QUICK STARTER GUIDE Everything you need to know to start working with the NEW IGORA VIVIANCE
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1 QUICK STARTER GUIDE Everything you need to know to start working with the NEW IGORA VIVIANCE
2 WELCOME TO THE NEW IGORA viviance are you ready for irresistible shine? We are committed to true performance, true inspiration and true partnership. In this guide you will find everything you need to know to start working with the NEW IGORA VIVIANCE. It features new performance benefits, color inspirations, comparisons to previous IGORA VIVIANCE and technical instructions for use. New IGORA VIVIANCE Intensive, demi-permanent tone-on-tone coloration Up to 70 % more shine No permanent color commitment Multi-tonal effects due to new innovative Multi-Layer-Technology Lasts up to 25 shampoos
3 What is IGORA VIVIANCE? IGORA VIVIANCE is an intensive, demi-permanent tone-on-tone coloration offering a wide selection of color to fulfill all the needs of the colorist. IGORA VIVIANCE provides enhanced color equalization, brilliant shine and white hair blending up to 70%. The ammonia-free cream formulation is incredibly easy-to-mix, apply and rinse off. IGORA VIVIANCE now provides the most luminous and vibrant color results ever with up to 70% more irresistible shine. The INNOVATIVE Multi-Layer-Technology has superimposable color pigments building the color layer by layer deeply into the hair, achieving fresh and intense colors. The new formulation with Monoï de Tahiti, a precious blend of Vegetable Oil and Gardenia Flower extract, strengthens the surface of the hair for intensive vibrancy and a smoother feeling.
4 IGORA VivIANCE Conversion Table BEFORE and AFTER Relaunch IGORA VIVIANCE Shade NEW IGORA VIVIANCE Discover the new and improved tones! 0-00 New shade. 9-0 Slightly lighter, more neutral. 8-0 Slightly darker. 7-0 Slightly darker. 6-0 Slightly lighter. 5-0 No change. 4-0 Slightly darker. 3-0 No change. 1-0 Slightly darker, more neutral No change. 9-1 Slightly darker, slightly more cendré. 5-1 New shade. Result similar to previous Deeper blue color direction No change. 8-4 More beige, less gold-rosé. 7-4 New shade. 5-4 New shade Gold character more visible, less beige. 8-5 New shade. 7-5 Gold character more visible, less rosé. 5-5 Gold character more visible, less rosé Gold character more visible, less rosé. Recommendations based on tests of tone-on-tone applications
5 IGORA VivIANCE Conversion Table BEFORE and AFTER Relaunch IGORA VIVIANCE Shade NEW IGORA VIVIANCE Discover the new and improved tones! 5-63 New shade Richer tone, more vibrant Richer tone, more vibrant New shade New shade Gold character more visible, slightly lighter Gold character more visible Gold character more visible Secondary red color direction slightly more visible Secondary red color direction slightly more visible Secondary red color direction slightly more visible. 6-7 More vibrant orange. 5-7 More vibrant orange More vibrant orange New shade New shade More vibrant red More vibrant More vibrant New shade More vibrant. Recommendations based on tests of tone-on-tone applications
6 igora viviance assortment overview NATURAL cendré Beige Gold Intense gold NEW! CHOCOLATE MATT Intense Chocolate Shine Gloss NEW IGORA VIVIANCE 0-00 can be used to create an amazing variety of different shade results when intermixed with IGORA VIVIANCE shades.
7 igora viviance assortment overview Chocolate gold chocolate red Copper Intense Copper Intense Red Red Violet Intense Violet natural (neutral) -1 cendré (blue/violet) -2 ash (blue) -3 matt (green) -4 beige (muted gold) -5 gold (gold) -6 chocolate (warm brown) -7 copper (orange) -8 red (red) -9 violet (violet)
8 how to use igora viviance 1. Preparation IGORA VIVIANCE DEVELOPER LOTIONS 1.9% (6 Vol.) 4% (13 Vol.) Mixing ratio Usages Dual System application Coloring darker Tone-on-tone service Toning pre-lightened hair (9.5 - series) Compromised/porous hair structures for maximum white hair blending up to 70% for maximum vibrant fashion tones (may slightly lift natural hair color) 1:2 (30g IGORA VIVIANCE Color Cream: 60g IGORA VIVIANCE Developer Lotion) Important: Only mix IGORA VIVIANCE Color Cream together with IGORA VIVIANCE Developer Lotion.
