CDK Digital Advertising Solutions

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Jeffrey Tate
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1 CDK Digital Advertising Solutions For over 15 years, CDK has been helping VW dealers target and influence online shoppers. CDK digital advertising solutions provide the expertise, technology and flexibility to help you meet your goals. From premium multi-channel packages to targeted media buys, you get unrivaled reach and frequency. The CDK Premium Ad Network delivers your ads to shoppers during the most important points in the car buyer s journey. The industry s most advanced advertising platform is fully integrated with VW national, regional and dealer offers. And only CDK s platform optimizes your budget across advertising channels, in real time, to convert more shoppers to buyers and drive more profit to your store. Mobile Content PowerSearch $2,500/mo Essential Solutions PowerDisplay $2,500/mo Digital Advertising Package (DAP) $2,000/mo Premium Solutions PowerBrand $2,000/mo Real-time Budget Optimization (BOS) Digital Advertising Analyst Premium Mobile Display Google Paid Search Google Contextual Display National, Regional & Dealer Offers from RTI Feed Turnkey Make/Model Campaigns

2 PowerSearch PowerDisplay Digital Advertising Package (DAP) PowerBrand Campaign Landing Pages with Inventory Specials Bonus Media Unified Analytics Dashboard Bing and Yahoo! Paid Search Display Retargeting with Live Inventory Feed Premium Ad Network Retargeting In-Banner Video Ads Integration with AMP Website Personalization Custom Campaign Creative IHS Global local market data Edmunds local market data *Digital advertising spend can increase in $500 increments. Setup fees for new advertising accounts vary. Please contact your VDC for details. These features available at ad spend of $2,500/mo and higher. Feature Definitions: Mobile Content Today s consumer is on the go. Give them an easy way to engage with your dealership on their mobile device. Our premium packages include professionally designed mobile-optimized campaign landing pages.

3 Real-time Budget Optimization (BOS) The first and only automotive-specific advertising technology with the ability to move a dealer s budget across ad channels in real time Google and Bing / Yahoo! paid search; countless Google contextual display network sites, tens of thousands of AOL Advertising, Microsoft Advertising and Yahoo! retargeting network sites; and dozens of CDK Premium Network sites. Cross-channel optimization works to maximize your advertising ROI by investing your budget in channels that produce shopper engagement and sales. Digital Advertising Analyst Your dedicated Digital Advertising Analyst crafts strategies unique to your goals, customizes your campaigns and targeting, and consults with you on performance. All analysts on our award-winning team achieve Google Adwords advanced certification. Premium Mobile Display Reach your mobile audience when they re in serious shopping mode. Mobile media consumption has grown to nearly 25% of time adults spend with all media (source: emarketer, April, 2014). Our premium packages include large format 300 x 250 ad units on KBB.com. Google Paid Search Be sure you show up prominently on Google when local shoppers are searching for their next vehicle or service on whatever device they re using. Your ads will take them directly to a campaign landing page or vehicle details page to maximize conversion. PowerBrand and DAP used vehicle ads include dynamic inventory integration so you can showcase each unique used vehicle. See how your investment performs through channel reports that include clear and comprehensive KPIs. Google Contextual Display CDK display ads run exclusively on the Google Display Network, reaching over 92% of all internet users in the U.S. Because they re contextual, they appear on sites with relevant automotive content, putting your message in front of shoppers at critical moments during the purchase process. National, Regional or Dealer Offers from RTI Feed Showcase the offer that s most relevant to you. Integration with Volkswagen systems makes it turnkey. Turnkey Make/Model Campaigns with Dealer Branding Take advantage of Volkswagen America s investment in advertising to capture more local brand intenders. Prominently showcase your most profitable models with always on advertising coverage. Campaign Landing Pages with Inventory Specials Manage the shopping experience by driving them to a professionally designed campaign page on your website. Coordinated campaign offers and messaging deepens shopper engagement and improves conversion.

4 Bonus Media At higher spend levels, Bonus Media makes your advertising dollars go farther. Unified Analytics Dashboard Track your website and advertising performance in one place. See the connection between your advertising traffic and shopper engagement on your website. Campaign reporting provides you clear, actionable results to help you understand the impact of your online advertising and validate the return on your marketing investment. Includes transparent information on spend in each channel. Bing and Yahoo! Paid Search Show up prominently in Bing and Yahoo! search results when local shoppers are searching for their next vehicle or service on whatever device they re using. Display Retargeting with Live Inventory Feed Keep your inventory in front of shoppers after they leave your site. Your ads will feature images of the vehicles they ve previously looked at and will take them back to the vehicle details page to optimize conversion. We keep track of their interests over time and continue to serve ads with the most relevant models. Premium Ad Network Retargeting Keep your ads in front of your best prospects shoppers who have already visited your website. Most importantly, reach them during critical moments: while they re in the shopping mindset and researching in earnest. The Cobalt Premium Network includes over 20 of the most popular automotive research sites, including Edmunds.com, Kelly Blue Book, Car & Driver, NADA Guides, ebay Motors and more. In addition, the CDK Premium Network includes premium shopping sites like Amazon and local review sites like Yelp. With unrivaled reach and frequency, it targets your most valuable audience and drives them back to your site and into your store. In-Banner Video Ads Engage shoppers after they ve visited your website with impactful video advertisements. Make sure you keep your message in front of them wherever they go online watching videos, reading the news, checking , and engaging in their daily activities and vehicle research across the web. Audience Management Package Website Personalization Advertising campaign exposure changes what content a shopper sees on a Volkswagen dealer website powered by Audience Management (AMP package only). Custom Campaign Creative Your brand. Your message. Your creative. Custom designed strategy, ad copy and display creative for your PowerBrand campaigns.

5 IHS Global Local Market Data Local market insights from IHS Global (formerly Polk) shed light on local buyers as well as your competition to inform your unique advertising strategies and give you a competitive advantage. Edmunds Local Market Data Local market data from Edmunds gives you insights into makes and models local shoppers are considering and cross-shopping. We use this data to craft smart audience targeting strategies. A-la-Carte Options Marketing (requires the Digital Advertising Package) ReMarketing Display Retargeting Service & Parts Advertising Solutions Used Vehicle Advertising Solutions $500/month $799/month Starting at $1,000/month Starting at $1,000/month

CDK Digital Marketing Websites

CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget