Retailing in Electronic Commerce: Products and Services Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al.
|
|
|
- Agnes Warren
- 7 years ago
- Views:
Transcription
1 Chapter 3 Retailing in Electronic Commerce: Products and Services 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Learning Objectives 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market, including its participants, benefits, and limitations. 5. Describe online real estate services. 6. Discuss online stock-trading services. 3-2
2 Learning Objectives 7. Discuss cyberbanking and online personal finance. 8. Describe on-demand delivery by e-grocers. 9. Describe the delivery of digital products and online entertainment. 10.Discuss various e-tail consumer aids, including comparison-shopping aids. 11.Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing. 12.Describe reintermediation, channel conflict, and personalization in e-tailing. 3-3 Internet Marketing and Electronic Retailing electronic retailing (e-tailing) Retailing conducted online, over the Internet e-tailers Retailers who sell over the Internet 3-4
3 Internet Marketing and Electronic Retailing What Sells Well on the Internet? Travel Computer Hardware and Software Consumer Electronics Office Supplies Sport and Fitness Goods Books and Music Toys Health and Beauty Entertainment Apparel and Clothing Jewelry Cars Services Pet Supplies 3-5 Internet Marketing and Electronic Retailing Characteristics of Successful E-Tailing High brand recognition A guarantee provided by highly reliable or wellknown vendors Digitized format Relatively inexpensive items Frequently purchased items Commodities with standard specifications Well-known packaged items that cannot be opened even in a traditional store 3-6
4 E-Tailing Business Models 3-7 E-Tailing Business Models Classification by Distribution Channel Mail-order retailers that go online Direct marketing from manufacturers Pure-play e-tailers Click-and-mortar retailers Internet (online) malls 3-8
5 E-Tailing Business Models direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer virtual (pure-play) e-tailers Firms that sell directly to consumers over the Internet without maintaining a physical sales channel 3-9 E-Tailing Business Models click-and-mortar retailers Brick-and-mortar retailers that offer a transactional Web site from which to conduct business brick-and-mortar retailers Retailers who do business in the non- Internet, physical world in traditional brick-and-mortar stores 3-10
6 E-Tailing Business Models multichannel business model A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores) Retailing in Online Malls Referring directories Malls with shared services 3-11 E-Tailing Business Models Other B2C Models and Special Retailing Representative special B2C services Postal services Services and products for adults Wedding channels Gift registries 3-12
7 Travel and Tourism Services Online Special Services Wireless services Direct marketing Alliances and consortia 3-13 Travel and Tourism Services Online Benefits of Online Travel Services To travelers Free information accessible at any time from any place Substantial discounts are available To travel services providers Airlines, hotels, and cruise lines sell otherwiseempty spaces Direct selling saves the provider s commission and its processing 3-14
8 Travel and Tourism Services Online Limitations of Online Travel Services Many people do not use the Internet The amount of time and the difficulty of using virtual travel agencies may be significant, especially for complex trips and for inexperienced Internet surfers Complex trips or those that require stopovers may not be available online because they require specialized knowledge and arrangements 3-15 Travel and Tourism Services Online Corporate Travel To reduce corporate travel costs, companies can make arrangements that enable employees to plan and book their own trips Impact of EC on the Travel Industry The Internet may be contributing to a sharp reduction in the number of travel agents It has also driven the rise of intermediaries thirdparty online sellers and portals provide price comparisons and a range of other value-adding services for the consumer 3-16
9 Employment, Placement, and the Job Market Online 3-17 Employment, Placement, and the Job Market Online THE INTERNET JOB MARKET Job seekers Employers seeking employees Job agencies Government agencies and institutions A consortium of large employers and college careers advisors Global online portals 3-18
10 Employment, Placement, and the Job Market Online 3-19 Employment, Placement, and the Job Market Online Limitations of the Electronic Job Market The gap between those with skills and access to the Internet and those without Companies find that they are flooded with applicants when they advertise online, screening is a time-consuming and costly process Security and privacy High turnover costs for employers by accelerating employees movement to better jobs 3-20
11 Employment, Placement, and the Job Market Online Intelligent Agents in the Electronic Job Market Intelligent agents for job seekers Intelligent agents for employers 3-21 Employment, Placement, and the Job Market Online 3-22
