BY BESTSELLING AUTHOR, BEN ANGEL HOW TO GET FREE MEDIA COVERAGE FOR YOUR BUSINESS INCLUDES FREE GUIDE + PRESS RELEASE TEMPLATE. www. benangel.com.

Transcription

1 BY BESTSELLING AUTHOR, BEN ANGEL HOW TO GET FREE MEDIA COVERAGE FOR YOUR BUSINESS INCLUDES FREE GUIDE + PRESS RELEASE TEMPLATE www. benangel.com.au

2 Get ready to focus your media strategy to secure top coverage. By bestselling author & marketing authority, Ben Angel No matter what industry you are in, getting publicity coverage is one of the most powerful tools at driving prospective customers to purchase from your business. It can provide you with the credibility to sell a book, secure paid speaking engagements and attract customers worth tens of thousands of dollars. And if your business is still struggling to pay it's bills, close sales and break into key circles of influence, it's also your single best tool for generating the credibility you need to immediately bring in new revenue. While many consultants and entrepreneurs struggle with getting much coveted exposure for their products and services, a few tuned in individuals are systematically getting featured month in, month out. My clients have consistently been leveraging well-crafted press releases and accompanying business, media and marketing strategies to secure coverage in; Vogue, The Herald Sun, CNN, BBC, ABC, Cleo, GQ Magazine, Woman's Day, Channel 7, Channel 9 and countless newspapers and TV shows. A press release is designed to capture the journalists, producers and editors attention so much so - they request to do an interview with you, get you to write a feature column or contribute to a TV or radio segment as a guest expert. HOWEVER, CRAFTING A PRESS RELEASE IS NOT ENOUGH! To successfully get featured in this competitive market, a press release is only one very small piece of the puzzle. To stand out you must consider various critical elements prior to hitting send on your campaign. So, to help, today I am giving you inside information on what is now 'REQUIRED' to get consistent coverage in some of the world's top publications. Ben Angel - The Agent of Influence & Bestselling Author essential media tips.02 Discover why the media 'isn't' featuring you & what you can do about it by uncovering the top 7 mistakes people make when pitching to the media. press release template.05 Create a compelling press release that captures the attention of journalists, editors & producers to boost credibility & increase your sales. the publicity project.06 Get ready to secure your enrolment to Ben's upcoming, 'The Publicity Project.' A complete 4 week training program on how to get major media coverage to boost your sales. Limited Intake Only! GET YOUR FREE BOOK AT

3 "Personal branding is self-expression amplified to influence & command attention. It's critical to getting massive media coverage for your business." Ben Angel Why your press release will fail without these 7 strategies. Getting media coverage for your business is a valuable asset. It gives you the ability to charge more for your products and services. It lets you create credibility that instantly increases your conversion rates. It lets you leverage your time and money and most importantly, it puts you in front of hundreds of thousands of potential customers in one hit for next to nothing. The great news is, most businesses have a newsworthy angle that will get them coverage - they just don't know what it is nor do they have a true understanding of why the media continues to feature their competitors over them... or why their current media efforts fail to bring in new revenue. From working with authors, speakers and entrepreneurs for over 10 years now in assisting them build profitable businesses that not only attract and seduce their ideal customers, but also get much needed media coverage... I have obtained a clear insight into what does and does not work. Let's begin by taking a look at the '7 critical mistakes most people make when pitching for media... Secured Media in Vogue & international Magazines! "Since working with Ben I have appeared in Woman's Day, Good Health, Women's Health & Fitness, Fitness First, CEO Magazine, Body & Soul, Yahoo News, The Sydney Morning Herald, The British Naturopathic Journal... the list goes on. But the best part? Journalists now approach me!" Dr Rebecca Harwin - Author & PCOS Expert Dr Rebecca Harwin

