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2 Hello. In early 2011, smartphones outsold PCs. In the fourth quarter of 2011, more iphones were sold than babies born. It s perhaps unsurprising, then, that consumption on mobile devices is also increasing. More than half of mobile users in Japan and around 40% in the U.S. read on their mobile devices. As an marketer, it s imperative you create content that works for people who read on their computers and mobile devices. MailChimp helps you do just that. We spent four months researching how people read on their mobile devices. We make it simple for you to manage your account and gather signups from your mobile device. We ve got features that let you tailor content to your mobile readers, and mobile apps that make MailChimp even more powerful for you and your subscribers. MailChimp s Mobile Lab is constantly improving our existing apps and features, not to mention inventing new ones. If you have any questions that aren t addressed here, feel free to contact our support staff at mailchimp.com/support.

3 Mobile Web App Our mobile web app makes it easy to manage your lists and view your reports from home, your office, wherever you are. If you log in to MailChimp from a mobile device, you ll automatically access our mobile app. You can also go directy to m.mailchimp.com. The mobile version of our app looks and works best in Web-kit based browsers. We support the following operating systems: ios (iphone/ipod Touch), Android, webos 2.0, BlackBerry 6 and Palm Pre 2.0. View ChimpChatter to learn the latest about your campaigns. View our powerful reports to see how your campaigns are performing.

4 View a click report to see where specific subscribers are clicking.

5 And manage your list right from your smartphone, ipad or other mobile device. If you don t have a fancy smartphone, MailChimp will still work on your phone though you ll have a text-only experience. If you re looking for a native app to install on your device, check out MailChimp foriphone, MailChimpfor Android,orMailChimp forblackberry on the following pages.

6 Native Apps MailChimp for iphone Our iphone app allows you to manage your list, view stats and reports, get updates about your campaigns and see who s tweeting and retweeting your campaign links all from your iphone. All you need is an iphone OS 3.1 and a MailChimp account. MailChimp for iphone is available for free on the app store. MailChimp for Android MailChimp for Android is a handy app that lets you view reports, stats and more from your Android mobile device. MailChimp for Android is available for free on Google Play. MiniChimp for Blackberry MiniChimp for BlackBerry is a MailChimp-approved app that allows you to view your campaign stats right from your Blackberry. MiniChimp works on Storm, Bold, Tour, Curve, and more anything running on BlackBerry OS and greater. It s free at minichimp.com.

7 Mandrill for Mobile Mandrill is MailChimp s transactional product, and it connects seamlessly with iphone and Android mobile devices. Observe trends, monitor delivery, and troubleshoot no matter where you are. Golden Monkeys If you have some VIPs on your list that you want to keep track of, check out our free Golden Monkeys app for the iphone and Android.

8 No need to dig through your reports to find out if special people on your list have seen your yet Golden Monkeys sends you push notifications when they open and click. You can also see where your subscribers are located, browse member ratings and recent activity, and share subscriber activity with your boss or colleagues. Golden Monkeys is available on the app store and the Android market. ChimpNews Are you a MailChimp super fan? If so, you ll love ChimpNews a simple app that aggregates content from MailChimp s blog and social network feeds into one wonderful stream. ChimpNews is available on the app store.

9 AlterEgo AlterEgo is a MailChimp-created two-factor security app for iphone or Android phones. It generates a temporary auth code only accessible via the user s mobile device, then makes that code required for entry. We believe so strongly in AlterEgo that we offer a 2% discount on any monthly plan or pay-as-you-go purchases when you set it up on your account. Learn more at alteregoapp.com

10 Pyow! Pyow! makes it easy to create QR coupons, send them to your subscribers, and use your iphone to scan them from anywhere. With Pyow!, you can insert a QR coupon into any MailChimp campaign, specify how many times the coupon can be used, scan a printed coupon or scan it on a smartphone, and even find out how many people used the coupon. Pyow! is available for iphone and Android devices. To use Pyow!, create a campaign that includes a discount or special offer. Use any template you d like. Inside the content editor, use our QR code merge tag: QRCOUPON. QRCOUPON: Inserts the QR code image Thetext: $2 off any coffee drink is a description that appears when you use the iphone app to scan the QR code. It s only visible by the person scanning the coupon, not by the recipient.

11 Thenumbers: In 5:2, The 5 is how many times the coupon can be used by that recipient. You might set a high number if you want to promote coupon sharing. The 2 is for setting the size of the QR image. 1 is small, 10 is ginormous. Here s what the campaign looks like with the merge tag included: Send the campaign. When your customers receive the coupon, they can print it out or just show it to you on their smartphone.