12 Real Estate, Insurance, and Stock Trading Online Real Estate E-commerce and the Internet are slowly but surely having an ever increasing impact on the real estate industry Real Estate Applications Advice for consumers on buying or selling Commercial real estate listings Links to house listings in all major cities Maps Information on current mortgage rates 3-23 Real Estate, Insurance, and Stock Trading Online Real Estate Mortgages Many sites offer loan calculators Mortgage brokers can pass loan applications over the Internet and receive bids from lenders that want to issue mortgages Name your own price model Aggregation of loan seekers package placed for bid on the Internet 3-24
13 Real Estate, Insurance, and Stock Trading Online Insurance Online Standard insurance policies, such as auto, home, life, or health are offered at a substantial discount Third-party aggregators offer free comparisons of available policies Several large insurance and riskmanagement companies offer comprehensive insurance contracts online 3-25 Real Estate, Insurance, and Stock Trading Online Online Stock Trading Investment information Related financial markets The risk of having an online stock account 3-26
14 Real Estate, Insurance, and Stock Trading Online 3-27 Banking and Personal Finance Online electronic (online) banking (ebanking) Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking 3-28
15 Banking and Personal Finance Online 3-29 Banking and Personal Finance Online International and Multiple-Currency Banking Some international retail purchasing can be done by providing a credit card number, other transactions may require international banking support 3-30
16 Banking and Personal Finance Online Online Financial Transaction Implementation Issues Securing financial transactions Access to banks intranets by outsiders Imaging systems Pricing online versus offline services Risks 3-31 Banking and Personal Finance Online Personal Finance Online Online Billing and Bill Paying Automatic transfer of mortgage payments Automatic transfer of funds to pay monthly utility bills Paying bills from online banking accounts. Merchant-to-customer direct billing Using an intermediary for bill consolidation Person-to-person direct payment Pay bills at bank kiosks Taxes 3-32
17 On-Demand Delivery Systems and E-Grocers e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time on-demand delivery service Express delivery made fairly quickly after an online order is received 3-33 Online Delivery of Digital Products, Entertainment, and Media 3-34
18 Online Delivery of Digital Products, Entertainment, and Media Online Entertainment Examples of online entertainment Web browsing Internet gaming Fantasy sports games Single and multiplayer games Adult entertainment Card games Social networking sites Participatory Web sites Reading Live events 3-35 Online Delivery of Digital Products, Entertainment, and Media Entertainment-related services Event ticketing Restaurants Information retrieval Retrieval of audio and video entertainment 3-36
19 Online Delivery of Digital Products, Entertainment, and Media Developments in the Delivery of Digital Products CD customization sites The disintermediation of traditional print media Digital delivery may replace or enhance traditional delivery methods for various types of digital content 3-37 Online Purchase-Decision Aids shopping portals Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented shopping robots (shopping agents or shopbots) Tools that scout the Web on behalf of consumers who specify search criteria Spy services Wireless Shopping comparisons 3-38
20 Online Purchase-Decision Aids Business Ratings Sites Trust Verification Sites Other Shopping Tools Amazon.com s A9 Search Engine Answers.com 3-39 Problems with E-Tailing and Lessons Learned The reasons that retailers give for not going online include: Their product is not appropriate for Web sales Lack of significant opportunity High cost Technological immaturity Online sales conflict with core business 3-40
21 Problems with E-Tailing and Lessons Learned Lessons Learned Don t ignore profitability Manage new risk exposure Watch the cost of branding Do not start with insufficient funds The web site must be effective Keep it interesting 3-41 Problems with E-Tailing and Lessons Learned Successful Click-and-Mortar Strategies Speak with one voice Leverage the multichannels Empower the customer 3-42
22 Issues in E-Tailing disintermediation The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain reintermediation The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles 3-43 Issues in E-Tailing 3-44
23 Issues in E-Tailing cybermediation (electronic intermediation) The use of software (intelligent) agents to facilitate intermediation hypermediation Extensive use of both human and electronic intermediation to provide assistance in all phases of an e-commerce venture Unbundling 3-45 Issues in E-Tailing channel conflict Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition 3-46
24 Issues in E-Tailing Determining the Right Price Personalization Fraud and Other Illegal Activities How to Make Customers Happy 3-47 Managerial Issues 1. What should our strategic position be? 2. Are we financially viable? 3. How should we introduce wireless shopping? 4. Are there international legal issues regarding online recruiting? 3-48
