could it impact solution performance and availability? How much will lack of programmable infrastructure impede your ability to keep pace with big data growth? Will your platform be able to scale as fast as your data? Will you hit a limit that will reduce the impact of your big data solution? How much sprawl and wasted CapEx and OpEx will be created by management inefficiency, infrastructure complexity? It s important Cisco and/or its affiliates. to choose All rights reserved. the right big data solution from the outset to maximize impact and ROI 7

8 GB of Data (IN BILLIONS) The Explosion of Unstructured/Semi-structured Data A poor fit for the traditional relational database 10, trillion gigabytes of data was created in 2011 More than 90% is unstructured data Approx. 500 quadrillion files Quantity doubles every 2 years Most unstructured data is neither stored nor analyzed! UNSTRUCTURED DATA STRUCTURED DATA Source: Cloudera 8

9 Data Warehouses Can t Cost-Effectively Support Data Growth Today, growth is accommodated by additional investment in your data warehouse 100% DATA GROWTH 100TB 100TB 100TB Data Warehouse $20,000 $100,000/TB To add capacity to the Data Warehouse Incremental spend of $2M $10M Big Data complements your data warehouse, offloading data to defer/avoid more costly spend 100TB Keeps the right data in the DW: Operational Analytics Reporting Business Analytics LOWER VALUE DATA HIGH VALUE DATA 50TB 100TB Hadoop Cluster Cost $1000 $2000/TB Incremental Cost $240K $300K 50TB Offloading Everything Else to Big Data: Saves $1.85M $9.8M Historical Data Data Processing Data Hub/Ad Hoc Exploratory Transformation/Batch 9

10 Cisco UCS Common Platform Architecture (CPA) for Big Data 10

11 Cisco Unified Computing System (UCS) Leading Server Growth (Y/Y) 39% Market -3% 0% -5% -4% -21% -13% $13.2B $12.0B $8.2B $2.4B $2.3B $1.8B $49.4B Source: IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Revenue is cumulative 4 quarters (Q2CY13 Q1CY14) 11

12 Cisco Unified Computing System Fastest Growing Product in the Market #1 Americas revenue market share in x86 blades 1 Top 5 Server Vendor 1 33,000+ More than 75% of all $2.6B+ customers have invested in UCS UNIQUE UCS CUSTOMERS 2 Data Center Annualized Revenue Run Rate 2 Fortune ,600+ UCS CHANNEL PARTNERS world record performance benchmarks to date Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Source: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V 12

13 Single Platform for Enterprise and Big Data Applications Easily Pull Data from Enterprise Applications into Hadoop Environment UCS Common Platform Architecture for Big Data Enterprise Applications UCS Rack- Mount Servers UCS Blade Servers SAN/NAS Arrays Simplified Operations: Common Management Across Rack and Blade UCS Servers 13

14 Cisco UCS Common Platform Architecture (CPA) for Big Data Optimized for Big Data Workloads Today and Tomorrow Pre-tested and pre-validated configuration UCS Manager Fabric-based infrastructure integrates computing, networking, and storage resources Programmability accelerates infrastructure deployment, automates management, Hadoop system provisioning Designed for high performance and availability to accelerate delivery of insights, with a lower TCO UCS 6200 Series Fabric Interconnects LAN, SAN, Management Nexus 2232 Fabric Extenders LAN, SAN, Management UCS 240 M3 Servers 14

15 Cisco UCS CPA for Big Data Redefining the Economics of Big Data Infrastructure Performance Management Deployment Speed Scalability TCO 94 UCS Worldrecord Application Performance Benchmarks 61% Reduction in Management Costs Reduction in Provisioning Times Servers Managed by UCS Central Reduction in Power and Cooling Costs Reduction in Cabling 15

16 Data Silos Proliferating, Data Is Now Distributed Everywhere How Does the Business Leverage All the Data? Traditional Data Sources Big Data / IOE Sources Cloud Data Sources 16

17 Cisco s Complete Big Data Solution Business Intelligence Analytics Cisco Data Virtualization on UCS Traditional Data Sources Big Data / IOE Sources Cloud Data Sources 17

18 Cisco Data Virtualization in Big Data Enterprise Data Warehouse Expansion Big Data Warehouse Expansion Solution Data Virtualization Data Warehouse + Data Warehouse UCS UCS UCS Big Data 18

19 Data Analytics Firm Accelerates Expansion CHALLENGES Increase scale of services provided to customers Speed report generation time Control costs during expansion Removing limits on performance and scalability, dramatically Improved data processing speed High availability and disaster recovery features enabled higher uptime Reduced troubleshooting time from days to hours Ability to scale without extra management staff INSIGHTS AND IMPACT It s well known in the Hadoop community that Cisco UCS architecture is the fastest out there. The server platform is faster, cheaper, more scalable, and innovative compared with the competitors. Senior Vice President, Information Technology and Operations 19

20 Wireless Service Provider Gains Powerful Insights and Efficiencies CHALLENGES Improve new product development efficiency Reduce data analysis costs Increase infrastructure and management efficiency Improve customer satisfaction CapEx Savings of $1.2 million, so far Significant portion came from cabling and switching efficiencies Reduced management complexity and OpEx, with ability to deploy new systems in minutes, instead of hours or days Ability to gain valuable intelligence from processing unstructured data INSIGHTS AND IMPACT 20

21 Online Event 21st October :00 GMT, Duration: 45 minutes Register at 21

22 WHY? Cisco UCS CPA for Big Data? Information Knowledge Wisdom 22

23 Thank you.

24 Big Data Resources Cisco Big Data Web Page Cisco Design Zone for Big Data (CVDs) Cisco UCS Common Platform Architecture for Big Data Solution At-A-Glance Cisco UCS Common Platform Architecture for Big Data Analyst Whitepaper Unleashing IT Big Data Special Edition 24

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