Tourism Marketing Campaign Award

Transcription

1 Tourism Marketing Campaign Award In association with Criteria and Submission Guidelines The Criteria and Submission Guidelines contain all the information needed for completing your submission. Please read this document carefully before commencing.. Page 1 of 6

2 Key Dates 1 July 11 July Step 1 - Entries Close Register by this date to enter the awards August Finalists Announced Step 2 -Submissions Close Complete your submission with information on your entry 29 September Awards Dinner The Langham Auckland Please note you must enter the awards by 1 July. At this stage you will pick the awards you wish to enter and make payment. Late entries are not accepted. Key Contact Should you have any questions about your application or the entry/submission process, please contact the Tourism Industry Aotearoa events team on: Ph: Extn # 3 e: awards@tia.org.nz. Page 2 of 6

3 Awards Process Step One: Entry Registration Complete the online application form to register your interest and state which award categories you wish to enter, and make payment. A non-refundable administration fee of $90 (exc GST) per award applies for all TIA members; a fee of $150 (exc GST) applies for non TIA members. All applications will receive an acknowledgement from the TIA Events Team. Step Two: Detailed Submissions Complete the online submission form. This includes questions relating to the award criteria as well as names and contact details for referees. Following the final submission date (midday, 11 July), the judging process will commence. The TIA Events Team will be in touch to inform you of the outcome of your entry. If you are selected as a finalist, your referees may be contacted by a member of the judging panel. You will also be encouraged to make a short video to be played at the awards dinner in Auckland on 29 September. Please ensure that you leave sufficient time to complete your submission so that it best represents your ability and achievements, giving you the greatest chance of success! Submission requirements Please ensure you read the submission requirements and criteria closely before you begin filling in your submission form. Strict word counts apply, and these are laid out in the submission requirements. Submissions will only be accepted using the online submission forms provided. The online submission form can be amended up to the 11 July 2016 deadline. Where relevant, evidence should be provided to show how you are operating your business within the context of the Tourism 2025 growth framework. Examples are available on the Tourism 2025 website Click here for instructions for the Submission Portal. Terms and Conditions The terms and conditions, including refunds and cancellations, can be found on the NZ Tourism Awards website Page 3 of 6

4 Submission Details You will be required to supply the following information as part of the submission. This information must be submitted on the online form. Organisation statement A 200-word statement about the organisation/s in which the initiative/s have been implemented. This may be used in TIA marketing material. Why this organisation should win statement A 200-word statement about why the organisation should win this award. This may be used in TIA marketing material. Award Statements Statements should concisely outline how the organisation has demonstrated the criteria for this award. See the areas to questions in the criteria (Pg. 5 6). Challenge/opportunity statement (500 word statement) Clearly outline what challenge the organisation was facing or opportunity it was exploiting. Initiative statement (1000 word statement) Outline the initiative/programme/strategy that was introduced to address the challenge/exploit the opportunity. Outcome statement (500 word statement) Outline the outcomes achieved. Supporting evidence Evidence can be submitted to support any/all of the criteria for the award. See the evidence points in the criteria for examples. Entrants can provide up to 2MB of supporting evidence in a pdf. Links to websites and electronically held information are welcome. Referee checks Provide two referees, including contact name, and phone number for each. Please note Entrants in business awards must have achieved annual growth in turnover for the preceding three consecutive years. The judges will also look for other evidence of growth, for example increased market share, product expansion, new market entry, increased investment and profitability. Page 4 of 6

5 Award Criteria This category recognises a successful international and/or domestic tourism marketing campaign undertaken by an individual organisation. The campaign can be a single promotional activity or a series of related promotions. It should demonstrate creativity and innovation, and could help achieve Tourism 2025 goals, including addressing seasonality, encouraging regional dispersal, attracting high-value visitors. This category is open, but not limited to, individual businesses or an individual Regional Tourism Organisation. You must be able to show results achieved from this campaign within the past 12 months. Impact and Outcomes Defined as The programme/initiative/strategy has been successfully implemented and has had a significant impact with results over a sustainable period of time (12 months). The programme or initiative has addressed a challenge or exploited an opportunity, achieved a desired outcome and positively impacted the business. Evidence Evidence of improvements and outcomes identifiable as resulting from the programme/ initiative. Insight is used effectively to support the initiative. Budget implications i.e. cost savings/increased revenue as a result of the initiative. Reporting on the results, internally and externally over the past 12 months. What has been the impact on business results what has improved? What changes in business performance have been noted? How was insight used in this project? How was the programme /initiative /strategy implemented? How were staff involved and staff buy-in achieved? Structure and Integration Defined as The business has a structured staff training and skills programme in place. This programme is integrated throughout the business. Evidence Details of the programme and results. Evidence that the programme has been rolled out across the business. How was the project implemented within the wider business? What other areas of the business were involved in the project? How has this impacted these areas? Page 5 of 6

6 Sustainability Defined as The initiative is medium to long term in focus and a variety of metrics are used to demonstrate long term return on investment and sustainability, as well as the impact of initiatives or strategy for the business. The outcomes achieved are sustainable and /or replicable. Evidence Plans for ongoing use of the initiative i.e. implementation plan/ schedule/ training/expansion plans. Evidence might include metrics and reporting and insight for the corresponding periods to provide linkages. The initiative has focus on financial, environmental and social impacts. What was the overall plan for the initiative? What is the current status of the initiative and what are the future plans? What areas of the business were consulted or considered when the project was implemented? What parts of the project have been, or will be transferred to other parts of the business? Continuous Improvement Defined as The business is constantly looking for improvement, utilising insight to innovate and seeks feedback to develop and continually improve Evidence Details what the business is doing to measure progress, including visitor satisfaction, for example through surveys, research, planning and analysis. Evidence of improvements and outcomes resulting from initiatives. How was progress measured? What insight did this provide and was the project adapted as a result? What has been a significant shift that can be intrinsically linked to the project? Leadership and Community Defined as The outcomes of the initiative have provided benefits beyond the organisation/s involved. For example, they are being used to educate and inform others and accelerate industry growth. Evidence Evidence that the initiative or outcomes of the initiative are being shared/ used outside of the organisations/ across the industry i.e. newsletters, training, representation. Organisation is viewed as a leader within the industry. How has the initiative had an impact on the wider industry? What has the organisation done to showcase this learning? Page 6 of 6