25 Managerial Issues 5. Do we have ethics and privacy guidelines? 6. How will intermediaries act in cyberspace? 7. Should we set up alliances? 3-49
E-DISTRIBUTION. Dr. Jaume Gené Albesa Universitat Rovira i Virgili Reus (Spain) www.jaumegene.com jaume.gene@urv.net
E-DISTRIBUTION Dr. Jaume Gené Albesa Universitat Rovira i Virgili Reus (Spain) www.jaumegene.com jaume.gene@urv.net Agenda Overview Place and Internet edistribution and product Intermediary Models Online
Philadelphia University Faculty of Administrative and Financial Sciences Department of Networking and Systems Management First Semester, 2014 2015
Philadelphia University Faculty of Administrative and Financial Sciences Department of Networking and Systems Management First Semester, 2014 2015 Course title: Electronic Commerce. Course level: Third
Chapter 3 Retailing in Electronic Commerce: Products and Services
Turban- Electronic Commerce 2012 Instructor s Manual Chapter 3 Retailing in Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter, you will be able to: 1. Describe
RETAILING IN ELECTRONIC COMMERCE: PRODUCTS
RETAILING IN ELECTRONIC COMMERCE: PRODUCTS AND SERVICES Spring 2011 e-commerce Implementation 1 2 3 4 5 6 http://news.cnet.com/8301-1035_3-10454133-94.html 7 8 9 10 11 12 What product categories well on
NOVA Information Management School NOVA IMS
NOVA Information Management School NOVA IMS Course Web Marketing and E-commerce Coordinator: Tiago Oliveira ECTS 4 Objectives: Description: In Chapter 1 (overview of electronic commerce), we provide an
Online business models
Online business models 1 B2C INTERNET MARKETING: CATEGORIES OF PLAYERS 2 E-commerce: players Dot.com Pure Player Old Economy Click & Bricks Click & Mortar 3 E-commerce: players Dot.com Pure Player Old
Introduction Management Information Systems CS334 Midterm Exam 12/12/2003 A
Introduction Management Information Systems CS334 Midterm Exam 12/12/2003 A Name: Surname : Number: 1.) Which information flows are the advantages of using the Internet as the infrastructure for electronic
E Commerce INTRODUCTION LEARNING OUTCOMES
Topic 9 E Commerce LEARNING OUTCOMES By the end of this topic, you should be able to: 1. Describe the benefits and limitations of e-commerce; 2. Explain major EC mechanisms; 3. Differentiate between B2C
E-Commerce: Digital Markets, Digital Goods
Chapter 9 E-Commerce: Digital Markets, Digital Goods 9.1 Copyright 2011 Pearson Education, STUDENT LEARNING OBJECTIVES What are the unique features of e-commerce, digital markets, and digital goods? How
Chapter 5. B2B E-Commerce: Selling and Buying in Private E-Markets
Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side
Mobile Commerce. Contents
Mobile Commerce The new commercial environment ivazquez@eside.deusto.es Faculty of Engineering Contents What is m-commerce? Advantages Enabling technologies services Forecasts Conclussions 1 What is m-commerce?
Introduction to E-Commerce. Revenue Models. Objectives. In this chapter, you will learn about:
Introduction to E-Commerce Revenue Models Objectives In this chapter, you will learn about: Revenue models How some companies move from one revenue model to another to achieve success Revenue strategy
Part 1: E-Business Models
Part 1: E-Business Models A business model is the method of doing business by which a company can sustain itself (generate revenue). The business model spells-out how a company makes money by specifying
Groupon s Business Model: Social and Local
Electronic Commerce and Social E-Commerce Groupon s Business Model: Social and Local Problem: Competing with other business models utilizing social and local commerce in group couponing Solution? Scale:
Alexander Nikov. 10. Online Retail and Services. Blue Nile Sparkles For Your Cleopatra Class Discussion. Outline. 1. The Online Retail Sector
INFO 3435 ecommerce Teaching Objectives 10. Online Retail and Services Describe the environment in which the online retail sector operates today. Explain how to analyze the economic viability of an online
E-Commerce: Digital Markets, Digital Goods
Introduction to Information Management IIM, NCKU E-Commerce: Digital Markets, Digital Goods Based on Chapter 10 of Laudon and Laudon (2010). Management Information Systems: Managing the Digital Firm (11th
Faster provision of products and services to the marketplace
Benefits of e-commerce Electronic technologies will continuously and progressively be deployed throughout the entire supply chain of all industries over the next decade. It is expected that e-business
Chapter 11 Online Service Industries
Chapter 11 Online Service Industries Learning Objectives Describe the major features of the online service sector Discuss the trends taking place in the online financial services industry Identify the
Electronic Markets and Marketplaces
Electronic Markets and Marketplaces Course No.: CMPE 296Z Design and Implementation of E-Commerce Systems Instructor: Jerry Gao, Ph.D. Copyright@2000. Jerry Gao, Ph.D - Electronic Marketplaces According
Introduction to Electronic Commerce/Electronic Business
Introduction to Electronic Commerce/Electronic Business Dr Sherif Kamel Department of Management School of Business, Economics and Communication Networked Economy Creates value through the collection,
1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination.