4 Do your research prior to submitting your press releases - otherwise you are simply wasting your time and losing credibility in the eyes of the journalists that you are attempting to gain respect from. Ben Angel MEDIA MISTAKE #1: Your Story Isn't Newsworthy To secure coverage you must have a newsworthy story. Launching a new product / service is hardly captivating - especially if thousands of others are doing the exact same thing every single day. List the media you would love to get featured in, then identify the 10 top stories they have focused on in recent times. Dissect the key elements that you believe made them 'newsworthy.' Now re-visit your proposed idea - does it carry weight or does it require work? MEDIA MISTAKE #2: Marketing Message Unclear Whether you're an author, speaker, consultant or entrepreneur, you 'must' have a marketing message that captures the hearts, minds and wallets of your prospective customers. Remember the saying, 'if you don't stand for something, you'll fall for anything." Ensure that you and your 'business' stands for something' and the media will be drawn to you immediately. If your cash flow is poor and the media keep ignoring you, one of the core reasons for this is that your marketing message isn't compelling enough that they wish to engage you or feature your product / service. MEDIA MISTAKE #3: Credible Competitors When promoting yourself as an expert, 'credibility' reigns supreme. Zero credibility means that you won't get taken seriously. This means that you need to work on the quality of your work, word of mouth and getting featured in places in which key influences will begin to notice you... and fast. If journalists aren't returning your calls or responding to your press releases, it's because it does not portray you as your industries leading figure. This is typically due to key credibility factors being left out of bio's that accompany your releases. A key element many seem to fail to focus on that can get you over the line effortlessly. MEDIA MISTAKE #4: Your Content is Uninspiring Media must do their research when interviewing for a story or conducting a feature. If they don't, it is their head on the chopping block and could lead to a very public demise. They conduct their due-diligence by visiting your website and social media pages. If they are not moved by your current content, i.e. articles, status updates etc. they won't move forward with an interview. Writing articles for your blog isn't only about writing for prospective clients, it is about writing for those that have influence over your larger markets - including the media. MEDIA MISTAKE #5: Weak Personal Brand Your personal brand is one of the key deciding factors when it comes to the media selecting you to be interviewed. If they can see that your blog / social media presence lack strong opinions or a lack of professionalism and personality - they will not contact you. Creating a compelling brand is the first step to getting media, writing a media pitch and release the second because it doesn't matter what the pitch is, if you do not appear credible, it will not fly. MEDIA MISTAKE #6: Another 'ME TOO' Brand It takes less than 10 seconds to conduct a Google search to see that you have thousands of competitors. The challenge therein lies, how do you 'say the same thing, but say it differently,' There are few unique products / services in the marketplace, a great twist on an old concept can bring new life to it which will be followed by new cash flow. When offering your opinion to the media, do not say the same thing your competitor would say, find a new angle, say it with more passion and provide a highly educated and intriguing point of view.

5 MEDIA MISTAKE #7: Fail to Convert Coverage Generating media without an offline and online sales conversion process is business suicide. One cannot be implemented without the other. They compliment and support one another in generating new cash flow for your business. Conversion is a critical element that needs to be embedded throughout your entire business model to enable you to benefit from regular income and ongoing sales. Any media interview conducted (where possible) must drive prospects into your sales funnel so you can grow your database and meet your sales objectives. How to successfully get media - your essential checklist Successfully securing media that can bring in sales and boost your credibility begins by mapping out potential media pitches, article ideas that tie in with your products / services, writing s to capture the media's attention, and finally distributing releases and pitching your ideas directly to editors, journalists and producers. Fail to research these steps and you will potentially waste hours chasing media that were never going to respond to you in the first instance - not to mention, burning contacts in an instant due to a lack of preparation. Before you begin writing your press release, tick off the strategies below in which you currently have implemented to ensure your likelihood of success is high. Media Strategy Clearly Outlined (i.e. you know your objectives and you're clear on how to reach them Pitches are Prepared - you've researched a list of potential pitches you can fire off to secure coverage Social Media Strategy - your social media strategy supports the messages that you'll be sending to the media Press Release Distribution - you've got more than 5 ways to approach the media to capture their interest Content Marketing Strategy - you have in place a 'native advertising' strategy that will support your efforts and boost your sales significantly Prepared Communications - you have some pre-written communication that you can fire off to prospective outlets that could feature your story, communication that strikes the right chord, not too pushy / laid back Interview Preparation - you know exactly what to do and how to prepare for an interview with the media to ensure you secure new sales and elevate your status as an expert within your field, i.e. otherwise known as an Agent of Influence Putting in the groundwork doesn't have to take hours and hours of preparation when you have the right tools in your hands as my clients who have consistently been featured in the media know. Assuming that you can successfully tick all of the boxes above, it is now time to dive into creating a compelling press release that captures the media's attention within the following pages... And of course, if you'd love to put your business in front of hundreds of thousands of prospective customers, stay tuned for the launch of the brand new 4 week program, The Publicity Project. Featuring real life case studies, press release samples, templates, video tutorials and media lists, you'll discover how to get mass exposure year in and year out to significantly boost yourprofile and sales. Enrolment is strictly limited - be sure to register as soon the doors open. Watch your for announcements. Radio & television coverage... & booked as a speaker! "If you're thinking of investing in Ben's training and education, DO IT! To date it has resulted in being booked to speak at The Australian Institute of Company Directors, being interviewed on radio and truly making my mark with my unique brand on a TV segment for Channel 10!" Dr Elizabeth Celi, Psychologist, Author Dr Elizabeth Celi

