Riding the wave of Mass Adoption of Smartphones and Wireless Broadband. StarHub Investors Technology Day 6 August 2009

Transcription

1 Riding the wave of Mass Adoption of Smartphones and Wireless Broadband StarHub Investors Technology Day 6 August 2009

2 Mobile 2008 Key Data Financial Growth Highlights First in Asia Pacific to launch HSPA+ Key Drivers: USABILITY and AFFORDABILITY Q Q Q Q Q-2009 Data consists of SMS, MMS and Data

3 Data Usage on Phone Growth Riding on affordability of data cap plans and mass market smartphones Data Subscribers & Revenue 350, , , , , ,000 50,000 0 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 $8,000,000 $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $- Subscribers Revenue Drivers: Usability & Affordability

4 Data Usage on Laptop Growth Riding on affordability of unlimited data plan and wireless modem 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 - Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2' Subscribers Revenue Drivers: Usability & Affordability

5 Smartphone 2008 Key Financial penetration Highlights is prevalent 75% of customer base holding 3G phone 12% of postpaid base hold a touchphone Handset Type Handset Type 27% 25% 28% 29% 26% 19% HSDPA 31% 2G 25% 40% 45% 44% 43% 42% 41% 33% 31% 28% 29% 32% 40% Expats Heartlander PMEB Youth Ladies Aging 2G 3G HSDPA 3G 44% Drivers: Usability & Affordability

6 First in S pore: NO BILL SHOCK Data Plan Caters to their surfing, downloads, social networking needs on the phone Provides Unlimited data surfing with cap plan at $36/mth Drivers: Usability & Affordability

7 Live News and Football on the Go For ALL MULTIMEDIA needs on the go PushMail on the Go Drivers: Usability & Affordability

8 Best Catch Mobile Live Content TV Premium with StarHub Content TV on Mobile S$1/day for a buffet of 14 channels and growing 3 Sampler Channels at $0 Data Charge BloomBerg: PMEB Animax: Youth CTI: Chinese Drivers: Usability & Affordability

9 Catch Hubbing Live Content across with StarHub platform TV : 3 Platforms Pay $26.75 for Sports and get to watch Sports on PC and Mobile for free Drivers: Usability & Affordability

10 First in S pore: One Click to your Favorite TV Icon based TV channel HTC Magic BlackBerry Bold HTC Touch Cruise 2 HTC Touch HD AFC Bloomberg JIMJAM Drivers: Usability & Affordability

11 First 2008 in Key S pore: Financial Prepaid Highlights Bundle Ethnic TV Targeted at Foreign Workers Segment $2/day for 24 hours unlimited access to 4 great channels Bundled 3G Phone with 3G Prepaid SIM (Sold at $158) Vannathirai (Tamil) ZeeTV (Hindi) MNC (Indonesia) CTI TV Chinese (Taiwan) Drivers: Usability & Affordability

12 First in APAC: HSPA+ 21Mbps Provides highest speed on both Fixed and Mobile Broadband Highest Mobile broadband speed at download speeds of 21Mbps and upload speeds of 5.76Mbps Highest Fixed broadband speed at 100Mbps Drivers: Usability & Affordability

13 Most Flexible Prepaid Wireless Broadband Plans Wireless Internet Access via Prepaid Card with Dongle Multiple Flexible plans of 1-hr, 1-day, 3-day and 5-day 2 speed options of 2Mbps and 7.2Mbps Unlimited access Drivers: Usability & Affordability

14 First 2008 in Key Asia Financial Unlimited Highlights Access to WLM Strengthen Youth Proposition Unlimited Access to Windows Live Messenger (RRP: $5.35/mth) Free Unlimited SMS/MMS Double Airtime Drivers: Usability & Affordability

15 pfingo

16 phone + freedom + Internet + on the go What is pfingo? End-to-end mobile services delivered through A seamless experience on the Internet and the mobile handset for all messaging, communication and entertainment needs A community of connected users that extend their Internet lifestyle on their mobile Service delivery platform that automates orders, provisioning, billing and support functions over the Internet

17 User Profile Total pfingo users: 444, August 09 ) Singapore users : 71,962 (16% of base) Non-Singapore users: 372,712(84% of base) Signups Breakdown Singapore, 16% Singapore Overseas

18 Services & content are network and operator neutral Easy-to-use, straightforward user experience Value for money, transparent pricing User-driven services and product innovation Service stickiness not through contracts, but through converged services Key USPs

19 dedicated 3 series Singapore number synchronized address book send SMS receive missed call notifications sent as SMS and s to you receive your voic in your box Two-way fax can be used at any WiFi hotspot or access point Unlimited talk time, one-flat price Overseas numbers call you at local rates Features of pfingo Call IDD on your mobile with no local airtime charges

20 one number...for all devices, all locations and all occasions i.e home, office, mobile Mobile pfingotalk number Home phone DECT Home phone PC Soft Client Wifi Mobile

21 one number for all all devices, all all locations and all all occasions i.e i.e home, office, mobile and MORE. pfingotalk number Home phone DECT Laptop 2-way SMS 2-way Fax Missed call Notification (sms/ ) Voice Wifi Mobile

22 My Global Number US expat working in Singapore Buys a local US number from pfingo E.g pfingotalk number He pays nothing for receiving US calls Friends in US pay local US rates

23 pfingostore Online store to facilitate purchases through Credit Cards Debit cards Direct debit from Bank account Purchases of pfingo/bounce & SMS Credits, subscriptions, devices Redemption of CASH Topup cards

24 Bounce

25 What is Bounce? Bounce is a new economical and easy to use Callback service, powered by pfingo Maximises free incoming calls on pre-paid and post-paid plans It is a pay-as-you-use service It allows you to call overseas at and saved upto 85% on call charges

26 Bounce Clients Bounce clients are available for downloads for these phones iphone Blackberry Android Java phones

27 Thank you