1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 2. The ability of consumers to use the Internet to discover the actual costs
Chapter 11: E-Commerce
Chapter 11: E-Commerce What is E-Commerce? E-commerce Act of doing business transactions using communications technology Has existed for years via private networks (electronic funds transfers, etc.) Now
Chapter 11 E-Commerce
15 th Edition Understanding Computers Today and Tomorrow Comprehensive Chapter 11 E-Commerce Deborah Morley Charles S. Parker Copyright 2015 Cengage Learning Learning Objectives 1. Explain what e-commerce
Module 6. e-business and e- Commerce
Module 6 e-business and e- Commerce 6.1 e-business systems 6.2 e-commerce systems 6.3 Essential e- commerce processes 6.4 Electronic payment processes 6.5 e-commerce application trends 6.6 Web store requirements
E-commerce 2013. Kenneth C. Laudon Carol Guercio Traver. business. technology. society. ninth edition
E-commerce 2013 business. technology. society. ninth edition Kenneth C. Laudon Carol Guercio Traver Chapter 9 Online Retail and Services Copyright 2013 Pearson Education, Inc. Class Discussion Blue Nile
E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS
E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Content What are the unique features of e-commerce, digital markets, and digital goods? What are the principal e-commerce business and revenue models? How has
2 Most producers use to bring their products to market. A detailers B intermediaries C expediters D agents
MULTIPLE CHOICE QUESTIONS 1.Caterpillar (famous for earth moving equipment) has a powerful partnership with its dealers. Which of the following is one of the basic principles upon which this successful
Hitwise Mobile Client Release FAQ February 2013
Hitwise Mobile Client Release FAQ February 2013 About Hitwise Mobile Mobile is one of the most dynamic aspects of the Internet today. Understanding the way consumers use the Internet from mobile devices
Ecommerce. E-commerce Defined. E-commerce Developments and Themes 2006
Ecommerce Copyright 2007 Pearson Education, Inc. Slide 1-1 E-commerce Developments and Themes 2006 More and more people and businesses are using the Internet to conduct commerce The e-commerce channel
Li & Fung : Strategic Role of E-Commerce. ECT 7010 Fundamental of E- Commerce Technologies 1 2006/9/13
Li & Fung : Strategic Role of E-Commerce ECT 7010 Fundamental of E- Commerce Technologies 1 Defensive posture of Li & Fung to the Internet at the beginning Would the Internet disintermediate us? Would
Chapter 10 Objectives. Chapter 10 E-Commerce: A Revolution in the Way We Do Business. What Is E-Commerce? What Is E-Commerce? What Is E-Commerce?