12 Pyow! will sync with MailChimp and tell you if it s valid. We ll also show you how many uses remain.

13 Next time you visit MailChimp, we ll show you how many times the coupon was redeemed as a click in your stats.

14 Chimpadeedoo Chimpadeedoo is MailChimp s signup app for the ipad. It collects addresses and stores them locally on your ipad. Even if you re not online, Chimpadeedoo will automatically push the addresses to your MailChimp list the next time you connect. You can customize Chimpadeedoo to suit your brand choose from 10 different backgrounds or use your own. Pick your font and button style, write your own copy, and connect the form to any MailChimp list. Chimpadeedoo s app settings are hidden in the upper-right corner of the screen. Setup is easy, and you can use password protection for added security. Subscribers can enter their own information at your store front, booth or trade show.

15 Chimpadeedoo is available for free on the app store. Unfurlr Unfurlr is a tool you can use to find out what's behind a shortened URL without clicking it. Unfurlr for mobile extends that reach to QR codes and links within suspicious tweets as well. Unfurlr is available for iphone and Android devices. Chimpadeedee Don t have an ipad? No problem you can collect signups on location from your computer, using our Chimpadeedee desktop app.

16 It works just like Chimpadeedoo, and you have access to all the same features. Chimpadeedee is available for download from MailChimp Labs. MailChimp s signup apps are perfect for restaurants and stores with cashregister service, companies that attend trade shows, crafters and artists who attend fairs, bands and more. Here s Chimpadeedoo in action at Naked Pizza in New Orleans (mmmm, pizza):

17 Mobile Friendly Campaigns MailChimp s mobile features allow you to tailor content specifically to those subscribers and make sure your campaign looks good on smartphones and desktops alike. Mobile Versions of Campaign Archives Every MailChimp campaign has a permanent, unique web address in our Campaign Archive. This is where we link from the campaign header text: not displaying correctly? View it in your browser. MailChimp automatically translates your campaigns into a mobile friendly version when viewed in a mobile browser. So when someone using a mobile device clicks to view an in their browser, it s optimized for them. Preview Mobile Campaigns MailChimp s Inbox Inspector shows you what your campaign s going to look like in all the major programs and on mobile devices, so you can be sure your campaign s mobile friendly before sending.

18 MailChimp s Mobile Templates If you know that a lot of your subscribers read your newsletters on mobile devices, then you might want to use one of MailChimp s mobile templates. They re a little skinnier than most our templates, so they look great on mobile devices. In the Design step of the campaign builder, choose Basic, and select either Basic Mobile or PostcardMobile.

19 Simply plug in your content and send the newsletter, as you would any other MailChimp campaign.

20 Additionally, we have several mobile-optimized predesigned templates you can try. In the Design step of the campaign builder, choose Predesigned and check Mobile-Friendly. These templates will get you started. Also, notice the little orange phone in the corner of each? Look for that in other predesigned categories to find additional mobile-friendly options.

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22 API Wrappers ChimpKit for iphone and ipad ChimpKit is an objective-c wrapper for the MailChimp API. With ChimpKit, you can integrate MailChimp functionality, like list subscription, into your iphone or ipad apps in a few simple steps. ChimpKit is built on ASIHTTPRequest by All-Seeing Interactive. That means no heavy lifting when talking with a web server. And with ASIHTTPRequest you get a few bells and whistles, like access to progress delegates, cookie support and an easy look at response headers. To get started, drop the ChimpKit directory into your XCode project. There s a pre-built signup controller (CKDialogController) you can use to add signup functionality into your app with almost no coding. Just set your API Key and List ID and you re all set. The source for ChimpKit is available at GitHub. ChimpKit for ios ChimpKit is an objective-c wrapper for the MailChimp API. With ChimpKit, you can easily integrate MailChimp functionality, like list subscription or login via MailChimp, into your ios apps. Check out the source and Read Me on GitHub for more information. ChimpBot for Android We ve got something for you too, android developers. ChimpBot is a Java wrapper for the MailChimp API, built for use in Android apps.

23 All of the API functions are available in the wrapper and split up by category in a one-to-one mapping with the API documentation. The corresponding classes are: CampaignMethods All API functions available for managing campaigns, including scheduling, sending, sharing and template management. ListMethods All API functions available for managing lists, including list fields, interest groups and subscription management. HelperMethods All API helper functions are available, including useful tools like stripping CSS from HTML. SecurityMethods The security API functions are covered, these currently revolve around API key management. Under the helmet, ChimpBot uses XML-RPC to communicate with the MailChimp API...All function calls return standard Java objects with data as member variables. The source for ChimpBot is available at GitHub.

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