9 2. Application Always wear suitable gloves. A First/ Virgin hair application Apply the color to dry hair evenly from roots to ends. Development time: minutes without heat 5-15 minutes with heat activation Re-growth application 1. Apply the color 1 to the re-growth area first taking fine sections. Leave to develop for minutes. 2. Apply second color 2 formulation evenly to mid-lengths and ends. Leave to develop for 5-10 minutes. B Rinsing & Removal Emulsify and rinse out thoroughly until water runs clear. Shampoo with BC Hairtherapy Color Save Sulfate-free Shampoo. Condition with BC Hairtherapy Color Save Conditioner or Treatment.
10 Customize your Color Services with IGORA VIVIANCE 0-00 IGORA VIVIANCE Shine Gloss SERVICE 1. Preparation color Level Level 1 to 5 Level 6 and above mixing 30g g BC Hairtherapy Color Save Conditioner 30g g 1.9% (6 Vol.) Developer Lotion 2. Application for best color retention, shampoo the hair with BC Hairtherapy Color Save Sulfate-free Shampoo and towel-dry. Apply shine gloss formula onto the hair evenly from re-growth to ends. Leave to develop for up to 15 minutes. 3. Rinsing & Removal At the end of the development time, rinse out thoroughly until water runs clear. Style the hair as desired using your favorite OSiS product. Important: IGORA VIVIANCE has a warm tone direction, this helps create an extreme reflection of shine to the hair. It is not recommended to be used alone on purely pre-lightened hair or colors that intend be a cool tone direction.
11 CREATIVE MIXING WITH IGORA VIVIANCE For truly individual tailor made color and gloss creations, mix IGORA VIVIANCE Shine Gloss 0-00 with any IGORA VIVIANCE shade to create unique pastel color result. Natural Level Creative mix Formula 8 Subtle Honey 20g g g 1.9% (6 Vol.) Developer Lotion 7 Gold Veil 20g g g 1.9% (6 Vol.) Developer Lotion 5 Shimmering Violet 20g g g 1.9% (6 Vol.) Developer Lotion 4 Touch of Chocolate 20g g g 1.9% (6 Vol.) Developer Lotion DUAL SYSTEM APPLICATION The dual system application is a professional application method that combines permanent hair color for re-growth with demi-permanent hair color for mid-lengths and ends. The use of IGORA VIVIANCE tone-on-tone coloration on mid-lengths and ends will enrich and equalize the color result. How to proceed? Apply IGORA ROYAL color to the re-growth area first, taking fine sections. Leave to develop for minutes. Apply the corresponding IGORA VIVIANCE shade mixed 1:2 with IGORA VIVIANCE Developer Lotion 1.9% (6 Vol.) to mid-lengths and ends. IGORA VIVIANCE and IGORA Royal share the same numbering system; this will help you to choose the corresponding shade. Reminder: IGORA ROYAL development time: minutes / IGORA VIVIANCE: minutes.
12 IGORA VIVIANCE is ideal for: DUAL SYSTEM application: Use IGORA Viviance non-ammonia color to refresh the mid-lengths & ends Up to 70% WHITE BLENDING Vibrant, expressive FASHION TONES Intensive NATURAL colors Glossing SHINE SERVICE with 0-00 pastel TONING of pre-lightened & highlighted hair Individual, tailor made colors: all IGORA VIVIANCE shades are intermixable and shade intensity can be customized by mixing with Shine Gloss Schwarzkopf Professional, a division of Henkel Consumer Goods Inc., Culver City, CA USA Toll Free Technical Hotline Part #
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