Chapter 10 Objectives Chapter 10 E-Commerce: A Revolution in the Way We Do Business Understand how e-commerce has changed today s business practices Discuss the positive impact of e-commerce on global
2013 Retailer ecommerce Study
2013 Retailer ecommerce Study shopatron.com Executive Summary The retail industry has changed significantly over the last decade, and it is continuing to evolve. As a veteran technology provider in the
Community Development and Training Centre Semester 2 2006 IT 245 Management Information Systems
Chapter 5 Electronic Commerce System Community Development and Training Centre Semester 2 2006 IT 245 Management Information Systems Electronic Commerce: Electronic commerce encompasses the entire online
E-Commerce Business Models and Concepts
Copyright 2002 Pearson Education, Inc. Slide 2-1 E-Commerce Business Models and Concepts Created by, David Zolzer, Northwestern State University Louisiana Learning Objectives! Identify the key components
2013 Kam Fan Awards List of Categories FINAL
2013 Kam Fan Awards List of Categories FINAL A Cyber (Digital & Interactive) A-1. Website / Mini-site A-1A. Campaign sites (For creative excellence in Brand Building/Campaign Website/Mini-site (including
PRESENCE, INTELLIGENCE AND CONFLICT: OPPORTUNITIES AND CHALLENGES IN DIRECT-TO-CONSUMER E-COMMERCE
WHITE PAPER PRESENCE, INTELLIGENCE AND CONFLICT: OPPORTUNITIES AND CHALLENGES IN DIRECT-TO-CONSUMER E-COMMERCE EXECUTIVE SUMMARY Readers of this document will learn why the advantages and opportunities
Importance Of Ecommerce
Importance Of Ecommerce $279B US Ecommerce projected to be a $279 Billion industry by 2015 (Forrester) 61% 61% of shoppers begin their research for purchases online (Website Magazine) 53% By 2014, 53%
ebay Inc. to Acquire GSI Commerce
ebay Inc. to Acquire GSI Commerce Investor/Analyst Call March 28, 2011 Forward-looking statements This presentation contains non-gaap measures relating to the company's performance. You can find the reconciliation
MICHIGAN TEST FOR TEACHER CERTIFICATION (MTTC) TEST OBJECTIVES FIELD 036: MARKETING EDUCATION
MICHIGAN TEST FOR TEACHER CERTIFICATION (MTTC) TEST OBJECTIVES Subarea Marketing Foundations Marketing Functions Technology, Ethics, and Career Development Approximate Percentage of Questions on Test 40%
Ecommerce sites based on a SaaS Model.
Harsons Your Gateway To The Flat World Ecommerce sites based on a SaaS Model. Introduction: This white paper analysis and explains the pros of using Saas ( Software As A Service ) model for companies or
Consumer Barometer. Country Report France
Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior
EXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS
1 CHAPTER 14-2E EXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS Summary The applications of direct and interactive marketing are almost endless. This chapter has explored
E- COMMERCE LESSON PLAN
E- COMMERCE LESSON PLAN KEY CONCEPT: Introduction to Electronic Commerce (E-Commerce) PERFORMANCE OBJECTIVES: Discover how e-commerce evolved from electronic communications Name the characteristics that
CHAPTER 1 INTRODUCTION
CHAPTER 1 INTRODUCTION 1.1 Introduction Today E-commerce is quickly changing the business models and travel industry businesses are not immune of this change.travel suppliers are reaching millions of travelers
E-Commerce: From Converging 'B2B versus B2C' Segments to Solutions for Different Product Groups
E-Commerce: From Converging 'B2B versus B2C' Segments to Solutions for Different Product Groups Prof. Dr. Claudia Loebbecke, M.B.A. Chaired Professor of Media Management University of Cologne Pohligstr.
