The fan journey. Tear it, wear it, share it

Transcription

1 The fan journey Tear it, wear it, share it

2 The SeatAds and FanZapp fan experience A seat band that turns into two separate wristbands. It s packed with digital entertainment making it easy for your fans to engage with your brand! An app with which your fans access the entertainment in their SeatAds. FanZapp enhances their event experience both before and after your event - giving access to crowd visualizers, energy meters, social sharing and more.

3 Wow your fans! Make your fans event experience unforgettable with entertainment, games and offers they can access during and after the event to connect with your brand. THEATRE MUSIC CONCERT MOVIES CIRCUS/ OUTDOOR SEMINARS SPORTING EVENTS

4 Customised bands The SeatAds band features event information, offers, and a QR or Augmented Reality FanZapp application code so that fans can easily engage with your brand. QR CODE TEAR IT, WEAR IT, SHARE IT... GO TO LOCATE REMOVE SCAN & LANDING COMPETITIONS EVENT YOUR SEAT THE BAND INTERACT PAGE & INCENTIVES TEAR AND SHARE FANZAPP ENTERTAINS YOU... A doorway to access Cool crowd lighting effects You enter a 3D world of unique information visualizers that match music, augmented reality which allows especially created by your crowd energy, and rhythms the camera on your phone or artist/team for you as a to visualizations on the tablet to merge actual reality cherished fan offering screen, also allowing central with amazing entertaining games, entertainment or control from stage! computer created images, for promotional offers. Optionally, LED colourful example you can take a selfie flashing lights in the SeatAds with your team/artist without band can be selected. them actually being with you. The fan journey For more information visit SAVE UP TO 30% AND WATCH YOUR TEAM PLAY AWAY ON MLB TV WHETHER YOUR TEAM IS AT HOME OR ON THE ROAD, NEVER MISS YOUR FAVORITE ANNOUNCERS CALLING YOUR TEAM'S GAME. BUY NOW FOR $24.99 PER MONTH BUY NOW FOR $19.99 PER MONTH The following are trademarks or service marks of Major League Baseball entities and may be used only with permission of Major League Baseball Properties, Inc. or the relevant Major League Baseball entity: Major League, Major League Baseball, MLB, the silhouetted batter logo, World Series, National League, American League, Division Series, League Championship Series, All-Star Game, and the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Major League Baseball clubs and entities, and their respective mascots, events and exhibitions. PATENT PENDING MLB.TV: BASEBALL EVERYWHERE OVER 400 WAYS TO WATCH THE #1 STREAMING SPORTS PRODUCT MLB.TV PREMIUM INCLUDES AN EXCLUSIVE AT BAT PREMIUM SUBSCRIPTION OFFER FOR SUPPORTED IPHONE, IPOD TOUCH, IPAD, SELECT ANDROID SMARTPHONES AND TABLETS. AT BAT IS THE #1 SELLING SPORTS APP OF ALL-TIME. The following are trademarks or service marks of Major League Baseball entities and may be used only with permission of Major League Baseball Properties, Inc. or the relevant Major League Baseball entity: Major League, Major League Baseball, MLB, the silhouetted batter logo, World Series, National League, American League, Division Series, League Championship Series, All-Star Game, and the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Major League Baseball clubs and entities, and their respective mascots, events and exhibitions. PATENT PENDING TEAR IT, WEAR IT, SHARE IT... GO TO LOCATE REMOVE SCAN & LANDING COMPETITIONS EVENT YOUR SEAT THE BAND INTERACT PAGE & INCENTIVES TEAR AND SHARE FANZAPP ENTERTAINS YOU... A doorway to access Cool crowd lighting effects You enter a 3D world of unique information visualizers that match music, augmented reality which allows especially created by your crowd energy, and rhythms the camera on your phone or artist/team for you as a to visualizations on the tablet to merge actual reality cherished fan offering screen, also allowing central with amazing entertaining games, entertainment or control from stage! computer created images, for promotional offers. Optionally, LED colourful example you can take a selfie flashing lights in the SeatAds with your team/artist without band can be selected. them actually being with you. The fan journey For more information visit TEAR IT, WEAR IT, SHARE IT... GO TO LOCATE REMOVE SCAN & LANDING COMPETITIONS EVENT YOUR SEAT THE BAND INTERACT PAGE & INCENTIVES The fan journey TEAR AND SHARE FANZAPP ENTERTAINS YOU... A doorway to access Cool crowd lighting effects You enter a 3D world of unique information visualizers that match music, augmented reality which allows especially created by your crowd energy, and rhythms the camera on your phone or artist/team for you as a to visualizations on the tablet to merge actual reality cherished fan offering screen, also allowing central with amazing entertaining games, entertainment or control from stage! computer created images, for promotional offers. Optionally, LED colourful example you can take a selfie flashing lights in the SeatAds with your team/artist without band can be selected. them actually being with you. For more information visit AUGMENTED REALITY

5 SeatAds and FanZapp as a seamless experience The SeatAds band makes it easy for your fans to benefit from the FanZapp entertainment. TEAR IT SHARE IT CHAIR IT WEAR IT

6 FanZapp entertains you... Engagement at new levels ENTERTAINMENT Engaging games, entertainment and promotional offers for your fans. UNIQUE FEATURES Crowd lighting effects and visualizers that can be centrally controlled. AUGMENTED REALITY Take it to the next level - have your fans take a selfie with the artist or team in a 3D world.

7 A FanZapp experience SeatAds and FanZapp are easy to customize to your brand with our in-house designers, AR specialists and a quick turnaround time on our physical products. Keep your fans updated with VIP newsletters. Your fans get exclusive offers via brands like ESPN and Spotify. Run live competitions and make the event an unforgettable experience. Fan scans QR/AR code Directed to landing page Make it easy for fans to buy merchandise directly through FanZapp. Offer discounts to your upcoming events.

8 The fun continues after your event The full FanZapp experience is accessible through the band after the event. It can be used to build a connection and increase engagement with your fans - for example by informing about future events and special offers. Thanks to the handy magnets in the band, fans can attach it on metallic surfaces and keep the event in fresh memory for weeks to come.

9 The complete fan journey for your brand GO TO EVENT LOCATE YOUR SEAT REMOVE THE BAND SCAN & INTERACT LANDING PAGE COMPETITIONS & INCENTIVES TEAR AND SHARE

10 THANK YOU Questions? Contact us: Reg Illingworth Managing Director m e.