6 your press release template To help you get started, here is a simplified press release template. This format will assist in your probability of appearing in the media. Be sure to complete your handy checklist on the previous page prior to sending it to the media to dramatically increase your chances of securing massive media coverage and converting that coverage to paying customers. FOR IMMEDIATE RELEASE For additional information, contact: (insert your contact details here, the person / company sending the press release) PRESS RELEASE HEADING: i.e. write a powerful headline that is in alignment with the target media you wish to send this to. Write 20 headline ideas before culling it back to your top 5, then 3, then 1. OPENING PARAGRAPH: Write your most powerful opening here in 40 words or less. Create intrigue and interest via storytelling, i.e. Local author airs controversial opinions on natural childbirth. This introductory paragraph should also answer the questions of who, what, when, where and why. Get straight to the point. PRESS RELEASE BODY OF CONTENTS: The paragraphs of your press release should be no more than 3-4 sentences in most cases. One / two solid quotes is a must in your release, perhaps from a company executive, the person who is sending the release or a customer who is acting as a supporting case study. Remember, the release shouldn't be about your business but the stories connected to it, i.e. client transformations, 'back from the brink' stories, expert commentary on a popular topic of the moment. Your release should be written in a journalistic nature that emulates the style of the media outlet you plan to target. Read the media you wish to submit it to and write it with them in mind as inspiration for your style. Those serious about getting onto a particular TV or radio segment, newspaper, magazine or blog, write word for word their top story of the day / month. This will assist you to breakdown the unique formula in which they position a bulk of their content. This will help you in fully understanding what they are needing and expecting from contributing experts, segments and stories. ABOUT YOU (THE EXPERT) OR THE BUSINESS Write a brief biography about you or the business. Keep it clean and pack it full of credibility factors that elevate your status as an expert. #### [This mark tells the journalist that they've reached the end of the press release, and there are no additional pages to come.. No part of this document may be copied, used or redistributed without permission.

7 Would you like media lists, press release samples, in-depth training & powerful strategies on how to get major publicity for your business? If you're ready to get serious media coverage for your business, get ready for The Publicity Project... The Publicity Project is a comprehensive 4 week program that contains everything from media lists, press release samples, in-depth training and real life case studies to help you get featured on TV and radio, in newspapers, magazines and blogs effortlessly. Nothing like this exists! And, the great news is, you can get started on a 7 day trial for just $ limited time only! So, if you're ready to access insider secrets, click here to check enrolment dates for The Publicity Project immediately. CLICK HERE TO GET YOUR 7 DAY TRIAL NOW! INTRODUCING, BESTSELLING AUTHOR, BEN ANGEL Ben Angel, bestselling author of CLICK, Flee 9 to 5 and Sleeping Your Way to The Top in Business, is Australia's leading personal branding and marketing authority. With a fan base of over 50,000 internationally, he specialises in helping individuals, businesses and companies achieve rapid results in every area of their lives. BEN ANGEL. No part of this document may be copied, used or redistributed without permission.