Management Information Systems. B08. Interorganizational and Global Information Systems
Management Information Systems Management Information Systems B08. Interorganizational and Global Information Systems Code: 166137-01+02 Course: Management Information Systems Period: Spring 2013 Professor:
We will share valuable information about these aspects of selling through Amazon s FBA program:
Getting Started Selling On Amazon FBA As active Amazon sellers making a few thousand dollars profit a month, we have learned about selling on Amazon using the FBA system through trial and error, experimentation,
competitive advantage marketspace market creator e-commerce business model sales revenue model subscription revenue model advertising revenue model
achieved by a firm when it can produce a superior produce and/or bring the product to market at a lower price than most, or all, of its competitors. competitive advantage the area of actual or potential
Ecommerce lecture 3. Selling on the web
Ecommerce lecture 3 Selling on the web Case: Progressive h:ps://www.progressive.com/ First to sell car insuranace online for those with poor insurance record. high premiums, low sales force profitable
Alexander Nikov. 7. ecommerce Marketing Concepts. Consumers Online: The Internet Audience and Consumer Behavior. Outline
INFO 3435 E-Commerce Teaching Objectives 7. ecommerce Marketing Concepts Alexander Nikov Identify the key features of the Internet audience. Discuss the basic concepts of consumer behavior and purchasing
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction. BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan E-Commerce Pre-requisite: Marketing and Advertising 11 th and 12 th Grade
B2B Strategies: from EDI to e-commerce. Objectives. In this chapter, you will learn about:
Introduction to e-commerce B2B Strategies: from EDI to e-commerce Objectives In this chapter, you will learn about: Strategies that businesses use to improve purchasing, logistics, and other support activities
Contents. Part- I: Introduction to Services Marketing. Chapter 1 Understanding Services 3-22. Chapter 2 The Nature of Services Marketing 23-38
Contents Part- I: Introduction to Services Marketing Chapter 1 Understanding Services 3-22 Chapter 2 The Nature of Services Marketing 23-38 Part- II: The Customer Experience Chapter 3 Consumer Behavior
Information Systems Perspective 1. An Introduction to Information Systems in Organizations 2
Contents Preface Information Systems Perspective 1 An Introduction to Information Systems in Organizations 2 Spain 3 Information Concepts 5 Data, Information, and Knowledge 5 The Characteristics of Valuable
Intranet Site Overview
Intranet Site Overview Agent Menu Quick Links Open when agents sign in. Topics found here are generally most-used on a daily basis. Business Development Topics are related to agents expanding their current
6 Week Business Start-Up
6 Week Business Start-Up Northfield Enterprise Center Formatted in conjunction with 6 Week Start-Up by Rhonda Abrams. 11 CLARIFY YOUR BUSINESS CONCEPT Identify your personal goals. What motivates you?
Non-personal communication
Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images
Marketing. Cluster. High School and Middle School Pathway, Concentration and Course Descriptions
Marketing Cluster High School and Middle School Pathway, Concentration and Course Descriptions 2015-2016 Tables of Contents Marketing Cluster... 3 Marketing Management Pathway... 3 Concentration: MK0420
Three Ways to Build Maximum Recovery for Your Surplus
Three Ways to Build Maximum Recovery LiquidityServices.com Table of Contents Contents Introduction 3 Construct a Strong Online Presence 4 Demolish Pricing Objections Through Excellent Buyer Experiences
ELECTRONIC COMMERCE CHAPTER PREVIEW CHAPTER OUTLINE LEARNING OBJECTIVES
ELECTRONIC COMMERCE 9 CHAPTER PREVIEW One of the most profound changes currently transpiring in the world of business is the introduction of electronic commerce. The impact of electronic commerce (ecommerce,
AUSTIN COMMUNITY COLLEGE CONTINUING EDUCATION. Marketing on The World Wide Web. (18 hours) ITNW 6023 COURSE SYLLABUS
(18 hours) Course Description: This course provides a detailed look at both advertising and marketing on the World Wide Web. Whether you are unfamiliar with this topic, considering implementing your own
Consumer Spending. Version. Purpose. Content. Release 2015B November, 2015
Version Purpose Release 2015B November, 2015 The Consumer Spending datasets consist of both the Consumer Expenditure and Retail Potential databases. The consumer expenditures cover most major household
Electronic Commerce. Chapter Overview
Electronic Commerce Chapter Overview This chapter presents an overview of how e-commerce works, from the perspective of the organization and the customer. Businesses and individuals use e-commerce to reduce
Alexander Nikov. 12. Social Networks, Auctions, and Portals. Video: The Social Media Revolution 2015. Outline
INFO 3435 Teaching Objectives 12. Social Networks, Auctions, and Portals Alexander Nikov Explain the difference between a traditional social network and an online social network. Explain how a social network
This is a licensed product of Ken Research and should not be copied
1 TABLE OF CONTENTS 1. UAE Online Advertising Market Size and Introduction, 2007-2012 2. UAE Online Advertising Market Revenue Models, 2012 3. UAE Online Advertising Market Segmentation by Type of Industry,
UNIT I OVERVIEW OF E- COMMERCE
1 UNIT I OVERVIEW OF E- COMMERCE Definition of E-Commerce: The use of electronic transmission medium ( telecommunications ) to engage in the exchange including buying and selling of products and services
MARKETING INTERMEDIATE LEVEL
Syllabus MARKETING INTERMEDIATE LEVEL Proposed for examinations sessions starting May 2017 INTERMEDIATE Level, Marketing, MATSEC 1 Syllabus objectives The syllabus is intended to encourage candidates to:
BUSINESS-TO-BUSINESS MARKETING 2014-2015
BUSINESS-TO-BUSINESS MARKETING 2014-2015 Published by Richard K. Miller & Associates (RKMA) February 2014 biennial 316 pages ISBN# 9781577831969 PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING
MIS 456 - Ecommerce. Instructor: Ali Hashmi Ecommerce Business Model Concepts (Chapter 2) Slide 1-1
MIS 456 - Ecommerce Instructor: Ali Hashmi Ecommerce Business Model Concepts (Chapter 2) Slide 1-1 E-commerce Business Models Definitions Business model Set of planned activities designed to result in
Consumer Barometer. Country Report Switzerland
Consumer Barometer Country Report Switzerland Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-25 - Purchase behavior
Understanding ecommerce
Understanding ecommerce This published material was prepared by CARAT under award number 06-43-B10589-3285485 from National Telecommunications and Information Administration (NTIA) U.S. Dept. of Commerce.
Introduction to E-Commerce
Introduction to E-Commerce 1/12/2016 What is E-commerce? Buying and selling of products or services over electronic systems such as the Internet and other computer networks Online purchase of goods or
Introduction to Online Trading
Introduction to Online Trading Housekeeping Toilets are located (insert text specific to venue) If the Fire Alarm sounds (insert text specific to venue) Smoking is not allowed in any part of the building.
An Introduction to Electronic Commerce
An Introduction to Electronic Commerce Laurence Habib, Ph.D. Department of Interactive Media / IMEDIA The Norwegian Computing Center / Norsk Regnesentral Definition of E-commerce 1) conducting business
ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
The Business Impact of E-Commerce
The Business Impact of E-Commerce Ruchi Monga 1 Abstract Electronic commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer network
Finance, International Business and Marketing
304 Finance, International Business and Marketing Finance, International Business and Marketing Degrees, Certificates and Awards Associate in Arts: Finance Associate in Arts: International Business Associate
CHANNELADVISOR WHITE PAPER. Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey
CHANNELADVISOR WHITE PAPER Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey 2010 Consumer Shopping Habits Survey 2 It s hard to believe that the holidays are right around the corner,
Sculley and Woods maintain throughout the book that online exchange is
B2B Exchanges: The Killer Application in the Businessto-Business Internet Revolution-A Review by Arthur Sculley and William Woods Reviewed by Narges Shahsavarani In B2B Exchanges, Arthur Sculley and William
BUSINESS-TO-BUSINESS MARKETING 2016-2017
BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B
CLASS 705 DATA PROCESSING: FINANCIAL, BUSINESS PRACTICE, MANAGE- 705-1 MENT, OR COST/PRICE DETERMINATION. 3..Patient record management
705 DATA PROCESSING: FINANCIAL, BUSINESS PRACTICE, MANAGE CLASS 705 DATA PROCESSING: FINANCIAL, BUSINESS PRACTICE, MANAGE- 705-1 50 BUSINESS PROCESSING USING 1.1 AUTOMATED ELECTRICAL FINANCIAL OR CRYPTOGRAPHY
White Pages Online Quick Finder Advertising Rules
White Pages Online Quick Finder Advertising Rules Issued: March 2014 White Pages Online Quick Finder Rules are to be used as an appendix to the core White Pages directories Entry Policy & Rules. Only Rules
Online File W2.1 Examples of Digital Products
Chapter Two: E-Commerce: Mechanisms, Infrastructure, and Tools 2-1 Online File W2.1 Examples of Digital Products 1. Information and entertainment products: Paper-based documents: Books, newspapers, magazine
Outline. Introduction to E-commerce. Why is e-commerce? [Awad] What is e-commerce? Session 1. Yan Wang yan.wang@mq.edu.au. E-commerce.
![Outline. Introduction to E-commerce. Why is e-commerce? [Awad] What is e-commerce? Session 1. Yan Wang yan.wang@mq.edu.au. E-commerce.](/thumbs/32/15625297.jpg "Outline. Introduction to E-commerce. Why is e-commerce? [Awad] What is e-commerce? Session 1. Yan Wang yan.wang@mq.edu.au. E-commerce.")
Introduction to E-commerce Session 1 Yan Wang yan.wang@mq.edu.au Outline E-commerce E-business Examples of e-commerce Types of e-commerce 1 2 What is e-commerce? The marketing, buying and selling of products
17-18 june 2013 E-commerce Challenges and opportunities in Egypt
17-18 june 2013 E-commerce Challenges and opportunities in Egypt Dr. Nagwa El Shennawy Information Center Director Ministry of Communication & Information technology E-commerce has become a central element
Best Practice Search Engine Optimisation
Best Practice Search Engine Optimisation October 2007 Lead Hitwise Analyst: Australia Heather Hopkins, Hitwise UK Search Marketing Services Contents 1 Introduction 1 2 Search Engines 101 2 2.1 2.2 2.3
Commerce, E-Commerce, and M-Commerce: What Comes Next?
Commerce, E-Commerce, and M-Commerce: What Comes Next? Zakaria Maamar In ancient times, people exchanged their goods and services to obtain what they needed (such as clothes and tools) from other people.
Digital Marketing, How To Guide for American Express Merchants
Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction
A White Paper for Business Decision Makers
A White Paper for Business Decision Makers Cost-Effective Document Management Solutions for Business-Critical Processes Part II Leveraging Today s Enterprise SaaS Content Management Solutions to Support
The Long Road to Conversion:
Microsoft s Atlas Institute The Long Road to Conversion: The Digital Purchase Funnel By Andrew Martin, Microsoft s Atlas Institute Introduction Most marketers are familiar with the concept of the purchase
Marketing and Advertising in Electronic Business. Dr Sherif Kamel
Marketing and Advertising in Electronic Business Dr Sherif Kamel Copyright 2006 Turban el al Copyright 2003 Marketspace LLC Copyright 2003 Rayport and Jaworski Electronic Business and Marketing New electronic
DISTRIBUTION CHANNELS
Distribution channels Factors influencing the method of distribution Activity 27 : ASOS and Place Distribution channels The place element of the marketing mix refers to where products are made available
CHAPTER Learning objectives Upon completion of this chapter, you will be Content able to: How Raffles Hotel Is Conducting E-Commerce 2.1 2.2 2.3 2.
Because of permissions issues, some material (e.g., photographs) has been removed from this chapter, though reference to it may occur in the text. The omitted content was intentionally deleted and is not
NBA 600: Day 25 Some Successes and Failures of Electronic Trading 27 April 2004. Daniel Huttenlocher
NBA 600: Day 25 Some Successes and Failures of Electronic Trading 27 April 2004 Daniel Huttenlocher Electronic trading Today s Class Large changes in equity markets over 5 years Much less change in most
ICS 544 E-Commerce Technologies
ICS 544 E-Commerce Technologies Dr. Abdallah Al-Sukairi sukairi@kfupm.edu.sa Second Semester 2004-2005 (042) King Fahd University of Petroleum & Minerals Information & Computer Science Department Course
Rationales of E-commerce in Direct Marketing: A Pragmatic Approach from Pakistan s Perspective
Rationales of E-commerce in Direct Marketing: A Pragmatic Approach from Pakistan s Perspective Abstract Ghulam Yasin* **Zia-Ur-Rehman** Muhammad Akram Hailey College of Commerce, Faculty of Commerce University
BECOMING AN AMAZON VENDOR NAVIGATING THE TRADEOFFS OF 1P VS 3P
BECOMING AN AMAZON VENDOR NAVIGATING THE TRADEOFFS OF 1P VS 3P February 2016 OUR GOAL FOR THIS SESSION Answer the two biggest questions: Is 1P right for me? How do I maximize my sales as a 1P? CONTENTS
Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there
Whitepaper: Data Management Platforms for Publishers How can a DMP get you there Table of Contents Introduction............................. 4 What is a DMP and Why Does a Publisher Need One...... 5 How
TELECOMUNICATION, TELEVISION & RADIO BROADCASTING AND ELECTRONICALLY SUPPLIED SERVICES JANUARY 2015
TELECOMUNICATION, TELEVISION & RADIO BROADCASTING AND ELECTRONICALLY SUPPLIED SERVICES JANUARY 2015 INTRODUCTION 1. REGULATION AND GENERAL CONSIDERATIONS 2. MAIN CHANGES 3. OPERATORS INVOLVED INTRODUCTION